ThreeBond | Bond Your Sparks | Japan

6-Aug-09, 10:36

Japanese chemical technology company ThreeBond is looking to drive awareness of its less recognized product - super glue - with a quirky television commercial.

Despite a well-established image as a manufacturer of automotive and heavy industrial products, ThreeBond hopes that its ‘Bond Your Sparks’ commercial will touch Japanese consumers by relating to their everyday lives.

Tokyo agency I&S BBDO said the campaign is designed to reconnect the product with the sophisticated youth segment which demands perfection in enjoyment. The creative concept combines links ThreeBond glue to individualism and inventiveness, which are two values that young people embrace.

Credits:
Project Bond Your Sparks
Client ThreeBond
Creative agency I&S BBDO, Japan
Executive creative director Keiji Minokura
Creative director Shinichi Yamashita
Art director Hitomi Yagi
Copywriter Yusuke Ito
Production company Kirameki inc, Tokyo
Director Nicholas Hester
Producer Masaru Kaku
Production managers Sou Kobayashi, Rei Yoshizuka
Director of photography Senzo Ueno
Art designer Hiroyuki Wagatsuma
Gaffer Yuki Maeshima
Editor Kotaro Shinagawa
Online editor Satoru Takeuchi, Interfield
Music production Syn
Sound effect Makoto Hiroki
Exposure Television

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ThreeBond | Bond Your Sparks | Japan

6-Aug-09, 10:36

19-Feb-10 11:26

18-Dec-09 11:40

12-May-09 14:42

by Kenny Lim 17-Nov-08 14:52

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