GUANGZHOU - OMD Guangzhou has scooped media duties for Amway's cosmetic brand Artistry and soya drink brand Vitasoy.
The incumbent for both accounts is Carat Guangzhou.
Amway's Artistry products include skincare, cosmetics and anti-aging creams and serums.
“It’s a strategic move of Amway to consolidate the planning and buying functions of its key brands under one roof,” said a spokesperson from OMD China. According to Nielsen China, monitored adspend by Amway on the Artistry brand totalled Rmb 351 million (US$51 million)
Amway recently handed the creative for Artistry to Rapp in Guangzhou after a four-way pitch against JWT, Ogilvy and incumbent Publicis. The marketing firm entered China more than a decade ago and competes with other foreign direct marketing players such as Avon and Mary Kay.
Meanwhile, the Vitasoy win for OMD includes media duties for the soya milk drink. Vitasoy competes with Yeo's and VV Soyabean Milk in the soya milk category in China. Its 2008 spend was Rmb 58 million, according to Nielsen.
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