Nitro/Mei Kao alliance shelved

by Arun Sudhaman 24-Sep-08, 15:05

| Agencies | Advertising | B to B |

SHANGHAI - Nitro's joint venture deal with highly-rated independent shop Mei Kao has fallen through, three months after it appeared close to coming to fruition.

Nitro China CEO Wei Wei Chen (pictured) confirmed that the agencies are no longer in talks. "It's like finding a marriage," said Chen. "Sometimes you just don’t match."

However, Chen pointed out that Nitro is continuing its search to identify the right local partner in the mainland.

Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.

Bookmark

Also Read...

M&C Saatchi opens digital arm in India, China by Tracey Furniss 07-May-09 16:32 ASIA-PACIFIC - M&C Saatchi is to launch a digital communications company in China...	Perspective... Was Enfatico integration model just a pipe dream? by Atifa Hargrave-Silk 23-Apr-09 15:25 It's hard to tell whats captivated the industry more - the fact that the Enfatico...
Batey to be a part of Grey Group by Asiya Bakht 06-Mar-09 14:32 SINGAPORE - Batey, which was until now aligned to the JWT network, is reported to...	Spa and Hakuhodo to merge in Thailand by Asiya Bakht 05-Mar-09 10:58 BANGKOK - Spa Advertising, one of the largest local advertising agencies in...
Cheil steps up expansion plan by David Blecken 11-Dec-08 14:45 SEOUL - Cheil Worldwide has embarked on a fresh expansion strategy after securing...	PHD launches in Australia by David Blecken 24-Nov-08 11:09 SYDNEY - Omnicom Media Group is set to launch PHD in the Australian market,...

Ads by Google

Events AME Festival 2010 24 - 25 March 2010 Ideas for Growth: The Asian Marketing Effectiveness (AME) Festival in 2010 will... MediaWorks 5 - 7 May 2010 Mediaworks is an intense, challenging and rewarding 3-day course designed to...		Jobs Brand Manager Excellent Opportunity To Join This Expanding... Account Executive - LEWIS Hong Kong The Account Executive role at LEWIS Hong Kong... General Manager - LEWIS Hong Kong The General Manager role at LEWIS Hong Kong... Brand Manager Exciting Opportunity To Work As A Brand... Global Head of Sponsorships Our client is a global banking organisation... Top Tier Investment Bank - Internal Communications Associate Global top tier bank High profile brand... PR Consultancy Due to expansion in the region, our client is... Senior Creative Services Manager Our client is now looking to appoint a Global... Senior Manager - Visual Merchandising A leading luxury retailer, synonymous with... General Manager Our client is now looking to appoint a General... Senior Marketing Manager - Financial Services - Hong Kong High profile International Bank . Role based... Communications Manager Leading global bank is looking to grow its... Brand Manager Launch new products in the market, to build... Head of Marketing Formulate and execute a diverse and innovative... Assistant PR Manager Develop and implement PR & Communications... Public Relations Manager Excellent career development opportunity... Sales & Marketing Executive Publisher of WOM guide-Hong Kong's No.1 Best... Head of Marketing & Communications One of the world's leading financial... PR Account Manager Build highly effective and innovative PR... PR Account Executive An independent PR agency is seeking... Vice President - Communications/Public Relations Our client, a leading global financial... PR Account Director Excellent Career Development Opportunity... PR Director On-line networking giant requires pioneer to... Associate Director - Financial services Develop new business for the newly set up... Senior Consultant Global PR agency requires a digital PR... MORE

Nitro/Mei Kao alliance shelved

by Arun Sudhaman 24-Sep-08, 15:05

by Tracey Furniss 07-May-09 16:32

by Atifa Hargrave-Silk 23-Apr-09 15:25

by Asiya Bakht 06-Mar-09 14:32

by Asiya Bakht 05-Mar-09 10:58

by David Blecken 11-Dec-08 14:45

by David Blecken 24-Nov-08 11:09

24 - 25 March 2010

5 - 7 May 2010