ZenithOptimedia Taiwan wins Disney Movies’ $2 million media account

by Benjamin Li 3-Dec-09, 11:54

TAIPEI - ZenithOptimedia Taiwan has been appointed as Disney Movies' media agency-of-record for 2010.

Disney Movies called the media agency pitch in early November. Four other agencies were invited including Carat, Universal McCann and the incumbent of three years Bright Media.

Robert Hsieh, CEO of ZenithOptimedia Taiwan, said: "As well as our planning and buying capabilities, this win also indicates the success of our digital operations. Based on the good impression of our digital services, we were shortlisted for the pitch and beat the other competitors with the help of our integrated ROI approach."

Hsieh acknowledged that recession in Taiwan was a challenge for the movie industry in the country. The industry has been affected by DVD rentals and online games at home. He added that the client also has to compete with other movie companies like Warner Bros and Fox.

ZenithOptimedia worked on Fox's media account several years ago.

Disney Movies is part of Buena Vista Disney. It has been active in the Taiwan market for over 20 years. Disney Movies develops its creative in-house.

In February, Walt Disney Company's international TV distribution arm, Disney-ABC International Television (Asia-Pacific), partnered with SK Telecom in South Korea, to make available a range of movies and TV series to the telco's 23 million mobile subscribers.

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ZenithOptimedia Taiwan wins Disney Movies’ $2 million media account

by Benjamin Li 3-Dec-09, 11:54

24 - 25 March 2010

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