Trussardi appoints Proximity Live as AOR for marketing communications and PR in China

by Jane Leung 4-Dec-09, 10:56

SHANGHAI - Italian fashion brand Trussardi has handed its communications business for China to Proximity Live.

The pitch took place in August. It is unknown which agencies were involved. The new appointment comes just before Trussardi's 100th anniversary and aims to increase its brand presence among Chinese consumers.

Proximity Live will handle media outreach, marketing communication and event management for the brand. According to sources, extending brand awareness through online drive is also being considered.

Trussardi opened its first store in China in 2000. It has since launched forty outlets and points of sales in the mainland. It is seeking to penetrate the Chinese market through emphasis on its long heritage.

Proximity Live has won several luxury accounts in China this year including Tumi and Tag Heuer.

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Trussardi appoints Proximity Live as AOR for marketing communications and PR in China

by Jane Leung 4-Dec-09, 10:56

24 - 25 March 2010

5 - 7 May 2010