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SingTel and StarHub negotiate 2010 rights with FIFA
by Asiya Bakht
16-Dec-09, 10:09
SINGAPORE - SingTel and StarHub have released a joint statement about their negotiations with FIFA and their aim to bring the World Cup 2010 to Singapore at an affordable price.
The statement talks about how the cost of World Cup has escalated substantially and how "SingTel and StarHub put in a joint offer recently that would provide FIFA with an increase in value from four years ago for the rights to the 2010 FIFA World Cup, while ensuring that it would remain affordable to the broadest number of our customers."
The statement also states that "in an attempt to reach a value that is acceptable to FIFA to bring World Cup to Singapore, the price offered to FIFA would sacrifice all World Cup margins for both SingTel and StarHub while keeping the price affordable for consumers."
The telcos have yet to reach an agreement with FIFA.
Due to FIFA's confidentiality provisions, the telcos were unable to release any other details only stating that they will continue to negotiate with FIFA in an attempt to reach an agreement.
In November, the two telcos were locked in a war of words in the local media over StarHub’s proposal to carry SingTel-branded Barclays Premier League (BPL) and ESPN Star Sports channels.
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