OMD tipped to scoop regional Fonterra brief

by Staff reporters 17-Dec-09, 16:48

ASIA-PACIFIC - OMD is believed to have won the regional media duties of New Zealand-based dairy company Fonterra.

Fonterra's media review, revealed exclusively in Media earlier this month, was a closed-door run-off between OMD and GroupM. The review included Indonesia, Singapore, Malaysia, Australia and New Zealand.

OMD has handled the Fonterra account since 2006.

Fonterra's key brands include Anchor, Anlene and Anmum. The pitch was led out of Singapore, the company's head office.

Fonterra's creative is handled by BBDO Singapore.

The company operates consumer brands and exports dairy products. The company sells US$2.4 billion worth of products into Asian markets, with 25 per cent of commodity exports going to Asia. It has a 0.8 per cent share of the region’s dairy products market, according to Euromonitor.

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OMD tipped to scoop regional Fonterra brief

by Staff reporters 17-Dec-09, 16:48

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