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MediaCorp to discontinue TVMobile service
by Asiya Bakht
15-Dec-09, 14:31
SINGAPORE - MediaCorp will discontinue TVMobile (TVM), its free-to-air mobile digital television broadcast service, on 1 January 2010.
When TVM was launched in 2001, it was the only platform that offered quality digital content to public commuters.
A press statement from MediaCorp said: "In as much as TVM provides a rich source of entertainment and information to commuters, the resources required to operate and maintain the service are substantial. Having carefully evaluated the viability of the service, MediaCorp has decided to discontinue the service upon expiry of its current agreement with SBS Transit."
MediaCorp will re-deploy all its TVM staff to other operations.
MediaCorp's TVMobile was the first channel in the world to pioneer the use of Digital Video Broadcast (DVB) technology to deliver television programmes to commuters. It provided infotainment, entertainment programmes and real-time news to keep travellers informed while travelling.
In March, Asean's top broadcasters including MediaCorp and Media Prima came together to form SMART Alliance, to share greater commercial benefits among members.
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