HONG KONG - MediaTV's video wrap-up of the second and final day of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention examined delegates' often conflicting thoughts on the role of digital, and broached the topic of pay-TV in emerging markets.
Media caught up with Bernhard Glock - current president of the World Federation of Advertisers and, until four weeks ago, global VP of media at Procter & Gamble - who was the star attraction at the morning’s sessions. Speaking to MediaTV, Glock addresses why consumers don’t trust what they see on digital.
Glock spoke on a morning panel titled ‘Cutting Through in the Digital World’ with Richard Dunmall, Greater Asia-Pacific GM of Microsoft Advertising, Dunmall tells MediaTV that digital is more relevant than ever because audiences want to choose their content.
MediaTV also spoke to Casbaa delegates on pay-TV’s role in emerging markets, before ending the night at Discovery Network’s party at the Four Seasons.
To view Media’s coverage of the convention, visit the dedicated Casbaa news section of Media's website or look at the Casbaa blog.
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