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Mindshare launches social media service for brands in Singapore
by Kenny Lim
24-Nov-09, 14:42
SINGAPORE - Mindshare Singapore has launched its latest digital service, M-Social, for clients to manage social media campaigns and initiatives.
The service was launched after the WPP media agency found that many clients were taking adhoc approaches to social media marketing due to a lack of understanding for this space.
Through an open-source platform, M-Social will offer a suite of social media applications. The branded applications will empower brands to engage their online communities to drive interactivity with consumers.
Nissan Singapore recently utilised M-Social to manage its social media presence and have launched a local fan page on Facebook.
“We’ve had clients constantly enquiring about social media and we detected differing viewpoints on how effective social media marketing can be. We believe this is due to the lack of a formal structure in the industry to guide brands in managing their social media presence and the related investments required,” said Sony Wong, leader of Mindshare Singapore.
“Social media has become an integral part of the consumer experience journey, and will continue to manifest whether brands are socially active or not. Marketers will find it increasingly harder to engage consumers who are newly empowered by social media tools. A well-planned social media strategy will help brands to overcome this challenge,” added Jimmy Lim, head of Invention for Mindshare Singapore.
M-Social is the latest in a series of new services launched by Mindshare in Singapore this year, including M-Content, M-Alert and M-Xchange which were launched earlier.
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