Mercedes-Benz to create new global strapline

by Alex Brownsell, Marketing 19-Nov-09, 09:17

GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.

According to reports, chief executive Dieter Zetsche is keen on the development of a new marketing slogan to better express the marque's premium positioning.

Until recently, Mercedes' ads used the tagline ‘Die zukunft des automobils' - or ‘The future of the car'.

Several of its rival German manufacturers have made use of global straplines. Audi uses ‘Vorsprung durch technik', while the Volkswagen marque itself uses ‘Das auto'.

In March, Mercedes-Benz rolled out a new BBDO/Proximity created print campaign in the Wall Street Journal Asia, targeting "intellectual, ambitious, successful male leaders."

Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.

Bookmark

Ads by Google

Events AME Festival 2010 24 - 25 March 2010 Ideas for Growth: The Asian Marketing Effectiveness (AME) Festival in 2010 will... MediaWorks 5 - 7 May 2010 Mediaworks is an intense, challenging and rewarding 3-day course designed to...		Jobs Head of Corporate Communications One of the leading global consultancies has an... Conference Marketing & Events Coordinator - Asian Investor/Finance Asia Want to be a part of a conference team who is... Regional Director of Communications and Public Policy Excellent Opportunity To Join This Well... Senior Marketing Manager - SE Asia Outstanding Opportunity to Join This Well Know... Visual Merchandisng Executive Be a part of a global organization! As one of... Training Manager As one of the key players in the industry, our... Account Director Our client is a leading marketing agency who... Director of Market Intelligence and Business Acceleration Our client is a leading BTL agency who are... Group Account Director Our client is a leading marketing agency who... Search Marketing Specialist HONG KONG Manager Youth Marketing Manager - Technology Appreciate and be relevant to the evolving... Product Marketing Manager - Mobile Content An internationally-renowned brand in digital... Public Relations Deputy MD A global agency that has a strong and growing... Public Relations A global PR agency with an APAC operating hub... Account Director International Network Agency. Check. -Branded... Search Engine Marketing Director One of the leaders in the agency land!... Strategic Planner Singapore Brand Manager Excellent Opportunity To Join This Expanding... Account Executive - LEWIS Hong Kong The Account Executive role at LEWIS Hong Kong... General Manager - LEWIS Hong Kong The General Manager role at LEWIS Hong Kong... Brand Manager Exciting Opportunity To Work As A Brand... Global Head of Sponsorships Our client is a global banking organisation... Top Tier Investment Bank - Internal Communications Associate Global top tier bank High profile brand... PR Consultancy Due to expansion in the region, our client is... MORE

Mercedes-Benz to create new global strapline

by Alex Brownsell, Marketing 19-Nov-09, 09:17

24 - 25 March 2010

5 - 7 May 2010