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Bank Danamon set to pitch creative in Indonesia
by Asiya Bakht
25-Nov-09, 12:07
JAKARTA - Bank Danamon, one of Indonesia's top ten banks, is tipped to pitch its creative account.
The review is believed to cover the bank's credit cards business and corporate account.
Sources suggest that several agencies including local shop Neo and Grey have been invited to pitch for the business.
The incumbent for this business is Hakuhodo, which has handed the account for the last two years. The agency’s contract with the bank expires in December.
The pitch is believed to be a part of mandatory review the bank rolls out every two years.
Last year Bank Danamon selected Hakuhodo for a new product launch.
The bank's creative business was at one point being handled by Leo Burnett Kreasindo, which won the account in November 2004.
Bank Danamon Indonesia is a major player in the country's commercial banking scene, with some 1,100 offices and 750 ATMs throughout the archipelago.
Two-thirds of Bank Danamon Indonesia stock is owned by an entity jointly controlled by the Singaporean Government and Deutsche Bank.
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