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Hello Kitty Online appoints Red Dawn Communications
by Kenny Lim
11-Jun-09, 11:10
SINGAPORE - Oriented Games, the online video game publisher that holds the rights for Hello Kitty Online for Singapore and Malaysia, has appointed Red Dawn Communications as its PR agency in the city-state on a retainer basis.
Hello Kitty Online combines online role-playing games with social networking. The free-to-play game will launch in Malaysia and Singapore in July 2009 on the gloot.net game portal.
The multiplayer online game title seeks to position itself as a media platform for advertisers and marketers to offer in-game advertising.
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