WE appointed to Shanghai's Golden Grand Prix

by Anita Davis 24-Apr-09, 11:38

SHANGHAI - The Shanghai Golden Grand Prix, an annual track-and-field athletics event, has appointed Waggener Edstrom Worldwide as its public relations agency-of-record for brand awareness in China.

The contract, valid for the 2009 event in September, comes one year after the 2008 Beijing Olympics reignited China’s interest in track and field, the agency said.

WE is charged with managing publicity activities and promotional events, such as the Grand Prix Promotional Film Actor Recruitment and the Charity Marathon, that will be attended by Olympic medalists and Chinese athletic icons.

“Sports-brand marketing has grown gradually during the past few years, and we are very pleased to see this famous sporting event attach such great importance to its public relations and branding efforts,” Winnie Lai, vice president and general manager of WE China, said in a release.

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WE appointed to Shanghai's Golden Grand Prix

by Anita Davis 24-Apr-09, 11:38

24 - 25 March 2010

5 - 7 May 2010