Philippines pharmaceuticals appoint UM as media AOR

by Kenny Lim 17-Dec-08, 16:07

MANILA - Boehringer Ingelheim and Janssen Pharmaceutica, a division of Johnson and Johnson, have appointed Universal McCann as their media agency-of-record in the Philippines.

The IPG agency bagged Boehringer’s estimated US$4 million media business following a final round of pitching against Maxus and MediaCom. The pharmaceutical giant had previously appointed Aegis’ Vizeum/Media Force in March for the account.

UM will work with Euro RSCG, who was appointed Boehringer’s creative agency in July, on campaigns for its Pharmaton, Buscopan and Dulcolax products.

The Janssen account was awarded without a pitch and UM will work with incumbent PHD and is charged with the Antiox, Motillum and Nizoral brands from 1 January 2009.

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Philippines pharmaceuticals appoint UM as media AOR

by Kenny Lim 17-Dec-08, 16:07

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