16-Mar-10, 11:42
Ogilvy & Mather Taipei and design studio JL Design have launched a through-the-line campaign for Mercedes-Benz’s AMG vehicle model.
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| Coca-Cola | History of Celebration | Global15-Mar-10, 11:30
Coca-Cola has launched its TV spot for the global 2010 FIFA World Cup campaign.
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| Visa | Go Football | Global12-Mar-10, 11:00
Visa, the official partner of the 2010 FIFA World Cup, has released its global 'Go Football’ marketing campaign.
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| Bupa | Shakespeare | Hong Kong11-Mar-10, 10:30
Bupa insurance company retells Shakespeare's romantic tragedy, Romeo and Juliet, in its latest television spot aired in Hong Kong.
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| Lee Jeans | Make History The Walkers | China10-Mar-10, 12:17
Fashion line Lee Jeans has released a campaign by Ogilvy & Mather Shanghai titled 'The Walkers' for its Spring collection.
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| Kirihara Shoten | TOEIC Super Coach Launch Campagin | Japan10-Mar-10, 11:28
Kirihara Shoten, a specialist bookstore and retailer for English language educational publications in Japan, has put Grey Tokyo in charge of a...
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| Cathay Pacific | The Fun is Back | Hong Kong9-Mar-10, 11:15
The annual Cathay Pacific and Credit Suisse Hong Kong Rugby Sevens tournament kicks off on 26 March. McCann Erickson Hong Kong has debuted a...
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| BASF | We Create Chemistry | Global9-Mar-10, 09:26
German chemical company Baden Aniline and Soda Factory (BASF) has launched a global corporate campaign by Wieden & Kennedy (W&K).
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| Singapore Tourism Board | YourSingapore | Global8-Mar-10, 12:54
Singapore Tourism Board (STB) has released the creative work for its re-branding campaign, ‘YourSingapore’.
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| LG | Lollipop Love Story | Thailand8-Mar-10, 11:10
LG has launched a digital campaign for its candy coloured 'Lollipop' mobile line.
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| One2free | 24-Hour Online Shop Launch Campaign | Hong Kong5-Mar-10, 15:51
One2free, the lifestyle brand under telecom leader CSL in Hong Kong, has launched an online shop with a print and digital campaign.
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| Huawei Technologies | Smart Device, Simple World | Global5-Mar-10, 11:30
Huawei Technologies, said to be the largest networking and telecommunications company in China, is launching a branding campaign.
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| Top Charoen | Ballroom | Thailand4-Mar-10, 17:00
Top Charoen is a leading optician in Thailand that never fails to entertain its audience.
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| Honda | Around & About | Australia4-Mar-10, 14:47
Honda Australia and DraftFCB Melbourne transport the audience to an imaginary wonderland in the latest TVC for the Honda CR-V model.
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| Next Media | VDOnext 2010 Campaign | Hong Kong4-Mar-10, 10:11
Next Media Limited of Hong Kong is launching a mass print and outdoor campaign at the end of this week to promote the VDONext.com website, hosting...
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| Reebok | Lewis Hamilton: Secret Lewis | Global3-Mar-10, 11:07
Formula One racer Lewis Hamilton is the star of an up-coming alternate reality game for Reebok called Secret Life.
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| South China Morning Post | Make Every Move Count | Hong Kong2-Mar-10, 14:06
Classified Post, a recruitment service publication under the South China Morning Post (SCMP), has revamped its website and is launching a...
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| Ralph Recto | Pandesal | Philippines2-Mar-10, 11:15
Filipino politician, Ralph Gonzalez Recto, has asked Campaign & Grey Philippines to notify the public of his commitment to good governance.
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| FOX International Channels | Choice, Efficiency and Impact | Regional1-Mar-10, 17:57
FOX International Channels (FIC) hopes to deliver ‘Choice, Efficiency and Impact’ in a regional print campaign promoting both its own service...
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| VinaCapital Real Estate | VinaCapital Real Estate Digital Brand Building |...1-Mar-10, 17:08
VinaCapital Real Estate (VCRE), one of Vietnam’s largest real estate investors, has tasked red | Brand Builders with revamping the digital...
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| Thai Health Promotion Foundation | New Chiang Mai | Thailand1-Mar-10, 11:08
The Thai Health Promotion Foundation is promoting its largest northern city, Chiang Mai, as a model city with a campaign by Jeh United in Bangkok.
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| Coca-Cola | Coke Mini Launch | Korea26-Feb-10, 10:47
Coca-Cola in South Korea is making it even easier for fans to enjoy Coke anytime, anywhere with its Coke Mini product.
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| WorkSafe Victoria | Get a WorkHealth Check | Australia25-Feb-10, 10:11
WorkSafe, an Australian labour safety organisation, is promoting a free healthcare service called WorkHealth in a through-the-line campaign...
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| Nissan | Nissan Futurelogy | Singapore24-Feb-10, 16:02
In line with its global corporate vision of 'Enriching people's lives', Nissan Singapore has launched a Facebook application leveraging crowdsourcing.
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| Libra | Wonder Man | Australia24-Feb-10, 10:00
Feminine care brand Libra is taking a different angle to promote its Invisible Pads with a TV spot running in Australia.
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| Uno | Fog Bar's White Paper | Taiwan23-Feb-10, 10:34
Japanese cosmetics line Uno, owned by Shiseido, has launched an online campaign in Taiwan for its Fog Bar hair styling spray.
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| McDonald's | 35 Years: The Love Lives On | Hong Kong22-Feb-10, 09:09
To celebrate its 35th anniversary in Hong Kong, McDonald’s is launching a 35-day long branding campaign to celebrate the occasion.
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| Oishi | Pai Tae Toa, Tour Yok Gang Season 3 | Thailand19-Feb-10, 11:26
Oishi has launched a television ad for its summer promotion drive to build awareness of its upcoming ‘Pai Tae Tua, Tour Yok Gang’ campaign for...
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| Zuji | PhotoShare Online Campaign | Singapore18-Feb-10, 14:32
Zuji Singapore is recruiting followers for its Facebook with a PhotoShare online campaign.
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| Jagermeister | Perfection Since 1935 | Korea18-Feb-10, 09:35
German liquor brand Jagermeister demonstrates its perfection in a new print campaign by Grey Seoul in South Korea.
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| Sprite | The Spark | Global17-Feb-10, 10:20
Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark’ with a global campaign.
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| Oishi | Cafe City Augmented Reality Campaign | Thailand12-Feb-10, 15:10
Thailand-based beverage company Oishi Group has added a fun digital element to its Oishi Green Tea product line that allows customers to...
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| Super Bowl 2010 | Emerald Nuts & Pop-Secret | Global12-Feb-10, 14:53
Diamond Foods has taken its two favourite brands and given them a shared spot involving some very strange goings-on at a marine park. Goodby,...
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| Super Bowl 2010 | truTV | Global12-Feb-10, 14:52
A newcomer to the Super Bowl extravaganza, broadcaster truTV had six weeks of NFL specials to promote and evidently thought this spot was worth...
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| Super Bowl 2010 | Coca-Cola | Global12-Feb-10, 14:51
When you're one of the world's biggest brands, there's a lot of expectation riding on your Super Bowl spot. With Pepsi AWOL, did Coke's...
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| Super Bowl 2010 | VW | Global12-Feb-10, 14:48
Car ads have become a central feature of the Super Bowl cavalcade and VW is one of the regular big-hitters. But did it drive viewers wild this...
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| Super Bowl 2010 | NFL | Global12-Feb-10, 14:44
The NFL has always been pretty good at promoting itself during its showpiece event. But did it deliver this time around? Grey New York is behind...
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| Super Bowl 2010 | Dr Pepper | Global12-Feb-10, 14:24
Dr Pepper filled the slot vacated by Pepsi during this year's Super Bowl. But did they achieve the desired impact? Deutsch LA is behind the spot.
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| Ta Chong Bank | Extraordinary Ordinary People | Taiwan12-Feb-10, 10:22
Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled ‘Extraordinary Ordinary People’ and devised by Ogilvy &...
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| Aircel | Save Our Tiger Initiative | India11-Feb-10, 11:10
One of India’s largest mobile service providers Aircel has joined the fight to save India’s Royal Bengal tiger population from extinction.
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| Alamanda Shopping Centre | Chinese New Year Campaign | Malaysia10-Feb-10, 16:55
Alamanda Shopping Centre in Malaysia has asked Creative Juice/Sil to design its latest Chinese New Year campaign including in-mall displays and...
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| KFC | CNY Toro Series Combo Promotion Campaign | China10-Feb-10, 10:38
KFC China is spreading the love with its latest TV commercial for Chinese New Year and Valentine’s Day.
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| Calvin Klein | Mark Your Spot | Global9-Feb-10, 10:14
Calvin Klein Underwear (CK) is building anticipation for the global launch of its X underwear line through a campaign featuring international...
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| Motorola | Everything Else is Anti-Social & ImSocial | Singapore9-Feb-10, 09:15
Motorola is going social with the latest digital and outdoor promotion for their Android phone model Dext in Singapore.
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| Coke Zero | Zero Wild Health Rock Music Campaign | Hong Kong8-Feb-10, 16:33
Coke Zero is taking its thematic campaign featuring Japanese diva Namie Amuro to Hong Kong. McCann Erickson Guangming will launch the...
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| Carl's Jr | The Big Carl | Singapore8-Feb-10, 14:47
Fast food chain Carl's Jr is promoting its double burger called ‘The Big Carl’ in Singapore through an outdoor campaign.
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| MTR | Valentine’s Day Wish Upon A Star | Hong Kong8-Feb-10, 11:22
Hong Kong’s railway company MTR is set to woo local commuters with a romantic Valentine’s Day campaign called ‘Wish Upon A Star’ launched...
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| Maruti Suzuki | MUV Eeco Campaign | India5-Feb-10, 11:29
Maruti Suzuki India has created a fictional family to promote its family-friendly Eeco model.
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| US Super Bowl commercial frenzy kicks offby Nicol Nicolson 4-Feb-10, 12:44
GLOBAL - America is gearing up for the annual burst of commercial creativity that accompanies the Super Bowl.
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| Fox | Glee Campaign | Japan4-Feb-10, 09:31
Golden Globe awarded American drama series 'Glee’ is going to start on 7 February in Japan and Fox International Channels has launched an odd,...
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| Reebok | Easytone Ree-Tone SS10 Campaign | Asia-Pacific3-Feb-10, 15:04
After Reebok Easytone brought some great curves to the Americans, the campaign has arrived in Asia-Pacific to promote the Spring/Summer SS10...
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| Idea Cellular | Idea Mobile Roadie Challenge 2.0 | India3-Feb-10, 12:00
Idea Cellular and MTV in India have launched an online contest called ‘Idea Mobile Roadie Challenge 2.0’.
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| Swire Hotels | East Hotel Campaign | Hong Kong3-Feb-10, 11:44
Swire Properties has launched a print campaign by TBWA\Hong Kong for the opening of its new lifestyle business hotel East, located at Taikoo Shing...
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| Hippo | Fight Hunger | India2-Feb-10, 10:54
Indian food and beverage company, Parle Agro, has launched a mass advertising campaign for its snack brand Hippo, launched last year, through...
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| adidas | 118 Pro | Australia1-Feb-10, 16:42
adidas has launched a nationwide integrated campaign in Australia to promote its 118 Pro football boot.
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| Sony Football | Kickathon | Asia-Pacific1-Feb-10, 15:44
Sony has launched a 'Kickathon’ interactive game developed by XM Asia in preparation for the FIFA Football World Cup held in South Africa this year.
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| Lenovo | ThinkPad X100e Xiao Ben | China1-Feb-10, 11:01
Lenovo ThinkPad is set to launch its ThinkPad X100e, nicknamed Xiao Ben (meaning ‘small book’ in Chinese), with a digital campaign in China.
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| Sanyo Energy | Eneloopy | Singapore29-Jan-10, 17:30
Sanyo Energy has expanded its long-running 'Think Gaia' vision with an online campaign entitled 'Eneloopy' in Singapore.
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| MG | Make the Difference | China29-Jan-10, 11:47
British sports car brand MG is rolling out a thematic campaign following the brand's relaunch in China last year.
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| HSBC | Women’s Champions | Singapore28-Jan-10, 17:29
HSBC continues to support the golfing industry with their sponsorship of the Women’s Champions taking place in February this year.
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| United Colors of Benetton | It's My Time | Global28-Jan-10, 11:14
International fashion brand United Colors of Benetton will launch 'It’s my time’ project globally in February and will begin its search for...
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| Sprite | New Year, New Look, New Sprite | China28-Jan-10, 10:32
Sprite is launching a fresh image with their ‘New Year, New Look, New Sprite’ campaign in China.
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| Absolut | Every Drink Is An Exceptional Experience | Global27-Jan-10, 14:32
Absolut vodka has launched a global campaign centred on the theme 'in an Absolut world, every drink is an exceptional experience'.
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| Yeung Gwong | Sunshine Everywhere | Hong Kong27-Jan-10, 11:03
Hong Kong signature drinks brand, Yeung Gwong lemon tea, has launched a digital campaign for 2010.
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| KFC | Nagging | Singapore26-Jan-10, 15:19
KFC in Singapore has launched a through-the-line Chinese New Year campaign developed by McCann Erickson and designed to bring good fortune to...
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| United Nations Population Fund | Make Love, No Harm | Thailandby Staff reporters 26-Jan-10, 10:30
United Nations Population Fund (UNFPA) is promoting women's rights in Thailand with a print and outdoor campaign.
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| Rejoice | Smoothness Encounter | China26-Jan-10, 10:00
Shampoo brand Rejoice has launched a new love story in China running on television and Youku.
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| Oishi | Amino Plus | Thailand25-Jan-10, 14:10
Leading beverage firm Oishi Group has tasked Y&R with the re-launch of its Amino Plus range of energy drinks with a series of television...
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| Puma | Bright and Colourful Future | China25-Jan-10, 10:37
Puma is promoting its Spring and Summer collection with a through-the-line campaign running across Asia.
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| Vitaminwater | Tram Campaign | Hong Kong22-Jan-10, 13:00
Beverage brand vitaminwater is running ads on public trams in Hong Kong which will tour the city, after launching the brand towards the end of...
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| Korea Tourism Organization | Korea Inspiring | Global22-Jan-10, 11:39
A year after Cheil Worldwide scooped the creative and media business for Korea Tourism Organization (KTO), a global campaign is set to launch in...
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| Nissan | God of Fortune Campaign | Singapore21-Jan-10, 14:05
Nissan Singapore continues raise the good fortunes of the city-state by taking the Chinese God of Fortune onto the streets.
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| EPS | Twins | Hong Kong21-Jan-10, 09:42
Hong Kong debit card company Electronic Payment Services (EPS) has called on local DJ and standup comedian Jan Lam and his look-alike Laimaan, a...
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| Lipton | Chinese New Year Campaign | China21-Jan-10, 09:00
Lipton is aiming to boost its instant milk tea sales in China with a Chinese New Year campaign running on television and online.
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| Knife Oil | No One is Better Than Mum | Hong Kong20-Jan-10, 09:18
Lam Soon Oil’s Knife brand has launched a thematic television commercial by DDB Hong Kong based on the idea 'No one is better than mum’.
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| Carlsberg | Stand Up for Fun | China20-Jan-10, 09:06
Beer brand Carlsberg Chill in China has launched a humorous TV campaign for white-collar males, based on the brand’s long-standing 'Stand Up for...
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| Spectrum Worldwide | OCBC Cycle Singapore & KLM Fly on Your Virtual Miles |...19-Jan-10, 17:10
OCBC Cycle Singapore and digital agency The Upper Storey is hosting an online contest to win tickets to Amsterdam, Paris or London.
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| Nescafe | Camera Cafe | China19-Jan-10, 14:02
Nescafé and Mindshare are to launch an online drama adopted from the French television programme 'Camera Café'.
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| Levi's | Modern Vintage | Regional19-Jan-10, 12:00
Levi's is launching a print, outdoor and digital campaign to promote its Modern Vintage collection.
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| Cass | Tik Tok | Korea19-Jan-10, 09:35
Korean beer brand Cass Fresh is targeting young adults with a through-the-line 'Tik Tok’ music drama campaign featuring pop-music mega group 2PM...
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| Tiger Beer | Year of the Tiger CNY 2010 | Singapore & Malaysia18-Jan-10, 10:54
Iconic Singaporean beer brand, Tiger Beer is wishing for a successful Year of the Tiger.
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| Coca-Cola | Chinese New Year Campaign | China15-Jan-10, 10:06
Coca-Cola in China is celebrating the coming Chinese New Year with a digital campaign that allows users to customise their own festive coke bottle...
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| Osim | uSoffa Petit Campaign | Regional14-Jan-10, 10:42
Singaporean electrical and household appliance company Osim has launched a regional television and print campaign, localised by Grey Hong Kong, to...
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| BBC Worldwide | A Little Knowledge Goes a Long Way | Australia13-Jan-10, 11:39
BBC Knowledge in Australia has released a quirky campaign titled 'A little knowledge goes a long way’ that aims to stimulate the human brain.
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| Pepsi | Hit Refresh | Australia12-Jan-10, 11:25
Pepsi is launching a digital driven scavenger hunt in Australia called 'Hit refresh'.
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| Yeo's | Never Enough of Yeo's | Singapore11-Jan-10, 14:02
Singapore beverage giant Yeo Hiap Seng is celebrating Chinese New Year with two outdoor campaigns which will run in MRT stations.
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| Seven Luck Casino | Welcome to Korea | Korea11-Jan-10, 10:18
Daehong Communications has launched three ads for Seven Luck Casino in South Korea after winning its creative account at the end of last year.
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| General Electric | Hold the Power of Wind in Your Hands | China8-Jan-10, 15:13
General Electric (GE) has asked BBDO to develop an augmented reality campaign to illustrate the companies wind technology.
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| Standard Chartered | Little Champions | Singapore8-Jan-10, 14:02
Standard Chartered has rolled out its 'Little champions' campaign to support young soccer talent and the UEFA Champions League.
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| Idea Cellular | What an Idea | India8-Jan-10, 10:47
India Idea Cellular is asking consumers to think about what small changes they can make in life to save the environment.
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| Castrol | Ronaldo | Global7-Jan-10, 13:37
As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy & Mather...
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| Lenovo | ThinkPad Edge Campaign | China7-Jan-10, 10:30
Lenovo is encouraging young Chinese to think differently in a new campaign for its ThinkPad Edge.
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| Nexus | Total Defence 2010 | Singapore6-Jan-10, 10:26
Singapore’s Nexus, previously known as the Central National Education Office, is gearing for the 2010 Total Defence Day with its 'I will’...
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| Chivas Regal & BBC World News | The Yearbook | Singapore6-Jan-10, 09:20
Chivas Regal is the official sponsor for the BBC World News’ ‘The Yearbook’ series in Singapore.
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| Delhi Government | Come on Delhi | India5-Jan-10, 09:54
The Delhi Government has chosen a mascot, Delhi ki Beti (Daughter of Delhi), to represent a ten-month campaign for social responsibility and...
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| Apollo Hospitals | Blood Donation | India4-Jan-10, 11:54
Indian hospital chain Apollo Hospitals is urging people to put a reality check on blood donations.
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| Samsung | OmniaPro Launch | Singapore18-Dec-09, 17:01
Samsung in Singapore has launched an outdoor and print driven campaign for the OmniaPro Series.
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| Guinness | Rise Together | Singapore18-Dec-09, 11:40
Guinness has rolled out an above-the-line campaign in Singapore titled ’Rise Together’.
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| Harbin | 2010 FIFA World Cup Campaign | China17-Dec-09, 17:21
Anheuser-Busch InBev’s Harbin, the official beer for the 2010 FIFA World Cup South Africa in China, and has launched a digital campaign across...
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| Transport Accident Commission | Everybody Hurts | Australia17-Dec-09, 10:20
Grey Melbourne has developed this graphic spot for the Transport Accident Commission (TAC) of Australia that warns people about the dangers of...
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| 361° | One Asia. One Love | China16-Dec-09, 11:06
Chinese sportswear brand 361° has launched an integrated campaign through Ogilvy & Mather Beijing in preparation for the Guangzhou Asia Games in...
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| Scrabble | Word Strings | Global15-Dec-09, 10:00
All time favourite board game Scrabble has released a worldwide TV commercial titled 'Word strings'.
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| Gery Chocolatos | Gery Chocolatos & Me Contest | Indonesia15-Dec-09, 09:27
Indonesia's food and beverage company GarudaFood Group is using Facebook to encourage fans to join its Gery Chocolatos campaign.
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| Airtel | School | India14-Dec-09, 09:28
Airtel in India demonstrates the convenience of telco roaming through a little boy who goes on holiday with his family.
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| Anta | Winter Olympic Campaign | China11-Dec-09, 10:33
Anta, the official partner of the China Olympic Committee (COC), is launching a campaign ahead of next year’s Winter Olympics.
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| Asia Pacific Breweries | Drink Savvy | Regional10-Dec-09, 09:50
Asia Pacific Breweries (APB) is trying to educate people about responsible drinking before the festive season starts with a regional digital campaign.
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| Singapore Environment Council | Polar Bears | Singapore9-Dec-09, 12:35
With climate change the topic of the moment, the Singapore Environment Council is also campaign in Singapore with an outdoor campaign.
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| EnergyAustralia | Wastes Energy, Saves Energy | Australia9-Dec-09, 10:13
Australian state-owned energy supplier EnergyAustralia, the country’s largest, has rolled out a campaign to point out the various ways in which...
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| Virgin Mobile | Elevator & Changing Room | India8-Dec-09, 11:58
Virgin Mobile has extended its 'Think hatke' campaign in India to include two television ads that promote unique problem-solving techniques.
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| Accor Hotels China | Invite a Friend | China7-Dec-09, 17:13
Accor Hotels China has launched an integrated digital campaign through SinoTech Group which gives people the chance to win a trip to Sydney.
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| 7-Eleven | Hello Kitty 35th Anniversary Charms Collection | Hong Kong7-Dec-09, 10:23
Hello Kitty is celebrating its 35th anniversary with 7-Eleven in Hong Kong and a redemption campaign for charms bracelets.
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