by Staff reporters
11-Mar-10, 12:44
Music lovers in Korea will happily consume ads in return for free downloads, but largely stop short of providing personal details.
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| R3 study: China marketers employing more agencies than ever beforeby Kenny Lim 11-Mar-10, 12:30
BEIJING – A new study by R3 has found that marketers in China are rapidly changing the structure of their agency relationships and moving from a...
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| Japan's pet food sector: Growing sales volume despite waning ad spendby Glenn Smith 9-Mar-10, 12:23
Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.
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| Adwatch: Head & Shoulders above the rest with Manny Pacquiao8-Mar-10, 12:47
The anti-dandruff shampoo's use of a celebrity endorser secures a top spot in the recall table and the approval of Boni Santos.
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| Hong Kong 2010 ad budget to see 10 per cent growthby Jane Leung 3-Mar-10, 16:17
HONG KONG – The Hong Kong Advertisers Association (HK2A) is projecting an increase in media spend from 1 to 10 per cent in 2010 among 54 per...
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| POLL: How should Toyota have handled their recall crisis?1-Mar-10, 11:37
As Toyota struggles to come to terms with the aftermath of their global recall approaching almost 10 million vehicles, we wonder how you think...
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| HK4As announces Hong Kong adspend for 2009by Jane Leung 26-Feb-10, 12:30
HONG KONG – The Association of Accredited Advertising Agencies (HK4As) of Hong Kong has revealed the total 2009 adspend was US$3.4 billion,...
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| Fortune 100 companies rely on blogs, Twitter in Asiaby Anita Davis 24-Feb-10, 09:26
GLOBAL – The world's top companies are increasingly turning to social media to convey their messages to both the public and their stakeholders,...
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| China's airlines see growth despite recession and increased competition from...by Glenn Smith 23-Feb-10, 12:45
The biggest threat facing China’s airlines last year did not come from global carriers. Instead it came from domestic high-speed trains now...
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| Taiwan's car industry faces a bleak 2010 following sales boom from tax cut...by Glenn Smith 9-Feb-10, 09:33
Last year, a year-long commodity tax cut revived the Taiwanese auto sector from a 22-year lull. As the initiative became void on 31 December last...
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| 2009 Agency Image Surveyby Michael O'Neill 4-Feb-10, 11:21
Marketers from across the region were asked to not only rank agencies in terms of awareness and overall best, but also to reflect on how their...
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| Adspend in Taiwan drops to record lowby Glenn Smith 29-Jan-10, 12:41
TAIPEI - Taiwan's adspend sank to a new low of US$1.2 billion (NT$39.4 billion) last year, according to Nielsen Taiwan.
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| CTR Market Research: China adspend to grow 10 per cent in 2010by Jane Leung 26-Jan-10, 12:47
BEIJING – China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market...
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| Vietnam: Soft drink brands see double digit growth in sales during 2009by Glenn Smith 25-Jan-10, 08:57
VIETNAM - Last year was a big one for soft drinks in Vietnam, with local and global beverage brands seeing double-digit growth in sales of new...
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| Media launches first-of-its-kind Creative Rankings subscription serviceby Marie Green 18-Jan-10, 12:54
ASIA-PACIFIC - Last week Media launched Creative Rankings 2009, a new subscription service giving users access to all the data collected during...
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| Kadence International appoints Greg Clayton as insight director for Singaporeby Kenny Lim 12-Jan-10, 17:52
SINGAPORE – Kadence International has appointed Greg Clayton as insight director of its Singapore office.
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| Sector Insight… Handset firms rush to capitalise on Chinese 3Gby Glenn Smith 7-Jan-10, 09:37
The recent launch of Apple’s iPhone in the mainland capped a busy 2009 for smartphone manufacturers.
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| Sector Insight... Koreans show enduring passion for cosmeticsby Glenn Smith 11-Dec-09, 09:37
The sector has been a rare bright spot in Korea's ad market this year, but consumer spend is polarising
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| David Morgan resurfaces at C Squaredby Jane Leung 8-Dec-09, 11:04
LONDON - Ten months after former president of Universal McCann Asia-Pacific David Morgan (pictured) exited his role as the agency's global chief...
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| Advertising expenditure hits US$54 billion in Chinaby Jane Leung 3-Dec-09, 10:24
BEIJING - Advertising expenditure in China for the first three quarters of this year has soared to US$54 billion, marking a 12 per cent...
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| Harris Interactive debuts Advanced Strategy Lab in Asiaby Kenny Lim 1-Dec-09, 12:33
HONG KONG - Harris Interactive has launched its online qualitative research platform, Advanced Strategy Lab (ASL), in Asia.
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| Downturn has altered Hong Kong consumers’ mindset: Synovateby David Blecken 30-Nov-09, 09:28
HONG KONG - The economic downturn has prompted a more conservative approach to spending and saving among Hong Kong consumers, according to a...
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| Sector Insight... Singapore banks look to rebuild following crisisby Glenn Smith 27-Nov-09, 09:39
The city-state's financial services industry adopted a safety-first marketing strategy after last year's turmoil.
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| Hiring and salaries set to rise for Singapore and Malaysia: Aquentby Kenny Lim 18-Nov-09, 09:57
SINGAPORE - Hiring and salaries for the advertising, media, digital, branding, design and PR industries in Singapore and Malaysia are set to rise...
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| Sector Insight... 'Big four' eye growth in China delivery marketby Glenn Smith 17-Nov-09, 09:52
UPS, DHL, FedEx and TNT have been cutting Chinese adspend despite ambitious plans to expand.
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| Asian consumers demand social commitment from brands: Edelmanby Kenny Lim 11-Nov-09, 11:23
HONG KONG - Consumers in China, Japan and India are demanding that brands and companies step up their social commitment, according to new findings...
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| Live Issue... Recruitment market shows signs of lifeby Benjamin Li 10-Nov-09, 09:31
As a survey suggests agencies are restaffing, but is a hiring frenzy is imminent?
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| Dentsu and Intage to work together to provide intelligence solutionsby David Blecken 6-Nov-09, 11:14
TOKYO - Dentsu has entered into partnership with Intage, Japan’s largest marketing research firm, to develop a ‘marketing intelligence’...
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| Search traffic leaps 33 per cent in Asia-Pacificby Kenny Lim 4-Nov-09, 10:41
ASIA-PACIFIC - The region's internet users have raised their search activity considerably, with 33 per cent more searches made in the 12 months to...
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| Market Research Society of Singapore names Piers Lee as presidentby Kenny Lim 2-Nov-09, 17:34
SINGAPORE - Piers Lee (pictured), managing director of Kadence International, has been elected president of the Market Research Society of...
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| Synovate restructures leadership in Australiaby Kenny Lim 30-Oct-09, 16:05
SYDNEY - Brent Stewart (pictured), Synovate's current chief of Australia and New Zealand, has been appointed to a new global role as CEO of...
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| Sector Insight... Japanese duo battle for Indonesia's bike sectorby Glenn Smith 30-Oct-09, 09:28
Honda and Yamaha are spending aggressively to maintain their dominance of the motorcycle category.
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| Hong Kong and South Korea lead global rise in consumer confidenceby Asiya Bakht 28-Oct-09, 12:58
GLOBAL - The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of...
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| Harris Interactive appoints Robert Salvoni as MD of Asiaby Jane Leung 23-Oct-09, 11:25
HONG KONG - Robert Salvoni (pictured), currently managing director of Europe at research firm Harris Interactive, has been handed management for...
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| Recruitment figures point to hiring frenzyby Kenny Lim 22-Oct-09, 14:32
HONG KONG - Hong Kong's media, advertising and PR industries are set to go on a hiring binge, judging by fourth-quarter figures from the The...
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| Media launches 2010 Agency Image Surveyby Staff reporters 21-Oct-09, 09:41
HONG KONG - Media has today launched its Agency Image Survey, the region's leading poll of marketers' perceptions of media and creative agencies.
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| AdmanGo survey shows positive adspend for Hong Kongby Benjamin Li 20-Oct-09, 15:40
HONG KONG - AdmanGo's latest report shows that the total adspend in Hong Kong is recovering.
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| APAC adspend to hit record levels in 2010: Zenithby David Blecken 19-Oct-09, 18:04
ASIA-PACIFIC - Adspend in Asia-Pacific is set to hit record levels over the coming two years as the global decline steadies, according to the...
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| Alexa launches Chinese-language siteby Anita Davis 19-Oct-09, 11:46
SAN FRANCISCO - Internet metrics firm Alexa has beta-launched a Chinese-language version of its website.
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| Sector Insight... MNCs compete for control of Thai haircare salesby Glenn Smith 16-Oct-09, 09:20
Unilever and Procter & Gamble are spending heavily to increase their share of Thailand's haircare sector.
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| Asia's affluent show no let-up in spending: PAXby Jane Leung 15-Oct-09, 09:37
ASIA-PACIFIC - Marketers are missing a major opportunity by reducing advertising budgets during the downturn, according to Synovate's 2009 PAX survey.
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| TV and online key for targeting China's lower-tiers: surveyby Benjamin Li 13-Oct-09, 10:31
SHANGHAI - Television and online are the key media for brands to influence purchase among China's lower-tier consumers, according to a study from...
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| Asians 'more cautious' due to slumpby David Blecken and Jane Leung 9-Oct-09, 10:10
ASIA-PACIFIC - Brands that acknowledge Asian consumers' increased need for financial control and community support as a result of the recession...
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| Consumer spending set to bounce back in China and India: surveyby Kenny Lim 6-Oct-09, 09:45
ASIA-PACIFIC - New research by Omnicom Media Group (OMG) has revealed that most consumers agree that the economy is getting better and their...
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| Sector Insight... Taiwan gaming firms look to offline advertisingby Glenn Smith 5-Oct-09, 09:23
The growth of the online gaming industry in Taiwan has created a new group of big-money advertisers.
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| Asia's elite stick to 'old' media: BE:Asiaby David Blecken 22-Sep-09, 11:44
ASIA PACIFIC - Asia's business elite is showing little sign of moving away from more traditional media, according to the latest BE:Asia survey...
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| Chinese teens opt for TV and radio: GroupMby Jane Leung 22-Sep-09, 11:02
SHANGHAI - Television and radio remain the most popular media according to a study by GroupM on how teenagers consume media in first- and...
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| Live Issue... Luxury watches find booming market in Chinaby Glenn Smith 17-Sep-09, 11:17
Newly affluent Chinese men are purchasing high-end watches to act as symbols of their social status.
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| Nielsen promotes Oliver Rust and Fanny Chanby Jane Leung 10-Sep-09, 11:52
HONG KONG - Nielsen Hong Kong has promoted Oliver Rust (pictured) to managing director, replacing Fanny Chan as she moves into a regional role as...
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| Asia's mobile phone habits revealedby Jane Leung 7-Sep-09, 17:07
HONG KONG - Singaporeans and Taiwanese are Asia's most dedicated mobile users, according to a new study by Synovate.
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| Sector Insight... Coca-Cola puts the fizz back into the Philippinesby Glenn Smith 7-Sep-09, 10:27
Coca-Cola is working on a new offensive in the Philippines to guarantee its lead in the archipelago's large, but contracting, soft drinks market.
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| Global CEO of Synovate Chedore to departby Anita Davis 28-Aug-09, 14:51
GLOBAL - Synovate's global CEO Adrian Chedore has retired after more than nine years with the company.
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| Synovate makes senior additions to Hong Kong and Japan operationsby David Blecken 25-Aug-09, 15:28
HONG KONG - Synovate has made two senior appointments in a move to expand its Business Consulting and Marketing Management Analytics divisions in...
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| Harris Interactive hires Jamie Lord as regional VPby Anita Davis 20-Aug-09, 12:25
ASIA PACIFIC - Market research firm Harris Interactive has appointed Jamie Lord (pictured), former Mindshare Asia-Pacific marketing and business...
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| Sector Insight... Tide turns against tobacco sector in Indonesiaby Glenn Smith 20-Aug-09, 09:46
Lax regulation of the industry appears to be ending after the authorities ditched a tax break on adspend.
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| Number of ads increases on social networks: Nielsenby Anita Davis 13-Aug-09, 18:40
HONG KONG - Approximately 2,200 Hong Kong advertisers spent HK$351 million (US$45.2 million) on digital advertising in the first half of 2009, a...
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| Hong Kongers continue to shop despite recession: Synovateby Benjamin Li 10-Aug-09, 14:51
HONG KONG - Despite the recession, 77 per cent of people in Hong Kong are still shopping for everyday items as much as they were before the...
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| Japanese ad spend expected to decline further in 2010by David Blecken 10-Aug-09, 12:14
TOKYO - Japanese advertising spend is not likely to recover in 2009 and is set to experience further decline over the course of 2010, according to...
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| Taiwan adspend shows summer surge: Nielsenby Glenn Smith 31-Jul-09, 12:40
TAIPEI - Adspend in Taiwan has seen a sudden surge this summer in Taiwan, which in turn has driven up TV airtime prices, according to new figures...
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| Higher trust in businesses in India and China: Edelmanby Jane Leung 31-Jul-09, 12:36
ASIA-PACIFIC - Businesses in India and China command the highest level of trust among their domestic consumers, according to a mid-year report by...
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| Sector Insight... Hypermarkets seek new opportunities in Asiaby Glenn Smith 30-Jul-09, 17:05
As global retail operators build their presence in the region, they must vary their growth strategy by market.
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| Hong Kong adspend shows signs of recovery: admanGoby Jane Leung 30-Jul-09, 12:59
HONG KONG - Total advertising expenditure in Hong Kong decreased 0.76 per cent year on year in the first half, but June spend rose 1.6 per cent.
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| Recommendations and websites lead advertising trust surveyby Anita Davis 28-Jul-09, 11:02
ASIA-PACIFIC - Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising...
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| Nielsen launches online measurement in Taiwanby Glenn Smith 21-Jul-09, 12:00
TAIPEI - Taiwan has become the latest Asian country to see the launch of Nielsen's internet audience measurement survey.
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| Added Value acquires Saffron Hill to strengthen Southeast Asiaby Asiya Bakht 17-Jul-09, 10:19
SINGAPORE - Added Value, WPP's brand development and marketing insight business, has acquired Saffron Hill Research, a full-service market...
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| Advertising seen as spur to economic growth: Nielsenby David Blecken 16-Jul-09, 10:44
GLOBAL - Consumers continue to regard advertising as a principal driver of economic and competitive growth, according to a global study by market...
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| Sector Insight... Vietnam poised to become new auto battlefieldby Glenn Smith 16-Jul-09, 10:12
Despite a recent dip in sales, Vietnam's nascent car industry is expected to grow rapidly in the coming years Smith.
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| China and India unfazed by recession: JWTby Kenny Lim 10-Jul-09, 11:58
ASIA-PACIFIC - Consumers in China and India are less anxious about the global recession than their counterparts in other parts of the world,...
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| China to be fourth largest ad market in 2009by Asiya Bakht 7-Jul-09, 12:09
GLOBAL - ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world.
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| Millward Brown makes senior appointments in Chinaby Staff reporters 7-Jul-09, 11:34
HONG KONG - Millward Brown has promoted Malini Pani to chief client officer for Greater China and appointed Rupam Borthakur as managing director...
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| Consumers maintain spending: MasterCardby Kenny Lim 2-Jul-09, 11:15
ASIA-PACIFIC - Consumers are planning to maintain their discretionary spend for the second half of the year at the same levels as six months ago,...
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| Sector Insight... As wine sales soar, will China be the next Chile?by Glenn Smith 2-Jul-09, 10:40
The hills of Shantung, birthplace of Confucius, are now planted with cuttings of Cabernet Sauvignon, Merlot, Chardonnay and Riesling.
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| Asia's Top 1000 Brands of 200926-Jun-09, 14:45
Consumer electronics and white goods brands dominate this year's top 10, with Korean giants Samsung and LG making the most impact, climbing the...
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| Singapore brand values hit by recessionby Kenny Lim 26-Jun-09, 12:24
SINGAPORE - Singaporean companies are failing to invest in their brands, according to a study by Brand Finance, with the city-state's top firms...
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| WPP, Microsoft launch search studyby Kenny Lim 25-Jun-09, 12:11
GLOBAL - WPP is set to embark on a research initiative with Microsoft Advertising that will investigate the link between search and brand-building.
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| Agencies back pitch fees: surveyby Jane Leung 24-Jun-09, 12:08
SINGAPORE - Ninety per cent of Asian agencies believe clients should be paying for pitches, according to a survey by consultancy R3:GC.
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| Ogilvy study advises on tapping lower-tier dollarby David Blecken 23-Jun-09, 12:31
BEIJING - Marketers have underestimated the spending capacity of consumers in low-tier Chinese markets, according to a new study by Ogilvy & Mather.
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| Sector Insight... Singapore's telco trio look to data and touristsby Glenn Smith 18-Jun-09, 16:22
The city-state's three operators seek to grow market share by turning their focus to the pre-paid consumer.
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| Sector Insight... Innovation backfires for Japanese beer giantsby Glenn Smith 4-Jun-09, 10:43
Beer sales are in decline, but the fall in the market's value has been hastened by its leading brands.
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| Blackbox Research hires qualitative research headby Asiya Bakht 29-May-09, 17:05
SINGAPORE - Independent Singapore-based market research company Blackbox Research has appointed Jerry Clode (pictured) as its regional qualitative...
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| Google study unearths digital purchasing patternsby Asiya Bakht 29-May-09, 15:00
SOUTHEAST ASIA - Eight out of 10 consumers in Singapore, Malaysia and Thailand conduct research online before purchasing in a retail store,...
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| Sector Insight... OTC drugs market enjoys steady growth in Chinaby Glenn Smith 21-May-09, 14:30
Medication bought over the counter is cheaper and often the only option for some Chinese consumers.
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| Greater China consumers unwilling to trade down: studyby Jane Leung 21-May-09, 12:29
HONG KONG - Despite the economic slowdown, people in Greater China are unwilling to give up the 'good life', according to a Publicis Hong Kong study.
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| Online advertising stays flat in Hong Kongby Benjamin Li 15-May-09, 15:53
HONG KONG - Internet adspend in Hong Kong reached HK$172 million (US$22 million)in the first quarter of 2009, the same level as Q1 last year,...
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| CCO relevance increases amid downturnby David Blecken 12-May-09, 10:52
GLOBAL - The role of chief communications officers has risen in importance over the past year, with a greater percentage reporting directly to the...
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| Airline brand image critical to Asian travellers: studyby David Blecken 11-May-09, 11:47
ASIA-PACIFIC - Asian travellers are the most likely to pay a premium to fly with their preferred airline when travelling abroad, according to an...
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| Sector Insight... Small cars drive India's motor industry growthby Glenn Smith 7-May-09, 14:48
With one of the lowest car-ownership rates in the developing world, the market is there for the taking.
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| Banks, travel firms slash HK ad budgetsby Benjamin Li 6-May-09, 12:15
HONG KONG - The banking and travel industries, two of Hong Kong's biggest advertising sectors, have slashed their ad budgets, according to...
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| Downturn hits Chinese digital growthby Anita Davis 4-May-09, 11:53
BEIJING - China's online advertising revenues totaled more than Rmb 3 billion (US$440 million) in the first quarter of 2009 - nearly six per cent...
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| JWT Bangkok launches channel planning serviceby Kenny Lim 30-Apr-09, 12:29
BANGKOK - JWT has launched a communications channel planning arm, dubbed The Cube, to boost engagement with consumers and research for the agency...
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| Chinese firms jump up brand value rankingsby Anita Davis 30-Apr-09, 11:50
GLOBAL - WPP research agency Millward Brown Optimor has found that the reputation of Chinese brands is growing, especially in the banking sector,...
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| Sector Insight... Beautiful skin cuts deep into Japanese walletsby Glenn Smith 23-Apr-09, 16:15
With 22 per cent of Japanese over 65, the older consumer is a lucrative market for the skincare industry.
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| Mixed outlook for regional adspend in 2009by Asiya Bakht 22-Apr-09, 11:45
ASIA-PACIFIC - ZenithOptimedia has predicted that Asia-Pacific will witness a 3.4 per cent drop in ad expenditure in 2009 as the effects of the...
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| Kadence names associate director for Malaysiaby Kenny Lim 22-Apr-09, 10:02
KUALA LUMPUR - Kadence has appointed Illuminas' Jo-Ann Foo as associate director to head up its Malaysian insight team.
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| Hakuhodo forms alliance to develop neuromarketingby David Blecken 17-Apr-09, 11:30
TOKYO - Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.
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| Blackbox Research hires executive directorby Kenny Lim 15-Apr-09, 12:05
SINGAPORE - Independent Singapore-based market research company Blackbox Research has appointed Dr Steve Nuttall as executive director, to link up...
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| Sector Insight... Competition grows in Taiwan's whisky marketby Glenn Smith 9-Apr-09, 14:08
Whiskey is the spirit of choice in Taiwan, but top brand Johnnie Walker is under pressure from Asian labels.
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| WFA publishes paper on online audience measurementby Kenny Lim 9-Apr-09, 10:14
BRUSSELS - The World Federation of Advertisers (WFA) has published a position paper outlining advertiser's needs in relation to online audience...
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| Publicis Groupe's Ninah Consulting launches Asia-Pacific operationsby Asiya Bakht 1-Apr-09, 10:14
HONG KONG - Publicis Groupe owned Ninah Consulting, a global management consulting and analytics company will open a Hong Kong office to offer...
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| Wang to lead Nielsen in Taiwanby David Blecken 31-Mar-09, 10:43
TAIPEI - Market research firm Nielsen has promoted Jennifer Wang (pictured), a former client leader, to the position of managing director in Taiwan.
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| PwC to compile Media's new business tableby Staff reporters 27-Mar-09, 11:44
ASIA-PACIFIC - Media is joining forces with PricewaterhouseCoopers (PwC) to handle its monthly Business Performance League.
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| Sector Insight... Hong Kongers hunt profits from 'big four' banksby Glenn Smith 26-Mar-09, 15:00
The SAR's finance-obsessed residents are continuing to look for banking products that can make money.
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| Carat predicts regional ad spend downby Anita Davis 26-Mar-09, 14:03
ASIA-PACIFIC - Media agency Carat predicts ad spend in Asia-Pacific in 2009 will fall .8 per cent from last year but will rebound to grow by as...
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| Synovate shows young Asians are driven by media and musicby Kenny Lim 25-Mar-09, 15:03
SINGAPORE - Synovate's latest Young Asians Study has revealed that Asia's youth spend nine-and-a-half hours each day consuming some form of media.
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| Magna promotes Wieser to global roleby Jane Leung 24-Mar-09, 10:12
HONG KONG - Interpublic's research group Magna is promoting Brian Wieser (pictured) to senior vice-president, global director of forecasting with...
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| TNS unveils new ALM boardby David Blecken 20-Mar-09, 16:13
HONG KONG - Research firm TNS (Taylor Nelson Sofres) has restructured its operating board for Asia-Pacific, Latin America, Middle East and Africa,...
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| China's silver surfers revealedby Benjamin Li 17-Mar-09, 11:52
SHANGHAI - Senior citizens in China's biggest cities are far more wired-up than previously thought, spending more on telecoms than they do on...
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| Study highlights PR's role in brand valueby David Blecken 10-Mar-09, 09:40
HONG KONG - Media exposure plays a quantifiable role in a brand's financial value, according to a study by PR consultancy Text 100.
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| ChinaInsight merges with S&Dby Benjamin Li 5-Mar-09, 16:49
SHANGHAI - Shanghai-based consumer research and market consultancy company ChinaInsight, has merged with boutique research agency, S&D Marketing.
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| Sector Insight... Vietnam braces itself for a fast-food explosionby Glenn Smith 26-Feb-09, 15:44
With the country's entry into the WTO, global fast-food franchises are scrambling for a piece of the pie.
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| Nielsen appoints Meyer as Greater China MDby David Blecken 26-Feb-09, 11:45
SHANGHAI - Global information and media firm Nielsen has appointed Jed Meyer (pictured), formerly senior vice-president of DigitalPlus at Nielsen...
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