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    <title>Media Asia: Features</title>
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    <pubDate>Sat, 13 Mar 2010 03:00:25 +0800</pubDate>
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     <title><![CDATA[VIDEO: Eight Custom Media's Bjorn Fjelddahl]]></title>
     <description><![CDATA[HONG KONG - Bjorn Fjelddahl, managing director of Eight Custom Media in Hong Kong, says there is room for growth in the custom publishing industry in Asia.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_03/VIDEO-Eight-Custom-Medias-Bjorn-Fjelddahl/39117?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_03/VIDEO-Eight-Custom-Medias-Bjorn-Fjelddahl/39117?src=rss</guid>
     <pubDate>Tue, 09 Mar 2010 17:49:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: Fluid Group's Emily Jones]]></title>
     <description><![CDATA[HONG KONG - Emily Jones, publisher at Fluid Group, said the custom publishing industry is largely moving from strictly print to offering a more complete communications strategy that includes branding and digital initiatives.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_03/VIDEO-Fluid-Groups-Emily-Jones/39108?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_03/VIDEO-Fluid-Groups-Emily-Jones/39108?src=rss</guid>
     <pubDate>Tue, 09 Mar 2010 10:51:00 +0800</pubDate>
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     <title><![CDATA[Asia's untapped engagement tool]]></title>
     <description><![CDATA[Custom publishing is a staple in Europe and the US, but has ample room for growth in Asia. Used correctly, branded titles have serious potential to build relationships and drive sales.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_02/Asias-untapped-engagement-tool/38981?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_02/Asias-untapped-engagement-tool/38981?src=rss</guid>
     <pubDate>Thu, 25 Feb 2010 10:37:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: Asia's leading PR voices]]></title>
     <description><![CDATA[Alan vanderMolen, president of Edelman Asia-Pacific, the newly appointed Bob Pickard, president of Burson-Marsteller Asia-Pacific, and Steve Dahllof, regional CEO of Ogilvy PR, share their thoughts on the public relations industry in the wake of Mediaâ€™s annual PR Report Card.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_02/VIDEO-Asias-leading-PR-voices/38916?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_02/VIDEO-Asias-leading-PR-voices/38916?src=rss</guid>
     <pubDate>Mon, 22 Feb 2010 17:20:00 +0800</pubDate>
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     <title><![CDATA[PR Report Card 09: A year of consolidation]]></title>
     <description><![CDATA[The past year was hardly a vintage one for public relations in Asia-Pacific. But, compared with the devastation witnessed in other areas of the communications landscape, PRâ€™s practitioners can look back with some satisfaction.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_02/PR-Report-Card-09-A-year-of-consolidation/38800?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_02/PR-Report-Card-09-A-year-of-consolidation/38800?src=rss</guid>
     <pubDate>Thu, 11 Feb 2010 12:06:00 +0800</pubDate>
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     <title><![CDATA[AME 2010: Ideas for Growth]]></title>
     <description><![CDATA[As the region emerges from the recession, this year's Asian Marketing Effectiveness (AME) Festival, held on 24 &amp; 25 March in Shanghai, promises to remain focused on the processes behind truly effective campaigns.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_02/AME-2010-Ideas-for-Growth/38672?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_02/AME-2010-Ideas-for-Growth/38672?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 18:48:00 +0800</pubDate>
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     <title><![CDATA[Creative Rankings 2009: China comes to the creative fore]]></title>
     <description><![CDATA[The 2009 Creative Rankings show China at last fulfilling its potential with a mainland duo leading the pack for the first time. Malaysia also climbs as Singapore loses its prominence.]]></description>
     <link>http://www.media.asia/Featuresarticle/2010_01/Creative-Rankings-2009-China-comes-to-the-creative-fore/38441?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2010_01/Creative-Rankings-2009-China-comes-to-the-creative-fore/38441?src=rss</guid>
     <pubDate>Thu, 14 Jan 2010 12:39:00 +0800</pubDate>
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     <title><![CDATA[Should Advertising be trying to save the planet?]]></title>
     <description><![CDATA[Given its abilility to influence consumer behaviour, is the advertising industry doing enough to help alleviate global warming?]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_12/Should-Advertising-be-trying-to-save-the-planet/38126?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_12/Should-Advertising-be-trying-to-save-the-planet/38126?src=rss</guid>
     <pubDate>Thu, 03 Dec 2009 10:16:00 +0800</pubDate>
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     <title><![CDATA[A Generation of Achievers]]></title>
     <description><![CDATA[Young, ambitious and bursting with talent and energy, these young stars are Asiaâ€™s faces to watch in 2010.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_11/A-Generation-of-Achievers/37975?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_11/A-Generation-of-Achievers/37975?src=rss</guid>
     <pubDate>Thu, 19 Nov 2009 10:11:00 +0800</pubDate>
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     <title><![CDATA[Digital Driving Pay TV's Future]]></title>
     <description><![CDATA[The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_11/Digital-Driving-Pay-TVs-Future/37785?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_11/Digital-Driving-Pay-TVs-Future/37785?src=rss</guid>
     <pubDate>Thu, 05 Nov 2009 10:51:00 +0800</pubDate>
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     <title><![CDATA[Financial Brands Come Out Of Hibernation]]></title>
     <description><![CDATA[The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_10/Financial-Brands-Come-Out-Of-Hibernation/37637?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_10/Financial-Brands-Come-Out-Of-Hibernation/37637?src=rss</guid>
     <pubDate>Thu, 22 Oct 2009 11:29:00 +0800</pubDate>
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     <title><![CDATA[Shanghai Expo Fires Brand Enthusiasm]]></title>
     <description><![CDATA[As China begins the build up for the 2010 Shanghai Expo, brands are looking at ways to make the most of a unique marketing opportunty.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_10/Shanghai-Expo-Fires-Brand-Enthusiasm/37443?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_10/Shanghai-Expo-Fires-Brand-Enthusiasm/37443?src=rss</guid>
     <pubDate>Thu, 08 Oct 2009 14:53:00 +0800</pubDate>
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     <title><![CDATA[Luxury Brands Lose None Of Their Shine]]></title>
     <description><![CDATA[The recession has had limited impact on luxury brands in Asia, and in some cases has actually helped reinvigorate the market.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_09/Luxury-Brands-Lose-None-Of-Their-Shine/37257?src=rss</link>
     <author><![CDATA[Annabel Walker]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_09/Luxury-Brands-Lose-None-Of-Their-Shine/37257?src=rss</guid>
     <pubDate>Thu, 24 Sep 2009 16:42:00 +0800</pubDate>
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     <title><![CDATA[Print In Asia Contemplates Its Next Move]]></title>
     <description><![CDATA[Media buyers in six key Asian countries discuss how print has performed over the last 12 months, where it can go next and why it should still be considered an important media for advertisers]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_09/Print-In-Asia-Contemplates-Its-Next-Move/37033?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_09/Print-In-Asia-Contemplates-Its-Next-Move/37033?src=rss</guid>
     <pubDate>Fri, 11 Sep 2009 10:05:00 +0800</pubDate>
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     <title><![CDATA[Changing terms of engagement]]></title>
     <description><![CDATA[If marketers want to successfully reach the region's female consumers, they need to refocus  communications and start building relationships.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_08/Changing-terms-of-engagement/36821?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_08/Changing-terms-of-engagement/36821?src=rss</guid>
     <pubDate>Thu, 27 Aug 2009 11:21:00 +0800</pubDate>
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     <title><![CDATA[Tapping Into The Media Trends of Asia's Youth]]></title>
     <description><![CDATA[Which advertising platforms most effectively communicate with the urban youth market in Asia? We asked five young people from key cities around the region to give us their opinion.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_08/Tapping-Into-The-Media-Trends-of-Asias-Youth/36643?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_08/Tapping-Into-The-Media-Trends-of-Asias-Youth/36643?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 11:49:00 +0800</pubDate>
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     <title><![CDATA[Spikes Asia Presidents]]></title>
     <description><![CDATA[Five international stars are about to discover the best in Asian creativity. Expectations are high of the work and their juries]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_07/Spikes-Asia-Presidents/36465?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_07/Spikes-Asia-Presidents/36465?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 10:00:00 +0800</pubDate>
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     <title><![CDATA[Chinese Automakers Begin Brand Journey]]></title>
     <description><![CDATA[Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place their energy into brand building,]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_07/Chinese-Automakers-Begin-Brand-Journey/36307?src=rss</link>
     <author><![CDATA[Michael Oâ€™Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_07/Chinese-Automakers-Begin-Brand-Journey/36307?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 09:27:00 +0800</pubDate>
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     <title><![CDATA[Bringing Back Lions]]></title>
     <description><![CDATA[Asia-Pacific agencies returned from the Cannes festival with a record number of awards. A turning point for creativity in the region? We asked some of this year's jury members to share their thoughts]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_07/Bringing-Back-Lions/36161?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_07/Bringing-Back-Lions/36161?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 11:31:00 +0800</pubDate>
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     <title><![CDATA[Finance Chiefs Build Success]]></title>
     <description><![CDATA[Meet some of the financial heads who are helping to shape regional agency business in a tough economy]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_06/Finance-Chiefs-Build-Success/36018?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_06/Finance-Chiefs-Build-Success/36018?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:25:00 +0800</pubDate>
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     <title><![CDATA[AME Festival 2009]]></title>
     <description><![CDATA[The marketing industry left no stone unturned in the pursuit of advertising's most soughtafter commodity: effectiveness]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_06/AME-Festival-2009/35837?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_06/AME-Festival-2009/35837?src=rss</guid>
     <pubDate>Thu, 04 Jun 2009 09:32:00 +0800</pubDate>
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     <title><![CDATA[Feature... Reaching a billion muslims]]></title>
     <description><![CDATA[Marketers should drop their safety-first approach and engage at a much deeper level with the region's growing Islamic community]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_05/Feature-Reaching-a-billion-muslims/35695?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_05/Feature-Reaching-a-billion-muslims/35695?src=rss</guid>
     <pubDate>Thu, 21 May 2009 11:18:00 +0800</pubDate>
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     <title><![CDATA[Social Media Change The Travel Landscape]]></title>
     <description><![CDATA[Travel and tourism marketers in the region need to be where the consumers are, and that means engaging more with social media.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_05/Social-Media-Change-The-Travel-Landscape/35491?src=rss</link>
     <author><![CDATA[Annabel Walker]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_05/Social-Media-Change-The-Travel-Landscape/35491?src=rss</guid>
     <pubDate>Thu, 07 May 2009 09:32:00 +0800</pubDate>
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     <title><![CDATA[Challenging Times For Japan's Iconic Brands]]></title>
     <description><![CDATA[Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for, writes Michael O'Neill]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_04/Challenging-Times-For-Japans-Iconic-Brands/35351?src=rss</link>
     <author><![CDATA[Michael Oâ€™Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_04/Challenging-Times-For-Japans-Iconic-Brands/35351?src=rss</guid>
     <pubDate>Thu, 23 Apr 2009 11:13:00 +0800</pubDate>
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     <title><![CDATA[Researchers feel the heat of recession]]></title>
     <description><![CDATA[Market research companies in the region are being put under increased scrutiny as key clients start to pull back spend and demand even greater value for money.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_04/Researchers-feel-the-heat-of-recession/35135?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_04/Researchers-feel-the-heat-of-recession/35135?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 10:41:00 +0800</pubDate>
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     <title><![CDATA[Recession bodes well for China's global march]]></title>
     <description><![CDATA[The global economic downturn could be an unexpected opportunity for those Chinese brands looking to act on their growing international ambitions.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_04/Recession-bodes-well-for-Chinas-global-march/35067?src=rss</link>
     <author><![CDATA[Arun Sudhaman, PR Week]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_04/Recession-bodes-well-for-Chinas-global-march/35067?src=rss</guid>
     <pubDate>Thu, 26 Mar 2009 15:45:00 +0800</pubDate>
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     <title><![CDATA[Marketers place a premium on value for money]]></title>
     <description><![CDATA[The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_03/Marketers-place-a-premium-on-value-for-money/34752?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_03/Marketers-place-a-premium-on-value-for-money/34752?src=rss</guid>
     <pubDate>Thu, 12 Mar 2009 17:16:00 +0800</pubDate>
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     <title><![CDATA[Sector Insight: Food giants cash in on noodle-loving China]]></title>
     <description><![CDATA[Sales are set to grow beyond last year's $8.6 billion as recession-hit buyers choose cheap, convenient snacks.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_03/Sector-Insight-Food-giants-cash-in-on-noodle-loving-China/34813?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_03/Sector-Insight-Food-giants-cash-in-on-noodle-loving-China/34813?src=rss</guid>
     <pubDate>Thu, 12 Mar 2009 11:41:00 +0800</pubDate>
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     <title><![CDATA[Radio reaffirms its value in the market]]></title>
     <description><![CDATA[Seen by many as the poor relation to other media platforms, radio is nonetheless managing to prove its worth in three of the region's biggest consumer markets.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_03/Radio-reaffirms-its-value-in-the-market/34562?src=rss</link>
     <author><![CDATA[Sangeeta Mulchand]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_03/Radio-reaffirms-its-value-in-the-market/34562?src=rss</guid>
     <pubDate>Thu, 26 Feb 2009 10:52:00 +0800</pubDate>
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     <title><![CDATA[In-flight media focuses on the frequent flyer]]></title>
     <description><![CDATA[Airlines have the captive audience that brands desire. But how effective are inflight media at reaching out to frequent flyers?]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_02/In-flight-media-focuses-on-the-frequent-flyer/34397?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_02/In-flight-media-focuses-on-the-frequent-flyer/34397?src=rss</guid>
     <pubDate>Thu, 12 Feb 2009 17:48:00 +0800</pubDate>
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     <title><![CDATA[Tough Times Dampen Salary Expectations]]></title>
     <description><![CDATA[Double-digit salary hikes are a thing of the past, for the time being at least.]]></description>
     <link>http://www.media.asia/Featuresarticle/2009_02/Tough-Times-Dampen-Salary-Expectations/34245?src=rss</link>
     <author><![CDATA[Michael O’Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2009_02/Tough-Times-Dampen-Salary-Expectations/34245?src=rss</guid>
     <pubDate>Thu, 29 Jan 2009 17:30:00 +0800</pubDate>
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     <title><![CDATA[Downturn drives home the green auto agenda]]></title>
     <description><![CDATA[Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on the environment and the pocket.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_12/Downturn-drives-home-the-green-auto-agenda/33655?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_12/Downturn-drives-home-the-green-auto-agenda/33655?src=rss</guid>
     <pubDate>Thu, 27 Nov 2008 09:25:00 +0800</pubDate>
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     <title><![CDATA[Feature... Financial players rethink the course]]></title>
     <description><![CDATA[Financial brands have their work cut out as economic uncertainty puts pressure on budgets and demands a more caring approach towards consumers.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_11/Feature-Financial-players-rethink-the-course/33488?src=rss</link>
     <author><![CDATA[Sangeeta Mulchand]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_11/Feature-Financial-players-rethink-the-course/33488?src=rss</guid>
     <pubDate>Thu, 13 Nov 2008 17:52:00 +0800</pubDate>
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     <title><![CDATA[Asian marketers' mobile content conundrum]]></title>
     <description><![CDATA[Marketers are trying to work out how best to monetise mobile content in Asia through advertising.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_10/Asian-marketers-mobile-content-conundrum/33146?src=rss</link>
     <author><![CDATA[David Murphy]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_10/Asian-marketers-mobile-content-conundrum/33146?src=rss</guid>
     <pubDate>Fri, 31 Oct 2008 09:52:00 +0800</pubDate>
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     <title><![CDATA[Hitting the right notes]]></title>
     <description><![CDATA[Asia is a healthy market for mobile music downloads, but there are still challenges to be overcome.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_10/Hitting-the-right-notes/33134?src=rss</link>
     <author><![CDATA[David Murphy]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_10/Hitting-the-right-notes/33134?src=rss</guid>
     <pubDate>Thu, 30 Oct 2008 17:01:00 +0800</pubDate>
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     <title><![CDATA[Feature... Asian advertising's glass ceiling]]></title>
     <description><![CDATA[While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_11/Feature-Asian-advertisings-glass-ceiling/33202?src=rss</link>
     <author><![CDATA[Ella Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_11/Feature-Asian-advertisings-glass-ceiling/33202?src=rss</guid>
     <pubDate>Thu, 30 Oct 2008 16:19:00 +0800</pubDate>
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     <title><![CDATA[Feature... Luxury essentials]]></title>
     <description><![CDATA[Asian consumers' appetite for luxury brands is almost uniformly voracious.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_10/Feature-Luxury-essentials/32956?src=rss</link>
     <author><![CDATA[Jo Bowman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_10/Feature-Luxury-essentials/32956?src=rss</guid>
     <pubDate>Thu, 16 Oct 2008 15:08:00 +0800</pubDate>
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     <title><![CDATA[Feature... Affiliate marketing beckons wary Asia]]></title>
     <description><![CDATA[It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_09/Feature-Affiliate-marketing-beckons-wary-Asia/32575?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_09/Feature-Affiliate-marketing-beckons-wary-Asia/32575?src=rss</guid>
     <pubDate>Wed, 10 Sep 2008 19:01:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Feature... Preparing for the downturn]]></title>
     <description><![CDATA[As the global economy continues to slow, is Asia immune from the bust and, if not, can marketers adapt?]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-Preparing-for-the-downturn/32368?src=rss</link>
     <author><![CDATA[Robin Hicks]]></author>
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     <pubDate>Thu, 28 Aug 2008 09:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... The consumer connection]]></title>
     <description><![CDATA[Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-The-consumer-connection/32094?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_08/Feature-The-consumer-connection/32094?src=rss</guid>
     <pubDate>Wed, 13 Aug 2008 09:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... Korea's new consumer movement]]></title>
     <description><![CDATA[An increasingly affluent population is investing more money in personal enjoyment, comfort and even luxury.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_07/Feature-Koreas-new-consumer-movement/1093?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_07/Feature-Koreas-new-consumer-movement/1093?src=rss</guid>
     <pubDate>Wed, 30 Jul 2008 04:07:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... Boom or bubble?]]></title>
     <description><![CDATA[Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-Boom-or-bubble/1478?src=rss</link>
     <author><![CDATA[Dominic Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_08/Feature-Boom-or-bubble/1478?src=rss</guid>
     <pubDate>Wed, 02 Jul 2008 02:34:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... The great China branding opportunity]]></title>
     <description><![CDATA[With the eyes of the world focused on it, the mainland Government has an invaluable chance to address its image - particularly with the West. But how well will it use it?]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-The-great-China-branding-opportunity/1934?src=rss</link>
     <author><![CDATA[Dominic Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_08/Feature-The-great-China-branding-opportunity/1934?src=rss</guid>
     <pubDate>Wed, 21 May 2008 02:39:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... Healthcare sector opts for digital solution]]></title>
     <description><![CDATA[In a fast-growing market, online and mobile channels are increasingly being seen as the ideal place   for healthcare marketers  to  engage with their target audiences.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-Healthcare-sector-opts-for-digital-solution/2211?src=rss</link>
     <author><![CDATA[Sangeeta Mulchand]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_08/Feature-Healthcare-sector-opts-for-digital-solution/2211?src=rss</guid>
     <pubDate>Wed, 23 Apr 2008 07:48:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Feature... Reinventing Japanese retail strategy]]></title>
     <description><![CDATA[For foreign brands looking for success in the Japanese market, the best advice in the past has always been simple: innovate. But innovation alone may no longer be enough.]]></description>
     <link>http://www.media.asia/Featuresarticle/2008_08/Feature-Reinventing-Japanese-retail-strategy/2382?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Featuresarticle/2008_08/Feature-Reinventing-Japanese-retail-strategy/2382?src=rss</guid>
     <pubDate>Wed, 09 Apr 2008 07:04:00 +0800</pubDate>
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