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    <title>Media Asia: Opinion</title>
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    <pubDate>Tue, 16 Mar 2010 16:40:24 +0800</pubDate>
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     <title><![CDATA[Broadcasters' spat intensifies as i-Cable withdraws 2010 World Cup rights from TVB, ATV]]></title>
     <description><![CDATA[In the latest twist in the battle between Hong Kong’s broadcasters, cable TV operator i-Cable has said it will no longer sub-licence broadcasting rights for the 2010 World Cup to Hong Kong’s two free-to-air stations, TVB and ATV.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Broadcasters-spat-intensifies-as-i-Cable-withdraws-2010-World-Cup-rights-from-TVB-ATV/39184?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Broadcasters-spat-intensifies-as-i-Cable-withdraws-2010-World-Cup-rights-from-TVB-ATV/39184?src=rss</guid>
     <pubDate>Mon, 15 Mar 2010 11:49:00 +0800</pubDate>
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     <title><![CDATA[Will too many Facebook friends be the downfall of social media?]]></title>
     <description><![CDATA[Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Will-too-many-Facebook-friends-be-the-downfall-of-social-media/39164?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Will-too-many-Facebook-friends-be-the-downfall-of-social-media/39164?src=rss</guid>
     <pubDate>Fri, 12 Mar 2010 12:22:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Chief creative officer, Ompong Remigio, is in the hot seat this week]]></title>
     <description><![CDATA[Ompong Remigio, chief creative officer at Campaigns &amp; Grey Phillipines, talks about the last time she was inspired and her worst haircut ever.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/QA-Chief-creative-officer-Ompong-Remigio-is-in-the-hot-seat-this-week/39106?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/QA-Chief-creative-officer-Ompong-Remigio-is-in-the-hot-seat-this-week/39106?src=rss</guid>
     <pubDate>Tue, 09 Mar 2010 11:09:00 +0800</pubDate>
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     <title><![CDATA[What now for Macau as regulations tighten and Singapore’s casino industry grows?]]></title>
     <description><![CDATA[Could this be the year that Macau, the ‘sin city’ of the East, loses its gaming crown in Asia?]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/What-now-for-Macau-as-regulations-tighten-and-Singapores-casino-industry-grows/39092?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/What-now-for-Macau-as-regulations-tighten-and-Singapores-casino-industry-grows/39092?src=rss</guid>
     <pubDate>Mon, 08 Mar 2010 12:42:00 +0800</pubDate>
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     <title><![CDATA[China: Two media chiefs argue why digital buys remains a challenge]]></title>
     <description><![CDATA[Two China chiefs, Michelle Ko, president of MEC China, and Li Yifei, country chair of Vivaki Greater China, argue why digital media buys remains a challenge, and mergers and acquisitions are good for mainland business.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/China-Two-media-chiefs-argue-why-digital-buys-remains-a-challenge/39074?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/China-Two-media-chiefs-argue-why-digital-buys-remains-a-challenge/39074?src=rss</guid>
     <pubDate>Fri, 05 Mar 2010 12:44:00 +0800</pubDate>
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     <title><![CDATA[Five things you need to know: Facebook-PayPal tie-up]]></title>
     <description><![CDATA[Facebook has recently partnered with PayPal to offer advertisers and users a way to make payments to the social media giant and its developers. Matt Sutton (pictured), managing director of Aktiv Digital in Singapore, gives us five reasons why the Facebook-PayPal partnership makes sense.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Five-things-you-need-to-know-Facebook-PayPal-tie-up/39052?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Five-things-you-need-to-know-Facebook-PayPal-tie-up/39052?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 14:00:00 +0800</pubDate>
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     <title><![CDATA[Should clients pitch in to the tender process? Here's what four experts had to say.]]></title>
     <description><![CDATA[The idea of clients coughing up cash for media agency pitches has been given extra weight by the recession. So is it time to share the financial burden? We've asked two media agency heads, a marketing consultant and a digital network chief for their input.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Should-clients-pitch-in-to-the-tender-process-Heres-what-four-experts-had-to-say/39056?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Should-clients-pitch-in-to-the-tender-process-Heres-what-four-experts-had-to-say/39056?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 12:12:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Hans Lopez-Vito is in the hot seat this week.]]></title>
     <description><![CDATA[Hans Lopez-Vito, executive planning director at BBDO China, on what makes him happy and the last time he cried.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/QA-Hans-Lopez-Vito-is-in-the-hot-seat-this-week/39028?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/QA-Hans-Lopez-Vito-is-in-the-hot-seat-this-week/39028?src=rss</guid>
     <pubDate>Wed, 03 Mar 2010 12:29:00 +0800</pubDate>
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     <title><![CDATA[Social media campaigns: Who should clients turn to?]]></title>
     <description><![CDATA[Having established a solid footing over the past four years, social media is a channel that advertisers cannot afford to ignore.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Social-media-campaigns-Who-should-clients-turn-to/39019?src=rss</link>
     <author><![CDATA[Sean deCuirteis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Social-media-campaigns-Who-should-clients-turn-to/39019?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 11:26:00 +0800</pubDate>
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     <title><![CDATA[Annual CCTV Spring Festival Gala show attracts 700 million TV viewers, but for how long?]]></title>
     <description><![CDATA[Another Chinese New Year passes and, within China at least, that means another CCTV Spring Festival Gala show. The sheer reach of the gala is well documented, with its annual audience estimated at 700 million, numbers that make the recent Super Bowl, with a record audience of 106 million, look meek in comparison.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_03/Annual-CCTV-Spring-Festival-Gala-show-attracts-700-million-TV-viewers-but-for-how-long/38994?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_03/Annual-CCTV-Spring-Festival-Gala-show-attracts-700-million-TV-viewers-but-for-how-long/38994?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 09:45:00 +0800</pubDate>
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     <title><![CDATA[Tiger Woods saga offers lessons to brands; sets Twitter on fire]]></title>
     <description><![CDATA[Few mea culpas have been as highly anticipated as Tiger Woods’, whose apology last Friday literally brought the online world to a temporary stop.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Tiger-Woods-saga-offers-lessons-to-brands-sets-Twitter-on-fire/38982?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Tiger-Woods-saga-offers-lessons-to-brands-sets-Twitter-on-fire/38982?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:31:00 +0800</pubDate>
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     <title><![CDATA[Toyota finds itself humbled, embarrassed and damaged]]></title>
     <description><![CDATA[Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Toyota-finds-itself-humbled-embarrassed-and-damaged/38980?src=rss</link>
     <author><![CDATA[Craig Briggs]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Toyota-finds-itself-humbled-embarrassed-and-damaged/38980?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:18:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Keat Soh is in the hot seat this week]]></title>
     <description><![CDATA[Keat Soh, executive creative director at Publicis Beijing, talks about the gadget he could not live without.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/QA-Keat-Soh-is-in-the-hot-seat-this-week/38912?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/QA-Keat-Soh-is-in-the-hot-seat-this-week/38912?src=rss</guid>
     <pubDate>Wed, 24 Feb 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[Is Singapore ready for a renewed Domino’s Pizza effect?]]></title>
     <description><![CDATA[Domino’s Pizza is staging a comeback after a ten-year absence in Singapore, making it the latest American food brand to return to the city-state after a failed first attempt in the market.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Is-Singapore-ready-for-a-renewed-Dominos-Pizza-effect/38906?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Is-Singapore-ready-for-a-renewed-Dominos-Pizza-effect/38906?src=rss</guid>
     <pubDate>Mon, 22 Feb 2010 12:27:00 +0800</pubDate>
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     <title><![CDATA[IPL hits a marketing six but still risks being caught out]]></title>
     <description><![CDATA[Last month, the Indian Premier League (IPL), India’s cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to include Pakistani players in public auctions.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/IPL-hits-a-marketing-six-but-still-risks-being-caught-out/38896?src=rss</link>
     <author><![CDATA[Santosh Desai]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/IPL-hits-a-marketing-six-but-still-risks-being-caught-out/38896?src=rss</guid>
     <pubDate>Fri, 19 Feb 2010 09:58:00 +0800</pubDate>
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     <title><![CDATA[Will social media be the death of DM? We've asked two experts.]]></title>
     <description><![CDATA[Marketers are diverting budgets away from direct marketing and into social media, according to a global survey. We ask Mohammed Sirajuddeen, CEO Rapp Asia, and Ben Poole, head of interaction at MEC Asia-Pacific, if this is the case.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Will-social-media-be-the-death-of-DM-Weve-asked-two-experts/38882?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Will-social-media-be-the-death-of-DM-Weve-asked-two-experts/38882?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 11:52:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Michael Mclaren on wrestling with Microsoft]]></title>
     <description><![CDATA[Michael Mclaren, regional director of McCann Worldgroup, has tireless determination.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/QA-Michael-Mclaren-on-wrestling-with-Microsoft/38852?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/QA-Michael-Mclaren-on-wrestling-with-Microsoft/38852?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 10:10:00 +0800</pubDate>
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     <title><![CDATA[Could MediaCom's shift from buying to strategy become a trend for media agencies?]]></title>
     <description><![CDATA[In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised was not a tweak but a real transformation.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Could-MediaComs-shift-from-buying-to-strategy-become-a-trend-for-media-agencies/38851?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Could-MediaComs-shift-from-buying-to-strategy-become-a-trend-for-media-agencies/38851?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 09:22:00 +0800</pubDate>
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     <title><![CDATA[Super Bowl scrutiny: This year's commercials reviewed]]></title>
     <description><![CDATA[The Super Bowl sees the biggest annual outpouring of TVC creativity on the planet. Some of America's - and indeed the world's - biggest brands are prepared to shell out US$3 million for a 30-second spot.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Super-Bowl-scrutiny-This-years-commercials-reviewed/38823?src=rss</link>
     <author><![CDATA[Nicol Nicolson]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Super-Bowl-scrutiny-This-years-commercials-reviewed/38823?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:39:00 +0800</pubDate>
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     <title><![CDATA[Apple's iPad may not be enough to save the print industry]]></title>
     <description><![CDATA[The veil was finally lifted on one of the most anticipated gadgets in recent years, as last month Apple showed off its new iPad - a tablet-shaped computer which the brand hopes will win it domination of the e-reader market.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Apples-iPad-may-not-be-enough-to-save-the-print-industry/38843?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Apples-iPad-may-not-be-enough-to-save-the-print-industry/38843?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 11:11:00 +0800</pubDate>
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     <title><![CDATA[Will Apple's iPad save the publishing industry?]]></title>
     <description><![CDATA[Apple's long-awaited iPad promises to revolutionise a flagging publishing sector. But will it deliver? We've put the question to a creative head, a PR director, a newspaper editor and a planning chief.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Will-Apples-iPad-save-the-publishing-industry/38841?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Will-Apples-iPad-save-the-publishing-industry/38841?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 10:52:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Farrokh Madon is inspired by Michael Phelps]]></title>
     <description><![CDATA[Farrokh Madon, executive creative director at McCann Erickson in Singapore, is in the hot seat this week.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/QA-Farrokh-Madon-is-inspired-by-Michael-Phelps/38756?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/QA-Farrokh-Madon-is-inspired-by-Michael-Phelps/38756?src=rss</guid>
     <pubDate>Wed, 10 Feb 2010 09:00:00 +0800</pubDate>
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     <title><![CDATA[Are consumers really the new media owners?]]></title>
     <description><![CDATA[The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are traditional media owners redundant? We've asked two digital experts, a PR director and a creative head for their opinion.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Are-consumers-really-the-new-media-owners/38754?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Are-consumers-really-the-new-media-owners/38754?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 11:23:00 +0800</pubDate>
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     <title><![CDATA[Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.]]></title>
     <description><![CDATA[Google’s departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the potential beneficiary of an estimated US$400 million in search ad dollars looking for a new home.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Googles-exit-Baidus-monopoly-will-cause-advertisers-to-reevaluate-search-spend-in-China/38747?src=rss</link>
     <author><![CDATA[David Wolf]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Googles-exit-Baidus-monopoly-will-cause-advertisers-to-reevaluate-search-spend-in-China/38747?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 09:15:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Chris Davies is cautiously optimistic]]></title>
     <description><![CDATA[The managing director of Grayling in Asia, Chris Davies, is in the hot seat this week.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/QA-Chris-Davies-is-cautiously-optimistic/38727?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/QA-Chris-Davies-is-cautiously-optimistic/38727?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 12:40:00 +0800</pubDate>
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     <title><![CDATA[Agencies shine in 2009 despite a turbulent year]]></title>
     <description><![CDATA[It was comforting to see an industry that emerged at the end of 2009 in fair health - despite the many knocks the year had delivered.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_02/Agencies-shine-in-2009-despite-a-turbulent-year/38722?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_02/Agencies-shine-in-2009-despite-a-turbulent-year/38722?src=rss</guid>
     <pubDate>Wed, 03 Feb 2010 20:01:00 +0800</pubDate>
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     <title><![CDATA[Pay TV companies tune in to the idea of improving HK's free-to-air TV offering]]></title>
     <description><![CDATA[HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Pay-TV-companies-tune-in-to-the-idea-of-improving-HKs-free-to-air-TV-offering/38656?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Pay-TV-companies-tune-in-to-the-idea-of-improving-HKs-free-to-air-TV-offering/38656?src=rss</guid>
     <pubDate>Fri, 29 Jan 2010 15:25:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Christen Monge says 'blimey']]></title>
     <description><![CDATA[Christen Monge, regional creative director at Ogilvy &amp; Mather Asia Pacific, tells Media about the advert he wishes he could take credit for.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/QA-Christen-Monge-says-blimey/38607?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/QA-Christen-Monge-says-blimey/38607?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 12:00:00 +0800</pubDate>
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     <title><![CDATA[TheSun: Can the tabloid maintain its dominant position?]]></title>
     <description><![CDATA[Malaysia's original tabloid may be enjoying high circulation, but can it translate this into high readership? Media takes a look at the brand's lifeline.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/TheSun-Can-the-tabloid-maintain-its-dominant-position/38600?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/TheSun-Can-the-tabloid-maintain-its-dominant-position/38600?src=rss</guid>
     <pubDate>Wed, 27 Jan 2010 09:47:00 +0800</pubDate>
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     <title><![CDATA[Q&amp;A: Jarek Ziebinski says Asia makes him feel ten years younger.]]></title>
     <description><![CDATA[Leo Burnett Arc Asia-Pacific president, Jarek Ziebinski, talks about how he regrets not moving to Asia earlier and wishes he could play tennis like Roger Federer.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/QA-Jarek-Ziebinski-says-Asia-makes-him-feel-ten-years-younger/38597?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/QA-Jarek-Ziebinski-says-Asia-makes-him-feel-ten-years-younger/38597?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 12:08:00 +0800</pubDate>
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     <title><![CDATA[Media agency heads share their biggest wish for 2010.]]></title>
     <description><![CDATA[We asked agency chiefs, Mark Holden, managing partner at PHD Australia, and Ruth Stubbs, president of Mediabrand Asia-Pacific, whether there is cause for cautious optimism in the year ahead.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Media-agency-heads-share-their-biggest-wish-for-2010/38590?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Media-agency-heads-share-their-biggest-wish-for-2010/38590?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 11:07:00 +0800</pubDate>
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     <title><![CDATA[Craig Briggs' New Year's resolutions for the industry]]></title>
     <description><![CDATA[Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Craig-Briggs-New-Years-resolutions-for-the-industry/38568?src=rss</link>
     <author><![CDATA[Craig Briggs]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Craig-Briggs-New-Years-resolutions-for-the-industry/38568?src=rss</guid>
     <pubDate>Mon, 25 Jan 2010 09:35:00 +0800</pubDate>
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     <title><![CDATA[Will 2010 prove to be the year for mobile marketing?]]></title>
     <description><![CDATA[The mobile marketing industry made strides in 2009. But will a rise in mobile internet users translate to an increase in marketers' confidence? We've asked four industry heads for their opinion.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Will-2010-prove-to-be-the-year-for-mobile-marketing/38533?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Will-2010-prove-to-be-the-year-for-mobile-marketing/38533?src=rss</guid>
     <pubDate>Thu, 21 Jan 2010 14:58:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?]]></title>
     <description><![CDATA[Following a year of intense negotiations and speculation, Swedish carmaker Volvo’s previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, Zhejiang Geely, as the new owners for the loss-making business.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Brand-Health-Check-Will-Geelys-new-ownership-of-Volvo-pave-its-way-into-Chinas-luxury-car-market/38491?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Brand-Health-Check-Will-Geelys-new-ownership-of-Volvo-pave-its-way-into-Chinas-luxury-car-market/38491?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 10:12:00 +0800</pubDate>
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     <title><![CDATA[Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region]]></title>
     <description><![CDATA[One of the creative industry’s most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Perspective-Its-time-to-celebrate-the-greatest-influencers-and-multi-taskers-in-the-region/38437?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Perspective-Its-time-to-celebrate-the-greatest-influencers-and-multi-taskers-in-the-region/38437?src=rss</guid>
     <pubDate>Fri, 15 Jan 2010 09:23:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Ring out the old, ring in the new. Finally, it's good to talk about mobiles.]]></title>
     <description><![CDATA[A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Perspective-Ring-out-the-old-ring-in-the-new-Finally-its-good-to-talk-about-mobiles/38440?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Perspective-Ring-out-the-old-ring-in-the-new-Finally-its-good-to-talk-about-mobiles/38440?src=rss</guid>
     <pubDate>Thu, 14 Jan 2010 17:20:00 +0800</pubDate>
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     <title><![CDATA[Opinion... A year of small blessings for India's marketing industry]]></title>
     <description><![CDATA[In the wake of the Mumbai attacks, with the global downturn beginning to have an impact and the prospect of a fractured and deeply divisive verdict in the general elections, one could have been forgiven for muttering darkly about 2009 at the beginning of the year.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Opinion-A-year-of-small-blessings-for-Indias-marketing-industry/38351?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Opinion-A-year-of-small-blessings-for-Indias-marketing-industry/38351?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 09:30:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check… Can Hong Kong regain its role as a creative hub?]]></title>
     <description><![CDATA[A recurring theme in 2009 has been the decline of Hong Kong as a centre for the creative and media industries.]]></description>
     <link>http://www.media.asia/Opinionarticle/2010_01/Brand-Health-Check-Can-Hong-Kong-regain-its-role-as-a-creative-hub/38336?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2010_01/Brand-Health-Check-Can-Hong-Kong-regain-its-role-as-a-creative-hub/38336?src=rss</guid>
     <pubDate>Thu, 07 Jan 2010 09:31:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Has the media industry gone backwards in ’09?]]></title>
     <description><![CDATA[After a brutal 12 months, is the media sector in a weaker position than it was at the end of 2008?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Off-the-Fence-Has-the-media-industry-gone-backwards-in-09/38284?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Off-the-Fence-Has-the-media-industry-gone-backwards-in-09/38284?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 14:36:00 +0800</pubDate>
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     <title><![CDATA[Perspective... 2009 was tough, but we haven’t lost any of the industry’s enthusiasm]]></title>
     <description><![CDATA[So here we are at the end of 2009.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Perspective-2009-was-tough-but-we-havent-lost-any-of-the-industrys-enthusiasm/38281?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Perspective-2009-was-tough-but-we-havent-lost-any-of-the-industrys-enthusiasm/38281?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 11:48:00 +0800</pubDate>
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     <title><![CDATA[Perspective.... 2009 won’t be missed, but 2010 promises to  be just as exhausting]]></title>
     <description><![CDATA[This issue, we look back on 2009.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Perspective-2009-wont-be-missed-but-2010-promises-to--be-just-as-exhausting/38280?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Perspective-2009-wont-be-missed-but-2010-promises-to--be-just-as-exhausting/38280?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 11:41:00 +0800</pubDate>
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     <title><![CDATA[Vox Pop... The next big thing for digital media]]></title>
     <description><![CDATA[What direction will digital media take in 2010? We asked three industry experts to share their thoughts.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Vox-Pop-The-next-big-thing-for-digital-media/38232?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Vox-Pop-The-next-big-thing-for-digital-media/38232?src=rss</guid>
     <pubDate>Mon, 14 Dec 2009 09:30:00 +0800</pubDate>
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     <title><![CDATA[Opinion... It is time we learned to love China’s shanzhai marketers]]></title>
     <description><![CDATA[I have to confess, as a communicator and marketer, I have a tendency to see the problems of China’s enterprises in terms of my speciality.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Opinion-It-is-time-we-learned-to-love-Chinas-shanzhai-marketers/38231?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Opinion-It-is-time-we-learned-to-love-Chinas-shanzhai-marketers/38231?src=rss</guid>
     <pubDate>Mon, 14 Dec 2009 09:27:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Skype to restructure as competition mounts]]></title>
     <description><![CDATA[When eBay bought online telephony service Skype for US$2.6 billion in 2005, it signalled the merger of two of the web’s hottest brands.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Brand-Health-Check-Skype-to-restructure-as-competition-mounts/38210?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Brand-Health-Check-Skype-to-restructure-as-competition-mounts/38210?src=rss</guid>
     <pubDate>Thu, 10 Dec 2009 09:37:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Is the media economy finally out of the woods?]]></title>
     <description><![CDATA[Has the industry seen the worst of the economic downturn? Or should it prepare for round two?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Off-the-Fence-Is-the-media-economy-finally-out-of-the-woods/38209?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Off-the-Fence-Is-the-media-economy-finally-out-of-the-woods/38209?src=rss</guid>
     <pubDate>Thu, 10 Dec 2009 09:26:00 +0800</pubDate>
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     <title><![CDATA[Perspective... How far should agencies go in helping clients be good corporate citizens?]]></title>
     <description><![CDATA[The advertising industry is used to being in the firing line, whether it’s for obesity, smoking or shock-tactic advertising.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Perspective-How-far-should-agencies-go-in-helping-clients-be-good-corporate-citizens/38134?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Perspective-How-far-should-agencies-go-in-helping-clients-be-good-corporate-citizens/38134?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 09:50:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Are clients spending more on digital without the rest of us realising?]]></title>
     <description><![CDATA[Last week I popped over to Ho Chi Minh City for the Saigon Digital Marketing Conference.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_12/Perspective-Are-clients-spending-more-on-digital-without-the-rest-of-us-realising/38133?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_12/Perspective-Are-clients-spending-more-on-digital-without-the-rest-of-us-realising/38133?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 09:47:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Downturn has changed the way we think about brands]]></title>
     <description><![CDATA[The Great Recession has touched everyone, across geographies, cultures and economic circumstances.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Opinion-Downturn-has-changed-the-way-we-think-about-brands/38059?src=rss</link>
     <author><![CDATA[Craig Briggs]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Opinion-Downturn-has-changed-the-way-we-think-about-brands/38059?src=rss</guid>
     <pubDate>Mon, 30 Nov 2009 09:27:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Wii needs to prove it can be more than just a fad]]></title>
     <description><![CDATA[People were lining up before the sun rose at Japanese department stores when Nintendo first launched its Wii games console in 2006.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Brand-Health-Check-Wii-needs-to-prove-it-can-be-more-than-just-a-fad/38007?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Brand-Health-Check-Wii-needs-to-prove-it-can-be-more-than-just-a-fad/38007?src=rss</guid>
     <pubDate>Wed, 25 Nov 2009 09:54:00 +0800</pubDate>
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     <title><![CDATA[Perspective... This recession has been painful, but it has also brought positive change]]></title>
     <description><![CDATA[We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final round of discussion involving senior regional marketers in Singapore.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Perspective-This-recession-has-been-painful-but-it-has-also-brought-positive-change/37964?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Perspective-This-recession-has-been-painful-but-it-has-also-brought-positive-change/37964?src=rss</guid>
     <pubDate>Fri, 20 Nov 2009 10:22:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Why there's more to digital than skinny jeans and trips to nightclubs]]></title>
     <description><![CDATA[You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Perspective-Why-theres-more-to-digital-than-skinny-jeans-and-trips-to-nightclubs/37963?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Perspective-Why-theres-more-to-digital-than-skinny-jeans-and-trips-to-nightclubs/37963?src=rss</guid>
     <pubDate>Fri, 20 Nov 2009 10:18:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Are agency bosses too old to 'get' digital media?]]></title>
     <description><![CDATA[Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant. Is he right?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Off-the-Fence-Are-agency-bosses-too-old-to-get-digital-media/37962?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Off-the-Fence-Are-agency-bosses-too-old-to-get-digital-media/37962?src=rss</guid>
     <pubDate>Fri, 20 Nov 2009 10:04:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Brand-crazy India has grown obsessed with its reputation]]></title>
     <description><![CDATA[India is in love with the idea of brands. It is almost as if everything in India is viewed through this lens - films are brands, as are film stars, cricketers and politicians.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Opinion-Brand-crazy-India-has-grown-obsessed-with-its-reputation/37919?src=rss</link>
     <author><![CDATA[Santosh Desai]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Opinion-Brand-crazy-India-has-grown-obsessed-with-its-reputation/37919?src=rss</guid>
     <pubDate>Tue, 17 Nov 2009 09:56:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Should bloggers have to reveal ties with brands?]]></title>
     <description><![CDATA[Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Off-the-Fence-Should-bloggers-have-to-reveal-ties-with-brands/37875?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Off-the-Fence-Should-bloggers-have-to-reveal-ties-with-brands/37875?src=rss</guid>
     <pubDate>Fri, 13 Nov 2009 09:36:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check...JAL needs to look beyond short-term cost cuts]]></title>
     <description><![CDATA[Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Brand-Health-CheckJAL-needs-to-look-beyond-short-term-cost-cuts/37860?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Brand-Health-CheckJAL-needs-to-look-beyond-short-term-cost-cuts/37860?src=rss</guid>
     <pubDate>Thu, 12 Nov 2009 09:27:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Focusing on price forces agencies to compromise on valuing their creative]]></title>
     <description><![CDATA[An issue of Media doesn’t seem complete these days without news of another global account up for review.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Perspective-Focusing-on-price-forces-agencies-to-compromise-on-valuing-their-creative/37811?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Perspective-Focusing-on-price-forces-agencies-to-compromise-on-valuing-their-creative/37811?src=rss</guid>
     <pubDate>Mon, 09 Nov 2009 11:20:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Pay-TV still has work to do to convince brands it can be an ad medium]]></title>
     <description><![CDATA[This week, Asia’s pay-TV industry gathers in Hong Kong for its annual knees-up, otherwise known as the Casbaa (Cable and Satellite Broadcasting Association of Asia) Convention.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Perspective-Pay-TV-still-has-work-to-do-to-convince-brands-it-can-be-an-ad-medium/37810?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Perspective-Pay-TV-still-has-work-to-do-to-convince-brands-it-can-be-an-ad-medium/37810?src=rss</guid>
     <pubDate>Mon, 09 Nov 2009 11:02:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Tengzhong's Hummer deal is a leap into the unknown]]></title>
     <description><![CDATA[If there was ever a quintessentially American auto marque, Hummer would be it.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_11/Opinion-Tengzhongs-Hummer-deal-is-a-leap-into-the-unknown/37732?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_11/Opinion-Tengzhongs-Hummer-deal-is-a-leap-into-the-unknown/37732?src=rss</guid>
     <pubDate>Tue, 03 Nov 2009 09:31:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... StarHub needs to return to its innovative roots]]></title>
     <description><![CDATA[To say that the loss of the broadcast rights of the Barclays Premier League (BPL) football competition is a blow for StarHub would be an understatement.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Brand-Health-Check-StarHub-needs-to-return-to-its-innovative-roots/37664?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Brand-Health-Check-StarHub-needs-to-return-to-its-innovative-roots/37664?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 09:26:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Has Asia 'ceased to exist' for its advertisers?]]></title>
     <description><![CDATA[The Economist recently concluded that Asia had 'ceased to exist' as one market from an advertiser's perspective, with the focus now on local markets. Is it right?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Off-the-Fence-Has-Asia-ceased-to-exist-for-its-advertisers/37644?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Off-the-Fence-Has-Asia-ceased-to-exist-for-its-advertisers/37644?src=rss</guid>
     <pubDate>Tue, 27 Oct 2009 09:36:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Financial brands could be signalling a tentative advertising recovery]]></title>
     <description><![CDATA[This time last year, media owners were bracing themselves for a tough time in 2009. Their pessimism was well paced.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Perspective-Financial-brands-could-be-signalling-a-tentative-advertising-recovery/37631?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Perspective-Financial-brands-could-be-signalling-a-tentative-advertising-recovery/37631?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 09:25:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Shedding light on Asians’ media habits will remain a piecemeal process]]></title>
     <description><![CDATA[It’s media research season.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Perspective-Shedding-light-on-Asians-media-habits-will-remain-a-piecemeal-process/37629?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Perspective-Shedding-light-on-Asians-media-habits-will-remain-a-piecemeal-process/37629?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 09:22:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Bernays' Propaganda holds a message for modern PR]]></title>
     <description><![CDATA[Thanks to the inconveniences of National Day parades, traffic and road closures, and despite the attractions of the phenomenal weather of Beijing’s golden season, I have finally managed to read through Edward Bernays’ classic 1928 tome, Propaganda.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Opinion-Bernays-Propaganda-holds-a-message-for-modern-PR/37546?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Opinion-Bernays-Propaganda-holds-a-message-for-modern-PR/37546?src=rss</guid>
     <pubDate>Fri, 16 Oct 2009 09:35:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Are the metrics in place to support in-game ads?]]></title>
     <description><![CDATA[Gaming is growing rapidly, but are there enough measurements around the channel to show marketers it can deliver results?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Off-the-Fence-Are-the-metrics-in-place-to-support-in-game-ads/37545?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Off-the-Fence-Are-the-metrics-in-place-to-support-in-game-ads/37545?src=rss</guid>
     <pubDate>Fri, 16 Oct 2009 09:25:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Can Liu Xiang regain his sponsorship crown?]]></title>
     <description><![CDATA[Liu Xiang is back. But does he still have the same pull as a brand icon?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Brand-Health-Check-Can-Liu-Xiang-regain-his-sponsorship-crown/37511?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Brand-Health-Check-Can-Liu-Xiang-regain-his-sponsorship-crown/37511?src=rss</guid>
     <pubDate>Wed, 14 Oct 2009 09:19:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Are branded magazines the future of the region's publishing industry?]]></title>
     <description><![CDATA[Last week saw an interesting talk hosted by Emphasis Media, a publishing and media sales house in Hong Kong.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Perspective-Are-branded-magazines-the-future-of-the-regions-publishing-industry/37453?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Perspective-Are-branded-magazines-the-future-of-the-regions-publishing-industry/37453?src=rss</guid>
     <pubDate>Fri, 09 Oct 2009 10:33:00 +0800</pubDate>
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     <title><![CDATA[Perspective... When will the mainland's sports industry begin to play in the big league?]]></title>
     <description><![CDATA[Chinese sport wasn't designed to celebrate the individual.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_10/Perspective-When-will-the-mainlands-sports-industry-begin-to-play-in-the-big-league/37454?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_10/Perspective-When-will-the-mainlands-sports-industry-begin-to-play-in-the-big-league/37454?src=rss</guid>
     <pubDate>Fri, 09 Oct 2009 10:15:00 +0800</pubDate>
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     <title><![CDATA[Opinion... India is on the brink of a rural awakening via the internet]]></title>
     <description><![CDATA[Sometimes, technology can do too much.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Opinion-India-is-on-the-brink-of-a-rural-awakening-via-the-internet/37318?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Opinion-India-is-on-the-brink-of-a-rural-awakening-via-the-internet/37318?src=rss</guid>
     <pubDate>Tue, 29 Sep 2009 11:13:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... It's not all Jet's fault, but an apology would help]]></title>
     <description><![CDATA[The bad news just keeps coming for Jet Airways.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-Its-not-all-Jets-fault-but-an-apology-would-help/37276?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-Its-not-all-Jets-fault-but-an-apology-would-help/37276?src=rss</guid>
     <pubDate>Mon, 28 Sep 2009 10:20:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Is this the end for the Yahoo brand in China?]]></title>
     <description><![CDATA[After reports of a staff walkout at Yahoo China, and with owner Alibaba's intentions for the portal unclear, are the brand's days on the mainland coming to a close?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Is-this-the-end-for-the-Yahoo-brand-in-China/37274?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Is-this-the-end-for-the-Yahoo-brand-in-China/37274?src=rss</guid>
     <pubDate>Mon, 28 Sep 2009 09:57:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Do the ads celebrated at Spikes embody the future of Asian advertising?]]></title>
     <description><![CDATA[It's been a rough year for the creative industry; keeping advertising fresh and innovative has been a struggle as clients consistently reduce or shift budgets, and agencies battle to keep costs under control and find ways to improve the effectiveness of marketing campaigns.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Perspective-Do-the-ads-celebrated-at-Spikes-embody-the-future-of-Asian-advertising/37260?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Perspective-Do-the-ads-celebrated-at-Spikes-embody-the-future-of-Asian-advertising/37260?src=rss</guid>
     <pubDate>Fri, 25 Sep 2009 09:21:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Bring the party to the people, but don't forget to bring the lesbians]]></title>
     <description><![CDATA[After a gruelling week covering Spikes Asia, it's time for something light-hearted.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Perspective-Bring-the-party-to-the-people-but-dont-forget-to-bring-the-lesbians/37259?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Perspective-Bring-the-party-to-the-people-but-dont-forget-to-bring-the-lesbians/37259?src=rss</guid>
     <pubDate>Fri, 25 Sep 2009 09:15:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Will brand owners want to cough up for Twitter?]]></title>
     <description><![CDATA[Twitter has announced the launch of its commercial accounts. But will brands and businesses think it's worth paying for?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Will-brand-owners-want-to-cough-up-for-Twitter/37094?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Will-brand-owners-want-to-cough-up-for-Twitter/37094?src=rss</guid>
     <pubDate>Sun, 20 Sep 2009 09:40:00 +0800</pubDate>
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     <title><![CDATA[Opinion... What if our 'rock star' tutors have an Oasis moment?]]></title>
     <description><![CDATA[In the West, scholastic tutors are generally regarded as a necessary resource for students who are somehow learning challenged.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Opinion-What-if-our-rock-star-tutors-have-an-Oasis-moment/37165?src=rss</link>
     <author><![CDATA[Craig Briggs]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Opinion-What-if-our-rock-star-tutors-have-an-Oasis-moment/37165?src=rss</guid>
     <pubDate>Fri, 18 Sep 2009 09:34:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... HKJC is losing the race for the leisure dollar]]></title>
     <description><![CDATA[The sagging 2009 economy has  taken its toll on horse racing revenues.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-HKJC-is-losing-the-race-for-the-leisure-dollar/37097?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-HKJC-is-losing-the-race-for-the-leisure-dollar/37097?src=rss</guid>
     <pubDate>Wed, 16 Sep 2009 10:03:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Google has spent a year on 30 per cent share; can it go any further?]]></title>
     <description><![CDATA[What next for Google in China?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Perspective-Google-has-spent-a-year-on-30-per-cent-share-can-it-go-any-further/37079?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Perspective-Google-has-spent-a-year-on-30-per-cent-share-can-it-go-any-further/37079?src=rss</guid>
     <pubDate>Tue, 15 Sep 2009 12:30:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Good media thinking and ideas should win over playing the price game]]></title>
     <description><![CDATA[Spare a thought for the media agency.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Perspective-Good-media-thinking-and-ideas-should-win-over-playing-the-price-game/37078?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Perspective-Good-media-thinking-and-ideas-should-win-over-playing-the-price-game/37078?src=rss</guid>
     <pubDate>Tue, 15 Sep 2009 12:16:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Nikon must promote its professional heritage]]></title>
     <description><![CDATA[Once a byword for excellence in photography, Nikon is now in trouble.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-Nikon-must-promote-its-professional-heritage/36892?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Brand-Health-Check-Nikon-must-promote-its-professional-heritage/36892?src=rss</guid>
     <pubDate>Wed, 02 Sep 2009 10:44:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Are media shops killing their business model?]]></title>
     <description><![CDATA[After a series of media accounts reportedly awarded based on razor-thin margins, are agencies at risk of undermining their own businesses?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Are-media-shops-killing-their-business-model/36867?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_09/Off-the-Fence-Are-media-shops-killing-their-business-model/36867?src=rss</guid>
     <pubDate>Tue, 01 Sep 2009 10:39:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Facebook needs to learn from some of Asia's local social networking sites]]></title>
     <description><![CDATA[It's been a hectic few weeks in Asia's social networking space.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-Facebook-needs-to-learn-from-some-of-Asias-local-social-networking-sites/36832?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-Facebook-needs-to-learn-from-some-of-Asias-local-social-networking-sites/36832?src=rss</guid>
     <pubDate>Mon, 31 Aug 2009 10:58:00 +0800</pubDate>
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     <title><![CDATA[Perspective... McCann Worldgroup's  new chief will need time to make positive changes]]></title>
     <description><![CDATA[There's change at the top for McCann Worldgroup, again.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-McCann-Worldgroups--new-chief-will-need-time-to-make-positive-changes/36830?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-McCann-Worldgroups--new-chief-will-need-time-to-make-positive-changes/36830?src=rss</guid>
     <pubDate>Mon, 31 Aug 2009 10:46:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... A&amp;W needs to revamp a tired and dated brand]]></title>
     <description><![CDATA[A&amp;W Restaurants - the US-based fastfood chain built around A&amp;W root beer - is trying for a second time to build a presence in Southeast Asia.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Brand-Health-Check-AW-needs-to-revamp-a-tired-and-dated-brand/36708?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Brand-Health-Check-AW-needs-to-revamp-a-tired-and-dated-brand/36708?src=rss</guid>
     <pubDate>Fri, 21 Aug 2009 09:21:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Reality shows offer a way up for millions of Indians]]></title>
     <description><![CDATA[The biggest TV show in India currently is Rakhi Ka Swayamvar, a reality show featuring Rakhi Sawant, India's answer to UK reality TV star Jade Goody, and her search for a husband.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Opinion-Reality-shows-offer-a-way-up-for-millions-of-Indians/36661?src=rss</link>
     <author><![CDATA[Santosh Desai]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Opinion-Reality-shows-offer-a-way-up-for-millions-of-Indians/36661?src=rss</guid>
     <pubDate>Tue, 18 Aug 2009 09:37:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Does it make sense to purchase Friendster?]]></title>
     <description><![CDATA[Friendster, one of the world's first social networks, is looking for a buyer, with its strength in Southeast Asia as a key selling point. Is it worth the investment?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Off-the-Fence-Does-it-make-sense-to-purchase-Friendster/36640?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Off-the-Fence-Does-it-make-sense-to-purchase-Friendster/36640?src=rss</guid>
     <pubDate>Fri, 14 Aug 2009 10:31:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Japan's election hopefuls shakily embrace the art of online campaigning]]></title>
     <description><![CDATA[Japanese electioneering has just tiptoed into the digital age.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-Japans-election-hopefuls-shakily-embrace-the-art-of-online-campaigning/36603?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-Japans-election-hopefuls-shakily-embrace-the-art-of-online-campaigning/36603?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 09:25:00 +0800</pubDate>
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     <title><![CDATA[Perspective... A lesson from history: too much information can be a bad thing]]></title>
     <description><![CDATA[Acclaimed author Malcolm Gladwell rolled into Hong Kong last week for a one-appearance-only seminar, his first in the SAR.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-A-lesson-from-history-too-much-information-can-be-a-bad-thing/36601?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-A-lesson-from-history-too-much-information-can-be-a-bad-thing/36601?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 09:18:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Even for a dollar, buying BusinessWeek looks to be a risky proposition]]></title>
     <description><![CDATA[There's one statistic that has received a lot of media attention in the last week: the FT's assertion that BusinessWeek might only sell for US$1. How is it possible that this iconic title, now on the block, is on the receiving end of such an unflattering valuation?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-Even-for-a-dollar-buying-BusinessWeek-looks-to-be-a-risky-proposition/36538?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-Even-for-a-dollar-buying-BusinessWeek-looks-to-be-a-risky-proposition/36538?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 17:02:00 +0800</pubDate>
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     <title><![CDATA[Perspective... The age of interruption is dead. Long live the age of, er, interruption]]></title>
     <description><![CDATA[When was the last time you were told something along the lines of 'the age of interruption is dead'?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Perspective-The-age-of-interruption-is-dead-Long-live-the-age-of-er-interruption/36554?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Perspective-The-age-of-interruption-is-dead-Long-live-the-age-of-er-interruption/36554?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 11:10:00 +0800</pubDate>
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     <title><![CDATA[Opinion... Creative industry awash with shockingly untrained juniors]]></title>
     <description><![CDATA[The global recession is posing significant challenges for creative industries.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Opinion-Creative-industry-awash-with-shockingly-untrained-juniors/36521?src=rss</link>
     <author><![CDATA[Craig Briggs]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Opinion-Creative-industry-awash-with-shockingly-untrained-juniors/36521?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 11:05:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Would you acquire BusinessWeek for a dollar?]]></title>
     <description><![CDATA[BusinessWeek has reportedly been put up for sale by its owner for just $1. Is it worth the investment?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Off-the-Fence-Would-you-acquire-BusinessWeek-for-a-dollar/36550?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Off-the-Fence-Would-you-acquire-BusinessWeek-for-a-dollar/36550?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 10:40:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Mickey must put his Hong Kong house in order]]></title>
     <description><![CDATA[Hong Kong Disneyland is in search of fresh ideas.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_08/Brand-Health-Check-Mickey-must-put-his-Hong-Kong-house-in-order/36547?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_08/Brand-Health-Check-Mickey-must-put-his-Hong-Kong-house-in-order/36547?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 10:20:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Give your content away free, but only if you know what else you can sell]]></title>
     <description><![CDATA['Free' is fast becoming a dirty word in media circles.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Perspective-Give-your-content-away-free-but-only-if-you-know-what-else-you-can-sell/36348?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Perspective-Give-your-content-away-free-but-only-if-you-know-what-else-you-can-sell/36348?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 11:17:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Does Sina's deal for Focus Media make sense?]]></title>
     <description><![CDATA[Sina's deal to buy Focus Media's OOH assets may be on the verge of collapse. Does it make sense to merge a website with an outdoor business?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Off-the-Fence-Does-Sinas-deal-for-Focus-Media-make-sense/36345?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Off-the-Fence-Does-Sinas-deal-for-Focus-Media-make-sense/36345?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 11:03:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Consumers are going green despite the slump. But why aren't brands?]]></title>
     <description><![CDATA[There have been more client reviews recently focusing on cost-cutting and marketing budget reductions.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Perspective-Consumers-are-going-green-despite-the-slump-But-why-arent-brands/36336?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Perspective-Consumers-are-going-green-despite-the-slump-But-why-arent-brands/36336?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 10:00:00 +0800</pubDate>
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     <title><![CDATA[Opinion... PR agencies should do more than talk about social media]]></title>
     <description><![CDATA[I had lunch last week with a friend who is about as close to a genuine expert on social media in China as I have ever met.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Opinion-PR-agencies-should-do-more-than-talk-about-social-media/36335?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Opinion-PR-agencies-should-do-more-than-talk-about-social-media/36335?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 09:50:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Coming to an agency near you: a computing company bearing gifts]]></title>
     <description><![CDATA[Is it me, or is Microsoft everywhere at the moment?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Perspective-Coming-to-an-agency-near-you-a-computing-company-bearing-gifts/36193?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Perspective-Coming-to-an-agency-near-you-a-computing-company-bearing-gifts/36193?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 15:20:00 +0800</pubDate>
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     <title><![CDATA[Off the Fence... Will Taiwan be the media hub for Greater China?]]></title>
     <description><![CDATA[Next Media boss Jimmy Lai recently predicted that Taiwan could become Greater China's media centre. Is he right?]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Off-the-Fence-Will-Taiwan-be-the-media-hub-for-Greater-China/36190?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Off-the-Fence-Will-Taiwan-be-the-media-hub-for-Greater-China/36190?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 14:47:00 +0800</pubDate>
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     <title><![CDATA[Brand Health Check... Red Bull drug storm may be blessing in disguise]]></title>
     <description><![CDATA[Red Bull faces a dilemma.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Brand-Health-Check-Red-Bull-drug-storm-may-be-blessing-in-disguise/36187?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Brand-Health-Check-Red-Bull-drug-storm-may-be-blessing-in-disguise/36187?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 14:21:00 +0800</pubDate>
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     <title><![CDATA[Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change]]></title>
     <description><![CDATA[Subdued. It's the word that most appropriately describes this year's meeting of the world's advertising leaders in Cannes.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Perspective-Cannes-2009-shows-the-industry-needs-to-brace-itself-for-seismic-change/36171?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Opinionarticle/2009_07/Perspective-Cannes-2009-shows-the-industry-needs-to-brace-itself-for-seismic-change/36171?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 10:38:00 +0800</pubDate>
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     <title><![CDATA[Opinion... India's optimistic youth are a blessed generation]]></title>
     <description><![CDATA[The statistics are impressive.]]></description>
     <link>http://www.media.asia/Opinionarticle/2009_07/Opinion-Indias-optimistic-youth-are-a-blessed-generation/36170?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Thu, 02 Jul 2009 10:20:00 +0800</pubDate>
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