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    <pubDate>Tue, 16 Mar 2010 12:00:25 +0800</pubDate>
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     <title><![CDATA[Coca-Cola | History of Celebration | Global]]></title>
     <description><![CDATA[Coca-Cola has launched its TV spot for the global 2010 FIFA World Cup campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Coca-Cola--History-of-Celebration--Global/39174?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Mon, 15 Mar 2010 11:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Visa | Go Football | Global]]></title>
     <description><![CDATA[Visa, the official partner of the 2010 FIFA World Cup, has released its global 'Go Football’ marketing campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Visa--Go-Football--Global/39140?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Visa--Go-Football--Global/39140?src=rss</guid>
     <pubDate>Fri, 12 Mar 2010 11:00:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Bupa | Shakespeare | Hong Kong]]></title>
     <description><![CDATA[Bupa insurance company retells Shakespeare's romantic tragedy, Romeo and Juliet, in its latest television spot aired in Hong Kong.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Bupa--Shakespeare--Hong-Kong/39133?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Bupa--Shakespeare--Hong-Kong/39133?src=rss</guid>
     <pubDate>Thu, 11 Mar 2010 10:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Lee Jeans | Make History The Walkers | China]]></title>
     <description><![CDATA[Fashion line Lee Jeans has released a campaign by Ogilvy &amp; Mather Shanghai titled 'The Walkers' for its Spring collection.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Lee-Jeans--Make-History-The-Walkers--China/39118?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Wed, 10 Mar 2010 12:17:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Kirihara Shoten | TOEIC Super Coach Launch Campagin | Japan]]></title>
     <description><![CDATA[Kirihara Shoten, a specialist bookstore and retailer for English language educational publications in Japan, has put Grey Tokyo in charge of a print and digital campaign for TOEIC (Test of English for International Communication).]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Kirihara-Shoten--TOEIC-Super-Coach-Launch-Campagin--Japan/39122?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Wed, 10 Mar 2010 11:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Cathay Pacific | The Fun is Back | Hong Kong]]></title>
     <description><![CDATA[The annual Cathay Pacific and Credit Suisse Hong Kong Rugby Sevens tournament kicks off on 26 March. McCann Erickson Hong Kong has debuted a through-the-line campaign promoting the event.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Cathay-Pacific--The-Fun-is-Back--Hong-Kong/39100?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Cathay-Pacific--The-Fun-is-Back--Hong-Kong/39100?src=rss</guid>
     <pubDate>Tue, 09 Mar 2010 11:15:00 +0800</pubDate>
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   <item>
     <title><![CDATA[BASF | We Create Chemistry | Global]]></title>
     <description><![CDATA[German chemical company Baden Aniline and Soda Factory (BASF) has launched a global corporate campaign by Wieden &amp; Kennedy (W&amp;K).]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/BASF--We-Create-Chemistry--Global/39099?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Tue, 09 Mar 2010 09:26:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Singapore Tourism Board | YourSingapore | Global]]></title>
     <description><![CDATA[Singapore Tourism Board (STB) has released the creative work for its re-branding campaign, ‘YourSingapore’.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Singapore-Tourism-Board--YourSingapore--Global/39097?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Mon, 08 Mar 2010 12:54:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[LG | Lollipop Love Story | Thailand]]></title>
     <description><![CDATA[LG has launched a digital campaign for its candy coloured 'Lollipop' mobile line.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/LG--Lollipop-Love-Story--Thailand/39088?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/LG--Lollipop-Love-Story--Thailand/39088?src=rss</guid>
     <pubDate>Mon, 08 Mar 2010 11:10:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[One2free | 24-Hour Online Shop Launch Campaign | Hong Kong]]></title>
     <description><![CDATA[One2free, the lifestyle brand under telecom leader CSL in Hong Kong, has launched an online shop with a print and digital campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/One2free--24-Hour-Online-Shop-Launch-Campaign--Hong-Kong/39084?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/One2free--24-Hour-Online-Shop-Launch-Campaign--Hong-Kong/39084?src=rss</guid>
     <pubDate>Fri, 05 Mar 2010 15:51:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Huawei Technologies | Smart Device, Simple World | Global]]></title>
     <description><![CDATA[Huawei Technologies, said to be the largest networking and telecommunications company in China, is launching a branding campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Huawei-Technologies--Smart-Device-Simple-World--Global/39026?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Huawei-Technologies--Smart-Device-Simple-World--Global/39026?src=rss</guid>
     <pubDate>Fri, 05 Mar 2010 11:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Top Charoen | Ballroom | Thailand]]></title>
     <description><![CDATA[Top Charoen is a leading optician in Thailand that never fails to entertain its audience.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Top-Charoen--Ballroom--Thailand/39062?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Thu, 04 Mar 2010 17:00:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Honda | Around &amp; About | Australia]]></title>
     <description><![CDATA[Honda Australia and DraftFCB Melbourne transport the audience to an imaginary wonderland in the latest TVC for the Honda CR-V model.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Honda--Around--About--Australia/39037?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Thu, 04 Mar 2010 14:47:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Next Media | VDOnext 2010 Campaign | Hong Kong]]></title>
     <description><![CDATA[Next Media Limited of Hong Kong is launching a mass print and outdoor campaign at the end of this week to promote the VDONext.com website, hosting over 1,000 videos in Chinese.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Next-Media--VDOnext-2010-Campaign--Hong-Kong/39024?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Next-Media--VDOnext-2010-Campaign--Hong-Kong/39024?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 10:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Reebok | Lewis Hamilton: Secret Lewis | Global]]></title>
     <description><![CDATA[Formula One racer Lewis Hamilton is the star of an up-coming alternate reality game for Reebok called Secret Life.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Reebok--Lewis-Hamilton-Secret-Lewis--Global/39025?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Reebok--Lewis-Hamilton-Secret-Lewis--Global/39025?src=rss</guid>
     <pubDate>Wed, 03 Mar 2010 11:07:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[South China Morning Post | Make Every Move Count | Hong Kong]]></title>
     <description><![CDATA[Classified Post, a recruitment service publication under the South China Morning Post (SCMP), has revamped its website and is launching a supplement magazine called fuel.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/South-China-Morning-Post--Make-Every-Move-Count--Hong-Kong/39012?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/South-China-Morning-Post--Make-Every-Move-Count--Hong-Kong/39012?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 14:06:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Ralph Recto | Pandesal | Philippines]]></title>
     <description><![CDATA[Filipino politician, Ralph Gonzalez Recto, has asked Campaign &amp; Grey Philippines to notify the public of his commitment to good governance.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Ralph-Recto--Pandesal--Philippines/39006?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Ralph-Recto--Pandesal--Philippines/39006?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 11:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[FOX International Channels | Choice, Efficiency and Impact | Regional]]></title>
     <description><![CDATA[FOX International Channels (FIC) hopes to deliver ‘Choice, Efficiency and Impact’ in a regional print campaign promoting both its own service and that of its advertising sales agency Fox One Stop Media (FOSM).]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/FOX-International-Channels--Choice-Efficiency-and-Impact--Regional/39011?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/FOX-International-Channels--Choice-Efficiency-and-Impact--Regional/39011?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 17:57:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[VinaCapital Real Estate | VinaCapital Real Estate Digital Brand Building | Vietnam]]></title>
     <description><![CDATA[VinaCapital Real Estate (VCRE), one of Vietnam’s largest real estate investors, has tasked red | Brand Builders with revamping the digital offerings for four of its property brands.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/VinaCapital-Real-Estate--VinaCapital-Real-Estate-Digital-Brand-Building--Vietnam/39010?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/VinaCapital-Real-Estate--VinaCapital-Real-Estate-Digital-Brand-Building--Vietnam/39010?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 17:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Thai Health Promotion Foundation | New Chiang Mai | Thailand]]></title>
     <description><![CDATA[The Thai Health Promotion Foundation is promoting its largest northern city, Chiang Mai, as a model city with a campaign by Jeh United in Bangkok.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_03/Thai-Health-Promotion-Foundation--New-Chiang-Mai--Thailand/38993?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_03/Thai-Health-Promotion-Foundation--New-Chiang-Mai--Thailand/38993?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 11:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Coca-Cola | Coke Mini Launch | Korea]]></title>
     <description><![CDATA[Coca-Cola in South Korea is making it even easier for fans to enjoy Coke anytime, anywhere with its Coke Mini product.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Coca-Cola--Coke-Mini-Launch--Korea/38978?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Coca-Cola--Coke-Mini-Launch--Korea/38978?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 10:47:00 +0800</pubDate>
    </item>
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     <title><![CDATA[WorkSafe Victoria | Get a WorkHealth Check | Australia]]></title>
     <description><![CDATA[WorkSafe, an Australian labour safety organisation, is promoting a free healthcare service called WorkHealth in a through-the-line campaign developed by Grey Melbourne and running across the state of Victoria.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/WorkSafe-Victoria--Get-a-WorkHealth-Check--Australia/38941?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/WorkSafe-Victoria--Get-a-WorkHealth-Check--Australia/38941?src=rss</guid>
     <pubDate>Thu, 25 Feb 2010 10:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Nissan | Nissan Futurelogy | Singapore]]></title>
     <description><![CDATA[In line with its global corporate vision of 'Enriching people's lives', Nissan Singapore has launched a Facebook application leveraging crowdsourcing.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Nissan--Nissan-Futurelogy--Singapore/38955?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Nissan--Nissan-Futurelogy--Singapore/38955?src=rss</guid>
     <pubDate>Wed, 24 Feb 2010 16:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Libra | Wonder Man | Australia]]></title>
     <description><![CDATA[Feminine care brand Libra is taking a different angle to promote its Invisible Pads with a TV spot running in Australia.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Libra--Wonder-Man--Australia/38926?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Libra--Wonder-Man--Australia/38926?src=rss</guid>
     <pubDate>Wed, 24 Feb 2010 10:00:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Uno | Fog Bar's White Paper | Taiwan]]></title>
     <description><![CDATA[Japanese cosmetics line Uno, owned by Shiseido, has launched an online campaign in Taiwan for its Fog Bar hair styling spray.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Uno--Fog-Bars-White-Paper--Taiwan/38918?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Uno--Fog-Bars-White-Paper--Taiwan/38918?src=rss</guid>
     <pubDate>Tue, 23 Feb 2010 10:34:00 +0800</pubDate>
    </item>
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     <title><![CDATA[McDonald's | 35 Years: The Love Lives On | Hong Kong]]></title>
     <description><![CDATA[To celebrate its 35th anniversary in Hong Kong, McDonald’s is launching a 35-day long branding campaign to celebrate the occasion.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/McDonalds--35-Years-The-Love-Lives-On--Hong-Kong/38904?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/McDonalds--35-Years-The-Love-Lives-On--Hong-Kong/38904?src=rss</guid>
     <pubDate>Mon, 22 Feb 2010 09:09:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Oishi | Pai Tae Toa, Tour Yok Gang Season 3 | Thailand]]></title>
     <description><![CDATA[Oishi has launched a television ad for its summer promotion drive to build awareness of its upcoming ‘Pai Tae Tua, Tour Yok Gang’ campaign for 2010.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Oishi--Pai-Tae-Toa-Tour-Yok-Gang-Season-3--Thailand/38883?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Oishi--Pai-Tae-Toa-Tour-Yok-Gang-Season-3--Thailand/38883?src=rss</guid>
     <pubDate>Fri, 19 Feb 2010 11:26:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Zuji | PhotoShare Online Campaign | Singapore]]></title>
     <description><![CDATA[Zuji Singapore is recruiting followers for its Facebook with a PhotoShare online campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Zuji--PhotoShare-Online-Campaign--Singapore/38884?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Zuji--PhotoShare-Online-Campaign--Singapore/38884?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 14:32:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Jagermeister | Perfection Since 1935 | Korea]]></title>
     <description><![CDATA[German liquor brand Jagermeister demonstrates its perfection in a new print campaign by Grey Seoul in South Korea.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Jagermeister--Perfection-Since-1935--Korea/38862?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Jagermeister--Perfection-Since-1935--Korea/38862?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 09:35:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sprite | The Spark | Global]]></title>
     <description><![CDATA[Sprite has redesigned its logo and upgraded its long running tagline 'Obey your thirst' to 'The Spark’ with a global campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Sprite--The-Spark--Global/38849?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Sprite--The-Spark--Global/38849?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 10:20:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Oishi | Cafe City Augmented Reality Campaign | Thailand]]></title>
     <description><![CDATA[Thailand-based beverage company Oishi Group has added a fun digital element to its Oishi Green Tea product line that allows customers to experience augmented reality.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Oishi--Cafe-City-Augmented-Reality-Campaign--Thailand/38838?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Oishi--Cafe-City-Augmented-Reality-Campaign--Thailand/38838?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 15:10:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Super Bowl 2010 | Emerald Nuts &amp; Pop-Secret | Global]]></title>
     <description><![CDATA[Diamond Foods has taken its two favourite brands and given them a shared spot involving some very strange goings-on at a marine park.  Goodby, Silverstein &amp; Partners are responsible for the spot.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Emerald-Nuts--Pop-Secret--Global/38831?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Emerald-Nuts--Pop-Secret--Global/38831?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:53:00 +0800</pubDate>
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     <title><![CDATA[Super Bowl 2010 | truTV | Global]]></title>
     <description><![CDATA[A newcomer to the Super Bowl extravaganza, broadcaster truTV had six weeks of NFL specials to promote and evidently thought this spot was worth the US$3 million price-tag. Grey New York devised it.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--truTV--Global/38830?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--truTV--Global/38830?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:52:00 +0800</pubDate>
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     <title><![CDATA[Super Bowl 2010 | Coca-Cola | Global]]></title>
     <description><![CDATA[When you're one of the world's biggest brands, there's a lot of expectation riding on your Super Bowl spot.  With Pepsi AWOL, did Coke's employment of The Simpsons please the masses? Wieden + Kennedy takes the credit for this one.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Coca-Cola--Global/38829?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Coca-Cola--Global/38829?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:51:00 +0800</pubDate>
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     <title><![CDATA[Super Bowl 2010 | VW | Global]]></title>
     <description><![CDATA[Car ads have become a central feature of the Super Bowl cavalcade and VW is one of the regular big-hitters.  But did it drive viewers wild this year? Deutsch LA devised the spot.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--VW--Global/38827?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--VW--Global/38827?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:48:00 +0800</pubDate>
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     <title><![CDATA[Super Bowl 2010 | NFL | Global]]></title>
     <description><![CDATA[The NFL has always been pretty good at promoting itself during its showpiece event.  But did it deliver this time around? Grey New York is behind the spot.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--NFL--Global/38826?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--NFL--Global/38826?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:44:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Super Bowl 2010 | Dr Pepper | Global]]></title>
     <description><![CDATA[Dr Pepper filled the slot vacated by Pepsi during this year's Super Bowl.  But did they achieve the desired impact? Deutsch LA is behind the spot.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Dr-Pepper--Global/38824?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Super-Bowl-2010--Dr-Pepper--Global/38824?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 14:24:00 +0800</pubDate>
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     <title><![CDATA[Ta Chong Bank | Extraordinary Ordinary People | Taiwan]]></title>
     <description><![CDATA[Taiwanese Ta Chong Bank (TC Bank) has debuted its latest branding campaign, entitled ‘Extraordinary Ordinary People’ and devised by Ogilvy &amp; Mather Taiwan.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Ta-Chong-Bank--Extraordinary-Ordinary-People--Taiwan/38799?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Ta-Chong-Bank--Extraordinary-Ordinary-People--Taiwan/38799?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 10:22:00 +0800</pubDate>
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     <title><![CDATA[Aircel | Save Our Tiger Initiative | India]]></title>
     <description><![CDATA[One of India’s largest mobile service providers Aircel has joined the fight to save India’s Royal Bengal tiger population from extinction.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Aircel--Save-Our-Tiger-Initiative--India/38737?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Aircel--Save-Our-Tiger-Initiative--India/38737?src=rss</guid>
     <pubDate>Thu, 11 Feb 2010 11:10:00 +0800</pubDate>
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     <title><![CDATA[Alamanda Shopping Centre | Chinese New Year Campaign | Malaysia]]></title>
     <description><![CDATA[Alamanda Shopping Centre in Malaysia has asked Creative Juice/Sil to design its latest Chinese New Year campaign including in-mall displays and red envelopes or packets as giveaways.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Alamanda-Shopping-Centre--Chinese-New-Year-Campaign--Malaysia/38791?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Alamanda-Shopping-Centre--Chinese-New-Year-Campaign--Malaysia/38791?src=rss</guid>
     <pubDate>Wed, 10 Feb 2010 16:55:00 +0800</pubDate>
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     <title><![CDATA[KFC  | CNY Toro Series Combo Promotion Campaign | China]]></title>
     <description><![CDATA[KFC China is spreading the love with its latest TV commercial for Chinese New Year and Valentine’s Day.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/KFC---CNY-Toro-Series-Combo-Promotion-Campaign--China/38759?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/KFC---CNY-Toro-Series-Combo-Promotion-Campaign--China/38759?src=rss</guid>
     <pubDate>Wed, 10 Feb 2010 10:38:00 +0800</pubDate>
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     <title><![CDATA[Calvin Klein | Mark Your Spot | Global]]></title>
     <description><![CDATA[Calvin Klein Underwear (CK) is building anticipation for the global launch of its X underwear line through a campaign featuring international actors and athletes.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Calvin-Klein--Mark-Your-Spot--Global/38765?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Calvin-Klein--Mark-Your-Spot--Global/38765?src=rss</guid>
     <pubDate>Tue, 09 Feb 2010 10:14:00 +0800</pubDate>
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     <title><![CDATA[Motorola | Everything Else is Anti-Social  &amp; ImSocial | Singapore]]></title>
     <description><![CDATA[Motorola is going social with the latest digital and outdoor promotion for their Android phone model Dext in Singapore.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Motorola--Everything-Else-is-Anti-Social---ImSocial--Singapore/38761?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Motorola--Everything-Else-is-Anti-Social---ImSocial--Singapore/38761?src=rss</guid>
     <pubDate>Tue, 09 Feb 2010 09:15:00 +0800</pubDate>
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     <title><![CDATA[Coke Zero | Zero Wild Health Rock Music Campaign | Hong Kong]]></title>
     <description><![CDATA[Coke Zero is taking its thematic campaign featuring Japanese diva Namie Amuro to Hong Kong. McCann Erickson Guangming will launch the through-the-line campaign online, supported by guerilla events and in-store marketing, to run until the end of March.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Coke-Zero--Zero-Wild-Health-Rock-Music-Campaign--Hong-Kong/38758?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Coke-Zero--Zero-Wild-Health-Rock-Music-Campaign--Hong-Kong/38758?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 16:33:00 +0800</pubDate>
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     <title><![CDATA[Carl's Jr | The Big Carl | Singapore]]></title>
     <description><![CDATA[Fast food chain Carl's Jr is promoting its double burger called ‘The Big Carl’ in Singapore through an outdoor campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Carls-Jr--The-Big-Carl--Singapore/38757?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Carls-Jr--The-Big-Carl--Singapore/38757?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 14:47:00 +0800</pubDate>
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     <title><![CDATA[MTR | Valentine’s Day Wish Upon A Star | Hong Kong]]></title>
     <description><![CDATA[Hong Kong’s railway company MTR is set to woo local commuters with a romantic Valentine’s Day campaign called ‘Wish Upon A Star’ launched on 14 February at eInstant Bonus Terminals in MTR stations citywide.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/MTR--Valentines-Day-Wish-Upon-A-Star--Hong-Kong/38745?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/MTR--Valentines-Day-Wish-Upon-A-Star--Hong-Kong/38745?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 11:22:00 +0800</pubDate>
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     <title><![CDATA[Maruti Suzuki | MUV Eeco Campaign | India]]></title>
     <description><![CDATA[Maruti Suzuki India has created a fictional family to promote its family-friendly Eeco model.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Maruti-Suzuki--MUV-Eeco-Campaign--India/38738?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Maruti-Suzuki--MUV-Eeco-Campaign--India/38738?src=rss</guid>
     <pubDate>Fri, 05 Feb 2010 11:29:00 +0800</pubDate>
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     <title><![CDATA[US Super Bowl commercial frenzy kicks off]]></title>
     <description><![CDATA[GLOBAL - America is gearing up for the annual burst of commercial creativity that accompanies the Super Bowl.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/US-Super-Bowl-commercial-frenzy-kicks-off/38730?src=rss</link>
     <author><![CDATA[Nicol Nicolson]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/US-Super-Bowl-commercial-frenzy-kicks-off/38730?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 12:44:00 +0800</pubDate>
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     <title><![CDATA[Fox | Glee Campaign | Japan]]></title>
     <description><![CDATA[Golden Globe awarded American drama series 'Glee’ is going to start on 7 February in Japan and Fox International Channels has launched an odd, yet heart-warming viral campaign running across the net.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Fox--Glee-Campaign--Japan/38700?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Fox--Glee-Campaign--Japan/38700?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 09:31:00 +0800</pubDate>
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     <title><![CDATA[Reebok | Easytone Ree-Tone SS10 Campaign | Asia-Pacific]]></title>
     <description><![CDATA[After Reebok Easytone brought some great curves to the Americans, the campaign has arrived in Asia-Pacific to promote the Spring/Summer SS10 collection.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Reebok--Easytone-Ree-Tone-SS10-Campaign--Asia-Pacific/38693?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Reebok--Easytone-Ree-Tone-SS10-Campaign--Asia-Pacific/38693?src=rss</guid>
     <pubDate>Wed, 03 Feb 2010 15:04:00 +0800</pubDate>
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     <title><![CDATA[Idea Cellular | Idea Mobile Roadie Challenge 2.0 | India]]></title>
     <description><![CDATA[Idea Cellular and MTV in India have launched an online contest called ‘Idea Mobile Roadie Challenge 2.0’.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Idea-Cellular--Idea-Mobile-Roadie-Challenge-20--India/38687?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Idea-Cellular--Idea-Mobile-Roadie-Challenge-20--India/38687?src=rss</guid>
     <pubDate>Wed, 03 Feb 2010 12:00:00 +0800</pubDate>
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     <title><![CDATA[Swire Hotels | East Hotel Campaign | Hong Kong]]></title>
     <description><![CDATA[Swire Properties has launched a print campaign by TBWA\Hong Kong for the opening of its new lifestyle business hotel East, located at Taikoo Shing in Hong Kong.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Swire-Hotels--East-Hotel-Campaign--Hong-Kong/38694?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Swire-Hotels--East-Hotel-Campaign--Hong-Kong/38694?src=rss</guid>
     <pubDate>Wed, 03 Feb 2010 11:44:00 +0800</pubDate>
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     <title><![CDATA[Hippo | Fight Hunger | India]]></title>
     <description><![CDATA[Indian food and beverage company, Parle Agro, has launched a mass advertising campaign for its snack brand Hippo, launched last year, through independent agency Creativeland Asia.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Hippo--Fight-Hunger--India/38675?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Hippo--Fight-Hunger--India/38675?src=rss</guid>
     <pubDate>Tue, 02 Feb 2010 10:54:00 +0800</pubDate>
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     <title><![CDATA[adidas | 118 Pro | Australia]]></title>
     <description><![CDATA[adidas has launched a nationwide integrated campaign in Australia to promote its 118 Pro football boot.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/adidas--118-Pro--Australia/38658?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/adidas--118-Pro--Australia/38658?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 16:42:00 +0800</pubDate>
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     <title><![CDATA[Sony Football | Kickathon | Asia-Pacific]]></title>
     <description><![CDATA[Sony has launched a 'Kickathon’ interactive game developed by XM Asia in preparation for the FIFA Football World Cup held in South Africa this year.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_02/Sony-Football--Kickathon--Asia-Pacific/38667?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_02/Sony-Football--Kickathon--Asia-Pacific/38667?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 15:44:00 +0800</pubDate>
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     <title><![CDATA[Lenovo | ThinkPad X100e Xiao Ben | China]]></title>
     <description><![CDATA[Lenovo ThinkPad is set to launch its ThinkPad X100e, nicknamed Xiao Ben (meaning ‘small book’ in Chinese), with a digital campaign in China.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Lenovo--ThinkPad-X100e-Xiao-Ben--China/38633?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Lenovo--ThinkPad-X100e-Xiao-Ben--China/38633?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 11:01:00 +0800</pubDate>
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     <title><![CDATA[Sanyo Energy | Eneloopy | Singapore]]></title>
     <description><![CDATA[Sanyo Energy has expanded its long-running 'Think Gaia' vision with an online campaign entitled 'Eneloopy' in Singapore.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Sanyo-Energy--Eneloopy--Singapore/38652?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Sanyo-Energy--Eneloopy--Singapore/38652?src=rss</guid>
     <pubDate>Fri, 29 Jan 2010 17:30:00 +0800</pubDate>
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     <title><![CDATA[MG | Make the Difference | China]]></title>
     <description><![CDATA[British sports car brand MG is rolling out a thematic campaign following the brand's relaunch in China last year.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/MG--Make-the-Difference--China/38642?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/MG--Make-the-Difference--China/38642?src=rss</guid>
     <pubDate>Fri, 29 Jan 2010 11:47:00 +0800</pubDate>
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     <title><![CDATA[HSBC | Women’s Champions | Singapore]]></title>
     <description><![CDATA[HSBC continues to support the golfing industry with their sponsorship of the Women’s Champions taking place in February this year.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/HSBC--Womens-Champions--Singapore/38632?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/HSBC--Womens-Champions--Singapore/38632?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 17:29:00 +0800</pubDate>
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     <title><![CDATA[United Colors of Benetton | It's My Time | Global]]></title>
     <description><![CDATA[International fashion brand United Colors of Benetton will launch 'It’s my time’ project globally in February and will begin its search for the faces for its Autumn-Winter product campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/United-Colors-of-Benetton--Its-My-Time--Global/38612?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/United-Colors-of-Benetton--Its-My-Time--Global/38612?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 11:14:00 +0800</pubDate>
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     <title><![CDATA[Sprite | New Year, New Look, New Sprite | China]]></title>
     <description><![CDATA[Sprite is launching a fresh image with their ‘New Year, New Look, New Sprite’ campaign in China.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Sprite--New-Year-New-Look-New-Sprite--China/38573?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Sprite--New-Year-New-Look-New-Sprite--China/38573?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 10:32:00 +0800</pubDate>
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     <title><![CDATA[Absolut | Every Drink Is An Exceptional Experience | Global]]></title>
     <description><![CDATA[Absolut vodka has launched a global campaign centred on the theme 'in an Absolut world, every drink is an exceptional experience'.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Absolut--Every-Drink-Is-An-Exceptional-Experience--Global/38609?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Absolut--Every-Drink-Is-An-Exceptional-Experience--Global/38609?src=rss</guid>
     <pubDate>Wed, 27 Jan 2010 14:32:00 +0800</pubDate>
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     <title><![CDATA[Yeung Gwong | Sunshine Everywhere | Hong Kong]]></title>
     <description><![CDATA[Hong Kong signature drinks brand, Yeung Gwong lemon tea, has launched a digital campaign for 2010.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Yeung-Gwong--Sunshine-Everywhere--Hong-Kong/38591?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Yeung-Gwong--Sunshine-Everywhere--Hong-Kong/38591?src=rss</guid>
     <pubDate>Wed, 27 Jan 2010 11:03:00 +0800</pubDate>
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     <title><![CDATA[KFC | Nagging | Singapore]]></title>
     <description><![CDATA[KFC in Singapore has launched a through-the-line Chinese New Year campaign developed by McCann Erickson and designed to bring good fortune to households in China.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/KFC--Nagging--Singapore/38576?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/KFC--Nagging--Singapore/38576?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 15:19:00 +0800</pubDate>
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     <title><![CDATA[United Nations Population Fund | Make Love, No Harm | Thailand]]></title>
     <description><![CDATA[United Nations Population Fund (UNFPA) is promoting women's rights in Thailand with a print and outdoor campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/United-Nations-Population-Fund--Make-Love-No-Harm--Thailand/38548?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/United-Nations-Population-Fund--Make-Love-No-Harm--Thailand/38548?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 10:30:00 +0800</pubDate>
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     <title><![CDATA[Rejoice | Smoothness Encounter | China]]></title>
     <description><![CDATA[Shampoo brand Rejoice has launched a new love story in China running on television and Youku.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Rejoice--Smoothness-Encounter--China/38582?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Rejoice--Smoothness-Encounter--China/38582?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 10:00:00 +0800</pubDate>
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     <title><![CDATA[Oishi | Amino Plus | Thailand]]></title>
     <description><![CDATA[Leading beverage firm Oishi Group has tasked Y&amp;R with the re-launch of its Amino Plus range of energy drinks with a series of television commercials running in Thailand.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Oishi--Amino-Plus--Thailand/38566?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Oishi--Amino-Plus--Thailand/38566?src=rss</guid>
     <pubDate>Mon, 25 Jan 2010 14:10:00 +0800</pubDate>
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     <title><![CDATA[Puma | Bright and Colourful Future | China]]></title>
     <description><![CDATA[Puma is promoting its Spring and Summer collection with a through-the-line campaign running across Asia.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Puma--Bright-and-Colourful-Future--China/38551?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Puma--Bright-and-Colourful-Future--China/38551?src=rss</guid>
     <pubDate>Mon, 25 Jan 2010 10:37:00 +0800</pubDate>
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     <title><![CDATA[Vitaminwater | Tram Campaign | Hong Kong]]></title>
     <description><![CDATA[Beverage brand vitaminwater is running ads on public trams in Hong Kong which will tour the city, after launching the brand towards the end of last year.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Vitaminwater--Tram-Campaign--Hong-Kong/38552?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Vitaminwater--Tram-Campaign--Hong-Kong/38552?src=rss</guid>
     <pubDate>Fri, 22 Jan 2010 13:00:00 +0800</pubDate>
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     <title><![CDATA[Korea Tourism Organization | Korea Inspiring | Global]]></title>
     <description><![CDATA[A year after Cheil Worldwide scooped the creative and media business for Korea Tourism Organization (KTO), a global campaign is set to launch in mid-March under the theme ‘Korea inspiring’.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Korea-Tourism-Organization--Korea-Inspiring--Global/38483?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Korea-Tourism-Organization--Korea-Inspiring--Global/38483?src=rss</guid>
     <pubDate>Fri, 22 Jan 2010 11:39:00 +0800</pubDate>
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     <title><![CDATA[Nissan | God of Fortune Campaign | Singapore]]></title>
     <description><![CDATA[Nissan Singapore continues raise the good fortunes of the city-state by taking the Chinese God of Fortune onto the streets.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Nissan--God-of-Fortune-Campaign--Singapore/38528?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Nissan--God-of-Fortune-Campaign--Singapore/38528?src=rss</guid>
     <pubDate>Thu, 21 Jan 2010 14:05:00 +0800</pubDate>
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     <title><![CDATA[EPS | Twins | Hong Kong]]></title>
     <description><![CDATA[Hong Kong debit card company Electronic Payment Services (EPS) has called on local DJ and standup comedian Jan Lam and his look-alike Laimaan, a drummer from a local band called RubberBand, for the latest EPS EasyCash ad.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/EPS--Twins--Hong-Kong/38500?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/EPS--Twins--Hong-Kong/38500?src=rss</guid>
     <pubDate>Thu, 21 Jan 2010 09:42:00 +0800</pubDate>
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     <title><![CDATA[Lipton | Chinese New Year Campaign | China]]></title>
     <description><![CDATA[Lipton is aiming to boost its instant milk tea sales in China with a Chinese New Year campaign running on television and online.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Lipton--Chinese-New-Year-Campaign--China/38502?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Lipton--Chinese-New-Year-Campaign--China/38502?src=rss</guid>
     <pubDate>Thu, 21 Jan 2010 09:00:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Knife Oil | No One is Better Than Mum | Hong Kong]]></title>
     <description><![CDATA[Lam Soon Oil’s Knife brand has launched a thematic television commercial by DDB Hong Kong based on the idea 'No one is better than mum’.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Knife-Oil--No-One-is-Better-Than-Mum--Hong-Kong/38484?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Wed, 20 Jan 2010 09:18:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Carlsberg | Stand Up for Fun | China]]></title>
     <description><![CDATA[Beer brand Carlsberg Chill in China has launched a humorous TV campaign for white-collar males, based on the brand’s long-standing 'Stand Up for Fun' theme.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Carlsberg--Stand-Up-for-Fun--China/38472?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Carlsberg--Stand-Up-for-Fun--China/38472?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 09:06:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Spectrum Worldwide | OCBC Cycle Singapore &amp; KLM Fly on Your Virtual Miles | Singapore]]></title>
     <description><![CDATA[OCBC Cycle Singapore and digital agency The Upper Storey is hosting an online contest to win tickets to Amsterdam, Paris or London.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Spectrum-Worldwide--OCBC-Cycle-Singapore--KLM-Fly-on-Your-Virtual-Miles--Singapore/38486?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Spectrum-Worldwide--OCBC-Cycle-Singapore--KLM-Fly-on-Your-Virtual-Miles--Singapore/38486?src=rss</guid>
     <pubDate>Tue, 19 Jan 2010 17:10:00 +0800</pubDate>
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     <title><![CDATA[Nescafe | Camera Cafe | China]]></title>
     <description><![CDATA[Nescafé and Mindshare are to launch an online drama adopted from the French television programme 'Camera Café'.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Nescafe--Camera-Cafe--China/38482?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Nescafe--Camera-Cafe--China/38482?src=rss</guid>
     <pubDate>Tue, 19 Jan 2010 14:02:00 +0800</pubDate>
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     <title><![CDATA[Levi's | Modern Vintage | Regional]]></title>
     <description><![CDATA[Levi's is launching a print, outdoor and digital campaign to promote its Modern Vintage collection.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Levis--Modern-Vintage--Regional/38475?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Levis--Modern-Vintage--Regional/38475?src=rss</guid>
     <pubDate>Tue, 19 Jan 2010 12:00:00 +0800</pubDate>
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     <title><![CDATA[Cass | Tik Tok | Korea]]></title>
     <description><![CDATA[Korean beer brand Cass Fresh is targeting young adults with a through-the-line 'Tik Tok’ music drama campaign featuring pop-music mega group 2PM and actress Eunhye Yoon.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Cass--Tik-Tok--Korea/38468?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Cass--Tik-Tok--Korea/38468?src=rss</guid>
     <pubDate>Tue, 19 Jan 2010 09:35:00 +0800</pubDate>
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     <title><![CDATA[Tiger Beer | Year of the Tiger CNY 2010 | Singapore &amp; Malaysia]]></title>
     <description><![CDATA[Iconic Singaporean beer brand, Tiger Beer is wishing for a successful Year of the Tiger.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Tiger-Beer--Year-of-the-Tiger-CNY-2010--Singapore--Malaysia/38438?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Tiger-Beer--Year-of-the-Tiger-CNY-2010--Singapore--Malaysia/38438?src=rss</guid>
     <pubDate>Mon, 18 Jan 2010 10:54:00 +0800</pubDate>
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     <title><![CDATA[Coca-Cola | Chinese New Year Campaign | China]]></title>
     <description><![CDATA[Coca-Cola in China is celebrating the coming Chinese New Year with a digital campaign that allows users to customise their own festive coke bottle labels.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Coca-Cola--Chinese-New-Year-Campaign--China/38447?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Coca-Cola--Chinese-New-Year-Campaign--China/38447?src=rss</guid>
     <pubDate>Fri, 15 Jan 2010 10:06:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Osim | uSoffa Petit Campaign | Regional]]></title>
     <description><![CDATA[Singaporean electrical and household appliance company Osim has launched a regional television and print campaign, localised by Grey Hong Kong, to promote its hybrid massage sofa uSoffa Petit.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Osim--uSoffa-Petit-Campaign--Regional/38405?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Osim--uSoffa-Petit-Campaign--Regional/38405?src=rss</guid>
     <pubDate>Thu, 14 Jan 2010 10:42:00 +0800</pubDate>
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   <item>
     <title><![CDATA[BBC Worldwide | A Little Knowledge Goes a Long Way | Australia]]></title>
     <description><![CDATA[BBC Knowledge in Australia has released a quirky campaign titled 'A little knowledge goes a long way’ that aims to stimulate the human brain.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/BBC-Worldwide--A-Little-Knowledge-Goes-a-Long-Way--Australia/38396?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/BBC-Worldwide--A-Little-Knowledge-Goes-a-Long-Way--Australia/38396?src=rss</guid>
     <pubDate>Wed, 13 Jan 2010 11:39:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Pepsi | Hit Refresh | Australia]]></title>
     <description><![CDATA[Pepsi is launching a digital driven scavenger hunt in Australia called 'Hit refresh'.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Pepsi--Hit-Refresh--Australia/38384?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Pepsi--Hit-Refresh--Australia/38384?src=rss</guid>
     <pubDate>Tue, 12 Jan 2010 11:25:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Yeo's | Never Enough of Yeo's | Singapore]]></title>
     <description><![CDATA[Singapore beverage giant Yeo Hiap Seng is celebrating Chinese New Year with two outdoor campaigns which will run in MRT stations.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Yeos--Never-Enough-of-Yeos--Singapore/38368?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Yeos--Never-Enough-of-Yeos--Singapore/38368?src=rss</guid>
     <pubDate>Mon, 11 Jan 2010 14:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Seven Luck Casino | Welcome to Korea | Korea]]></title>
     <description><![CDATA[Daehong Communications has launched three ads for Seven Luck Casino in South Korea after winning its creative account at the end of last year.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Seven-Luck-Casino--Welcome-to-Korea--Korea/38364?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Seven-Luck-Casino--Welcome-to-Korea--Korea/38364?src=rss</guid>
     <pubDate>Mon, 11 Jan 2010 10:18:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[General Electric | Hold the Power of Wind in Your Hands | China]]></title>
     <description><![CDATA[General Electric (GE) has asked BBDO to develop an augmented reality campaign to illustrate the companies wind technology.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/General-Electric--Hold-the-Power-of-Wind-in-Your-Hands--China/38359?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/General-Electric--Hold-the-Power-of-Wind-in-Your-Hands--China/38359?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 15:13:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Standard Chartered | Little Champions | Singapore]]></title>
     <description><![CDATA[Standard Chartered has rolled out its 'Little champions' campaign to support young soccer talent and the UEFA Champions League.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Standard-Chartered--Little-Champions--Singapore/38355?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Standard-Chartered--Little-Champions--Singapore/38355?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 14:02:00 +0800</pubDate>
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     <title><![CDATA[Idea Cellular | What an Idea | India]]></title>
     <description><![CDATA[India Idea Cellular is asking consumers to think about what small changes they can make in life to save the environment.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Idea-Cellular--What-an-Idea--India/38350?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Idea-Cellular--What-an-Idea--India/38350?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 10:47:00 +0800</pubDate>
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     <title><![CDATA[Castrol | Ronaldo | Global]]></title>
     <description><![CDATA[As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy &amp; Mather Singapore that features football megastar Cristiano Ronaldo.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Castrol--Ronaldo--Global/38343?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Castrol--Ronaldo--Global/38343?src=rss</guid>
     <pubDate>Thu, 07 Jan 2010 13:37:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Lenovo | ThinkPad Edge Campaign | China]]></title>
     <description><![CDATA[Lenovo is encouraging young Chinese to think differently in a new campaign for its ThinkPad Edge.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Lenovo--ThinkPad-Edge-Campaign--China/38329?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Lenovo--ThinkPad-Edge-Campaign--China/38329?src=rss</guid>
     <pubDate>Thu, 07 Jan 2010 10:30:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Nexus | Total Defence 2010 | Singapore]]></title>
     <description><![CDATA[Singapore’s Nexus, previously known as the Central National Education Office, is gearing for the 2010 Total Defence Day with its 'I will’ digital campaign.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Nexus--Total-Defence-2010--Singapore/38313?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Nexus--Total-Defence-2010--Singapore/38313?src=rss</guid>
     <pubDate>Wed, 06 Jan 2010 10:26:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Chivas Regal &amp; BBC World News | The Yearbook | Singapore]]></title>
     <description><![CDATA[Chivas Regal is the official sponsor for the BBC World News’ ‘The Yearbook’ series in Singapore.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Chivas-Regal--BBC-World-News--The-Yearbook--Singapore/38316?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Chivas-Regal--BBC-World-News--The-Yearbook--Singapore/38316?src=rss</guid>
     <pubDate>Wed, 06 Jan 2010 09:20:00 +0800</pubDate>
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     <title><![CDATA[Delhi Government | Come on Delhi | India]]></title>
     <description><![CDATA[The Delhi Government has chosen a mascot, Delhi ki Beti (Daughter of Delhi), to represent a ten-month campaign for social responsibility and etiquette.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Delhi-Government--Come-on-Delhi--India/38304?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Delhi-Government--Come-on-Delhi--India/38304?src=rss</guid>
     <pubDate>Tue, 05 Jan 2010 09:54:00 +0800</pubDate>
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     <title><![CDATA[Apollo Hospitals | Blood Donation | India]]></title>
     <description><![CDATA[Indian hospital chain Apollo Hospitals is urging people to put a reality check on blood donations.]]></description>
     <link>http://www.media.asia/The-Workarticle/2010_01/Apollo-Hospitals--Blood-Donation--India/38292?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2010_01/Apollo-Hospitals--Blood-Donation--India/38292?src=rss</guid>
     <pubDate>Mon, 04 Jan 2010 11:54:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Samsung | OmniaPro Launch | Singapore]]></title>
     <description><![CDATA[Samsung in Singapore has launched an outdoor and print driven campaign for the OmniaPro Series.]]></description>
     <link>http://www.media.asia/The-Workarticle/2009_12/Samsung--OmniaPro-Launch--Singapore/38274?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2009_12/Samsung--OmniaPro-Launch--Singapore/38274?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 17:01:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Guinness | Rise Together | Singapore]]></title>
     <description><![CDATA[Guinness has rolled out an above-the-line campaign in Singapore titled ’Rise Together’.]]></description>
     <link>http://www.media.asia/The-Workarticle/2009_12/Guinness--Rise-Together--Singapore/38275?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2009_12/Guinness--Rise-Together--Singapore/38275?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 11:40:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Harbin | 2010 FIFA World Cup Campaign | China]]></title>
     <description><![CDATA[Anheuser-Busch InBev’s Harbin, the official beer for the 2010 FIFA World Cup South Africa in China, and has launched a digital campaign across major Chinese portals.]]></description>
     <link>http://www.media.asia/The-Workarticle/2009_12/Harbin--2010-FIFA-World-Cup-Campaign--China/38269?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2009_12/Harbin--2010-FIFA-World-Cup-Campaign--China/38269?src=rss</guid>
     <pubDate>Thu, 17 Dec 2009 17:21:00 +0800</pubDate>
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     <title><![CDATA[Transport Accident Commission | Everybody Hurts | Australia]]></title>
     <description><![CDATA[Grey Melbourne has developed this graphic spot for the Transport Accident Commission (TAC) of Australia that warns people about the dangers of drinking and driving over the festive period.]]></description>
     <link>http://www.media.asia/The-Workarticle/2009_12/Transport-Accident-Commission--Everybody-Hurts--Australia/38261?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2009_12/Transport-Accident-Commission--Everybody-Hurts--Australia/38261?src=rss</guid>
     <pubDate>Thu, 17 Dec 2009 10:20:00 +0800</pubDate>
    </item>
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     <title><![CDATA[361° | One Asia. One Love | China]]></title>
     <description><![CDATA[Chinese sportswear brand 361° has launched an integrated campaign through Ogilvy &amp; Mather Beijing in preparation for the Guangzhou Asia Games in 2010.]]></description>
     <link>http://www.media.asia/The-Workarticle/2009_12/361--One-Asia-One-Love--China/38255?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/The-Workarticle/2009_12/361--One-Asia-One-Love--China/38255?src=rss</guid>
     <pubDate>Wed, 16 Dec 2009 11:06:00 +0800</pubDate>
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