<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0">
<channel>
    <title>Media Asia: Research</title>
    <description>Media Asia: Research</description>
    <link>http://www.media.asia/</link>
    <language />
    <copyright />
    <managingEditor />
    <webMaster />
    <pubDate>Fri, 12 Mar 2010 23:00:24 +0800</pubDate>
    <lastBuildDate>Fri, 12 Mar 2010 23:00:24 +0800</lastBuildDate>
    <docs>http://backend.userland.com/rss</docs>
    <rating />
    <generator></generator>
   <item>
     <title><![CDATA[R3 study: China marketers employing more agencies than ever before]]></title>
     <description><![CDATA[BEIJING – A new study by R3 has found that marketers in China are rapidly changing the structure of their agency relationships and moving from a ‘one stop shop’ structure to a range of specialist solutions to meet their marketing needs.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/R3-study-China-marketers-employing-more-agencies-than-ever-before/39147?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/R3-study-China-marketers-employing-more-agencies-than-ever-before/39147?src=rss</guid>
     <pubDate>Fri, 12 Mar 2010 11:56:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Korea: Music fans are happy to receive adverts in exchange for free downloads]]></title>
     <description><![CDATA[Music lovers in Korea will happily consume ads in return for free downloads, but largely stop short of providing personal details.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/Korea-Music-fans-are-happy-to-receive-adverts-in-exchange-for-free-downloads/39145?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/Korea-Music-fans-are-happy-to-receive-adverts-in-exchange-for-free-downloads/39145?src=rss</guid>
     <pubDate>Thu, 11 Mar 2010 12:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Japan's pet food sector: Growing sales volume despite waning ad spend]]></title>
     <description><![CDATA[Adspend has fallen dramatically as brands struggle to mark their territory in a blossoming pet food sector.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/Japans-pet-food-sector-Growing-sales-volume-despite-waning-ad-spend/39105?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/Japans-pet-food-sector-Growing-sales-volume-despite-waning-ad-spend/39105?src=rss</guid>
     <pubDate>Tue, 09 Mar 2010 12:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Adwatch: Head &amp; Shoulders above the rest with Manny Pacquiao]]></title>
     <description><![CDATA[The anti-dandruff shampoo's use of a celebrity endorser secures a top spot in the recall table and the approval of Boni Santos.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/Adwatch-Head--Shoulders-above-the-rest-with-Manny-Pacquiao/39094?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/Adwatch-Head--Shoulders-above-the-rest-with-Manny-Pacquiao/39094?src=rss</guid>
     <pubDate>Mon, 08 Mar 2010 12:47:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hong Kong 2010 ad budget to see 10 per cent growth]]></title>
     <description><![CDATA[HONG KONG – The Hong Kong Advertisers Association (HK2A) is projecting an increase in media spend from 1 to 10 per cent in 2010 among 54 per cent of marketers surveyed, according to the annual Advertising Spending Projections study.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/Hong-Kong-2010-ad-budget-to-see-10-per-cent-growth/39036?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/Hong-Kong-2010-ad-budget-to-see-10-per-cent-growth/39036?src=rss</guid>
     <pubDate>Wed, 03 Mar 2010 16:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[POLL: How should Toyota have handled their recall crisis?]]></title>
     <description><![CDATA[As Toyota struggles to come to terms with the aftermath of their global recall approaching almost 10 million vehicles, we wonder how you think they should have handled the crisis instead.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_03/POLL-How-should-Toyota-have-handled-their-recall-crisis/39002?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_03/POLL-How-should-Toyota-have-handled-their-recall-crisis/39002?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 11:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[HK4As announces Hong Kong adspend for 2009]]></title>
     <description><![CDATA[HONG KONG – The Association of Accredited Advertising Agencies (HK4As) of Hong Kong has revealed the total 2009 adspend was US$3.4 billion, gaining 5.85 per cent compared to 2008.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_02/HK4As-announces-Hong-Kong-adspend-for-2009/38976?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_02/HK4As-announces-Hong-Kong-adspend-for-2009/38976?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Fortune 100 companies rely on blogs, Twitter in Asia]]></title>
     <description><![CDATA[GLOBAL – The world's top companies are increasingly turning to social media to convey their messages to both the public and their stakeholders, with 79 per cent of Fortune Global 100 companies admitting to using at least one social media platform as part of their communications strategy, according to a study by Burson-Marsteller.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_02/Fortune-100-companies-rely-on-blogs-Twitter-in-Asia/38931?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_02/Fortune-100-companies-rely-on-blogs-Twitter-in-Asia/38931?src=rss</guid>
     <pubDate>Wed, 24 Feb 2010 09:26:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China's airlines see growth despite recession and increased competition from high-speed rail]]></title>
     <description><![CDATA[The biggest threat facing China’s airlines last year did not come from global carriers. Instead it came from domestic high-speed trains now plying the heavily travelled corridors between first and second tier cities within the country’s 33 provinces.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_02/Chinas-airlines-see-growth-despite-recession-and-increased-competition-from-high-speed-rail/38919?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_02/Chinas-airlines-see-growth-despite-recession-and-increased-competition-from-high-speed-rail/38919?src=rss</guid>
     <pubDate>Tue, 23 Feb 2010 12:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year]]></title>
     <description><![CDATA[Last year, a year-long commodity tax cut revived the Taiwanese auto sector from a 22-year lull. As the initiative became void on 31 December last year, there is little optimism for car sales in 2010.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_02/Taiwans-car-industry-faces-a-bleak-2010-following-sales-boom-from-tax-cut-last-year/38767?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_02/Taiwans-car-industry-faces-a-bleak-2010-following-sales-boom-from-tax-cut-last-year/38767?src=rss</guid>
     <pubDate>Tue, 09 Feb 2010 09:33:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[2009 Agency Image Survey]]></title>
     <description><![CDATA[Marketers from across the region were asked to not only rank agencies in terms of awareness and overall best, but also to reflect on how their perceptions of agencies are formed.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_02/2009-Agency-Image-Survey/38729?src=rss</link>
     <author><![CDATA[Michael O'Neill]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_02/2009-Agency-Image-Survey/38729?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 11:21:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Adspend in Taiwan drops to record low]]></title>
     <description><![CDATA[TAIPEI -  Taiwan's adspend sank to a new low of US$1.2 billion (NT$39.4 billion) last year, according to Nielsen Taiwan.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/Adspend-in-Taiwan-drops-to-record-low/38648?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/Adspend-in-Taiwan-drops-to-record-low/38648?src=rss</guid>
     <pubDate>Fri, 29 Jan 2010 12:41:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[CTR Market Research: China adspend to grow 10 per cent in 2010]]></title>
     <description><![CDATA[BEIJING – China will see a 10 per cent growth in adspend in 2010 compared to 13.5 per cent (US$74 billion) last year, according to CTR Market Research.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/CTR-Market-Research-China-adspend-to-grow-10-per-cent-in-2010/38586?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/CTR-Market-Research-China-adspend-to-grow-10-per-cent-in-2010/38586?src=rss</guid>
     <pubDate>Tue, 26 Jan 2010 12:47:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Vietnam: Soft drink brands see double digit growth in sales during 2009]]></title>
     <description><![CDATA[VIETNAM - Last year was a big one for soft drinks in Vietnam, with local and global beverage brands seeing double-digit growth in sales of new product variants supported by ever larger sums for advertising.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/Vietnam-Soft-drink-brands-see-double-digit-growth-in-sales-during-2009/38567?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/Vietnam-Soft-drink-brands-see-double-digit-growth-in-sales-during-2009/38567?src=rss</guid>
     <pubDate>Mon, 25 Jan 2010 08:57:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Media launches first-of-its-kind Creative Rankings subscription service]]></title>
     <description><![CDATA[ASIA-PACIFIC - Last week Media launched Creative Rankings 2009, a new subscription service giving users access to all the data collected during the research of its annual Creative Rankings report.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/Media-launches-first-of-its-kind-Creative-Rankings-subscription-service/38466?src=rss</link>
     <author><![CDATA[Marie Green]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/Media-launches-first-of-its-kind-Creative-Rankings-subscription-service/38466?src=rss</guid>
     <pubDate>Mon, 18 Jan 2010 12:54:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Kadence International appoints Greg Clayton as insight director for Singapore]]></title>
     <description><![CDATA[SINGAPORE – Kadence International has appointed Greg Clayton as insight director of its Singapore office.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/Kadence-International-appoints-Greg-Clayton-as-insight-director-for-Singapore/38422?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/Kadence-International-appoints-Greg-Clayton-as-insight-director-for-Singapore/38422?src=rss</guid>
     <pubDate>Tue, 12 Jan 2010 17:52:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight… Handset firms rush to capitalise on Chinese 3G]]></title>
     <description><![CDATA[The recent launch of Apple’s iPhone in the mainland capped a busy 2009 for smartphone manufacturers.]]></description>
     <link>http://www.media.asia/Researcharticle/2010_01/Sector-Insight-Handset-firms-rush-to-capitalise-on-Chinese-3G/38337?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2010_01/Sector-Insight-Handset-firms-rush-to-capitalise-on-Chinese-3G/38337?src=rss</guid>
     <pubDate>Thu, 07 Jan 2010 09:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Koreans show enduring passion for cosmetics]]></title>
     <description><![CDATA[The sector has been a rare bright spot in Korea's ad market this year, but consumer spend is polarising]]></description>
     <link>http://www.media.asia/Researcharticle/2009_12/Sector-Insight-Koreans-show-enduring-passion-for-cosmetics/38220?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_12/Sector-Insight-Koreans-show-enduring-passion-for-cosmetics/38220?src=rss</guid>
     <pubDate>Fri, 11 Dec 2009 09:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[David Morgan resurfaces at C Squared]]></title>
     <description><![CDATA[LONDON - Ten months after former president of Universal McCann Asia-Pacific David Morgan (pictured) exited his role as the agency's global chief client officer, he has resurfaced at publisher and events firm C Squared.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_12/David-Morgan-resurfaces-at-C-Squared/38172?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_12/David-Morgan-resurfaces-at-C-Squared/38172?src=rss</guid>
     <pubDate>Tue, 08 Dec 2009 11:04:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Advertising expenditure hits US$54 billion in China]]></title>
     <description><![CDATA[BEIJING - Advertising expenditure in China for the first three quarters of this year has soared to US$54 billion, marking a 12 per cent year-on-year increase, according to CTR Marketing Research.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_12/Advertising-expenditure-hits-US54-billion-in-China/38114?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_12/Advertising-expenditure-hits-US54-billion-in-China/38114?src=rss</guid>
     <pubDate>Thu, 03 Dec 2009 10:24:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Harris Interactive debuts Advanced Strategy Lab in Asia]]></title>
     <description><![CDATA[HONG KONG - Harris Interactive has launched its online qualitative research platform, Advanced Strategy Lab (ASL), in Asia.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_12/Harris-Interactive-debuts-Advanced-Strategy-Lab-in-Asia/38078?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_12/Harris-Interactive-debuts-Advanced-Strategy-Lab-in-Asia/38078?src=rss</guid>
     <pubDate>Tue, 01 Dec 2009 12:33:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Downturn has altered Hong Kong consumers’ mindset: Synovate]]></title>
     <description><![CDATA[HONG KONG - The economic downturn has prompted a more conservative approach to spending and saving among Hong Kong consumers, according to a survey conducted by research firm Synovate, despite initial evidence to the contrary.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Downturn-has-altered-Hong-Kong-consumers-mindset-Synovate/38056?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Downturn-has-altered-Hong-Kong-consumers-mindset-Synovate/38056?src=rss</guid>
     <pubDate>Mon, 30 Nov 2009 09:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Singapore banks look to rebuild following crisis]]></title>
     <description><![CDATA[The city-state's financial services industry adopted a safety-first marketing strategy after last year's turmoil.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Sector-Insight-Singapore-banks-look-to-rebuild-following-crisis/38047?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Sector-Insight-Singapore-banks-look-to-rebuild-following-crisis/38047?src=rss</guid>
     <pubDate>Fri, 27 Nov 2009 09:39:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hiring and salaries set to rise for Singapore and Malaysia: Aquent]]></title>
     <description><![CDATA[SINGAPORE - Hiring and salaries for the advertising, media, digital, branding, design and PR industries in Singapore and Malaysia are set to rise again as the business outlook improves, according to the Aquent Market Eye report.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Hiring-and-salaries-set-to-rise-for-Singapore-and-Malaysia-Aquent/37926?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Hiring-and-salaries-set-to-rise-for-Singapore-and-Malaysia-Aquent/37926?src=rss</guid>
     <pubDate>Wed, 18 Nov 2009 09:57:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... 'Big four' eye growth in China delivery market]]></title>
     <description><![CDATA[UPS, DHL, FedEx and TNT have been cutting Chinese adspend despite ambitious plans to expand.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Sector-Insight-Big-four-eye-growth-in-China-delivery-market/37918?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Sector-Insight-Big-four-eye-growth-in-China-delivery-market/37918?src=rss</guid>
     <pubDate>Tue, 17 Nov 2009 09:52:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asian consumers demand social commitment from brands: Edelman]]></title>
     <description><![CDATA[HONG KONG - Consumers in China, Japan and India are demanding that brands and companies step up their social commitment, according to new findings from Edelman’s goodpurpose consumer study.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Asian-consumers-demand-social-commitment-from-brands-Edelman/37835?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Asian-consumers-demand-social-commitment-from-brands-Edelman/37835?src=rss</guid>
     <pubDate>Wed, 11 Nov 2009 11:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Recruitment market shows signs of life]]></title>
     <description><![CDATA[As a survey suggests agencies are restaffing, but is a hiring frenzy is imminent?]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Live-Issue-Recruitment-market-shows-signs-of-life/37823?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Live-Issue-Recruitment-market-shows-signs-of-life/37823?src=rss</guid>
     <pubDate>Tue, 10 Nov 2009 09:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Dentsu and Intage to work together to provide intelligence solutions]]></title>
     <description><![CDATA[TOKYO - Dentsu has entered into partnership with Intage, Japan’s largest marketing research firm, to develop a ‘marketing intelligence’ service to support clients.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Dentsu-and-Intage-to-work-together-to-provide-intelligence-solutions/37794?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Dentsu-and-Intage-to-work-together-to-provide-intelligence-solutions/37794?src=rss</guid>
     <pubDate>Fri, 06 Nov 2009 11:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Search traffic leaps 33 per cent in Asia-Pacific]]></title>
     <description><![CDATA[ASIA-PACIFIC - The region's internet users have raised their search activity considerably, with 33 per cent more searches made in the 12 months to September than in the same period a year earlier.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Search-traffic-leaps-33-per-cent-in-Asia-Pacific/37758?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Search-traffic-leaps-33-per-cent-in-Asia-Pacific/37758?src=rss</guid>
     <pubDate>Wed, 04 Nov 2009 10:41:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Market Research Society of Singapore names Piers Lee as president]]></title>
     <description><![CDATA[SINGAPORE - Piers Lee (pictured), managing director of Kadence International, has been elected president of the Market Research Society of Singapore (MRSS).]]></description>
     <link>http://www.media.asia/Researcharticle/2009_11/Market-Research-Society-of-Singapore-names-Piers-Lee-as-president/37729?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_11/Market-Research-Society-of-Singapore-names-Piers-Lee-as-president/37729?src=rss</guid>
     <pubDate>Mon, 02 Nov 2009 17:34:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Synovate restructures leadership in Australia]]></title>
     <description><![CDATA[SYDNEY - Brent Stewart (pictured), Synovate's current chief of Australia and New Zealand, has been appointed to a new global role as CEO of strategic units.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Synovate-restructures-leadership-in-Australia/37714?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Synovate-restructures-leadership-in-Australia/37714?src=rss</guid>
     <pubDate>Fri, 30 Oct 2009 16:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Japanese duo battle for Indonesia's bike sector]]></title>
     <description><![CDATA[Honda and Yamaha are spending aggressively to maintain their dominance of the motorcycle category.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Sector-Insight-Japanese-duo-battle-for-Indonesias-bike-sector/37701?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Sector-Insight-Japanese-duo-battle-for-Indonesias-bike-sector/37701?src=rss</guid>
     <pubDate>Fri, 30 Oct 2009 09:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hong Kong and South Korea lead global rise in consumer confidence]]></title>
     <description><![CDATA[GLOBAL - The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Hong-Kong-and-South-Korea-lead-global-rise-in-consumer-confidence/37676?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Hong-Kong-and-South-Korea-lead-global-rise-in-consumer-confidence/37676?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 12:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Harris Interactive appoints Robert Salvoni as MD of Asia]]></title>
     <description><![CDATA[HONG KONG - Robert Salvoni (pictured), currently managing director of Europe at research firm Harris Interactive, has been handed management for Asia too after the departure of Anthony Venus.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Harris-Interactive-appoints-Robert-Salvoni-as-MD-of-Asia/37636?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Harris-Interactive-appoints-Robert-Salvoni-as-MD-of-Asia/37636?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 11:25:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Recruitment figures point to hiring frenzy]]></title>
     <description><![CDATA[HONG KONG - Hong Kong's media, advertising and PR industries are set to go on a hiring binge, judging by fourth-quarter figures from the The Hudson Report.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Recruitment-figures-point-to-hiring-frenzy/37621?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Recruitment-figures-point-to-hiring-frenzy/37621?src=rss</guid>
     <pubDate>Thu, 22 Oct 2009 14:32:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Media launches 2010 Agency Image Survey]]></title>
     <description><![CDATA[HONG KONG - Media has today launched its Agency Image Survey, the region's leading poll of marketers' perceptions of media and creative agencies.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Media-launches-2010-Agency-Image-Survey/37592?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Media-launches-2010-Agency-Image-Survey/37592?src=rss</guid>
     <pubDate>Wed, 21 Oct 2009 09:41:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[AdmanGo survey shows positive adspend for Hong Kong]]></title>
     <description><![CDATA[HONG KONG - AdmanGo's latest report shows that the total adspend in Hong Kong is recovering.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/AdmanGo-survey-shows-positive-adspend-for-Hong-Kong/37583?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/AdmanGo-survey-shows-positive-adspend-for-Hong-Kong/37583?src=rss</guid>
     <pubDate>Tue, 20 Oct 2009 15:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[APAC adspend to hit record levels in 2010: Zenith]]></title>
     <description><![CDATA[ASIA-PACIFIC - Adspend in Asia-Pacific is set to hit record levels over the coming two years as the global decline steadies, according to the latest figures from ZenithOptimedia.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/APAC-adspend-to-hit-record-levels-in-2010-Zenith/37575?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/APAC-adspend-to-hit-record-levels-in-2010-Zenith/37575?src=rss</guid>
     <pubDate>Mon, 19 Oct 2009 18:04:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Alexa launches Chinese-language site]]></title>
     <description><![CDATA[SAN FRANCISCO - Internet metrics firm Alexa has beta-launched a Chinese-language version of its website.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Alexa-launches-Chinese-language-site/37566?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Alexa-launches-Chinese-language-site/37566?src=rss</guid>
     <pubDate>Mon, 19 Oct 2009 11:46:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... MNCs compete for control of Thai haircare sales]]></title>
     <description><![CDATA[Unilever and Procter &amp; Gamble are spending heavily to increase their share of Thailand's haircare sector.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Sector-Insight-MNCs-compete-for-control-of-Thai-haircare-sales/37544?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Sector-Insight-MNCs-compete-for-control-of-Thai-haircare-sales/37544?src=rss</guid>
     <pubDate>Fri, 16 Oct 2009 09:20:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asia's affluent show no let-up in spending: PAX]]></title>
     <description><![CDATA[ASIA-PACIFIC - Marketers are missing a major opportunity by reducing advertising budgets during the downturn, according to Synovate's 2009 PAX survey.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Asias-affluent-show-no-let-up-in-spending-PAX/37507?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Asias-affluent-show-no-let-up-in-spending-PAX/37507?src=rss</guid>
     <pubDate>Thu, 15 Oct 2009 09:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[TV and online key for targeting China's lower-tiers: survey]]></title>
     <description><![CDATA[SHANGHAI - Television and online are the key media for brands to influence purchase among China's lower-tier consumers, according to a study from ZenithOptimedia.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/TV-and-online-key-for-targeting-Chinas-lower-tiers-survey/37489?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/TV-and-online-key-for-targeting-Chinas-lower-tiers-survey/37489?src=rss</guid>
     <pubDate>Tue, 13 Oct 2009 10:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asians 'more cautious' due to slump]]></title>
     <description><![CDATA[ASIA-PACIFIC - Brands that acknowledge Asian consumers' increased need for financial control and community support as a result of the recession are likely to enjoy a higher degree of success, a global study by BBDO suggests.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Asians-more-cautious-due-to-slump/37452?src=rss</link>
     <author><![CDATA[David Blecken and Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Asians-more-cautious-due-to-slump/37452?src=rss</guid>
     <pubDate>Fri, 09 Oct 2009 10:10:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Consumer spending set to bounce back in China and India: survey]]></title>
     <description><![CDATA[ASIA-PACIFIC - New research by Omnicom Media Group (OMG) has revealed that most consumers agree that the economy is getting better and their economic position has improved compared to six months ago.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Consumer-spending-set-to-bounce-back-in-China-and-India-survey/37401?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Consumer-spending-set-to-bounce-back-in-China-and-India-survey/37401?src=rss</guid>
     <pubDate>Tue, 06 Oct 2009 09:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Taiwan gaming firms look to offline advertising]]></title>
     <description><![CDATA[The growth of the online gaming industry in Taiwan has created a new group of big-money advertisers.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_10/Sector-Insight-Taiwan-gaming-firms-look-to-offline-advertising/37373?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_10/Sector-Insight-Taiwan-gaming-firms-look-to-offline-advertising/37373?src=rss</guid>
     <pubDate>Mon, 05 Oct 2009 09:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asia's elite stick to 'old' media: BE:Asia]]></title>
     <description><![CDATA[ASIA PACIFIC - Asia's business elite is showing little sign of moving away from more traditional media, according to the latest BE:Asia survey conducted by Ipsos MediaCT.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Asias-elite-stick-to-old-media-BEAsia/37209?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Asias-elite-stick-to-old-media-BEAsia/37209?src=rss</guid>
     <pubDate>Tue, 22 Sep 2009 11:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Chinese teens opt for TV and radio: GroupM]]></title>
     <description><![CDATA[SHANGHAI - Television and radio remain the most popular media according to a study by GroupM on how teenagers consume media in first- and second-tier cities in China.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Chinese-teens-opt-for-TV-and-radio-GroupM/37202?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Chinese-teens-opt-for-TV-and-radio-GroupM/37202?src=rss</guid>
     <pubDate>Tue, 22 Sep 2009 11:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Luxury watches find booming market in China]]></title>
     <description><![CDATA[Newly affluent Chinese men are purchasing high-end watches to act as symbols of their social status.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Live-Issue-Luxury-watches-find-booming-market-in-China/37139?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Live-Issue-Luxury-watches-find-booming-market-in-China/37139?src=rss</guid>
     <pubDate>Thu, 17 Sep 2009 11:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Nielsen promotes Oliver Rust and Fanny Chan]]></title>
     <description><![CDATA[HONG KONG - Nielsen Hong Kong has promoted Oliver Rust (pictured) to managing director, replacing Fanny Chan as she moves into a regional role as business director for Greater China.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Nielsen-promotes-Oliver-Rust-and-Fanny-Chan/37021?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Nielsen-promotes-Oliver-Rust-and-Fanny-Chan/37021?src=rss</guid>
     <pubDate>Thu, 10 Sep 2009 11:52:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asia's mobile phone habits revealed]]></title>
     <description><![CDATA[HONG KONG - Singaporeans and Taiwanese are Asia's most dedicated mobile users, according to a new study by Synovate.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Asias-mobile-phone-habits-revealed/36965?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Asias-mobile-phone-habits-revealed/36965?src=rss</guid>
     <pubDate>Mon, 07 Sep 2009 17:07:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Coca-Cola puts the fizz back into the Philippines]]></title>
     <description><![CDATA[Coca-Cola is working on a new offensive in the Philippines to guarantee its lead in the archipelago's large, but contracting, soft drinks market.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_09/Sector-Insight-Coca-Cola-puts-the-fizz-back-into-the-Philippines/36953?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_09/Sector-Insight-Coca-Cola-puts-the-fizz-back-into-the-Philippines/36953?src=rss</guid>
     <pubDate>Mon, 07 Sep 2009 10:27:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Global CEO of Synovate Chedore to depart]]></title>
     <description><![CDATA[GLOBAL - Synovate's global CEO Adrian Chedore has retired after more than nine years with the company.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Global-CEO-of-Synovate-Chedore-to-depart/36826?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Global-CEO-of-Synovate-Chedore-to-depart/36826?src=rss</guid>
     <pubDate>Fri, 28 Aug 2009 14:51:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Synovate makes senior additions to Hong Kong and Japan operations]]></title>
     <description><![CDATA[HONG KONG - Synovate has made two senior appointments in a move to expand its Business Consulting and Marketing Management Analytics divisions in Asia-Pacific.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Synovate-makes-senior-additions-to-Hong-Kong-and-Japan-operations/36742?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Synovate-makes-senior-additions-to-Hong-Kong-and-Japan-operations/36742?src=rss</guid>
     <pubDate>Tue, 25 Aug 2009 15:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Harris Interactive hires Jamie Lord as regional VP]]></title>
     <description><![CDATA[ASIA PACIFIC - Market research firm Harris Interactive has appointed Jamie Lord (pictured), former Mindshare Asia-Pacific marketing and business development director, to the post of regional vice-president as part of the firm's global restructure.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Harris-Interactive-hires-Jamie-Lord-as-regional-VP/36703?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Harris-Interactive-hires-Jamie-Lord-as-regional-VP/36703?src=rss</guid>
     <pubDate>Thu, 20 Aug 2009 12:25:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Tide turns against tobacco sector in Indonesia]]></title>
     <description><![CDATA[Lax regulation of the industry appears to be ending after the authorities ditched a tax break on adspend.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Sector-Insight-Tide-turns-against-tobacco-sector-in-Indonesia/36686?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Sector-Insight-Tide-turns-against-tobacco-sector-in-Indonesia/36686?src=rss</guid>
     <pubDate>Thu, 20 Aug 2009 09:46:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Number of ads increases on social networks: Nielsen]]></title>
     <description><![CDATA[HONG KONG - Approximately 2,200 Hong Kong advertisers spent HK$351 million (US$45.2 million) on digital advertising in the first half of 2009, a Nielsen report states, marking a year-on-year boost of 4.4 per cent.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Number-of-ads-increases-on-social-networks-Nielsen/36635?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Number-of-ads-increases-on-social-networks-Nielsen/36635?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 18:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hong Kongers continue to shop despite recession: Synovate]]></title>
     <description><![CDATA[HONG KONG - Despite the recession, 77 per cent of people in Hong Kong are still shopping for everyday items as much as they were before the downturn, according to Synovate, while 54 per cent continue to spend on luxury items.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Hong-Kongers-continue-to-shop-despite-recession-Synovate/36575?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Hong-Kongers-continue-to-shop-despite-recession-Synovate/36575?src=rss</guid>
     <pubDate>Mon, 10 Aug 2009 14:51:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Japanese ad spend expected to decline further in 2010]]></title>
     <description><![CDATA[TOKYO - Japanese advertising spend is not likely to recover in 2009 and is set to experience further decline over the course of 2010, according to Kevin Ramsey (pictured), regional president and CEO of McCann Worldgroup.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Japanese-ad-spend-expected-to-decline-further-in-2010/36572?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Japanese-ad-spend-expected-to-decline-further-in-2010/36572?src=rss</guid>
     <pubDate>Mon, 10 Aug 2009 12:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Taiwan adspend shows summer surge: Nielsen]]></title>
     <description><![CDATA[TAIPEI - Adspend in Taiwan has seen a sudden surge this summer in Taiwan, which in turn has driven up TV airtime prices, according to new figures released by Nielsen.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Taiwan-adspend-shows-summer-surge-Nielsen/36473?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Taiwan-adspend-shows-summer-surge-Nielsen/36473?src=rss</guid>
     <pubDate>Fri, 31 Jul 2009 12:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Higher trust in businesses in India and China: Edelman]]></title>
     <description><![CDATA[ASIA-PACIFIC - Businesses in India and China command the highest level of trust among their domestic consumers, according to a mid-year report by Edelman's Trust Barometer.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Higher-trust-in-businesses-in-India-and-China-Edelman/36471?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Higher-trust-in-businesses-in-India-and-China-Edelman/36471?src=rss</guid>
     <pubDate>Fri, 31 Jul 2009 12:36:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Hypermarkets seek new opportunities in Asia]]></title>
     <description><![CDATA[As global retail operators build their presence in the region, they must vary their growth strategy by market.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_08/Sector-Insight-Hypermarkets-seek-new-opportunities-in-Asia/36539?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_08/Sector-Insight-Hypermarkets-seek-new-opportunities-in-Asia/36539?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 17:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hong Kong adspend shows signs of recovery: admanGo]]></title>
     <description><![CDATA[HONG KONG - Total advertising expenditure in Hong Kong decreased 0.76 per cent year on year in the first half, but June spend rose 1.6 per cent.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Hong-Kong-adspend-shows-signs-of-recovery-admanGo/36461?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Hong-Kong-adspend-shows-signs-of-recovery-admanGo/36461?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 12:59:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Recommendations and websites lead advertising trust survey]]></title>
     <description><![CDATA[ASIA-PACIFIC - Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Recommendations-and-websites-lead-advertising-trust-survey/36422?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Recommendations-and-websites-lead-advertising-trust-survey/36422?src=rss</guid>
     <pubDate>Tue, 28 Jul 2009 11:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Nielsen launches online measurement in Taiwan]]></title>
     <description><![CDATA[TAIPEI - Taiwan has become the latest Asian country to see the launch of Nielsen's internet audience measurement survey.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Nielsen-launches-online-measurement-in-Taiwan/36351?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Nielsen-launches-online-measurement-in-Taiwan/36351?src=rss</guid>
     <pubDate>Tue, 21 Jul 2009 12:00:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Added Value acquires Saffron Hill to strengthen Southeast Asia]]></title>
     <description><![CDATA[SINGAPORE - Added Value, WPP's brand development and marketing insight business, has acquired Saffron Hill Research, a full-service market research firm based in Singapore and the Philippines.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Added-Value-acquires-Saffron-Hill-to-strengthen-Southeast-Asia/36311?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Added-Value-acquires-Saffron-Hill-to-strengthen-Southeast-Asia/36311?src=rss</guid>
     <pubDate>Fri, 17 Jul 2009 10:19:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Advertising seen as spur to economic growth: Nielsen]]></title>
     <description><![CDATA[GLOBAL - Consumers continue to regard advertising as a principal driver of economic and competitive growth, according to a global study by market research firm Nielsen.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Advertising-seen-as-spur-to-economic-growth-Nielsen/36291?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Advertising-seen-as-spur-to-economic-growth-Nielsen/36291?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 10:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Vietnam poised to become new auto battlefield]]></title>
     <description><![CDATA[Despite a recent dip in sales, Vietnam's nascent car industry is expected to grow rapidly in the coming years Smith.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Sector-Insight-Vietnam-poised-to-become-new-auto-battlefield/36337?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Sector-Insight-Vietnam-poised-to-become-new-auto-battlefield/36337?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 10:12:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China and India unfazed by recession: JWT]]></title>
     <description><![CDATA[ASIA-PACIFIC  - Consumers in China and India are less anxious about the global recession than their counterparts in other parts of the world, according to JWT's and Millward Brown's Anxiety Index.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/China-and-India-unfazed-by-recession-JWT/36243?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/China-and-India-unfazed-by-recession-JWT/36243?src=rss</guid>
     <pubDate>Fri, 10 Jul 2009 11:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China to be fourth largest ad market in 2009]]></title>
     <description><![CDATA[GLOBAL - ZenithOptimedia has forecast that this year China will overtake the UK to become the fourth largest ad market in the world.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/China-to-be-fourth-largest-ad-market-in-2009/36200?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/China-to-be-fourth-largest-ad-market-in-2009/36200?src=rss</guid>
     <pubDate>Tue, 07 Jul 2009 12:09:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Millward Brown makes senior appointments in China]]></title>
     <description><![CDATA[HONG KONG - Millward Brown has promoted Malini Pani to chief client officer for Greater China and appointed Rupam Borthakur as managing director of Hong Kong and Taiwan.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Millward-Brown-makes-senior-appointments-in-China/36197?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Millward-Brown-makes-senior-appointments-in-China/36197?src=rss</guid>
     <pubDate>Tue, 07 Jul 2009 11:34:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Consumers maintain spending: MasterCard]]></title>
     <description><![CDATA[ASIA-PACIFIC - Consumers are planning to maintain their discretionary spend for the second half of the year at the same levels as six months ago, according to MasterCard's latest survey on Consumer Purchasing Priorities.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Consumers-maintain-spending-MasterCard/36136?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Consumers-maintain-spending-MasterCard/36136?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 11:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... As wine sales soar, will China be the next Chile?]]></title>
     <description><![CDATA[The hills of Shantung, birthplace of Confucius, are now planted with cuttings of Cabernet Sauvignon, Merlot, Chardonnay and Riesling.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_07/Sector-Insight-As-wine-sales-soar-will-China-be-the-next-Chile/36174?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_07/Sector-Insight-As-wine-sales-soar-will-China-be-the-next-Chile/36174?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 10:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asia's Top 1000 Brands of 2009]]></title>
     <description><![CDATA[Consumer electronics and white goods brands dominate this year's top 10, with Korean giants Samsung and LG making the most impact, climbing the rankings to seconds and fourth place, respectively.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Asias-Top-1000-Brands-of-2009/35822?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Asias-Top-1000-Brands-of-2009/35822?src=rss</guid>
     <pubDate>Fri, 26 Jun 2009 14:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Singapore brand values hit by recession]]></title>
     <description><![CDATA[SINGAPORE - Singaporean companies are failing to invest in their brands, according to a study by Brand Finance, with the city-state's top firms losing up to US$203 billion in intangible assets and brand value in the past year.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Singapore-brand-values-hit-by-recession/36083?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Singapore-brand-values-hit-by-recession/36083?src=rss</guid>
     <pubDate>Fri, 26 Jun 2009 12:24:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[WPP, Microsoft launch search study]]></title>
     <description><![CDATA[GLOBAL - WPP is set to embark on a research initiative with Microsoft Advertising that will investigate the link between search and brand-building.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/WPP-Microsoft-launch-search-study/36074?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/WPP-Microsoft-launch-search-study/36074?src=rss</guid>
     <pubDate>Thu, 25 Jun 2009 12:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Agencies back pitch fees: survey]]></title>
     <description><![CDATA[SINGAPORE - Ninety per cent of Asian agencies believe clients should be paying for pitches, according to a survey by consultancy R3:GC.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Agencies-back-pitch-fees-survey/36049?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Agencies-back-pitch-fees-survey/36049?src=rss</guid>
     <pubDate>Wed, 24 Jun 2009 12:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Ogilvy study advises on tapping lower-tier dollar]]></title>
     <description><![CDATA[BEIJING - Marketers have underestimated the spending capacity of consumers in low-tier Chinese markets, according to a new study by Ogilvy &amp; Mather.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Ogilvy-study-advises-on-tapping-lower-tier-dollar/36024?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Ogilvy-study-advises-on-tapping-lower-tier-dollar/36024?src=rss</guid>
     <pubDate>Tue, 23 Jun 2009 12:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Singapore's telco trio look to data and tourists]]></title>
     <description><![CDATA[The city-state's three operators seek to grow market share by turning their focus to the pre-paid consumer.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Sector-Insight-Singapores-telco-trio-look-to-data-and-tourists/36031?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Sector-Insight-Singapores-telco-trio-look-to-data-and-tourists/36031?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:22:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Innovation backfires for Japanese beer giants]]></title>
     <description><![CDATA[Beer sales are in decline, but the fall in the market's value has been hastened by its leading brands.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_06/Sector-Insight-Innovation-backfires-for-Japanese-beer-giants/35867?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_06/Sector-Insight-Innovation-backfires-for-Japanese-beer-giants/35867?src=rss</guid>
     <pubDate>Thu, 04 Jun 2009 10:43:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Blackbox Research hires qualitative research head]]></title>
     <description><![CDATA[SINGAPORE - Independent Singapore-based market research company Blackbox Research has appointed Jerry Clode (pictured) as its regional qualitative insights director.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Blackbox-Research-hires-qualitative-research-head/35758?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Blackbox-Research-hires-qualitative-research-head/35758?src=rss</guid>
     <pubDate>Fri, 29 May 2009 17:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Google study unearths digital purchasing patterns]]></title>
     <description><![CDATA[SOUTHEAST ASIA - Eight out of 10 consumers in Singapore, Malaysia and Thailand conduct research online before purchasing in a retail store, according to a study by US-based research firm Netpop.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Google-study-unearths-digital-purchasing-patterns/35748?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Google-study-unearths-digital-purchasing-patterns/35748?src=rss</guid>
     <pubDate>Fri, 29 May 2009 15:00:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... OTC drugs market enjoys steady growth in China]]></title>
     <description><![CDATA[Medication bought over the counter is cheaper and often the only option for some Chinese consumers.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Sector-Insight-OTC-drugs-market-enjoys-steady-growth-in-China/35707?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Sector-Insight-OTC-drugs-market-enjoys-steady-growth-in-China/35707?src=rss</guid>
     <pubDate>Thu, 21 May 2009 14:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Greater China consumers unwilling to trade down: study]]></title>
     <description><![CDATA[HONG KONG - Despite the economic slowdown, people in Greater China are unwilling to give up the 'good life', according to a Publicis Hong Kong study.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Greater-China-consumers-unwilling-to-trade-down-study/35650?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Greater-China-consumers-unwilling-to-trade-down-study/35650?src=rss</guid>
     <pubDate>Thu, 21 May 2009 12:29:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Online advertising stays flat in Hong Kong]]></title>
     <description><![CDATA[HONG KONG - Internet adspend in Hong Kong reached HK$172 million (US$22 million)in the first quarter of 2009, the same level as Q1 last year, according to a recent Nielsen report.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Online-advertising-stays-flat-in-Hong-Kong/35597?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Online-advertising-stays-flat-in-Hong-Kong/35597?src=rss</guid>
     <pubDate>Fri, 15 May 2009 15:53:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[CCO relevance increases amid downturn]]></title>
     <description><![CDATA[GLOBAL - The role of chief communications officers has risen in importance over the past year, with a greater percentage reporting directly to the company chief executive, according to a global study by Weber Shandwick and research firms Spencer Stuart and KRC Research.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/CCO-relevance-increases-amid-downturn/35539?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/CCO-relevance-increases-amid-downturn/35539?src=rss</guid>
     <pubDate>Tue, 12 May 2009 10:52:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Airline brand image critical to Asian travellers: study]]></title>
     <description><![CDATA[ASIA-PACIFIC - Asian travellers are the most likely to pay a premium to fly with their preferred airline when travelling abroad, according to an online study by CNN International.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Airline-brand-image-critical-to-Asian-travellers-study/35517?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Airline-brand-image-critical-to-Asian-travellers-study/35517?src=rss</guid>
     <pubDate>Mon, 11 May 2009 11:47:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Small cars drive India's motor industry growth]]></title>
     <description><![CDATA[With one of the lowest car-ownership rates in the developing world, the market is there for the taking.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Sector-Insight-Small-cars-drive-Indias-motor-industry-growth/35519?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Sector-Insight-Small-cars-drive-Indias-motor-industry-growth/35519?src=rss</guid>
     <pubDate>Thu, 07 May 2009 14:48:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Banks, travel firms slash HK ad budgets]]></title>
     <description><![CDATA[HONG KONG - The banking and travel industries, two of Hong Kong's biggest advertising sectors, have slashed their ad budgets, according to first-quarter figures from Admango.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Banks-travel-firms-slash-HK-ad-budgets/35472?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Banks-travel-firms-slash-HK-ad-budgets/35472?src=rss</guid>
     <pubDate>Wed, 06 May 2009 12:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Downturn hits Chinese digital growth]]></title>
     <description><![CDATA[BEIJING - China's online advertising revenues totaled more than Rmb 3 billion (US$440 million) in the first quarter of 2009 - nearly six per cent up from the same period in 2008 but flat compared with the year's fourth quarter, the Data Center of the Chinese Internet announced.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_05/Downturn-hits-Chinese-digital-growth/35434?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_05/Downturn-hits-Chinese-digital-growth/35434?src=rss</guid>
     <pubDate>Mon, 04 May 2009 11:53:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[JWT Bangkok launches channel planning service]]></title>
     <description><![CDATA[BANGKOK - JWT has launched a communications channel planning arm, dubbed The Cube, to boost engagement with consumers and research for the agency and its clients.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/JWT-Bangkok-launches-channel-planning-service/35412?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/JWT-Bangkok-launches-channel-planning-service/35412?src=rss</guid>
     <pubDate>Thu, 30 Apr 2009 12:29:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Chinese firms jump up brand value rankings]]></title>
     <description><![CDATA[GLOBAL - WPP research agency Millward Brown Optimor has found that the reputation of Chinese brands is growing, especially in the banking sector, according the agency's BrandZ Top 100 report.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Chinese-firms-jump-up-brand-value-rankings/35410?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Chinese-firms-jump-up-brand-value-rankings/35410?src=rss</guid>
     <pubDate>Thu, 30 Apr 2009 11:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Beautiful skin cuts deep into Japanese wallets]]></title>
     <description><![CDATA[With 22 per cent of Japanese over 65, the older consumer is a lucrative market for the skincare industry.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Sector-Insight-Beautiful-skin-cuts-deep-into-Japanese-wallets/35422?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Sector-Insight-Beautiful-skin-cuts-deep-into-Japanese-wallets/35422?src=rss</guid>
     <pubDate>Thu, 23 Apr 2009 16:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Mixed outlook for regional adspend in 2009]]></title>
     <description><![CDATA[ASIA-PACIFIC - ZenithOptimedia has predicted that Asia-Pacific will witness a 3.4 per cent drop in ad expenditure in 2009 as the effects of the global economic downturn continue.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Mixed-outlook-for-regional-adspend-in-2009/35291?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Mixed-outlook-for-regional-adspend-in-2009/35291?src=rss</guid>
     <pubDate>Wed, 22 Apr 2009 11:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Kadence names associate director for Malaysia]]></title>
     <description><![CDATA[KUALA LUMPUR - Kadence has appointed Illuminas' Jo-Ann Foo as associate director to head up its Malaysian insight team.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Kadence-names-associate-director-for-Malaysia/35287?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Kadence-names-associate-director-for-Malaysia/35287?src=rss</guid>
     <pubDate>Wed, 22 Apr 2009 10:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hakuhodo forms alliance to develop neuromarketing]]></title>
     <description><![CDATA[TOKYO - Hakuhodo has entered a business alliance with Buyology, a New York-based consultancy, to develop marketing-related neuroscience expertise.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Hakuhodo-forms-alliance-to-develop-neuromarketing/35227?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Hakuhodo-forms-alliance-to-develop-neuromarketing/35227?src=rss</guid>
     <pubDate>Fri, 17 Apr 2009 11:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Blackbox Research hires executive director]]></title>
     <description><![CDATA[SINGAPORE - Independent Singapore-based market research company Blackbox Research has appointed Dr Steve Nuttall as executive director, to link up with company founder David Black (pictured) and strengthen its business within the financial services and public policy sectors.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Blackbox-Research-hires-executive-director/35163?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Blackbox-Research-hires-executive-director/35163?src=rss</guid>
     <pubDate>Wed, 15 Apr 2009 12:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Competition grows in Taiwan's whisky market]]></title>
     <description><![CDATA[Whiskey is the spirit of choice in Taiwan, but top brand Johnnie Walker is under pressure from Asian labels.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Sector-Insight-Competition-grows-in-Taiwans-whisky-market/35214?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Sector-Insight-Competition-grows-in-Taiwans-whisky-market/35214?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 14:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[WFA publishes paper on online audience measurement]]></title>
     <description><![CDATA[BRUSSELS - The World Federation of Advertisers (WFA) has published a position paper outlining advertiser's needs in relation to online audience measurement.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/WFA-publishes-paper-on-online-audience-measurement/35105?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/WFA-publishes-paper-on-online-audience-measurement/35105?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 10:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Publicis Groupe's Ninah Consulting launches Asia-Pacific operations]]></title>
     <description><![CDATA[HONG KONG - Publicis Groupe owned Ninah Consulting, a global management consulting and analytics company will open a Hong Kong office to offer marketing strategy consulting services to local and global multinationals in the region.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_04/Publicis-Groupes-Ninah-Consulting-launches-Asia-Pacific-operations/34995?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_04/Publicis-Groupes-Ninah-Consulting-launches-Asia-Pacific-operations/34995?src=rss</guid>
     <pubDate>Wed, 01 Apr 2009 10:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Wang to lead Nielsen in Taiwan]]></title>
     <description><![CDATA[TAIPEI - Market research firm Nielsen has promoted Jennifer Wang (pictured), a former client leader, to the position of managing director in Taiwan.]]></description>
     <link>http://www.media.asia/Researcharticle/2009_03/Wang-to-lead-Nielsen-in-Taiwan/34981?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Researcharticle/2009_03/Wang-to-lead-Nielsen-in-Taiwan/34981?src=rss</guid>
     <pubDate>Tue, 31 Mar 2009 10:43:00 +0800</pubDate>
    </item>
  </channel>
 </rss>
