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    <title>Media Asia: Marketing</title>
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    <pubDate>Fri, 12 Mar 2010 07:20:23 +0800</pubDate>
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     <title><![CDATA[Five things you need to know about: Footfall]]></title>
     <description><![CDATA[Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool for marketing agencies.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Five-things-you-need-to-know-about-Footfall/39138?src=rss</link>
     <author><![CDATA[]]></author>
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     <pubDate>Thu, 11 Mar 2010 12:48:00 +0800</pubDate>
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     <title><![CDATA[Shell shifts retail business to Leo Burnett &amp; Arc Manila in the Philippines]]></title>
     <description><![CDATA[MANILA – Shell Philippines has appointed Leo Burnett and Arc Manila as the agency-of-record for its non-PR related marketing services initiatives in the market.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Shell-shifts-retail-business-to-Leo-Burnett--Arc-Manila-in-the-Philippines/39119?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Shell-shifts-retail-business-to-Leo-Burnett--Arc-Manila-in-the-Philippines/39119?src=rss</guid>
     <pubDate>Wed, 10 Mar 2010 12:15:00 +0800</pubDate>
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     <title><![CDATA[Mitsubishi ends relationship with celebrity Singaporean film director Jack Neo]]></title>
     <description><![CDATA[SINGAPORE - Mitsubishi Electric Asia has ended its two-year relationship with celebrity Singaporean film maker, Jack Neo, after the news about his affairs with two young models broke in Singapore on Monday.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Mitsubishi-ends-relationship-with-celebrity-Singaporean-film-director-Jack-Neo/39125?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Mitsubishi-ends-relationship-with-celebrity-Singaporean-film-director-Jack-Neo/39125?src=rss</guid>
     <pubDate>Wed, 10 Mar 2010 12:08:00 +0800</pubDate>
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     <title><![CDATA[POLL: How will Prudential market AIA?]]></title>
     <description><![CDATA[Last week Britain's biggest insurer, Prudential Plc, announced it had agreed to buy life insurance company AIA, AIG's Asian arm, for US$35 billion.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/POLL-How-will-Prudential-market-AIA/39090?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/POLL-How-will-Prudential-market-AIA/39090?src=rss</guid>
     <pubDate>Mon, 08 Mar 2010 12:32:00 +0800</pubDate>
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     <title><![CDATA[Sony Handycam calls creative pitch in Malaysia]]></title>
     <description><![CDATA[KUALA LUMPUR - Sony Handycam is believed to have initiated a creative pitch in Malaysia. Sources suggest that the Japanese electronics giant has called a mix of local and international agencies to pitch for the business.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Sony-Handycam-calls-creative-pitch-in-Malaysia/39070?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Sony-Handycam-calls-creative-pitch-in-Malaysia/39070?src=rss</guid>
     <pubDate>Fri, 05 Mar 2010 10:41:00 +0800</pubDate>
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     <title><![CDATA[Media announces AME Festival shortlist]]></title>
     <description><![CDATA[ASIA-PACIFIC - Campaigns led out of Southeast Asia and India have garnered acclaim for their effectiveness in 2009, according to the shortlist for the Asian Marketing Effectiveness (AME) Festival, taking place on 24 and 25 March in Shanghai.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Media-announces-AME-Festival-shortlist/39065?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Media-announces-AME-Festival-shortlist/39065?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 17:09:00 +0800</pubDate>
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     <title><![CDATA[Wunderman Delhi appoints Aditya Mehrish as executive VP]]></title>
     <description><![CDATA[NEW DELHI – Wunderman has appointed Aditya Mehrish (pictured) as executive vice-president for its Delhi operation.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Wunderman-Delhi-appoints-Aditya-Mehrish-as-executive-VP/39064?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Wunderman-Delhi-appoints-Aditya-Mehrish-as-executive-VP/39064?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 16:17:00 +0800</pubDate>
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     <title><![CDATA[Osotspa appoints JWT to launch new product in Indonesia]]></title>
     <description><![CDATA[JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Osotspa-appoints-JWT-to-launch-new-product-in-Indonesia/39053?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Osotspa-appoints-JWT-to-launch-new-product-in-Indonesia/39053?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: John Cahill, president of McCann Healthcare APAC, on the empowered health consumer]]></title>
     <description><![CDATA[SINGAPORE – At a recent roundtable with clients from GlaxoSmithKline and Roche Diagnostics among others, John Cahill (pictured), president of McCann Healthcare Worldwide EMEA and APAC, gave insights into the rapidly evolving and growing healthcare industry as well as the changing face of communications in the region.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/VIDEO-John-Cahill-president-of-McCann-Healthcare-APAC-on-the-empowered-health-consumer/39043?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/VIDEO-John-Cahill-president-of-McCann-Healthcare-APAC-on-the-empowered-health-consumer/39043?src=rss</guid>
     <pubDate>Thu, 04 Mar 2010 12:14:00 +0800</pubDate>
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     <title><![CDATA[DHL’s Donna Attal is seeking the right creative agency to remain on top]]></title>
     <description><![CDATA[Donna Attal, DHL senior vice-president and head of marketing for Asia-Pacific and Eastern Europe, Middle East and Africa, is tasked with juggling many markets and functions, but believes in her brand and her people.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/DHLs-Donna-Attal-is-seeking-the-right-creative-agency-to-remain-on-top/39029?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/DHLs-Donna-Attal-is-seeking-the-right-creative-agency-to-remain-on-top/39029?src=rss</guid>
     <pubDate>Wed, 03 Mar 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[Dentsu opens Dentsu Marketing East Asia Inc for Japanese clients interested in China]]></title>
     <description><![CDATA[TOKYO – Dentsu has launched Dentsu Marketing East Asia Inc, an operation that targets Japanese clients interested in establishing a positioning in the China market.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Dentsu-opens-Dentsu-Marketing-East-Asia-Inc-for-Japanese-clients-interested-in-China/39022?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Dentsu-opens-Dentsu-Marketing-East-Asia-Inc-for-Japanese-clients-interested-in-China/39022?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 15:32:00 +0800</pubDate>
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     <title><![CDATA[All about triple play in China: Combining voice, broadband &amp; TV services.]]></title>
     <description><![CDATA[Triple play, the combined offer of voice telephony, broadband internet and television services, was given the green light in China in mid-January.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/All-about-triple-play-in-China-Combining-voice-broadband--TV-services/39014?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/All-about-triple-play-in-China-Combining-voice-broadband--TV-services/39014?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 12:35:00 +0800</pubDate>
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     <title><![CDATA[Building a new brand culture in China, a market traditionally reliant on trademarks]]></title>
     <description><![CDATA[The list of Chinese companies with a genuine brand proposition can be counted on one hand, and this despite the huge number of domestic firms competing for the country’s consumer market. Is the country's preference for trademarks over brands holding it back in domestic and international markets?]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_03/Building-a-new-brand-culture-in-China-a-market-traditionally-reliant-on-trademarks/38997?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_03/Building-a-new-brand-culture-in-China-a-market-traditionally-reliant-on-trademarks/38997?src=rss</guid>
     <pubDate>Mon, 01 Mar 2010 10:06:00 +0800</pubDate>
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     <title><![CDATA[Tiger Woods saga offers lessons to brands; sets Twitter on fire]]></title>
     <description><![CDATA[Few mea culpas have been as highly anticipated as Tiger Woods’, whose apology last Friday literally brought the online world to a temporary stop.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Tiger-Woods-saga-offers-lessons-to-brands-sets-Twitter-on-fire/38982?src=rss</link>
     <author><![CDATA[Atifa Hargrave-Silk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Tiger-Woods-saga-offers-lessons-to-brands-sets-Twitter-on-fire/38982?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:31:00 +0800</pubDate>
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     <title><![CDATA[IPL on a sticky wicket over strict limits on match coverage]]></title>
     <description><![CDATA[MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn’t cricket. And they were right - it wasn’t cricket. It was a spectacularly packaged entertainment option the likes of which Indian audiences had never seen before - and they lapped it up.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/IPL-on-a-sticky-wicket-over-strict-limits-on-match-coverage/38987?src=rss</link>
     <author><![CDATA[Anant Rangaswami]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/IPL-on-a-sticky-wicket-over-strict-limits-on-match-coverage/38987?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:25:00 +0800</pubDate>
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     <title><![CDATA[KFC turns away angry customers after special offer TV spot generates frenzy]]></title>
     <description><![CDATA[TAIPEI - Kentucky Fried Chicken outlets across Taiwan have turned angry customers away after supplies ran out for a combo meal marketed through TV spots.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/KFC-turns-away-angry-customers-after-special-offer-TV-spot-generates-frenzy/38975?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/KFC-turns-away-angry-customers-after-special-offer-TV-spot-generates-frenzy/38975?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 12:19:00 +0800</pubDate>
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     <title><![CDATA[Nestle appoints Arc for market repositioning in Australia]]></title>
     <description><![CDATA[SYDNEY - Nestle has added Arc Worldwide Sydney to its shopper-marketing roster in Australia, charging the agency with developing campaigns for a range of products to augment shoppers’ perception of the brand as a nutritious food source.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Nestle-appoints-Arc-for-market-repositioning-in-Australia/38986?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Nestle-appoints-Arc-for-market-repositioning-in-Australia/38986?src=rss</guid>
     <pubDate>Fri, 26 Feb 2010 11:41:00 +0800</pubDate>
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     <title><![CDATA[Branding experts perplexed over Saatchi chairman Bob Seelert and Toyota's public disagreement]]></title>
     <description><![CDATA[GLOBAL – Branding experts have disagreed with the way Bob Seelert, global chairman of Saatchi &amp; Saatchi, has openly advised Toyota to suspend its advertising.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Branding-experts-perplexed-over-Saatchi-chairman-Bob-Seelert-and-Toyotas-public-disagreement/38964?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Branding-experts-perplexed-over-Saatchi-chairman-Bob-Seelert-and-Toyotas-public-disagreement/38964?src=rss</guid>
     <pubDate>Thu, 25 Feb 2010 12:25:00 +0800</pubDate>
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     <title><![CDATA[Conde Nast blossoms in India]]></title>
     <description><![CDATA[Conde Nast continue to blossom in India, despite the market only opening up to foreign titles five years ago.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Conde-Nast-blossoms-in-India/38921?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Conde-Nast-blossoms-in-India/38921?src=rss</guid>
     <pubDate>Tue, 23 Feb 2010 12:43:00 +0800</pubDate>
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     <title><![CDATA[Martin Lindstrom signs as keynote speaker at the AME Festival]]></title>
     <description><![CDATA[ASIA-PACIFIC - Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a keynote speaker at the Asian Marketing Effectiveness (AME) Festival held on 24 &amp; 25 March at the Pudong Shangri-La in Shanghai this year.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Martin-Lindstrom-signs-as-keynote-speaker-at-the-AME-Festival/38910?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Martin-Lindstrom-signs-as-keynote-speaker-at-the-AME-Festival/38910?src=rss</guid>
     <pubDate>Mon, 22 Feb 2010 12:33:00 +0800</pubDate>
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     <title><![CDATA[Chinese Super League soccer scandal keeps sponsors on the sidelines]]></title>
     <description><![CDATA[Famous brands are reluctant to lend their names to the Chinese Super League (CSL) until corruption within the sport is kicked into touch. Four title sponsors in less than six years include Siemens, British telecom vendor Iphox, Chinese brewery Kingway and incumbent Pirelli.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Chinese-Super-League-soccer-scandal-keeps-sponsors-on-the-sidelines/38907?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Chinese-Super-League-soccer-scandal-keeps-sponsors-on-the-sidelines/38907?src=rss</guid>
     <pubDate>Mon, 22 Feb 2010 12:20:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: Saatchi &amp; Saatchi chairman Bob Seelert on marketing and Mad Men]]></title>
     <description><![CDATA[SINGAPORE – During a recent stopover in Singapore, chairman of Saatchi &amp; Saatchi, Bob Seelert, took time out to talk about his experience, tips on marketing and the hit TV series ‘Mad Men’.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/VIDEO-Saatchi--Saatchi-chairman-Bob-Seelert-on-marketing-and-Mad-Men/38840?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/VIDEO-Saatchi--Saatchi-chairman-Bob-Seelert-on-marketing-and-Mad-Men/38840?src=rss</guid>
     <pubDate>Fri, 19 Feb 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[Toyota fights to save its reputation]]></title>
     <description><![CDATA[GLOBAL - As fresh revelations concerning Toyota’s faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed that the world’s largest automaker will most likely survive its latest crisis here in Asia.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Toyota-fights-to-save-its-reputation/38855?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Toyota-fights-to-save-its-reputation/38855?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 12:43:00 +0800</pubDate>
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     <title><![CDATA[Why Missha is falling behind in Korea cosmetics race]]></title>
     <description><![CDATA[The budget brand was credited with inventing a market segment but it has since lost ground to competitors.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Why-Missha-is-falling-behind-in-Korea-cosmetics-race/38860?src=rss</link>
     <author><![CDATA[Sodam Kim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Why-Missha-is-falling-behind-in-Korea-cosmetics-race/38860?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 11:07:00 +0800</pubDate>
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     <title><![CDATA[Fox TV's Jonathan Ellis on injecting life into Asia’s pay-TV market]]></title>
     <description><![CDATA[When Jonathan Ellis arrived in Asia in mid-2008 as senior VP of advertising sales at Star TV in Hong Kong, he couldn’t have predicted the upheaval his company was about to experience.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Fox-TVs-Jonathan-Ellis-on-injecting-life-into-Asias-pay-TV-market/38853?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Fox-TVs-Jonathan-Ellis-on-injecting-life-into-Asias-pay-TV-market/38853?src=rss</guid>
     <pubDate>Wed, 17 Feb 2010 10:22:00 +0800</pubDate>
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     <title><![CDATA[Procter &amp; Gamble's Sam King on leading a billion Asians to market]]></title>
     <description><![CDATA[The Korean marketer has a massive challenge ahead of him, but he'd prefer to view it as a massive opportunity.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Procter--Gambles-Sam-King-on-leading-a-billion-Asians-to-market/38844?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Procter--Gambles-Sam-King-on-leading-a-billion-Asians-to-market/38844?src=rss</guid>
     <pubDate>Fri, 12 Feb 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[How should Kraft handle Cadbury?]]></title>
     <description><![CDATA[ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/How-should-Kraft-handle-Cadbury/38798?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/How-should-Kraft-handle-Cadbury/38798?src=rss</guid>
     <pubDate>Thu, 11 Feb 2010 13:02:00 +0800</pubDate>
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     <title><![CDATA[Unilever's top marketer Simon Clift to leave]]></title>
     <description><![CDATA[LONDON - Unilever's chief marketing officer Simon Clift is to leave the FMCG giant without a job to go to.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Unilevers-top-marketer-Simon-Clift-to-leave/38793?src=rss</link>
     <author><![CDATA[Nicola Clark, marketingmagazine.co.uk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Unilevers-top-marketer-Simon-Clift-to-leave/38793?src=rss</guid>
     <pubDate>Wed, 10 Feb 2010 18:00:00 +0800</pubDate>
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     <title><![CDATA[Profile: Nokia marketing boss Loren Shuster]]></title>
     <description><![CDATA[After 15 years in Asia, the senior vice-president of Marketing at Nokia departs for Finland to take on a global marketing remit.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Profile-Nokia-marketing-boss-Loren-Shuster/38748?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Profile-Nokia-marketing-boss-Loren-Shuster/38748?src=rss</guid>
     <pubDate>Mon, 08 Feb 2010 09:57:00 +0800</pubDate>
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     <title><![CDATA[US beef: Regaining trust in Taiwan]]></title>
     <description><![CDATA[US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/US-beef-Regaining-trust-in-Taiwan/38736?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/US-beef-Regaining-trust-in-Taiwan/38736?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 18:28:00 +0800</pubDate>
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     <title><![CDATA[Mount Faber Leisure Group appoints Interakt to revamp its website]]></title>
     <description><![CDATA[SINGAPORE - Interakt, a full service communications company headquartered in Singapore, has been appointed by Mount Faber Leisure Group to revamp its web presence.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Mount-Faber-Leisure-Group-appoints-Interakt-to-revamp-its-website/38703?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Mount-Faber-Leisure-Group-appoints-Interakt-to-revamp-its-website/38703?src=rss</guid>
     <pubDate>Wed, 03 Feb 2010 12:00:00 +0800</pubDate>
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     <title><![CDATA[Media launches Marketers Poll across the region]]></title>
     <description><![CDATA[ASIA-PACIFIC – Media has launched its annual Marketers Poll, a survey designed to examine marketers' sentiment on the past year, their expectations for the coming year, and their level of satisfaction with agency partners.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Media-launches-Marketers-Poll-across-the-region/38686?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Media-launches-Marketers-Poll-across-the-region/38686?src=rss</guid>
     <pubDate>Tue, 02 Feb 2010 12:32:00 +0800</pubDate>
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     <title><![CDATA[Southeast Asia: Benefits &amp; pitfalls of marketing to the region as a bloc]]></title>
     <description><![CDATA[SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated $15 billion, brands and media owners are beginning to view Southeast Asia as an attractive market bloc.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Southeast-Asia-Benefits--pitfalls-of-marketing-to-the-region-as-a-bloc/38679?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Southeast-Asia-Benefits--pitfalls-of-marketing-to-the-region-as-a-bloc/38679?src=rss</guid>
     <pubDate>Tue, 02 Feb 2010 10:14:00 +0800</pubDate>
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     <title><![CDATA[Grey Group and Thammasat University develop brand strategy course in Thailand]]></title>
     <description><![CDATA[BANGKOK – Grey Group and leading local university, Thammasat University, have started a brand strategy course as part of a Masters in Marketing programme offered by the tertiary institution in Thailand.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Grey-Group-and-Thammasat-University-develop-brand-strategy-course-in-Thailand/38692?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Grey-Group-and-Thammasat-University-develop-brand-strategy-course-in-Thailand/38692?src=rss</guid>
     <pubDate>Tue, 02 Feb 2010 10:09:00 +0800</pubDate>
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     <title><![CDATA[AirAsia &amp; Jetstar: The deal that could make or break them]]></title>
     <description><![CDATA[The battle for passengers in Asia’s burgeoning budget airline industry took a surprising new turn this month when AirAsia and Jetstar decided to get into bed with each other.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/AirAsia--Jetstar-The-deal-that-could-make-or-break-them/38671?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/AirAsia--Jetstar-The-deal-that-could-make-or-break-them/38671?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 17:18:00 +0800</pubDate>
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     <title><![CDATA[Ian Chapman-Banks appointed as GM at Dell]]></title>
     <description><![CDATA[ASIA-PACIFIC - Ian Chapman-Banks (pictured), former vice-president and general manager of marketing at Motorola, has been appointed as general manager of Dell's Asia-Pacific consumer division.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Ian-Chapman-Banks-appointed-as-GM-at-Dell/38670?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Ian-Chapman-Banks-appointed-as-GM-at-Dell/38670?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 16:57:00 +0800</pubDate>
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     <title><![CDATA[Andy Chang moves to Celestial Pictures as senior vice-president]]></title>
     <description><![CDATA[HONG KONG – Andy Chang (pictured), former Asia vice-president of marketing at Sony Pictures Television, is moving to Celestial Pictures as senior vice-president of marketing.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_02/Andy-Chang-moves-to-Celestial-Pictures-as-senior-vice-president/38663?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_02/Andy-Chang-moves-to-Celestial-Pictures-as-senior-vice-president/38663?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 09:18:00 +0800</pubDate>
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     <title><![CDATA[Five things you need to know about… Chinese New Year marketing]]></title>
     <description><![CDATA[Shenan Chuang (pictured), chief executive at Ogilvy &amp; Mather Group China, shares her insights on marketing to Chinese consumers during the rapidly approaching Chinese New Year period and gives advise on how brands can capture a bit of the holiday magic.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Five-things-you-need-to-know-about-Chinese-New-Year-marketing/38625?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Five-things-you-need-to-know-about-Chinese-New-Year-marketing/38625?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 12:01:00 +0800</pubDate>
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     <title><![CDATA[Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success]]></title>
     <description><![CDATA[SINGAPORE - Fifteen years after starting out Kraft's Asia-Pacific vice president, Shawn Warren (pictured), proves to Media that his passion for promoting food shows no signs of abating.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Krafts-Asia-Pacific-VP-Shawn-Warren-shares-his-recipe-for-success/38565?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Krafts-Asia-Pacific-VP-Shawn-Warren-shares-his-recipe-for-success/38565?src=rss</guid>
     <pubDate>Fri, 22 Jan 2010 17:28:00 +0800</pubDate>
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     <title><![CDATA[Cannes Lions launches Cannes Creative Leaders Programme]]></title>
     <description><![CDATA[EUROPE - Cannes Lions have teamed up with the Berlin School of Creative Leadership to launch a two-week training initiative called The Cannes Creative Leaders Programme.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Cannes-Lions-launches-Cannes-Creative-Leaders-Programme/38559?src=rss</link>
     <author><![CDATA[Marie Green]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Cannes-Lions-launches-Cannes-Creative-Leaders-Programme/38559?src=rss</guid>
     <pubDate>Fri, 22 Jan 2010 14:34:00 +0800</pubDate>
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     <title><![CDATA[Brien to replace Dooner as McCann Worldgroup head]]></title>
     <description><![CDATA[GLOBAL - Worldwide CEO of Mediabrands Nick Brien (pictured) has been appointed CEO of McCann Worldgroup, succeeding John Dooner, Jr., who will assume the role of executive chairman until the end of the year to facilitate the transition.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Brien-to-replace-Dooner-as-McCann-Worldgroup-head/38512?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Brien-to-replace-Dooner-as-McCann-Worldgroup-head/38512?src=rss</guid>
     <pubDate>Thu, 21 Jan 2010 10:41:00 +0800</pubDate>
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     <title><![CDATA[LG Electronics promotes Arthur Huang to chief operating officer for Singapore]]></title>
     <description><![CDATA[SINGAPORE – LG Electronics has appointed Arthur Huang (pictured) as chief operating officer of LG Electronics Singapore.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/LG-Electronics-promotes-Arthur-Huang-to-chief-operating-officer-for-Singapore/38505?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/LG-Electronics-promotes-Arthur-Huang-to-chief-operating-officer-for-Singapore/38505?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 17:37:00 +0800</pubDate>
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     <title><![CDATA[UPS promotes Peter Tan to regional director of brand communications and sponsorships]]></title>
     <description><![CDATA[HONG KONG - UPS Asia-Pacific has promoted Peter Tan as its regional director of brand communications and sponsorship.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/UPS-promotes-Peter-Tan-to-regional-director-of-brand-communications-and-sponsorships/38503?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/UPS-promotes-Peter-Tan-to-regional-director-of-brand-communications-and-sponsorships/38503?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 14:54:00 +0800</pubDate>
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     <title><![CDATA[Edelman steps up Kraft role as Cadbury agrees takeover bid]]></title>
     <description><![CDATA[GLOBAL - Cadbury has agreed a takeover bid by Kraft after the US food giant substantially increased its bid for the confectionery firm.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Edelman-steps-up-Kraft-role-as-Cadbury-agrees-takeover-bid/38489?src=rss</link>
     <author><![CDATA[Gemma O’Reilly]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Edelman-steps-up-Kraft-role-as-Cadbury-agrees-takeover-bid/38489?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[Iris launches office in Shanghai]]></title>
     <description><![CDATA[SHANGHAI – Iris has launched its office in Shanghai, nine months after the independent agency’s entry into the Chinese market in Beijing.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Iris-launches-office-in-Shanghai/38488?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Iris-launches-office-in-Shanghai/38488?src=rss</guid>
     <pubDate>Wed, 20 Jan 2010 09:23:00 +0800</pubDate>
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     <title><![CDATA[Cadbury and Kraft shake hands on US$19.4 billion deal]]></title>
     <description><![CDATA[LONDON - Cadbury has announced it is finalising the terms of a takeover by Kraft after the US food giant raised its bid to US$19.4 billion.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Cadbury-and-Kraft-shake-hands-on-US194-billion-deal/38487?src=rss</link>
     <author><![CDATA[Daniel Farey-Jones]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Cadbury-and-Kraft-shake-hands-on-US194-billion-deal/38487?src=rss</guid>
     <pubDate>Tue, 19 Jan 2010 17:18:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Up for a fight? The 2010 battle lines are drawn]]></title>
     <description><![CDATA[Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Live-Issue-Up-for-a-fight-The-2010-battle-lines-are-drawn/38458?src=rss</link>
     <author><![CDATA[Matthew Carlton]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Live-Issue-Up-for-a-fight-The-2010-battle-lines-are-drawn/38458?src=rss</guid>
     <pubDate>Fri, 15 Jan 2010 17:32:00 +0800</pubDate>
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     <title><![CDATA[Asian Marketing Effectiveness Festival 2010 prepares for opening]]></title>
     <description><![CDATA[SHANGHAI – Final details for The Asian Marketing Effectiveness (AME) Festival 2010 are being put in place as it prepares to open in March.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Asian-Marketing-Effectiveness-Festival-2010-prepares-for-opening/38449?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Asian-Marketing-Effectiveness-Festival-2010-prepares-for-opening/38449?src=rss</guid>
     <pubDate>Fri, 15 Jan 2010 12:13:00 +0800</pubDate>
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     <title><![CDATA[Zespri International picks DDB Korea for creative and media in Korea]]></title>
     <description><![CDATA[SEOUL - DDB Korea has scooped both the creative and media business for Zespri International in Korea after a pitch against TBWA and Mate Communications.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Zespri-International-picks-DDB-Korea-for-creative-and-media-in-Korea/38391?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Zespri-International-picks-DDB-Korea-for-creative-and-media-in-Korea/38391?src=rss</guid>
     <pubDate>Wed, 13 Jan 2010 11:34:00 +0800</pubDate>
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     <title><![CDATA[Colin Currie promoted to senior VP for sales and marketing for adidas China]]></title>
     <description><![CDATA[SHANGHAI - adidas MD Colin Currie (pictured) has been promoted to the newly created position of senior VP for sales and marketing in China.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Colin-Currie-promoted-to-senior-VP-for-sales-and-marketing-for-adidas-China/38394?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Colin-Currie-promoted-to-senior-VP-for-sales-and-marketing-for-adidas-China/38394?src=rss</guid>
     <pubDate>Wed, 13 Jan 2010 09:40:00 +0800</pubDate>
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     <title><![CDATA[Alexandra Health appoints LloydNorthover Yeang for brand consultancy in Singapore]]></title>
     <description><![CDATA[SINGAPORE - Alexandra Health has appointed LloydNorthover Yeang (LNY) for a brand consultancy brief in Singapore.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Alexandra-Health-appoints-LloydNorthover-Yeang-for-brand-consultancy-in-Singapore/38385?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Alexandra-Health-appoints-LloydNorthover-Yeang-for-brand-consultancy-in-Singapore/38385?src=rss</guid>
     <pubDate>Tue, 12 Jan 2010 12:05:00 +0800</pubDate>
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     <title><![CDATA[McDonald's reshuffles agency roster in China]]></title>
     <description><![CDATA[SHANGHAI - McDonald's has reorganised its list of roster agencies in China for 2010, hiring Weber Shandwick to handle its consumer communications account for the year and bolstering TBWA's role to lead its large-scale rebranding campaign 'Make room for happiness'.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/McDonalds-reshuffles-agency-roster-in-China/38356?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/McDonalds-reshuffles-agency-roster-in-China/38356?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 12:07:00 +0800</pubDate>
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     <title><![CDATA[Starcom's Lizelle Maralag appointed as president and COO of GMA Marketing in the Philippines]]></title>
     <description><![CDATA[MANILA - Lizelle Maralag (pictured), managing director of Starcom MediaVest Group Philippines, is set to take up the president and chief operating officer role at GMA Marketing, the marketing and sales arm of the country's leading free-to-air media broadcasting company, GMA Network.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Starcoms-Lizelle-Maralag-appointed-as-president-and-COO-of-GMA-Marketing-in-the-Philippines/38353?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Starcoms-Lizelle-Maralag-appointed-as-president-and-COO-of-GMA-Marketing-in-the-Philippines/38353?src=rss</guid>
     <pubDate>Fri, 08 Jan 2010 11:20:00 +0800</pubDate>
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     <title><![CDATA[SingPost apologises for “vandalism” guerrilla campaign gone awry]]></title>
     <description><![CDATA[SINGAPORE - A guerrilla campaign by postal company SingPost to promote the upcoming Youth Olympic Games (YOG) in Singapore has led to public outcry over the stunt’s “acts of vandalism”.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/SingPost-apologises-for-vandalism-guerrilla-campaign-gone-awry/38340?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/SingPost-apologises-for-vandalism-guerrilla-campaign-gone-awry/38340?src=rss</guid>
     <pubDate>Thu, 07 Jan 2010 12:30:00 +0800</pubDate>
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     <title><![CDATA[Gearing to head up Rapp China]]></title>
     <description><![CDATA[SHANGHAI - Former general manager of TBWATequila Beijing Ross Gearing (pictured) has been appointed managing director of DDB Group’s CRM outfit Rapp China.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Gearing-to-head-up-Rapp-China/38327?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Gearing-to-head-up-Rapp-China/38327?src=rss</guid>
     <pubDate>Wed, 06 Jan 2010 12:10:00 +0800</pubDate>
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     <title><![CDATA[AirAsia and Jetstar form alliance to reduce fares and costs]]></title>
     <description><![CDATA[REGIONAL - Leading Malaysia-based budget carrier AirAsia and Qantas Airways subsidiary Jetstar have formed a historic alliance between the two low-cost carrier brands aimed at lowering costs and generating more competitive fares for travellers in this region.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/AirAsia-and-Jetstar-form-alliance-to-reduce-fares-and-costs/38330?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/AirAsia-and-Jetstar-form-alliance-to-reduce-fares-and-costs/38330?src=rss</guid>
     <pubDate>Wed, 06 Jan 2010 12:08:00 +0800</pubDate>
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     <title><![CDATA[Profile... IPL pioneer aims for a place at sport's top table]]></title>
     <description><![CDATA[Lalit Modi reinvented cricket with the Indian Premier League. Now he wants to rival Formula One.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Profile-IPL-pioneer-aims-for-a-place-at-sports-top-table/38310?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Profile-IPL-pioneer-aims-for-a-place-at-sports-top-table/38310?src=rss</guid>
     <pubDate>Tue, 05 Jan 2010 09:43:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... MNCs still keen on emerging markets despite downturn]]></title>
     <description><![CDATA[Overseas brands have stepped up their focus on Vietnam, Pakistan and Bangladesh in search of growth.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Live-Issue-MNCs-still-keen-on-emerging-markets-despite-downturn/38309?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Live-Issue-MNCs-still-keen-on-emerging-markets-despite-downturn/38309?src=rss</guid>
     <pubDate>Tue, 05 Jan 2010 09:40:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Asian brands inch toward international status]]></title>
     <description><![CDATA[2009 was supposed to be the year that Asian brands made it on the global stage. So where are they?]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/Live-Issue-Asian-brands-inch-toward-international-status/38296?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/Live-Issue-Asian-brands-inch-toward-international-status/38296?src=rss</guid>
     <pubDate>Mon, 04 Jan 2010 11:09:00 +0800</pubDate>
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     <title><![CDATA[DesignSingapore Council appoints Jeffrey Ho Kiat as director]]></title>
     <description><![CDATA[SINGAPORE - The DesignSingapore Council has appointed Jeffrey Ho Kiat (pictured) as its new director.]]></description>
     <link>http://www.media.asia/Marketingarticle/2010_01/DesignSingapore-Council-appoints-Jeffrey-Ho-Kiat-as-director/38294?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2010_01/DesignSingapore-Council-appoints-Jeffrey-Ho-Kiat-as-director/38294?src=rss</guid>
     <pubDate>Mon, 04 Jan 2010 10:52:00 +0800</pubDate>
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     <title><![CDATA[iris names Cox as head of business development for APAC]]></title>
     <description><![CDATA[SINGAPORE - Integrated marketing agency iris has appointed Rebecca Cox (pictured) to the newly created role of head of business development for Asia-Pacific.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/iris-names-Cox-as-head-of-business-development-for-APAC/38252?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/iris-names-Cox-as-head-of-business-development-for-APAC/38252?src=rss</guid>
     <pubDate>Wed, 16 Dec 2009 09:12:00 +0800</pubDate>
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     <title><![CDATA[G2 Jakarta scoops Nestle's beverage brands]]></title>
     <description><![CDATA[JAKARTA - Grey Group Indonesia’s activation marketing arm, G2 Jakarta, has been appointed by Nestlé Professional as its communications partner, handling retail channel marketing for all its beverage brands in Indonesia.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/G2-Jakarta-scoops-Nestles-beverage-brands/38233?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/G2-Jakarta-scoops-Nestles-beverage-brands/38233?src=rss</guid>
     <pubDate>Mon, 14 Dec 2009 09:26:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Japan's alcohol brands look to female drinkers]]></title>
     <description><![CDATA[More Japanese women in their 20s now drink than men. What does it means for the nation's alcohol marketers?]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Japans-alcohol-brands-look-to-female-drinkers/38218?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Japans-alcohol-brands-look-to-female-drinkers/38218?src=rss</guid>
     <pubDate>Fri, 11 Dec 2009 09:34:00 +0800</pubDate>
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     <title><![CDATA[Five things you need to know... Shopper marketing]]></title>
     <description><![CDATA[Shopper marketing has been a big growth area this year. Michael Robinson (pictured), Asia-Pacific shopper marketing director at Momentum Worldwide, reveals the key to a shopper marketing campaign]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Five-things-you-need-to-know-Shopper-marketing/38213?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Five-things-you-need-to-know-Shopper-marketing/38213?src=rss</guid>
     <pubDate>Thu, 10 Dec 2009 10:00:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Indian FMCG adspend leaps as brands eye rural growth]]></title>
     <description><![CDATA[Major global FMCG players are ploughing money into marketing as competition in India intensifies.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Indian-FMCG-adspend-leaps-as-brands-eye-rural-growth/38194?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Indian-FMCG-adspend-leaps-as-brands-eye-rural-growth/38194?src=rss</guid>
     <pubDate>Wed, 09 Dec 2009 09:52:00 +0800</pubDate>
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     <title><![CDATA[Music Matters Advertising Forum kicks off in Singapore]]></title>
     <description><![CDATA[SINGAPORE ­- At the Music Matters Advertising Forum this morning, representatives from Wieden &amp; Kennedy, as well as brands including Smirnoff, Nokia and Tiger, shared their experiences with using music platforms in their marketing.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Music-Matters-Advertising-Forum-kicks-off-in-Singapore/38184?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Music-Matters-Advertising-Forum-kicks-off-in-Singapore/38184?src=rss</guid>
     <pubDate>Tue, 08 Dec 2009 12:25:00 +0800</pubDate>
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     <title><![CDATA[Profile… Wei repositions AIA for an Asia-focused future]]></title>
     <description><![CDATA[The insurance giant’s CMO is gearing up for the second phase of an ambitious rebranding campaign, writes Kate Nicholson]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Profile-Wei-repositions-AIA-for-an-Asia-focused-future/38178?src=rss</link>
     <author><![CDATA[Kate Nicholson]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Profile-Wei-repositions-AIA-for-an-Asia-focused-future/38178?src=rss</guid>
     <pubDate>Tue, 08 Dec 2009 11:47:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Agencies, clients budget for an upturn]]></title>
     <description><![CDATA[The marketing industry is finalising its business plans for next year.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Agencies-clients-budget-for-an-upturn/38156?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Live-Issue-Agencies-clients-budget-for-an-upturn/38156?src=rss</guid>
     <pubDate>Mon, 07 Dec 2009 09:35:00 +0800</pubDate>
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     <title><![CDATA[Hatch launches to promote Hong Kong creative talent]]></title>
     <description><![CDATA[HONG KONG - Start Creative, a UK-based independent international branding and digital consultancy, has announced the launch of Hatch.HK, an illustration agency to represent Hong Kong creative talent for both artistic and commercial commissions.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Hatch-launches-to-promote-Hong-Kong-creative-talent/38154?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Hatch-launches-to-promote-Hong-Kong-creative-talent/38154?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 15:38:00 +0800</pubDate>
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     <title><![CDATA[Trussardi appoints Proximity Live as AOR for marketing communications and PR in China]]></title>
     <description><![CDATA[SHANGHAI - Italian fashion brand Trussardi has handed its communications business for China to Proximity Live.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Trussardi-appoints-Proximity-Live-as-AOR-for-marketing-communications-and-PR-in-China/38147?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Trussardi-appoints-Proximity-Live-as-AOR-for-marketing-communications-and-PR-in-China/38147?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 10:56:00 +0800</pubDate>
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     <title><![CDATA[Nokia reshuffles global marketing team as Chris Leong takes China role]]></title>
     <description><![CDATA[SINGAPORE - Finnish mobile giant Nokia has announced a senior-level marketing overhaul, with Chris Leong, the brand’s global marketing chief, set to take over as head of the Nokia Greater China, Japan and Korea sales unit.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Nokia-reshuffles-global-marketing-team-as-Chris-Leong-takes-China-role/38140?src=rss</link>
     <author><![CDATA[David Tiltman, Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Nokia-reshuffles-global-marketing-team-as-Chris-Leong-takes-China-role/38140?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 10:10:00 +0800</pubDate>
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     <title><![CDATA[M&amp;C Saatchi and Golin Harris appointed to Brand's InnerShine Berry Essence in China]]></title>
     <description><![CDATA[BEIJING - Golin Harris and M&amp;C Saatchi have been appointed by Brand's to work on its InnerShine Berry Essence's PR and creative accounts in China.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/MC-Saatchi-and-Golin-Harris-appointed-to-Brands-InnerShine-Berry-Essence-in-China/38130?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/MC-Saatchi-and-Golin-Harris-appointed-to-Brands-InnerShine-Berry-Essence-in-China/38130?src=rss</guid>
     <pubDate>Fri, 04 Dec 2009 09:00:00 +0800</pubDate>
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     <title><![CDATA[Momentum unveils shopper marketing service for Japan]]></title>
     <description><![CDATA[TOKYO - Momentum has announced that it is to offer 'shopper solution programme services' to domestic manufacturers and distributors in Japan.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Momentum-unveils-shopper-marketing-service-for-Japan/38082?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Momentum-unveils-shopper-marketing-service-for-Japan/38082?src=rss</guid>
     <pubDate>Wed, 02 Dec 2009 09:25:00 +0800</pubDate>
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     <title><![CDATA[Countdown to Mad Men-themed 2009 Agency of the Year awards]]></title>
     <description><![CDATA[SINGAPORE - Media's 2009 Agency of the Year awards, taking place in Singapore in a week's time, will this year be themed around popular US drama series Mad Men.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/Countdown-to-Mad-Men-themed-2009-Agency-of-the-Year-awards/38091?src=rss</link>
     <author><![CDATA[Kate Nicholson]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/Countdown-to-Mad-Men-themed-2009-Agency-of-the-Year-awards/38091?src=rss</guid>
     <pubDate>Wed, 02 Dec 2009 09:09:00 +0800</pubDate>
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     <title><![CDATA[AirAsia named Media's Brand of the Year 2009]]></title>
     <description><![CDATA[SINGAPORE - AirAsia will be named Brand of the Year at Media’s Agency of the Year Awards, to be held in Singapore on 9 December.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_12/AirAsia-named-Medias-Brand-of-the-Year-2009/38081?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_12/AirAsia-named-Medias-Brand-of-the-Year-2009/38081?src=rss</guid>
     <pubDate>Tue, 01 Dec 2009 15:07:00 +0800</pubDate>
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     <title><![CDATA[Smirnoff appoints JWT Sydney for Asia-Pacific brand brief]]></title>
     <description><![CDATA[ASIA-PACIFIC - Smirnoff has appointed JWT to oversee regional brand communication and its activation tool-kits across the Asia-Pacific region.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Smirnoff-appoints-JWT-Sydney-for-Asia-Pacific-brand-brief/38069?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Smirnoff-appoints-JWT-Sydney-for-Asia-Pacific-brand-brief/38069?src=rss</guid>
     <pubDate>Mon, 30 Nov 2009 11:50:00 +0800</pubDate>
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     <title><![CDATA[Coca-Cola's juice brands in revamp]]></title>
     <description><![CDATA[GLOBAL - Coca-Cola has unveiled a fresh visual identity for its global juice portfolio.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Coca-Colas-juice-brands-in-revamp/38011?src=rss</link>
     <author><![CDATA[Fiona Ramsay, marketingmagazine.co.uk]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Coca-Colas-juice-brands-in-revamp/38011?src=rss</guid>
     <pubDate>Wed, 25 Nov 2009 10:27:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Disney seeks to consolidate reputation in China]]></title>
     <description><![CDATA[The entertainment giant will use a new theme park to build on an already strong brand.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Live-Issue-Disney-seeks-to-consolidate-reputation-in-China/38008?src=rss</link>
     <author><![CDATA[Jane Leung and Kate Nicholson]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Live-Issue-Disney-seeks-to-consolidate-reputation-in-China/38008?src=rss</guid>
     <pubDate>Wed, 25 Nov 2009 10:00:00 +0800</pubDate>
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     <title><![CDATA[Y&amp;R Approach appoints Korey Yu as GM]]></title>
     <description><![CDATA[SHANGHAI - Y&amp;R Approach, the activation arm of Y&amp;R and a joint-venture with China’s largest field marketing company, Dawson, has appointed Korey Yu (pictured) as the newly created GM post.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/YR-Approach-appoints-Korey-Yu-as-GM/37966?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/YR-Approach-appoints-Korey-Yu-as-GM/37966?src=rss</guid>
     <pubDate>Fri, 20 Nov 2009 11:02:00 +0800</pubDate>
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     <title><![CDATA[Toshiba, NBA ink marketing partnership in the Philippines]]></title>
     <description><![CDATA[MANILA - Toshiba and the National Basketball Association (NBA) have entered into a marketing partnership that sees the electronics company sponsor NBA events and promotions in the Philippines throughout the year.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Toshiba-NBA-ink-marketing-partnership-in-the-Philippines/37965?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Toshiba-NBA-ink-marketing-partnership-in-the-Philippines/37965?src=rss</guid>
     <pubDate>Fri, 20 Nov 2009 10:45:00 +0800</pubDate>
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     <title><![CDATA[Euro RSCG 4D Field Force wins Yili, Wang Lao Ji briefs]]></title>
     <description><![CDATA[BEIJING - Euro RSCG 4D Field Force has won two new pieces of business following competitive pitches for Chinese drinks brands Wang Lao Ji and Yili.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Euro-RSCG-4D-Field-Force-wins-Yili-Wang-Lao-Ji-briefs/37938?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Euro-RSCG-4D-Field-Force-wins-Yili-Wang-Lao-Ji-briefs/37938?src=rss</guid>
     <pubDate>Thu, 19 Nov 2009 10:02:00 +0800</pubDate>
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     <title><![CDATA[Mercedes-Benz to create new global strapline]]></title>
     <description><![CDATA[GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Mercedes-Benz-to-create-new-global-strapline/37934?src=rss</link>
     <author><![CDATA[Alex Brownsell, Marketing]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Mercedes-Benz-to-create-new-global-strapline/37934?src=rss</guid>
     <pubDate>Thu, 19 Nov 2009 09:17:00 +0800</pubDate>
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     <title><![CDATA[G2 wins Abalone Council and Diesel accounts in China and Japan]]></title>
     <description><![CDATA[BEIJING - The Abalone Council Australia has appointed G2 as its below-the-line agency in China, having called a pitch that also included Wunderman and BBDO-affiliated domestic agency Shunya.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/G2-wins-Abalone-Council-and-Diesel-accounts-in-China-and-Japan/37929?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/G2-wins-Abalone-Council-and-Diesel-accounts-in-China-and-Japan/37929?src=rss</guid>
     <pubDate>Wed, 18 Nov 2009 12:09:00 +0800</pubDate>
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     <title><![CDATA[Music Matters announces Advertising Forum speakers]]></title>
     <description><![CDATA[SINGAPORE - Music Matters has announced its speakers for its Music Matters Advertising Forum, which will take place on 8 December in Singapore and is organised in conjunction with Media.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Music-Matters-announces-Advertising-Forum-speakers/37899?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Music-Matters-announces-Advertising-Forum-speakers/37899?src=rss</guid>
     <pubDate>Mon, 16 Nov 2009 10:13:00 +0800</pubDate>
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     <title><![CDATA[Iris Worldwide appoints David King as regional CEO for China]]></title>
     <description><![CDATA[SHANGHAI - Iris Worldwide has appointed David King (pictured), currently the MD of Rapp China, as regional CEO for China.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Iris-Worldwide-appoints-David-King-as-regional-CEO-for-China/37859?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Iris-Worldwide-appoints-David-King-as-regional-CEO-for-China/37859?src=rss</guid>
     <pubDate>Thu, 12 Nov 2009 09:20:00 +0800</pubDate>
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     <title><![CDATA[Heineken appoints Iris to handle Green Room music platform in Singapore]]></title>
     <description><![CDATA[SINGAPORE - Asia Pacific Breweries Singapore has appointed Iris to run its Heineken Green Room music platform over the next 12 months.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Heineken-appoints-Iris-to-handle-Green-Room-music-platform-in-Singapore/37833?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Heineken-appoints-Iris-to-handle-Green-Room-music-platform-in-Singapore/37833?src=rss</guid>
     <pubDate>Wed, 11 Nov 2009 09:44:00 +0800</pubDate>
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     <title><![CDATA[Profile... Coke's impresario set to build on music platform]]></title>
     <description><![CDATA[Following this year's launch of Coke-branded singles across the region, Umut Ozaydinli is eager for more.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Profile-Cokes-impresario-set-to-build-on-music-platform/37832?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Profile-Cokes-impresario-set-to-build-on-music-platform/37832?src=rss</guid>
     <pubDate>Wed, 11 Nov 2009 09:20:00 +0800</pubDate>
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     <title><![CDATA[Media announces Agency of the Year shortlist]]></title>
     <description><![CDATA[HONG KONG - Media has announced the shortlist for its 2009 Agency of the Year Awards, to be held in Singapore in December.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Media-announces-Agency-of-the-Year-shortlist/37814?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Media-announces-Agency-of-the-Year-shortlist/37814?src=rss</guid>
     <pubDate>Mon, 09 Nov 2009 16:25:00 +0800</pubDate>
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     <title><![CDATA[Singapore climbs country brand rankings]]></title>
     <description><![CDATA[SINGAPORE - Singapore has leapfrogged 11 spots in the overall rankings of the world’s top country brands in FutureBrand’s latest Country Brand Index (CBI), making the city-state one of the most successful examples for country marketing in the Asia-Pacific region.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Singapore-climbs-country-brand-rankings/37793?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Singapore-climbs-country-brand-rankings/37793?src=rss</guid>
     <pubDate>Fri, 06 Nov 2009 12:02:00 +0800</pubDate>
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     <title><![CDATA[Toyota quits Formula One after seven years]]></title>
     <description><![CDATA[GLOBAL - Toyota is to disband its Formula One (F1) team because of &quot;severe&quot; economic conditions, making it the second major Asian car brand to pull out of the sport in the past year.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Toyota-quits-Formula-One-after-seven-years/37779?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Toyota-quits-Formula-One-after-seven-years/37779?src=rss</guid>
     <pubDate>Thu, 05 Nov 2009 11:35:00 +0800</pubDate>
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     <title><![CDATA[Red Bull appoints Iris for consumer engagement in Singapore]]></title>
     <description><![CDATA[SINGAPORE - Red Bull has appointed Iris to launch through-the-line consumer engagement initiatives in Singapore following a five-way pitch.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Red-Bull-appoints-Iris-for-consumer-engagement-in-Singapore/37754?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Red-Bull-appoints-Iris-for-consumer-engagement-in-Singapore/37754?src=rss</guid>
     <pubDate>Wed, 04 Nov 2009 09:54:00 +0800</pubDate>
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     <title><![CDATA[Procter &amp; Gamble’s Deb Henretta awarded Client Marketer of the Year]]></title>
     <description><![CDATA[SINGAPORE - Deb Henretta (pictured), group president, Asia, Procter &amp; Gamble, will be honoured with the Client Marketer of the Year award at the 16th Agency of the Year awards on 9 December in Singapore.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Procter--Gambles-Deb-Henretta-awarded-Client-Marketer-of-the-Year/37742?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Procter--Gambles-Deb-Henretta-awarded-Client-Marketer-of-the-Year/37742?src=rss</guid>
     <pubDate>Tue, 03 Nov 2009 15:29:00 +0800</pubDate>
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     <title><![CDATA[Telkom pitch puts Bates/Mindshare and Euro RSCG/MPG on alert]]></title>
     <description><![CDATA[JAKARTA - Telkom (PT Telekomunikasi Indonesia), one of Indonesia’s largest telcos, is believed to have issued an RFI as part of a full-service pitch, with as many as 20 agency pairs reported to be participating in the review.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Telkom-pitch-puts-BatesMindshare-and-Euro-RSCGMPG-on-alert/37725?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Telkom-pitch-puts-BatesMindshare-and-Euro-RSCGMPG-on-alert/37725?src=rss</guid>
     <pubDate>Mon, 02 Nov 2009 11:56:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Agencies adapt to demand for retail expertise]]></title>
     <description><![CDATA[With more clients looking at ways to maximise their in-store marketing, agencies are learning new skills.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_11/Live-Issue-Agencies-adapt-to-demand-for-retail-expertise/37719?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_11/Live-Issue-Agencies-adapt-to-demand-for-retail-expertise/37719?src=rss</guid>
     <pubDate>Mon, 02 Nov 2009 09:35:00 +0800</pubDate>
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     <title><![CDATA[DesignSingapore Council names board members]]></title>
     <description><![CDATA[SINGAPORE - Ken Mandel of Yahoo Southeast Asia and Theseus Chan of local creative hotshop Work are among five new industry leaders to join the DesignSingapore Council’s new board.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/DesignSingapore-Council-names-board-members/37698?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/DesignSingapore-Council-names-board-members/37698?src=rss</guid>
     <pubDate>Thu, 29 Oct 2009 15:20:00 +0800</pubDate>
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     <title><![CDATA[Visa renews Olympic sponsorship until 2020]]></title>
     <description><![CDATA[GLOBAL - Visa is to maintain its status as an Olympic sponsor, having renewed its contract with the International Olympic Committee until 2020.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/Visa-renews-Olympic-sponsorship-until-2020/37674?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/Visa-renews-Olympic-sponsorship-until-2020/37674?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 11:50:00 +0800</pubDate>
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     <title><![CDATA[Coca-Cola India's marketing director Kashmira Chadha departs]]></title>
     <description><![CDATA[NEW DELHI - Kashmira Chadha (pictured), director of marketing, colas and corporate, Coca-Cola India has put in her papers, citing personal reasons.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/Coca-Cola-Indias-marketing-director-Kashmira-Chadha-departs/37673?src=rss</link>
     <author><![CDATA[Campaign India Team]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/Coca-Cola-Indias-marketing-director-Kashmira-Chadha-departs/37673?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 11:48:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Football Asia launches in Singapore]]></title>
     <description><![CDATA[SINGAPORE – Football Asia, a dedicated football consultancy, has launced in Singapore to bridge the gap between European clubs looking to develop their commercial influence in this region.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/Football-Asia-launches-in-Singapore/37655?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/Football-Asia-launches-in-Singapore/37655?src=rss</guid>
     <pubDate>Tue, 27 Oct 2009 11:07:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Profile… Grubb charged with making UPS deliver in Asia]]></title>
     <description><![CDATA[The shipping company’s new Asian marketing head is looking to build the brand’s profile in key markets.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/Profile-Grubb-charged-with-making-UPS-deliver-in-Asia/37646?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/Profile-Grubb-charged-with-making-UPS-deliver-in-Asia/37646?src=rss</guid>
     <pubDate>Tue, 27 Oct 2009 10:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[MDA launches tender for campaign to promote public-service broadcasts]]></title>
     <description><![CDATA[SINGAPORE – The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated education campaign around public-service broadcasting.]]></description>
     <link>http://www.media.asia/Marketingarticle/2009_10/MDA-launches-tender-for-campaign-to-promote-public-service-broadcasts/37634?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/Marketingarticle/2009_10/MDA-launches-tender-for-campaign-to-promote-public-service-broadcasts/37634?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 10:17:00 +0800</pubDate>
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