15-Mar-10, 11:49
In the latest twist in the battle between Hong Kong’s broadcasters, cable TV operator i-Cable has said it will no longer sub-licence broadcasting rights for the 2010 World Cup to Hong Kong’s two free-to-air stations, TVB and ATV.
Will too many Facebook friends be the downfall of social media? by Atifa Hargrave-Silk 12-Mar-10, 12:22
Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a...
Q&A: Chief creative officer, Ompong Remigio, is in the hot seat this week 9-Mar-10, 11:09
Ompong Remigio, chief creative officer at Campaigns & Grey Phillipines, talks about the last time she was inspired and her worst haircut ever.
What now for Macau as regulations tighten and Singapore’s casino industry... by Staff reporters 8-Mar-10, 12:42
Could this be the year that Macau, the ‘sin city’ of the East, loses its gaming crown in Asia?
China: Two media chiefs argue why digital buys remains a challenge by Staff reporters 5-Mar-10, 12:44
Two China chiefs, Michelle Ko, president of MEC China, and Li Yifei, country chair of Vivaki Greater China, argue why digital media buys remains a...
Five things you need to know: Facebook-PayPal tie-up 4-Mar-10, 14:00
Facebook has recently partnered with PayPal to offer advertisers and users a way to make payments to the social media giant and its developers....
Should clients pitch in to the tender process? Here's what four experts had... by Staff reporters 4-Mar-10, 12:12
The idea of clients coughing up cash for media agency pitches has been given extra weight by the recession. So is it time to share the financial...
Q&A: Hans Lopez-Vito is in the hot seat this week. by Staff reporters 3-Mar-10, 12:29
Hans Lopez-Vito, executive planning director at BBDO China, on what makes him happy and the last time he cried.
Social media campaigns: Who should clients turn to? by Sean deCuirteis 2-Mar-10, 11:26
Having established a solid footing over the past four years, social media is a channel that advertisers cannot afford to ignore.
Annual CCTV Spring Festival Gala show attracts 700 million TV viewers, but... by Michael O'Neill 1-Mar-10, 09:45
Another Chinese New Year passes and, within China at least, that means another CCTV Spring Festival Gala show. The sheer reach of the gala is well...
Tiger Woods saga offers lessons to brands; sets Twitter on fire by Atifa Hargrave-Silk 26-Feb-10, 12:31
Few mea culpas have been as highly anticipated as Tiger Woods’, whose apology last Friday literally brought the online world to a temporary stop.
Toyota finds itself humbled, embarrassed and damaged by Craig Briggs 26-Feb-10, 12:18
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Q&A: Keat Soh is in the hot seat this week 24-Feb-10, 12:30
Keat Soh, executive creative director at Publicis Beijing, talks about the gadget he could not live without.
Is Singapore ready for a renewed Domino’s Pizza effect? by Staff reporters 22-Feb-10, 12:27
Domino’s Pizza is staging a comeback after a ten-year absence in Singapore, making it the latest American food brand to return to the city-state...
IPL hits a marketing six but still risks being caught out by Santosh Desai 19-Feb-10, 09:58
Last month, the Indian Premier League (IPL), India’s cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly...
Will social media be the death of DM? We've asked two experts. by Staff reporters 18-Feb-10, 11:52
Marketers are diverting budgets away from direct marketing and into social media, according to a global survey. We ask Mohammed Sirajuddeen, CEO...
Q&A: Michael Mclaren on wrestling with Microsoft by Staff reporters 17-Feb-10, 10:10
Michael Mclaren, regional director of McCann Worldgroup, has tireless determination.
Could MediaCom's shift from buying to strategy become a trend for media... by Michael O'Neill 17-Feb-10, 09:22
In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised...
Super Bowl scrutiny: This year's commercials reviewed by Nicol Nicolson 12-Feb-10, 14:39
The Super Bowl sees the biggest annual outpouring of TVC creativity on the planet. Some of America's - and indeed the world's - biggest brands are...
Apple's iPad may not be enough to save the print industry by Atifa Hargrave-Silk 12-Feb-10, 11:11
The veil was finally lifted on one of the most anticipated gadgets in recent years, as last month Apple showed off its new iPad - a tablet-shaped...
Will Apple's iPad save the publishing industry? by Staff reporters 12-Feb-10, 10:52
Apple's long-awaited iPad promises to revolutionise a flagging publishing sector. But will it deliver? We've put the question to a creative head,...
Q&A: Farrokh Madon is inspired by Michael Phelps 10-Feb-10, 09:00
Farrokh Madon, executive creative director at McCann Erickson in Singapore, is in the hot seat this week.
Are consumers really the new media owners? by Staff reporters 8-Feb-10, 11:23
The public now has greater control than ever before of the media it chooses to consume. With digital platforms and interactivity rife, are...
Google's exit; Baidu's monopoly will cause advertisers to reevaluate search... by David Wolf 8-Feb-10, 09:15
Google’s departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the...
Q&A: Chris Davies is cautiously optimistic by Staff reporters 4-Feb-10, 12:40
The managing director of Grayling in Asia, Chris Davies, is in the hot seat this week.
Agencies shine in 2009 despite a turbulent year by Atifa Hargrave-Silk 3-Feb-10, 20:01
It was comforting to see an industry that emerged at the end of 2009 in fair health - despite the many knocks the year had delivered.
Pay TV companies tune in to the idea of improving HK's free-to-air TV offering by Michael O'Neill 29-Jan-10, 15:25
HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.
Q&A: Christen Monge says 'blimey' 28-Jan-10, 12:00
Christen Monge, regional creative director at Ogilvy & Mather Asia Pacific, tells Media about the advert he wishes he could take credit for.
TheSun: Can the tabloid maintain its dominant position? by Staff reporters 27-Jan-10, 09:47
Malaysia's original tabloid may be enjoying high circulation, but can it translate this into high readership? Media takes a look at the brand's...
Q&A: Jarek Ziebinski says Asia makes him feel ten years younger. by Staff reporters 26-Jan-10, 12:08
Leo Burnett Arc Asia-Pacific president, Jarek Ziebinski, talks about how he regrets not moving to Asia earlier and wishes he could play tennis...
Media agency heads share their biggest wish for 2010. by Staff reporters 26-Jan-10, 11:07
We asked agency chiefs, Mark Holden, managing partner at PHD Australia, and Ruth Stubbs, president of Mediabrand Asia-Pacific, whether there is...
Craig Briggs' New Year's resolutions for the industry by Craig Briggs 25-Jan-10, 09:35
Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we...
Will 2010 prove to be the year for mobile marketing? by Staff reporters 21-Jan-10, 14:58
The mobile marketing industry made strides in 2009. But will a rise in mobile internet users translate to an increase in marketers' confidence?...
Brand Health Check... Will Geely's new ownership of Volvo pave its way into... by Staff reporters 20-Jan-10, 10:12
Following a year of intense negotiations and speculation, Swedish carmaker Volvo’s previous owner, Ford, has finally chosen a consortium led by...
Perspective... It's time to celebrate the greatest influencers and... by Atifa Hargrave-Silk 15-Jan-10, 09:23
One of the creative industry’s most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.
Perspective... Ring out the old, ring in the new. Finally, it's good to talk... by Michael O'Neill 14-Jan-10, 17:20
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.
Opinion... A year of small blessings for India's marketing industry 8-Jan-10, 09:30
In the wake of the Mumbai attacks, with the global downturn beginning to have an impact and the prospect of a fractured and deeply divisive...
Brand Health Check… Can Hong Kong regain its role as a creative hub? 7-Jan-10, 09:31
A recurring theme in 2009 has been the decline of Hong Kong as a centre for the creative and media industries.
Off the Fence... Has the media industry gone backwards in ’09? 18-Dec-09, 14:36
After a brutal 12 months, is the media sector in a weaker position than it was at the end of 2008?
Perspective... 2009 was tough, but we haven’t lost any of the industry’s... by Atifa Hargrave-Silk 18-Dec-09, 11:48
So here we are at the end of 2009.
Perspective.... 2009 won’t be missed, but 2010 promises to be just as... by David Tiltman 18-Dec-09, 11:41
This issue, we look back on 2009.
Vox Pop... The next big thing for digital media 14-Dec-09, 09:30
What direction will digital media take in 2010? We asked three industry experts to share their thoughts.
Opinion... It is time we learned to love China’s shanzhai marketers 14-Dec-09, 09:27
I have to confess, as a communicator and marketer, I have a tendency to see the problems of China’s enterprises in terms of my speciality.
Brand Health Check... Skype to restructure as competition mounts 10-Dec-09, 09:37
When eBay bought online telephony service Skype for US$2.6 billion in 2005, it signalled the merger of two of the web’s hottest brands.
Off the Fence... Is the media economy finally out of the woods? 10-Dec-09, 09:26
Has the industry seen the worst of the economic downturn? Or should it prepare for round two?
Perspective... How far should agencies go in helping clients be good... by Atifa Hargrave-Silk 4-Dec-09, 09:50
The advertising industry is used to being in the firing line, whether it’s for obesity, smoking or shock-tactic advertising.
Perspective... Are clients spending more on digital without the rest of us... by David Tiltman 4-Dec-09, 09:47
Last week I popped over to Ho Chi Minh City for the Saigon Digital Marketing Conference.
Opinion... Downturn has changed the way we think about brands by Craig Briggs 30-Nov-09, 09:27
The Great Recession has touched everyone, across geographies, cultures and economic circumstances.
Brand Health Check... Wii needs to prove it can be more than just a fad 25-Nov-09, 09:54
People were lining up before the sun rose at Japanese department stores when Nintendo first launched its Wii games console in 2006.
Perspective... This recession has been painful, but it has also brought... by Atifa Hargrave-Silk 20-Nov-09, 10:22
We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final round of discussion...
Perspective... Why there's more to digital than skinny jeans and trips to... by David Tiltman 20-Nov-09, 10:18
You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.
Off the Fence... Are agency bosses too old to 'get' digital media? 20-Nov-09, 10:04
Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant....
Opinion... Brand-crazy India has grown obsessed with its reputation by Santosh Desai 17-Nov-09, 09:56
India is in love with the idea of brands. It is almost as if everything in India is viewed through this lens - films are brands, as are film...
Off the Fence... Should bloggers have to reveal ties with brands? 13-Nov-09, 09:36
Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?
Brand Health Check...JAL needs to look beyond short-term cost cuts 12-Nov-09, 09:27
Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.
Perspective... Focusing on price forces agencies to compromise on valuing... by Atifa Hargrave-Silk 9-Nov-09, 11:20
An issue of Media doesn’t seem complete these days without news of another global account up for review.
Perspective... Pay-TV still has work to do to convince brands it can be an... by David Tiltman 9-Nov-09, 11:02
This week, Asia’s pay-TV industry gathers in Hong Kong for its annual knees-up, otherwise known as the Casbaa (Cable and Satellite Broadcasting...
Opinion... Tengzhong's Hummer deal is a leap into the unknown 3-Nov-09, 09:31
If there was ever a quintessentially American auto marque, Hummer would be it.
Brand Health Check... StarHub needs to return to its innovative roots 28-Oct-09, 09:26
To say that the loss of the broadcast rights of the Barclays Premier League (BPL) football competition is a blow for StarHub would be an...
Off the Fence... Has Asia 'ceased to exist' for its advertisers? 27-Oct-09, 09:36
The Economist recently concluded that Asia had 'ceased to exist' as one market from an advertiser's perspective, with the focus now on local...
Perspective... Financial brands could be signalling a tentative advertising... by Michael O'Neill 23-Oct-09, 09:25
This time last year, media owners were bracing themselves for a tough time in 2009. Their pessimism was well paced.
Perspective... Shedding light on Asians’ media habits will remain a... by David Tiltman 23-Oct-09, 09:22
It’s media research season.
Opinion... Bernays' Propaganda holds a message for modern PR 16-Oct-09, 09:35
Thanks to the inconveniences of National Day parades, traffic and road closures, and despite the attractions of the phenomenal weather of...
Off the Fence... Are the metrics in place to support in-game ads? 16-Oct-09, 09:25
Gaming is growing rapidly, but are there enough measurements around the channel to show marketers it can deliver results?
Brand Health Check... Can Liu Xiang regain his sponsorship crown? 14-Oct-09, 09:19
Liu Xiang is back. But does he still have the same pull as a brand icon?
Perspective... Are branded magazines the future of the region's publishing... by David Tiltman 9-Oct-09, 10:33
Last week saw an interesting talk hosted by Emphasis Media, a publishing and media sales house in Hong Kong.
Perspective... When will the mainland's sports industry begin to play in the... by Atifa Hargrave-Silk 9-Oct-09, 10:15
Chinese sport wasn't designed to celebrate the individual.
Opinion... India is on the brink of a rural awakening via the internet 29-Sep-09, 11:13
Sometimes, technology can do too much.
Brand Health Check... It's not all Jet's fault, but an apology would help 28-Sep-09, 10:20
The bad news just keeps coming for Jet Airways.
Off the Fence... Is this the end for the Yahoo brand in China? 28-Sep-09, 09:57
After reports of a staff walkout at Yahoo China, and with owner Alibaba's intentions for the portal unclear, are the brand's days on the mainland...
Perspective... Do the ads celebrated at Spikes embody the future of Asian... by Atifa Hargrave-Silk 25-Sep-09, 09:21
It's been a rough year for the creative industry; keeping advertising fresh and innovative has been a struggle as clients consistently reduce or...
Perspective... Bring the party to the people, but don't forget to bring the... by David Tiltman 25-Sep-09, 09:15
After a gruelling week covering Spikes Asia, it's time for something light-hearted.
Off the Fence... Will brand owners want to cough up for Twitter? 20-Sep-09, 09:40
Twitter has announced the launch of its commercial accounts. But will brands and businesses think it's worth paying for?
Opinion... What if our 'rock star' tutors have an Oasis moment? by Craig Briggs 18-Sep-09, 09:34
In the West, scholastic tutors are generally regarded as a necessary resource for students who are somehow learning challenged.
Brand Health Check... HKJC is losing the race for the leisure dollar 16-Sep-09, 10:03
The sagging 2009 economy has taken its toll on horse racing revenues.
Perspective... Google has spent a year on 30 per cent share; can it go any... 15-Sep-09, 12:30
What next for Google in China?
Perspective... Good media thinking and ideas should win over playing the... 15-Sep-09, 12:16
Spare a thought for the media agency.
Brand Health Check... Nikon must promote its professional heritage 2-Sep-09, 10:44
Once a byword for excellence in photography, Nikon is now in trouble.
Off the Fence... Are media shops killing their business model? 1-Sep-09, 10:39
After a series of media accounts reportedly awarded based on razor-thin margins, are agencies at risk of undermining their own businesses?
Perspective... Facebook needs to learn from some of Asia's local social... 31-Aug-09, 10:58
It's been a hectic few weeks in Asia's social networking space.
Perspective... McCann Worldgroup's new chief will need time to make... 31-Aug-09, 10:46
There's change at the top for McCann Worldgroup, again.
Brand Health Check... A&W needs to revamp a tired and dated brand 21-Aug-09, 09:21
A&W Restaurants - the US-based fastfood chain built around A&W root beer - is trying for a second time to build a presence in Southeast Asia.
Opinion... Reality shows offer a way up for millions of Indians by Santosh Desai 18-Aug-09, 09:37
The biggest TV show in India currently is Rakhi Ka Swayamvar, a reality show featuring Rakhi Sawant, India's answer to UK reality TV star Jade...
Off the Fence... Does it make sense to purchase Friendster? 14-Aug-09, 10:31
Friendster, one of the world's first social networks, is looking for a buyer, with its strength in Southeast Asia as a key selling point. Is it...
Perspective... Japan's election hopefuls shakily embrace the art of online... by Atifa Hargrave-Silk 13-Aug-09, 09:25
Japanese electioneering has just tiptoed into the digital age.
Perspective... A lesson from history: too much information can be a bad thing by David Tiltman 13-Aug-09, 09:18
Acclaimed author Malcolm Gladwell rolled into Hong Kong last week for a one-appearance-only seminar, his first in the SAR.
Perspective... Even for a dollar, buying BusinessWeek looks to be a risky... by Atifa Hargrave-Silk 30-Jul-09, 17:02
There's one statistic that has received a lot of media attention in the last week: the FT's assertion that BusinessWeek might only sell for US$1....
Perspective... The age of interruption is dead. Long live the age of, er,... by David Tiltman 30-Jul-09, 11:10
When was the last time you were told something along the lines of 'the age of interruption is dead'?
Opinion... Creative industry awash with shockingly untrained juniors by Craig Briggs 30-Jul-09, 11:05
The global recession is posing significant challenges for creative industries.
Off the Fence... Would you acquire BusinessWeek for a dollar? 30-Jul-09, 10:40
BusinessWeek has reportedly been put up for sale by its owner for just $1. Is it worth the investment?
Brand Health Check... Mickey must put his Hong Kong house in order 30-Jul-09, 10:20
Hong Kong Disneyland is in search of fresh ideas.
Perspective... Give your content away free, but only if you know what else... by David Tiltman 16-Jul-09, 11:17
'Free' is fast becoming a dirty word in media circles.
Off the Fence... Does Sina's deal for Focus Media make sense? 16-Jul-09, 11:03
Sina's deal to buy Focus Media's OOH assets may be on the verge of collapse. Does it make sense to merge a website with an outdoor business?
Perspective... Consumers are going green despite the slump. But why aren't... by Atifa Hargrave-Silk 16-Jul-09, 10:00
There have been more client reviews recently focusing on cost-cutting and marketing budget reductions.
Opinion... PR agencies should do more than talk about social media 16-Jul-09, 09:50
I had lunch last week with a friend who is about as close to a genuine expert on social media in China as I have ever met.
Perspective... Coming to an agency near you: a computing company bearing gifts by David Tiltman 2-Jul-09, 15:20
Is it me, or is Microsoft everywhere at the moment?
Off the Fence... Will Taiwan be the media hub for Greater China? 2-Jul-09, 14:47
Next Media boss Jimmy Lai recently predicted that Taiwan could become Greater China's media centre. Is he right?
Brand Health Check... Red Bull drug storm may be blessing in disguise 2-Jul-09, 14:21
Red Bull faces a dilemma.
Perspective... Cannes 2009 shows the industry needs to brace itself for... by Atifa Hargrave-Silk 2-Jul-09, 10:38
Subdued. It's the word that most appropriately describes this year's meeting of the world's advertising leaders in Cannes.
Opinion... India's optimistic youth are a blessed generation 2-Jul-09, 10:20
The statistics are impressive.
Perspective... IAB Singapore's launch shows that digital needs more... by David Tiltman 18-Jun-09, 17:40
The big news that emerged from last week's ad:tech Singapore was the launch of the Interactive Advertising Bureau(IAB)in the city-state.
Off the Fence... Is it wise to launch a car magazine for women? 18-Jun-09, 17:10
Jessicar has launched in Hong Kong as a car magazine aimed at women. Can it work?
Brand Health Check... Has GM's Hummer passed its sell-by date? 18-Jun-09, 16:49
Hummer, for so long a symbol of US manufacturing, may soon be Chinese.
Perspective... Did Omnicom rush into its Citic Guoan joint venture in battle... by Atifa Hargrave-Silk 18-Jun-09, 16:20
For agencies, setting up Chinese joint venture is so fraught with problems that most of the debate surrounding the process isn't about how to...
Opinion... When times are tough, the tough still like to go shopping 18-Jun-09, 16:10
Everyone is looking forward to the 'recovery', when everything will get back to 'normal'.
Perspective... Langham's video fiasco shows quality brands need quality content by David Tiltman 4-Jun-09, 12:01
Imagine you are marketing a hotel.
Off the Fence... Is digital being sold as an accountable medium? 4-Jun-09, 11:32
Has the digital sector done a good job of showing how digital can be measured?
Brand Health Check... Hitachi must fit into the eco-conscious new era 4-Jun-09, 11:13
There are plenty of Japanese technology brands in trouble at the moment, but Hitachi is perhaps suffering more than any other.
Perspective... Sex, lies and videotapes: a star's controversy by Atifa Hargrave-Silk 4-Jun-09, 10:41
Celebrity scandals don't get much better than this.
Opinion... Let's not eat the seed corn in growing markets 4-Jun-09, 10:38
Last Autumn, in the wake of the financial crisis, the world's largest advertising and marketing groups responded by freezing their hiring.
Leader... Shanghai Media Group eyes growth 4-Jun-09, 10:37
Shanghai Media Group's expansion plans are worth keeping tabs on.
Most Read This Week | Most Emailed
Exclusively for subscribers... the latest issue of Media is now online!
RSS
© Haymarket Media Limited. All rights reserved