Samsung in social responsibility campaign

by Jane Leung 5-Jan-09, 15:19

| Advertising | Samsung | Consumer Goods |

SEOUL - Samsung has rolled out a corporate social responsibility campaign titled Timecheck, launching mid-January.

It will showcase ways the electronic giant can help social programmes and products globally.

The campaign leads with an ad featuring a blind pianist who is able to fulfil her dream with the support from a Guide Dogs School and voice device on her handset. The rest of the series portrays four countries including Kenya and China, and focuses on other CSR activities.

The campaign was developed by Cheil Worldwide and will be released through international media channels such as CNN, BBC, Bloomberg and Discovery.

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Samsung in social responsibility campaign

by Jane Leung 5-Jan-09, 15:19

24 - 25 March 2010

5 - 7 May 2010