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MPG wins Hyundai Kia's global media account
by Staff reporters
9-Nov-09, 09:51
GLOBAL - The Hyundai Kia Automotive Group has awarded its international media planning and buying duties to Havas Media's MPG after a final two-way shoot out against Omnicom Media Group
The decision means MPG will take control of all media activities across Europe, the Middle East and Africa, in addition to some markets in Asia and Latin America.
It is believed that Interpublic network Initiative will continue to handle the estimated consolidated Hyundai Kia business in the US and Australia.
The car group's media business in its domestic Korean market is not believed to be affected by the review.
MPG and Havas declined to comment, referring calls to the client.
A Kia spokesman confirmed a decision has been made and a group announcement is due today.
The global review process was handled by Innocean, the in-house marketing services department at Hyundai Kia, led from the head office in South Korea.
According to sources close to the review, agencies including Carat and GroupM were also involved in the earlier stages of the pitch.
Recent account wins by the Havas-owned media agency include AXA and the global Tata Communications media account.
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