MDA appoints Leo Burnett for media classification drive in Singapore

by Kenny Lim 10-Nov-09, 11:52

SINGAPORE - The Media Development Authority of Singapore (MDA) has appointed Leo Burnett to oversee and implement an integrated public education campaign for media classification.

The MDA currently categorises and classifies a wide range of content across various media including films, videos and video games in the city-state.

Aimed at parents, educators and students, the three-month campaign is slated for mid-November until mid-February 2010 to tie in with the school holidays and festive season.

As part of the MDA’s efforts to educate the public on media classification, the campaign will generate public awareness on media classification and its value to society and would include media and PR events, consumer activities, outdoor publicity as well as social media initiatives.

The MDA recently launched tenders for agencies to promote the Singapore Media Fusion brand overseas and to promote public service broadcasts.

Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.

Bookmark

Ads by Google

Events AME Festival 2010 24 - 25 March 2010 Ideas for Growth: The Asian Marketing Effectiveness (AME) Festival in 2010 will... MediaWorks 5 - 7 May 2010 Mediaworks is an intense, challenging and rewarding 3-day course designed to...		Jobs Account Director Our client is a leading marketing agency who... Director of Market Intelligence and Business Acceleration Our client is a leading BTL agency who are... Group Account Director Our client is a leading marketing agency who... Search Marketing Specialist HONG KONG Manager Youth Marketing Manager - Technology Appreciate and be relevant to the evolving... Product Marketing Manager - Mobile Content An internationally-renowned brand in digital... Public Relations Deputy MD A global agency that has a strong and growing... Public Relations A global PR agency with an APAC operating hub... Account Director International Network Agency. Check. -Branded... Search Engine Marketing Director One of the leaders in the agency land!... Strategic Planner Singapore Brand Manager Excellent Opportunity To Join This Expanding... Account Executive - LEWIS Hong Kong The Account Executive role at LEWIS Hong Kong... General Manager - LEWIS Hong Kong The General Manager role at LEWIS Hong Kong... Brand Manager Exciting Opportunity To Work As A Brand... Global Head of Sponsorships Our client is a global banking organisation... Top Tier Investment Bank - Internal Communications Associate Global top tier bank High profile brand... PR Consultancy Due to expansion in the region, our client is... Senior Creative Services Manager Our client is now looking to appoint a Global... Senior Manager - Visual Merchandising A leading luxury retailer, synonymous with... General Manager Our client is now looking to appoint a General... Senior Marketing Manager - Financial Services - Hong Kong High profile International Bank . Role based... Communications Manager Leading global bank is looking to grow its... Brand Manager Launch new products in the market, to build... MORE

MDA appoints Leo Burnett for media classification drive in Singapore

by Kenny Lim 10-Nov-09, 11:52

24 - 25 March 2010

5 - 7 May 2010