HONG KONG - Leo Burnett’s Sweat Campaign for Life Yoga scooped the Grand Prix at the 25th Hong Kong Kam Fan awards, announced during the Kam Fan gala dinner on Friday evening.
The agency also grabbed the Print Kam Fan award with the same campaign.
Connie Lo, ECD at Leo Burnett Hong Kong commented, "This [the Kam Fan awards] is the best testimony of our creativity and efforts. In contrast to traditional yoga ads that mostly feature girls in typical post, we highlighted in our ads the health benefit of hot yoga - to sweat. Our idea and the line 'Sweat off your flab' was born from the inspiration of 'sweat' and 'beautiful bodies'."
McCann Erickson dominated the digital categories and scooped awards in the Interactive & Direct Kam Fan for Jet Li’s One Foundation and Media Kam Fan for Coca-Cola’s Happy Whistling Machine.
There were no winners in the Broadcast, Ambience and Integrated Kam Fan categories. 10 Golds, 23 Silvers and 51 Bronze awards were given out this year. Under the 'Let Others Let Others Know’ slogan, the organisers of the event pushed for a show with no scam ads.
Life Yoga, Sweat Campaign, Leo Burnett Hong Kong
One Walk, Jet Li One Foundation, McCann Worldgroup Hong Kong
Happy Whistling Machine, Coca-Cola, McCann Worldgroup & Universal McCann Hong Kong
.jpg)
Email this story
Print
Bookmark
© Haymarket Media Limited. All rights reserved