Louis Vuitton targets Japanese mobile gamers

by David Blecken 30-Jun-09, 12:08

| Mobile | Luxury Goods |

TOKYO - Louis Vuitton has launched a branded promotional game in conjunction with mobile entertainment and social networking site Mobage-town to target young consumers in the Japanese market.

‘Precious cargo’ invites participants to arrange the brand’s icons in a specific formation to reveal images of the latest products. The game’s background is also composed of the distinctive Louis Vuitton monogrammed pattern.

The initiative follows the opening by Louis Vuitton of a conceptual retail space, /underground/, in the Ikebukuro branch of the Seibu department store chain last month. It is scheduled to run until 7 July.

Japan remains one of Louis Vuitton’s largest global markets. Surveys have indicated that up to 92 per cent of Japanese women own a Louis Vuitton handbag.

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Louis Vuitton targets Japanese mobile gamers

by David Blecken 30-Jun-09, 12:08

24 - 25 March 2010

5 - 7 May 2010