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Illuminant wins Green Office Alliance

by Anita Davis    1-Jun-09, 17:30

BEIJING - The Green Office Alliance (GOA), a network of green building and furnishing products companies, has appointed Beijing-based Illuminant Partners as its PR and strategic communications agency following a competitive pitch.

Illuminant is charged with managing GOA’s public relations, brand development and digital and experiential marketing business in time for its launch at the Beijing Eco Expo later this month.

The Alliance is targeting decision makers in China’s architecture, construction, interior design and real estate industries at a time when companies are expected to bolster their sustainability efforts.

The account will be headed by Amy Meng from Illuminant’s Beijing office.
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