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CKB wins HK Rugby Union account
by Benjamin Li
3-Dec-08, 14:31
HONG KONG - CKB Solutions, a new start-up marketing and strategy consultancy, has won the Hong Kong Rugby Union's marketing consultancy account, after a pitch against Eight Partnership, Brand Rapport, TBWAHong Kong.
"The team is tasked to oversee the brand and marketing positioning of the Hong Kong Rugby Union and will also come up with suitable communication strategies in hope to unite the Hong Kong rugby community, highlight the many positive attributes rugby offers its participants, and build the game in Hong Kong and Asia," said Andy Boucher, partner of CKB Solutions who was previously regional director of Saatchi & Saatchi Hong Kong.
Hong Kong Rugby Union is a Government sponsored sport body, which organises mini-rugby courses for children under 6-year-old, the Hong Kong National Rugby team, community programmes with the police force and the annual Rugby Seven’s tournament.
CKB Solutions is the brainchild of Ramsay Carter, Greg Kovacic and Andy Boucher.
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