by Staff reporters
18-Dec-09, 11:01
ASIA-PACIFIC - In MediaTV's final Christmas special, we ask the industry's most prominent players what their dream job would be.
|
| MediaTV Christmas special: The superpower questionby Staff reporters 17-Dec-09, 11:53
ASIA-PACIFIC - We asked the industry's best and brightest what superpower they would have.
|
| MediaTV: Agency heads review of the yearby Staff reporters 17-Dec-09, 09:37
ASIA-PACIFIC - MediaTV caught up with the region's agency bosses at the recent Agency of the Year Awards and asked them their thoughts on the past...
| |
| MediaTV Christmas special: Industry leaders on the spotby Staff reporters 16-Dec-09, 12:04
ASIA-PACIFIC - See what happened when we posed our toughest questions to the industry's best and brightest.
|
| MediaTV: Singapore Tourism Board's marketing strategyby Staff reporters 14-Dec-09, 10:37
ASIA-PACIFIC – Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital...
| |
| MediaTV: Tourism Australia's marketing strategyby Staff reporters 7-Dec-09, 12:30
ASIA-PACIFIC - General manager of Tourism Australia in Southeast Asia and the Gulf region Maggie White says that, as the group's marketing...
|
| MediaTV: Zuji's marketing strategyby Anita Davis 30-Nov-09, 10:21
ASIA-PACIFIC - In the second part of MediaTV's series on travel and tourism brands' marketing strategies, Charlie Wong, the new general manager of...
| |
| VIDEO: The rise of digital in Vietnamby David Tiltman 27-Nov-09, 15:39
HO CHI MINH CITY - Online penetration now stands at 22 million in Vietnam, with further growth expected, according to speakers at an industry...
|
| MediaTV: Mandarin Oriental's marketing strategyby Staff reporters 23-Nov-09, 11:30
ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin...
| |
| VIDEO: Casbaa wrap-up l Day twoby Staff reporters 6-Nov-09, 10:51
HONG KONG - MediaTV's video wrap-up of the second and final day of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention...
|
| MediaTV: Ken Mandel in the Yahoo Big Idea Chairby Staff reporters 5-Nov-09, 10:21
ASIA-PACIFIC - Ken Mandel, vice-president and managing director of Yahoo Southeast Asia, says digital marketing in Asia lags behind the West, but...
|
|
| VIDEO: Casbaa wrap-up | Day oneby Staff reporters 5-Nov-09, 09:54
HONG KONG - The first of MediaTV's video wrap-ups of the Casbaa (Cable & Satellite Broadcasting Association of Asia) Convention quizzes delegates...
|
| MediaTV: Luxury, consumers and the recession - the full seriesby Staff reporters 30-Oct-09, 14:49
ASIA-PACIFIC – In the past 12 months, consumers have drastically altered their spending patterns and their relationship with luxury brands. In a...
| |
| MediaTV: David Guerrero in the Yahoo Big Idea Chairby Staff Writer 29-Oct-09, 10:57
ASIA-PACIFIC - David Guerrero, chairman and chief creative officer of BBDO Guerrero/Proximity Philippines, says Asia's creative output in...
|
| VIDEO: David Jones on Euro’s growth strategyby Staff reporters 28-Oct-09, 11:49
HONG KONG - David Jones, Euro RSCG’s global chief executive, discusses the agency’s focus on China market and the strategy to boost its...
| |
| MediaTV: IWC’s luxury strategyby Staff reporters 27-Oct-09, 10:57
ASIA-PACIFIC - In the fifth part of Media's series on luxury brands' marketing strategies, Goris Verburg, general manager of the International...
|
| MediaTV: Rodney Fitch in the Yahoo Big Idea Chairby Staff Writer 22-Oct-09, 10:04
ASIA-PACIFIC - Rodney Fitch, chairman and CEO of design agency Fitch, says that not enough is being done to nurture creative talent in the region.
| |
| MediaTV: Alain Mikli's luxury strategyby Anita Davis 19-Oct-09, 10:48
ASIA-PACIFIC - In the fourth part of Media's series on luxury brands' marketing strategies, Raymond Mok, Asia-Pacific general manager of eyewear...
|
| VIDEO: Steve Forbes vows to keep online content freeby Staff reporters 16-Oct-09, 11:49
ASIA-PACIFIC - In an exclusive interview with Media, global media magnate Steve Forbes has indicated that his publications will not be erecting...
| |
| MediaTV: Fred Koblinger in the Yahoo Big Idea Chairby Staff reporters 15-Oct-09, 10:21
ASIA-PACIFIC – Fred Koblinger, CEO of PKP Proximity and BBDO Holding of Austria, says that while 'scam' ads serve a purpose in the advertising...
|
| MediaTV: BMW's luxury strategyby Staff reporters 12-Oct-09, 12:20
ASIA-PACIFIC - Managing director of BMW Asia Johannes Seibert says that one of the challenges to marketing a luxury car brand in the current...
|
|
| VIDEO: Howard Draft on DraftFCB's future in Asiaby By staff reporters 9-Oct-09, 10:08
HONG KONG - In an exclusive interview with Media, DraftFCB's executive chairman Howard Draft discusses his plans to install "supersets of talent"...
|
| MediaTV: Piyush Pandey in the Yahoo Big Idea Chairby Staff reporters 8-Oct-09, 12:28
ASIA-PACIFIC - Executive chairman and creative director of Ogilvy & Mather India and South Asia Piyush Pandey says there is, in fact, no secret to...
| |
| MediaTV: Faberge's luxury strategyby Anita Davis 5-Oct-09, 11:26
ASIA-PACIFIC - In the second part of MediaTV's series on luxury brands' marketing strategies, Fabergé's CEO Mark Dunhill discusses how digital...
|
| MediaTV: David Droga in the Yahoo Big Idea Chairby Staff reporters 2-Oct-09, 12:07
ASIA-PACIFIC - David Droga, founder and creative chairman of Droga5, discusses the secret to a 'big idea' plus the issue of 'scam' advertising in...
| |
| MediaTV: The Yahoo Big Idea Chair Interviews29-Sep-09, 15:51
ASIA-PACIFIC - This week MediaTV launches a series of interviews with leading agency figures, asking them the secret behind a 'big idea'.
|
| MediaTV: Shanghai Tang's luxury strategyby Anita Davis 28-Sep-09, 10:43
ASIA-PACIFIC - In the first part of MediaTV's series on luxury brands' marketing strategies, executive chairman of Shanghai Tang Raphael le Masne...
| |
| VIDEO: Yahoo Asia chief defends China strategyby Anita Davis 25-Sep-09, 14:10
SEOUL - Rose Tsou, managing director of Yahoo Asia, has hit back at criticism of the portal's strategy in China, following a month of negative...
|
| MediaTV: Luxury, consumers and the recessionby Staff reporters 24-Sep-09, 17:29
ASIA-PACIFIC - How have consumers altered their relationship with luxury brands over the past 12 months? And how are brands reacting?
| |
| MediaTV: How to build a brand online - the full seriesby Staff reporters 23-Sep-09, 12:35
With the proliferation of digital as a key marketing platform, MediaTV interviewed a range of regional brand executives, hailing from industries...
|
| MediaTV: Standard Chartered's digital strategyby Staff Writer 14-Sep-09, 16:35
In the fifth and final part of MediaTV's series on how to build a brand online, Aman Narain, group head of remote banking at Standard Chartered's...
|
|
| MediaTV: Nokia's digital strategyby Staff Writer 7-Sep-09, 12:08
ASIA-PACIFIC - In the fourth part of MediaTV's series on how to build a brand online, Bambos Kaisharis, head of marketing, Nokia Singapore,...
|
| MediaTV: HP's digital strategyby Kenny Lim 31-Aug-09, 11:15
ASIA-PACIFIC - In the third part of MediaTV's series on how to build a brand online, Hewlett-Packard's vice-president of marketing, Personal...
| |
| MediaTV: Diageo's digital strategyby Staff reporters 24-Aug-09, 12:12
ASIA-PACIFIC - James Thompson, head of marketing for Diageo Asia-Pacific, warns against the "intrusiveness" of mobile marketing in the second part...
|
| MediaTV: Intel's digital strategyby Staff reporters 17-Aug-09, 11:41
In the first part of MediaTV's series looking at how to build a brand online, Greg Fisher, Asia-Pacific manager of advertising and marketing...
| |
| MediaTV: How to build a brand onlineby Staff reporters 11-Aug-09, 11:55
Some of the region's most digitally savvy brands will reveal how they have succeeded in online media in the latest interview series on MediaTV.
|
| MediaTV: 'The Olympic Effect' series in fullby Staff reporters 5-Aug-09, 11:20
One year on from the launch of the Beijing Olympics, MediaTV spoke to some of the brands involved about how the Games had changed Asia's...
| |
| MediaTV: Puma looks to sports-lifestyleby Staff reporters 3-Aug-09, 11:08
Puma, the world's third-largest sports brand, will focus on its positioning as a sports-lifestyle brand in Asia to differentiate itself from...
|
| MediaTV: Li Ning's global challengeby Staff reporters 27-Jul-09, 11:16
Chinese sports brand Li Ning has been able to build on the exposure it gained at the Bejing Olympics to begin its expansion outside China,...
| |
| MediaTV: adidas after the Olympicsby Staff reporters 20-Jul-09, 11:10
China has become the second-biggest market in the world for adidas on the back of the Beijing Olympics, according to Christophe Bezu, the brand's...
|
| MediaTV: The Olympic Effectby Staff reporters 13-Jul-09, 12:50
In the first part of MediaTV's exclusive series of interviews with key players from Asia's sportswear industry, Celine Del Genes, regional head of...
|
|
| MediaTV: Spencer Wongby Staff reporters 6-Jul-09, 11:47
On the back of McCann Worldgroup's triumph at Cannes - where the agency won Hong Kong's first ever Grand Prix in the Design category for Nike's...
|
| MediaTV: Keith Smithby Staff reporters 29-Jun-09, 12:39
Keith Smith, president, international, of TBWA Group, says advertising "at the speed of culture" - or the speed of technology - is a necessity to...
| |
| MediaTV: Dick Powellby Staff reporters 22-Jun-09, 12:59
Dick Powell, founding partner of global branding agency Seymourpowell, says design is an integral part of advertising in his interview with MediaTV.
|
| MediaTV: Coke's music strategyby Staff reporters 15-Jun-09, 11:00
Umut Ozaydinli, global music marketing manager at Coca-Cola, discusses Coke's global music strategy and how it is being introduced to Asia in an...
| |
| MediaTV: Chris Gravesby Staff reporters 12-Jun-09, 08:50
Ogilvy PR's new global head describes the challenges he will face in the role.
|
| MediaTV: Nick Brienby Staff reporters 9-Jun-09, 11:08
HONG KONG - The new media landscape is going to redefine marketing, Nick Brien, worldwide CEO of Mediabrands, has told Media TV, adding that...
| |
| MediaTV: Maxus and GroupMby Staff reporters 3-Jun-09, 19:12
ASIA-PACIFIC - Maxus is looking to expand in Southeast Asia by building on its profile in China and India, the agency's worldwide CEO Kelly Clark...
|
| MediaTV: Simon Sherwood on the future of agenciesby Staff reporters 30-May-09, 16:56
In an exclusive interview with Media TV, Simon Sherwood, group CEO, BBH, discusses challenges agencies are facing in this economic climate.
| |
| MediaTV: Andrew Robertson on effectiveness29-May-09, 12:28
Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.
|
| MediaTV: Sorrell on the futureby Staff reporters 21-May-09, 09:19
In the final part of Media's exclusive interview with Sir Martin Sorrell, the WPP chief executive predicts the effects of the recession on the...
|
|
| MediaTV: Sorrell on mediaby Staff reporters 18-May-09, 12:30
In the fourth part of Media's exclusive interview with Sir Martin Sorrell, the WPP chief executive discusses the future of media, and whether...
|
| MediaTV: Sorrell on Asiaby Staff reporters 14-May-09, 12:00
In the third instalment of Media's exclusive interview with Sir Martin Sorrell, the WPP chief executive discusses the issue of corruption in Asia...
| |
| MediaTV: Sorrell on strategyby Staff reporters 11-May-09, 12:02
In the second part of Media's exclusive interview with Sir Martin Sorrell, sponsored by The Economist, the WPP chief executive discusses his...
|
| MediaTV: Sir Martin Sorrellby Staff Writer 6-May-09, 12:20
Sir Martin Sorrell, CEO of WPP, tells Media how the industry will emerge from what he has called an "L-shaped" recession.
|
Most Read This Week | Most Emailed
|
|
Exclusively for subscribers... the latest issue of Media is now online! |
 |
|
RSS
© Haymarket Media Limited. All rights reserved