by Staff reporters
12-Mar-10, 12:28
SINGAPORE – In view of the rapidly growing discipline of retail, Media quizzed Ian Millner (pictured), global chief of iris, on the trends in retail plus some best practices that marketers and retailers here can look to adopt.
Cheil Worldwide launches One Agency, global below-the-line network & BMB partner by Kenny Lim 12-Mar-10, 10:08
GLOBAL – Cheil Worldwide has launched One Agency, a new global below-the-line network that will complement advertising agency Beattie McGuinness...
Five things you need to know about: Footfall 11-Mar-10, 12:48
Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting...
Shell shifts retail business to Leo Burnett & Arc Manila in the Philippines by Kenny Lim 10-Mar-10, 12:15
MANILA – Shell Philippines has appointed Leo Burnett and Arc Manila as the agency-of-record for its non-PR related marketing services...
Mitsubishi ends relationship with celebrity Singaporean film director Jack Neo by Asiya Bakht 10-Mar-10, 12:08
SINGAPORE - Mitsubishi Electric Asia has ended its two-year relationship with celebrity Singaporean film maker, Jack Neo, after the news about his...
POLL: How will Prudential market AIA? by Staff reporters 8-Mar-10, 12:32
Last week Britain's biggest insurer, Prudential Plc, announced it had agreed to buy life insurance company AIA, AIG's Asian arm, for US$35 billion.
Sony Handycam calls creative pitch in Malaysia by Asiya Bakht 5-Mar-10, 10:41
KUALA LUMPUR - Sony Handycam is believed to have initiated a creative pitch in Malaysia. Sources suggest that the Japanese electronics giant has...
Media announces AME Festival shortlist by Staff reporters 4-Mar-10, 17:09
ASIA-PACIFIC - Campaigns led out of Southeast Asia and India have garnered acclaim for their effectiveness in 2009, according to the shortlist for...
Wunderman Delhi appoints Aditya Mehrish as executive VP 4-Mar-10, 16:17
NEW DELHI – Wunderman has appointed Aditya Mehrish (pictured) as executive vice-president for its Delhi operation.
Osotspa appoints JWT to launch new product in Indonesia by Asiya Bakht 4-Mar-10, 12:30
JAKARTA - Thai FMCG Osotspa has appointed JWT to handle the launch of a new product in the Indonesian market.
VIDEO: John Cahill, president of McCann Healthcare APAC, on the empowered... by Staff reporters 4-Mar-10, 12:14
SINGAPORE – At a recent roundtable with clients from GlaxoSmithKline and Roche Diagnostics among others, John Cahill (pictured), president of...
DHL’s Donna Attal is seeking the right creative agency to remain on top by Kenny Lim 3-Mar-10, 12:30
Donna Attal, DHL senior vice-president and head of marketing for Asia-Pacific and Eastern Europe, Middle East and Africa, is tasked with juggling...
Dentsu opens Dentsu Marketing East Asia Inc for Japanese clients interested... by Jane Leung 2-Mar-10, 15:32
TOKYO – Dentsu has launched Dentsu Marketing East Asia Inc, an operation that targets Japanese clients interested in establishing a positioning...
All about triple play in China: Combining voice, broadband & TV services. by David Tiltman 2-Mar-10, 12:35
Triple play, the combined offer of voice telephony, broadband internet and television services, was given the green light in China in mid-January.
Building a new brand culture in China, a market traditionally reliant on... by Jane Leung 1-Mar-10, 10:06
The list of Chinese companies with a genuine brand proposition can be counted on one hand, and this despite the huge number of domestic firms...
Tiger Woods saga offers lessons to brands; sets Twitter on fire by Atifa Hargrave-Silk 26-Feb-10, 12:31
Few mea culpas have been as highly anticipated as Tiger Woods’, whose apology last Friday literally brought the online world to a temporary stop.
IPL on a sticky wicket over strict limits on match coverage by Anant Rangaswami 26-Feb-10, 12:25
MUMBAI - When Lalit Modi announced plans for the first season of the Indian Premier League (IPL), critics said it just wasn’t cricket. And they...
KFC turns away angry customers after special offer TV spot generates frenzy by Glenn Smith 26-Feb-10, 12:19
TAIPEI - Kentucky Fried Chicken outlets across Taiwan have turned angry customers away after supplies ran out for a combo meal marketed through TV...
Nestle appoints Arc for market repositioning in Australia by Staff reporters 26-Feb-10, 11:41
SYDNEY - Nestle has added Arc Worldwide Sydney to its shopper-marketing roster in Australia, charging the agency with developing campaigns for a...
Branding experts perplexed over Saatchi chairman Bob Seelert and Toyota's... by Kenny Lim 25-Feb-10, 12:25
GLOBAL – Branding experts have disagreed with the way Bob Seelert, global chairman of Saatchi & Saatchi, has openly advised Toyota to suspend...
Conde Nast blossoms in India by Staff reporters 23-Feb-10, 12:43
Conde Nast continue to blossom in India, despite the market only opening up to foreign titles five years ago.
Martin Lindstrom signs as keynote speaker at the AME Festival by Anita Davis 22-Feb-10, 12:33
ASIA-PACIFIC - Martin Lindstrom (pictured), author of the marketing guidebook Buyology and a consultant for Fortune 500 companies, will be a...
Chinese Super League soccer scandal keeps sponsors on the sidelines 22-Feb-10, 12:20
Famous brands are reluctant to lend their names to the Chinese Super League (CSL) until corruption within the sport is kicked into touch. Four...
VIDEO: Saatchi & Saatchi chairman Bob Seelert on marketing and Mad Men by Staff reporters 19-Feb-10, 12:30
SINGAPORE – During a recent stopover in Singapore, chairman of Saatchi & Saatchi, Bob Seelert, took time out to talk about his experience, tips...
Toyota fights to save its reputation by Kenny Lim 17-Feb-10, 12:43
GLOBAL - As fresh revelations concerning Toyota’s faulty vehicles continue to dominate the headlines, brand and strategy experts have expressed...
Why Missha is falling behind in Korea cosmetics race by Sodam Kim 17-Feb-10, 11:07
The budget brand was credited with inventing a market segment but it has since lost ground to competitors.
Fox TV's Jonathan Ellis on injecting life into Asia’s pay-TV market by Benjamin Li 17-Feb-10, 10:22
When Jonathan Ellis arrived in Asia in mid-2008 as senior VP of advertising sales at Star TV in Hong Kong, he couldn’t have predicted the...
Procter & Gamble's Sam King on leading a billion Asians to market by Asiya Bakht 12-Feb-10, 12:30
The Korean marketer has a massive challenge ahead of him, but he'd prefer to view it as a massive opportunity.
How should Kraft handle Cadbury? by David Tiltman 11-Feb-10, 13:02
ASIA-PACIFIC - The American food giant's marketers must walk a tightrope to ensure the chocolate brand's success in key Asian markets.
Unilever's top marketer Simon Clift to leave by Nicola Clark, marketingmagazine.co.uk 10-Feb-10, 18:00
LONDON - Unilever's chief marketing officer Simon Clift is to leave the FMCG giant without a job to go to.
Profile: Nokia marketing boss Loren Shuster by Asiya Bakht 8-Feb-10, 09:57
After 15 years in Asia, the senior vice-president of Marketing at Nokia departs for Finland to take on a global marketing remit.
US beef: Regaining trust in Taiwan by Staff reporters 4-Feb-10, 18:28
US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
Mount Faber Leisure Group appoints Interakt to revamp its website by Asiya Bakht 3-Feb-10, 12:00
SINGAPORE - Interakt, a full service communications company headquartered in Singapore, has been appointed by Mount Faber Leisure Group to revamp...
Media launches Marketers Poll across the region by David Blecken 2-Feb-10, 12:32
ASIA-PACIFIC – Media has launched its annual Marketers Poll, a survey designed to examine marketers' sentiment on the past year, their...
Southeast Asia: Benefits & pitfalls of marketing to the region as a bloc by Asiya Bakht 2-Feb-10, 10:14
SOUTHEAST ASIA - With a combined GDP of US$1.5 trillion (2008 figures), a population of 588 million and an advertising market worth an estimated...
Grey Group and Thammasat University develop brand strategy course in Thailand by Staff reporters 2-Feb-10, 10:09
BANGKOK – Grey Group and leading local university, Thammasat University, have started a brand strategy course as part of a Masters in Marketing...
AirAsia & Jetstar: The deal that could make or break them by David Tiltman 1-Feb-10, 17:18
The battle for passengers in Asia’s burgeoning budget airline industry took a surprising new turn this month when AirAsia and Jetstar decided to...
Ian Chapman-Banks appointed as GM at Dell by Asiya Bakht 1-Feb-10, 16:57
ASIA-PACIFIC - Ian Chapman-Banks (pictured), former vice-president and general manager of marketing at Motorola, has been appointed as general...
Andy Chang moves to Celestial Pictures as senior vice-president by Jane Leung 1-Feb-10, 09:18
HONG KONG – Andy Chang (pictured), former Asia vice-president of marketing at Sony Pictures Television, is moving to Celestial Pictures as...
Five things you need to know about… Chinese New Year marketing 28-Jan-10, 12:01
Shenan Chuang (pictured), chief executive at Ogilvy & Mather Group China, shares her insights on marketing to Chinese consumers during the rapidly...
Kraft's Asia-Pacific VP Shawn Warren shares his recipe for success by David Tiltman 22-Jan-10, 17:28
SINGAPORE - Fifteen years after starting out Kraft's Asia-Pacific vice president, Shawn Warren (pictured), proves to Media that his passion for...
Cannes Lions launches Cannes Creative Leaders Programme by Marie Green 22-Jan-10, 14:34
EUROPE - Cannes Lions have teamed up with the Berlin School of Creative Leadership to launch a two-week training initiative called The Cannes...
Brien to replace Dooner as McCann Worldgroup head by Anita Davis 21-Jan-10, 10:41
GLOBAL - Worldwide CEO of Mediabrands Nick Brien (pictured) has been appointed CEO of McCann Worldgroup, succeeding John Dooner, Jr., who will...
LG Electronics promotes Arthur Huang to chief operating officer for Singapore by Kenny Lim 20-Jan-10, 17:37
SINGAPORE – LG Electronics has appointed Arthur Huang (pictured) as chief operating officer of LG Electronics Singapore.
UPS promotes Peter Tan to regional director of brand communications and... by Benjamin Li 20-Jan-10, 14:54
HONG KONG - UPS Asia-Pacific has promoted Peter Tan as its regional director of brand communications and sponsorship.
Edelman steps up Kraft role as Cadbury agrees takeover bid by Gemma O’Reilly 20-Jan-10, 12:30
GLOBAL - Cadbury has agreed a takeover bid by Kraft after the US food giant substantially increased its bid for the confectionery firm.
Iris launches office in Shanghai by Kenny Lim 20-Jan-10, 09:23
SHANGHAI – Iris has launched its office in Shanghai, nine months after the independent agency’s entry into the Chinese market in Beijing.
Cadbury and Kraft shake hands on US$19.4 billion deal by Daniel Farey-Jones 19-Jan-10, 17:18
LONDON - Cadbury has announced it is finalising the terms of a takeover by Kraft after the US food giant raised its bid to US$19.4 billion.
Live Issue... Up for a fight? The 2010 battle lines are drawn by Matthew Carlton 15-Jan-10, 17:32
Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.
Asian Marketing Effectiveness Festival 2010 prepares for opening by Staff reporters 15-Jan-10, 12:13
SHANGHAI – Final details for The Asian Marketing Effectiveness (AME) Festival 2010 are being put in place as it prepares to open in March.
Zespri International picks DDB Korea for creative and media in Korea by Jane Leung 13-Jan-10, 11:34
SEOUL - DDB Korea has scooped both the creative and media business for Zespri International in Korea after a pitch against TBWA and Mate...
Colin Currie promoted to senior VP for sales and marketing for adidas China by Benjamin Li 13-Jan-10, 09:40
SHANGHAI - adidas MD Colin Currie (pictured) has been promoted to the newly created position of senior VP for sales and marketing in China.
Alexandra Health appoints LloydNorthover Yeang for brand consultancy in... by Kenny Lim 12-Jan-10, 12:05
SINGAPORE - Alexandra Health has appointed LloydNorthover Yeang (LNY) for a brand consultancy brief in Singapore.
McDonald's reshuffles agency roster in China by Anita Davis 8-Jan-10, 12:07
SHANGHAI - McDonald's has reorganised its list of roster agencies in China for 2010, hiring Weber Shandwick to handle its consumer communications...
Starcom's Lizelle Maralag appointed as president and COO of GMA Marketing in... by Kenny Lim 8-Jan-10, 11:20
MANILA - Lizelle Maralag (pictured), managing director of Starcom MediaVest Group Philippines, is set to take up the president and chief operating...
SingPost apologises for “vandalism” guerrilla campaign gone awry by Kenny Lim 7-Jan-10, 12:30
SINGAPORE - A guerrilla campaign by postal company SingPost to promote the upcoming Youth Olympic Games (YOG) in Singapore has led to public...
Gearing to head up Rapp China by Anita Davis 6-Jan-10, 12:10
SHANGHAI - Former general manager of TBWATequila Beijing Ross Gearing (pictured) has been appointed managing director of DDB Group’s CRM outfit...
AirAsia and Jetstar form alliance to reduce fares and costs by Kenny Lim 6-Jan-10, 12:08
REGIONAL - Leading Malaysia-based budget carrier AirAsia and Qantas Airways subsidiary Jetstar have formed a historic alliance between the two...
Profile... IPL pioneer aims for a place at sport's top table by David Blecken 5-Jan-10, 09:43
Lalit Modi reinvented cricket with the Indian Premier League. Now he wants to rival Formula One.
Live Issue... MNCs still keen on emerging markets despite downturn by Asiya Bakht 5-Jan-10, 09:40
Overseas brands have stepped up their focus on Vietnam, Pakistan and Bangladesh in search of growth.
Live Issue... Asian brands inch toward international status by Benjamin Li 4-Jan-10, 11:09
2009 was supposed to be the year that Asian brands made it on the global stage. So where are they?
DesignSingapore Council appoints Jeffrey Ho Kiat as director by Kenny Lim 4-Jan-10, 10:52
SINGAPORE - The DesignSingapore Council has appointed Jeffrey Ho Kiat (pictured) as its new director.
iris names Cox as head of business development for APAC by Asiya Bakht 16-Dec-09, 09:12
SINGAPORE - Integrated marketing agency iris has appointed Rebecca Cox (pictured) to the newly created role of head of business development for...
G2 Jakarta scoops Nestle's beverage brands by Asiya Bakht 14-Dec-09, 09:26
JAKARTA - Grey Group Indonesia’s activation marketing arm, G2 Jakarta, has been appointed by Nestlé Professional as its communications partner,...
Live Issue... Japan's alcohol brands look to female drinkers by David Blecken 11-Dec-09, 09:34
More Japanese women in their 20s now drink than men. What does it means for the nation's alcohol marketers?
Five things you need to know... Shopper marketing 10-Dec-09, 10:00
Shopper marketing has been a big growth area this year. Michael Robinson (pictured), Asia-Pacific shopper marketing director at Momentum...
Live Issue... Indian FMCG adspend leaps as brands eye rural growth by Asiya Bakht 9-Dec-09, 09:52
Major global FMCG players are ploughing money into marketing as competition in India intensifies.
Music Matters Advertising Forum kicks off in Singapore by Kenny Lim 8-Dec-09, 12:25
SINGAPORE - At the Music Matters Advertising Forum this morning, representatives from Wieden & Kennedy, as well as brands including Smirnoff,...
Profile… Wei repositions AIA for an Asia-focused future by Kate Nicholson 8-Dec-09, 11:47
The insurance giant’s CMO is gearing up for the second phase of an ambitious rebranding campaign, writes Kate Nicholson
Live Issue... Agencies, clients budget for an upturn by Anita Davis 7-Dec-09, 09:35
The marketing industry is finalising its business plans for next year.
Hatch launches to promote Hong Kong creative talent by David Blecken 4-Dec-09, 15:38
HONG KONG - Start Creative, a UK-based independent international branding and digital consultancy, has announced the launch of Hatch.HK, an...
Trussardi appoints Proximity Live as AOR for marketing communications and PR... by Jane Leung 4-Dec-09, 10:56
SHANGHAI - Italian fashion brand Trussardi has handed its communications business for China to Proximity Live.
Nokia reshuffles global marketing team as Chris Leong takes China role by David Tiltman, Asiya Bakht 4-Dec-09, 10:10
SINGAPORE - Finnish mobile giant Nokia has announced a senior-level marketing overhaul, with Chris Leong, the brand’s global marketing chief,...
M&C Saatchi and Golin Harris appointed to Brand's InnerShine Berry Essence... by Benjamin Li 4-Dec-09, 09:00
BEIJING - Golin Harris and M&C Saatchi have been appointed by Brand's to work on its InnerShine Berry Essence's PR and creative accounts in China.
Momentum unveils shopper marketing service for Japan by David Blecken 2-Dec-09, 09:25
TOKYO - Momentum has announced that it is to offer 'shopper solution programme services' to domestic manufacturers and distributors in Japan.
Countdown to Mad Men-themed 2009 Agency of the Year awards by Kate Nicholson 2-Dec-09, 09:09
SINGAPORE - Media's 2009 Agency of the Year awards, taking place in Singapore in a week's time, will this year be themed around popular US drama...
AirAsia named Media's Brand of the Year 2009 by Kenny Lim 1-Dec-09, 15:07
SINGAPORE - AirAsia will be named Brand of the Year at Media’s Agency of the Year Awards, to be held in Singapore on 9 December.
Smirnoff appoints JWT Sydney for Asia-Pacific brand brief by Kenny Lim 30-Nov-09, 11:50
ASIA-PACIFIC - Smirnoff has appointed JWT to oversee regional brand communication and its activation tool-kits across the Asia-Pacific region.
Coca-Cola's juice brands in revamp by Fiona Ramsay, marketingmagazine.co.uk 25-Nov-09, 10:27
GLOBAL - Coca-Cola has unveiled a fresh visual identity for its global juice portfolio.
Live Issue... Disney seeks to consolidate reputation in China by Jane Leung and Kate Nicholson 25-Nov-09, 10:00
The entertainment giant will use a new theme park to build on an already strong brand.
Y&R Approach appoints Korey Yu as GM by Benjamin Li 20-Nov-09, 11:02
SHANGHAI - Y&R Approach, the activation arm of Y&R and a joint-venture with China’s largest field marketing company, Dawson, has appointed Korey...
Toshiba, NBA ink marketing partnership in the Philippines by Anita Davis 20-Nov-09, 10:45
MANILA - Toshiba and the National Basketball Association (NBA) have entered into a marketing partnership that sees the electronics company sponsor...
Euro RSCG 4D Field Force wins Yili, Wang Lao Ji briefs by Kenny Lim 19-Nov-09, 10:02
BEIJING - Euro RSCG 4D Field Force has won two new pieces of business following competitive pitches for Chinese drinks brands Wang Lao Ji and Yili.
Mercedes-Benz to create new global strapline by Alex Brownsell, Marketing 19-Nov-09, 09:17
GLOBAL - Mercedes-Benz is looking to develop a new brand strapline to bring together its global communications.
G2 wins Abalone Council and Diesel accounts in China and Japan by David Blecken 18-Nov-09, 12:09
BEIJING - The Abalone Council Australia has appointed G2 as its below-the-line agency in China, having called a pitch that also included Wunderman...
Music Matters announces Advertising Forum speakers by Jane Leung 16-Nov-09, 10:13
SINGAPORE - Music Matters has announced its speakers for its Music Matters Advertising Forum, which will take place on 8 December in Singapore and...
Iris Worldwide appoints David King as regional CEO for China by Benjamin Li 12-Nov-09, 09:20
SHANGHAI - Iris Worldwide has appointed David King (pictured), currently the MD of Rapp China, as regional CEO for China.
Heineken appoints Iris to handle Green Room music platform in Singapore by Kenny Lim 11-Nov-09, 09:44
SINGAPORE - Asia Pacific Breweries Singapore has appointed Iris to run its Heineken Green Room music platform over the next 12 months.
Profile... Coke's impresario set to build on music platform by David Blecken 11-Nov-09, 09:20
Following this year's launch of Coke-branded singles across the region, Umut Ozaydinli is eager for more.
Media announces Agency of the Year shortlist by Staff reporters 9-Nov-09, 16:25
HONG KONG - Media has announced the shortlist for its 2009 Agency of the Year Awards, to be held in Singapore in December.
Singapore climbs country brand rankings by Kenny Lim 6-Nov-09, 12:02
SINGAPORE - Singapore has leapfrogged 11 spots in the overall rankings of the world’s top country brands in FutureBrand’s latest Country Brand...
Toyota quits Formula One after seven years by Kenny Lim 5-Nov-09, 11:35
GLOBAL - Toyota is to disband its Formula One (F1) team because of "severe" economic conditions, making it the second major Asian car brand to...
Red Bull appoints Iris for consumer engagement in Singapore by Kenny Lim 4-Nov-09, 09:54
SINGAPORE - Red Bull has appointed Iris to launch through-the-line consumer engagement initiatives in Singapore following a five-way pitch.
Procter & Gamble’s Deb Henretta awarded Client Marketer of the Year by Staff reporters 3-Nov-09, 15:29
SINGAPORE - Deb Henretta (pictured), group president, Asia, Procter & Gamble, will be honoured with the Client Marketer of the Year award at the...
Telkom pitch puts Bates/Mindshare and Euro RSCG/MPG on alert by Asiya Bakht 2-Nov-09, 11:56
JAKARTA - Telkom (PT Telekomunikasi Indonesia), one of Indonesia’s largest telcos, is believed to have issued an RFI as part of a full-service...
Live Issue... Agencies adapt to demand for retail expertise by Asiya Bakht 2-Nov-09, 09:35
With more clients looking at ways to maximise their in-store marketing, agencies are learning new skills.
DesignSingapore Council names board members by Kenny Lim 29-Oct-09, 15:20
SINGAPORE - Ken Mandel of Yahoo Southeast Asia and Theseus Chan of local creative hotshop Work are among five new industry leaders to join the...
Visa renews Olympic sponsorship until 2020 by David Blecken 28-Oct-09, 11:50
GLOBAL - Visa is to maintain its status as an Olympic sponsor, having renewed its contract with the International Olympic Committee until 2020.
Coca-Cola India's marketing director Kashmira Chadha departs by Campaign India Team 28-Oct-09, 11:48
NEW DELHI - Kashmira Chadha (pictured), director of marketing, colas and corporate, Coca-Cola India has put in her papers, citing personal reasons.
Football Asia launches in Singapore by Kenny Lim 27-Oct-09, 11:07
SINGAPORE – Football Asia, a dedicated football consultancy, has launced in Singapore to bridge the gap between European clubs looking to...
Profile… Grubb charged with making UPS deliver in Asia 27-Oct-09, 10:23
The shipping company’s new Asian marketing head is looking to build the brand’s profile in key markets.
MDA launches tender for campaign to promote public-service broadcasts by Kenny Lim 23-Oct-09, 10:17
SINGAPORE – The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated...
Agencies look to relax conflict 'rules' by Anita Davis 23-Oct-09, 09:20
Are attitudes toward client conflict changing?
URA selects agencies for Marina Bay Series 2010 full-service pitch by Kenny Lim 21-Oct-09, 10:56
SINGAPORE - The Urban Redevelopment Authority (URA) of Singapore is believed to have selected up to seven agencies to pitch for its US$1 million...
Ministry of Manpower issues tender to promote employment of aging workers in... by Kenny Lim 20-Oct-09, 10:23
SINGAPORE - The Ministry of Manpower has put out a tender for an advertising and PR agency to promote the employment of older workers in Singapore.
Profile... Calegari banks on music to enage Asia's youth by David Blecken 15-Oct-09, 09:29
Regional head of marketing Cheryl Calegari has successfully helped Converse stand out from the crowd.
All About... Mobile marketing in rural areas by Asiya Bakht 15-Oct-09, 09:26
How can marketers use mobile to reach rural consumers?
P&G president/CEO Bob McDonald outlines company plans at AGM by Ed Kemp, Marketing 14-Oct-09, 09:51
GLOBAL - Procter & Gamble (P&G) president and CEO Bob McDonald (pictured) has told share holders the company will drive business by touching and...
Live Issue... Mega-mergers bring brand shake-up by Kate Nicholson 14-Oct-09, 09:25
Big deals are back in fashion. What the trend means for marketers and agencies?
Live Issue... Japanese mobile titans look to global markets by David Blecken 13-Oct-09, 10:57
Faced by a saturated domestic market, Japan’s mobile brands are targeting markets overseas. Will it work?
McCann Beijing seals tie with Tsinghua University by Benjamin Li 12-Oct-09, 11:47
BEIJING - Tsinghua University has hired McCann Erickson Guangming Beijing to oversee creative for its EMBA student recruitment brand campaign...
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