by David Tiltman
15-Mar-10, 10:58
Inconsistency and regulation present a challenge, but Vietnam is an attractive prospect for experimentation and opportunities are there for marketers who make time to engage.
VIDEO: Eight Custom Media's Bjorn Fjelddahl by Staff reporters 9-Mar-10, 17:49
HONG KONG - Bjorn Fjelddahl, managing director of Eight Custom Media in Hong Kong, says there is room for growth in the custom publishing industry...
VIDEO: Fluid Group's Emily Jones by Staff reporters 9-Mar-10, 10:51
HONG KONG - Emily Jones, publisher at Fluid Group, said the custom publishing industry is largely moving from strictly print to offering a more...
Asia's untapped engagement tool by David Tiltman 25-Feb-10, 10:37
Custom publishing is a staple in Europe and the US, but has ample room for growth in Asia. Used correctly, branded titles have serious potential...
VIDEO: Asia's leading PR voices by Staff reporters 22-Feb-10, 17:20
Alan vanderMolen, president of Edelman Asia-Pacific, the newly appointed Bob Pickard, president of Burson-Marsteller Asia-Pacific, and Steve...
PR Report Card 09: A year of consolidation by Staff reporters 11-Feb-10, 12:06
The past year was hardly a vintage one for public relations in Asia-Pacific. But, compared with the devastation witnessed in other areas of the...
AME 2010: Ideas for Growth by Staff reporters 1-Feb-10, 18:48
As the region emerges from the recession, this year's Asian Marketing Effectiveness (AME) Festival, held on 24 & 25 March in Shanghai, promises to...
Creative Rankings 2009: China comes to the creative fore by Michael O'Neill 14-Jan-10, 12:39
The 2009 Creative Rankings show China at last fulfilling its potential with a mainland duo leading the pack for the first time. Malaysia also...
Should Advertising be trying to save the planet? by Michael O'Neill 3-Dec-09, 10:16
Given its abilility to influence consumer behaviour, is the advertising industry doing enough to help alleviate global warming?
A Generation of Achievers 19-Nov-09, 10:11
Young, ambitious and bursting with talent and energy, these young stars are Asia’s faces to watch in 2010.
Digital Driving Pay TV's Future by Michael O'Neill 5-Nov-09, 10:51
The development of pay TV in Asia will be achieved by matching new consumption habits with the latest in technology.
Financial Brands Come Out Of Hibernation by Michael O'Neill 22-Oct-09, 11:29
The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means...
Shanghai Expo Fires Brand Enthusiasm 8-Oct-09, 14:53
As China begins the build up for the 2010 Shanghai Expo, brands are looking at ways to make the most of a unique marketing opportunty.
Luxury Brands Lose None Of Their Shine by Annabel Walker 24-Sep-09, 16:42
The recession has had limited impact on luxury brands in Asia, and in some cases has actually helped reinvigorate the market.
Print In Asia Contemplates Its Next Move 11-Sep-09, 10:05
Media buyers in six key Asian countries discuss how print has performed over the last 12 months, where it can go next and why it should still be...
Changing terms of engagement by Michael O'Neill 27-Aug-09, 11:21
If marketers want to successfully reach the region's female consumers, they need to refocus communications and start building relationships.
Tapping Into The Media Trends of Asia's Youth 13-Aug-09, 11:49
Which advertising platforms most effectively communicate with the urban youth market in Asia? We asked five young people from key cities around...
Spikes Asia Presidents 30-Jul-09, 10:00
Five international stars are about to discover the best in Asian creativity. Expectations are high of the work and their juries
Chinese Automakers Begin Brand Journey by Michael O’Neill 16-Jul-09, 09:27
Chinese car makers have made huge headway over the past decade in terms of the number of vehicles sold, but they are only now starting to place...
Bringing Back Lions 2-Jul-09, 11:31
Asia-Pacific agencies returned from the Cannes festival with a record number of awards. A turning point for creativity in the region? We asked...
Finance Chiefs Build Success 18-Jun-09, 16:25
Meet some of the financial heads who are helping to shape regional agency business in a tough economy
AME Festival 2009 4-Jun-09, 09:32
The marketing industry left no stone unturned in the pursuit of advertising's most soughtafter commodity: effectiveness
Feature... Reaching a billion muslims by Arun Sudhaman 21-May-09, 11:18
Marketers should drop their safety-first approach and engage at a much deeper level with the region's growing Islamic community
Social Media Change The Travel Landscape by Annabel Walker 7-May-09, 09:32
Travel and tourism marketers in the region need to be where the consumers are, and that means engaging more with social media.
Challenging Times For Japan's Iconic Brands by Michael O’Neill 23-Apr-09, 11:13
Global market pressures and a changing consumer market at home are forcing Japan's biggest brands into a major rethink of what they stand for,...
Researchers feel the heat of recession by Arun Sudhaman 9-Apr-09, 10:41
Market research companies in the region are being put under increased scrutiny as key clients start to pull back spend and demand even greater...
Recession bodes well for China's global march by Arun Sudhaman, PR Week 26-Mar-09, 15:45
The global economic downturn could be an unexpected opportunity for those Chinese brands looking to act on their growing international ambitions.
Marketers place a premium on value for money by Michael O'Neill 12-Mar-09, 17:16
The region's marketers are putting an increased emphasis on costs and ROI, and they expect their agency partners to do the same
Sector Insight: Food giants cash in on noodle-loving China by Glenn Smith 12-Mar-09, 11:41
Sales are set to grow beyond last year's $8.6 billion as recession-hit buyers choose cheap, convenient snacks.
Radio reaffirms its value in the market by Sangeeta Mulchand 26-Feb-09, 10:52
Seen by many as the poor relation to other media platforms, radio is nonetheless managing to prove its worth in three of the region's biggest...
In-flight media focuses on the frequent flyer by Arun Sudhaman 12-Feb-09, 17:48
Airlines have the captive audience that brands desire. But how effective are inflight media at reaching out to frequent flyers?
Tough Times Dampen Salary Expectations by Michael O’Neill 29-Jan-09, 17:30
Double-digit salary hikes are a thing of the past, for the time being at least.
Downturn drives home the green auto agenda by Glenn Smith 27-Nov-08, 09:25
Growth in car sales in Asia is beginning to drop, but changing consumer attitudes may signal a new opportunity for car brands which are gentler on...
Feature... Financial players rethink the course by Sangeeta Mulchand 13-Nov-08, 17:52
Financial brands have their work cut out as economic uncertainty puts pressure on budgets and demands a more caring approach towards consumers.
Asian marketers' mobile content conundrum by David Murphy 31-Oct-08, 09:52
Marketers are trying to work out how best to monetise mobile content in Asia through advertising.
Hitting the right notes by David Murphy 30-Oct-08, 17:01
Asia is a healthy market for mobile music downloads, but there are still challenges to be overcome.
Feature... Asian advertising's glass ceiling by Ella Fitzsimmons 30-Oct-08, 16:19
While females make up the majority of consumers, decision makers in the advertising industry are overwhelmingly male.
Feature... Luxury essentials by Jo Bowman 16-Oct-08, 15:08
Asian consumers' appetite for luxury brands is almost uniformly voracious.
Feature... Affiliate marketing beckons wary Asia by Michael Hoare 10-Sep-08, 19:01
It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific...
Feature... Preparing for the downturn by Robin Hicks 28-Aug-08, 09:40
As the global economy continues to slow, is Asia immune from the bust and, if not, can marketers adapt?
Feature... The consumer connection by Glenn Smith 13-Aug-08, 09:31
Hands-on consumer experiences are driving sales in the region across an increasing variety of retail formats.
Feature... Korea's new consumer movement by David Blecken 30-Jul-08, 04:07
An increasingly affluent population is investing more money in personal enjoyment, comfort and even luxury.
Feature... Boom or bubble? by Dominic Fitzsimmons 2-Jul-08, 02:34
Investment is pouring into China's burgeoning digital sector, but many of the companies receiving the cash have yet to turn a profit.
Feature... The great China branding opportunity by Dominic Fitzsimmons 21-May-08, 02:39
With the eyes of the world focused on it, the mainland Government has an invaluable chance to address its image - particularly with the West. But...
Feature... Healthcare sector opts for digital solution by Sangeeta Mulchand 23-Apr-08, 07:48
In a fast-growing market, online and mobile channels are increasingly being seen as the ideal place for healthcare marketers to engage with...
Feature... Reinventing Japanese retail strategy 9-Apr-08, 07:04
For foreign brands looking for success in the Japanese market, the best advice in the past has always been simple: innovate. But innovation alone...
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