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Dolby names Ogilvy PR as its public relations agency-of-record in Chinaby Anita Davis 5-Feb-10, 10:30SHANGHAI – Entertainment technology developer, Dolby Laboratories, has named Ogilvy PR as its public relations agency-of-record in Greater China following a competitive pitch involving two other agencies. The agency will oversee Dolby’s corporate communications, media strategy and technology and product promotions in China in working across their various service segments including broadcasting, cinema, connected electronics, gaming, PC, mobile and government-relations support. Dolby’s main products include audio-entertainment technology used in DVD players, television sets and computers. The account will be led out of Ogilvy PR in Shanghai with support from the agency’s Beijing, Guangzhou, Hong Kong and Taipei bureaus. The win adds to Ogilvy PR’s cache of technology clients in China, including IBM, Lenovo and Motorola. The news comes the same week Dolby announced the results for its first quarter, which ended 25 December 2009. Dolby reported revenue of US$221.2 million, up 23 per cent from the $180.3 million reported in Q1 last year. The company expects its revenue to hit $810 million in 2010, Dolby stated in a release. Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.
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