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Lowe wins pitch for Unilever Foods' digital activation project
29-Jan-10, 09:45
MANILA - Lowe Manila has been awarded Unilever Foods' digital activation project following a pitch involving Havoc Digital, ABS-CBN Interactive, DentsuIndio and OgilvyOne.
The entire project, from conceptualisation to content development and implementation, was awarded to Lowe, which is not a regular Unilever practice.
Behind the Lowe win is a team led by executive creative director Leigh Reyes, Dindo Magallanes and Alan Fontanilla.
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