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Greenpeace launches online guerrilla stunt to save Indonesian rainforestsby Kenny Lim 20-Mar-09, 16:58SINGAPORE - Greenpeace and Yahoo, along with Bates141, PhotoLibrary and Free Range Creative, have launched an interactive guerrilla campaign to garner global support for the vanishing forests and endangered animals in Indonesia. The initiative uses Yahoo’s photo search, banners and keys words to show off images of Indonesia's natural beauty and wildlife. When users click through, they are instead led to Yahoo’s search site to signify the photos disappearing as fast as Indonesia’s forests. Users are then given a choice to help Greenpeace stop deforestation or do nothing and to resume the search. “The urgency to stop destruction of Indonesia’s forests and protect the creatures that live there is embodied in this interactive campaign. Forests not only provide biodiversity, they help regulate the climate. Like the companies that helped create this campaign, we hope people around the world sign up and let their voice be heard. It’s more important than ever to keep intact Asia’s last remaining forests,” said Shailendra Yashwant, campaign director of Greenpeace Southeast Asia. “We’re at a crucial point in history. We can be part of something momentous, or we can sit back and watch something disastrous occur. If our governments are willing to commit huge sums of money to revive an ailing global economy, surely we can make the same commitment to our planet. This collaboration is proof that great things happen when people work together. That’s why we need you to join us right now,” added Ian Barnes, executive creative director at Free Range Creative concluded, ”Sometimes no image says even more than a picture.” Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.
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