Web takes lead for Asian mothers

Mothers in Asia spend an average of eight hours a day using media. Of these, the internet takes up 2.6 hours, ahead of TV on 2.1 hours.

According to the report, mothers in Asia use online and mobile platforms as tools to run their households more efficiently. Popular online activities include shopping, researching information, finding coupons or sales and gaining parenting insights.

The study polled more than 7,000 working and stay-at-home mothers worldwide, including 1,800 from India, China and Australia. Of these, 80 per cent of Chinese mothers, 78 per cent of Australians and 68 per cent of Indian mothers conduct research online.

Survey participants in China said they spend an average of 3.5 hours online while Indian and Australian mothers spend 2.9 hours on the internet.