Bausch & Lomb | My HD Moments | Asia

24-Nov-09, 09:57

Eye care company Bausch & Lomb is unfolding a love story of a girl in a long distance relationship through a digital campaign, which will run until 7 December.

Having initially launched in Taiwan, the campaign rolls out in Hong Kong and mainland China today and Malaysia next week.

‘My HD Moments’ is made up of three wepisodes featuring a Japanese girl collecting photographs from her boyfriend overseas. Eventually, she discovers a message of a marriage proposal hidden in the photos. Wanting to give her answer right away in person, she sets off to Hong Kong to search for him.

The creative concept is based on the ‘high-definition vision’ the brand promises consumers. With clearer vision, people can make better decisions and stay focused in all situations. The love story illustrates the idea of love at first sight, showing that clear vision has the power to secure a lifetime of love.

Short diary entries from the couple are also presented in phases to keep fans updated on the drama.

The campaign is also giving away an HD television and iPod nano for the best testimonials from users who have experienced the contact lenses. Bausch & Lomb has linked with Flickr for participants to upload their own photos along with their writing as part of the competition. In addition to building engagement, a principal aim of the campaign is to encourage consumers to use Bausch & Lomb disposable lenses for a trial period.

Credits:
Project My HD Moments
Client Bausch & Lomb
Creative agency DraftFCB
Executive creative director Raymond Chau
Creative directors Sammy Law, Valeria AuYang
Art directors Henry Kwok, Vincent Cheng
Copywriter Walter Wu
Media agency Mindshare
Agency producers Cheryl Sin
Production company Only Saturday
Director Rachel Chau
Producer May Lam
Exposure Print, online

Get full access to an all-inclusive ranking of Asia's award-winning creative talents. Subscribe to CREATIVE RANKINGS 2009.

Bookmark

Also Read...

Oishi \| Pai Tae Toa, Tour Yok Gang Season 3 \| Thailand 19-Feb-10 11:26 Oishi has launched a television ad for its summer promotion drive to build...	Vivaki scoops L'Oreal's digital account in China by Benjamin Li 27-Nov-09 12:04 SHANGHAI - Publicis Groupe's Vivaki is believed to have won L'Oreal's digital...
L’Oréal \| Pore Calculator Challenge \| Singapore 24-Nov-09 11:57 L’Oréal Paris’ Derma Genesis Pore Minimising line has launched a cotton...	Simple Skincare \| Simple Wipes Expert \| Singapore 08-Oct-09 12:12 British soap and skincare brand Simple Skincare is giving online citizens the...
Whisper \| Happy It's Here \| Singapore 21-Aug-09 11:42 Procter & Gamble Singapore is encouraging women to feel better and stay cheerful,...	Fancl \| Beauty Garden \| Singapore 03-Jun-09 09:22 Fancl has developed an online campaign game titled Fancl Beauty Garden to promote...

Ads by Google

Events AME Festival 2010 24 - 25 March 2010 Ideas for Growth: The Asian Marketing Effectiveness (AME) Festival in 2010 will... MediaWorks 5 - 7 May 2010 Mediaworks is an intense, challenging and rewarding 3-day course designed to...		Jobs Head of Corporate Communications One of the leading global consultancies has an... Conference Marketing & Events Coordinator - Asian Investor/Finance Asia Want to be a part of a conference team who is... Regional Director of Communications and Public Policy Excellent Opportunity To Join This Well... Senior Marketing Manager - SE Asia Outstanding Opportunity to Join This Well Know... Visual Merchandisng Executive Be a part of a global organization! As one of... Training Manager As one of the key players in the industry, our... Account Director Our client is a leading marketing agency who... Director of Market Intelligence and Business Acceleration Our client is a leading BTL agency who are... Group Account Director Our client is a leading marketing agency who... Search Marketing Specialist HONG KONG Manager Youth Marketing Manager - Technology Appreciate and be relevant to the evolving... Product Marketing Manager - Mobile Content An internationally-renowned brand in digital... Public Relations Deputy MD A global agency that has a strong and growing... Public Relations A global PR agency with an APAC operating hub... Account Director International Network Agency. Check. -Branded... Search Engine Marketing Director One of the leaders in the agency land!... Strategic Planner Singapore Brand Manager Excellent Opportunity To Join This Expanding... Account Executive - LEWIS Hong Kong The Account Executive role at LEWIS Hong Kong... General Manager - LEWIS Hong Kong The General Manager role at LEWIS Hong Kong... Brand Manager Exciting Opportunity To Work As A Brand... Global Head of Sponsorships Our client is a global banking organisation... Top Tier Investment Bank - Internal Communications Associate Global top tier bank High profile brand... PR Consultancy Due to expansion in the region, our client is... MORE

Bausch & Lomb | My HD Moments | Asia

24-Nov-09, 09:57

19-Feb-10 11:26

by Benjamin Li 27-Nov-09 12:04

24-Nov-09 11:57

08-Oct-09 12:12

21-Aug-09 11:42

03-Jun-09 09:22

24 - 25 March 2010

5 - 7 May 2010