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10-Mar-10, 11:28
Kirihara Shoten, a specialist bookstore and retailer for English language educational publications in Japan, has put Grey Tokyo in charge of a print and digital campaign for TOEIC (Test of English for International Communication).
LG | Lollipop Love Story | Thailand 8-Mar-10, 11:10
LG has launched a digital campaign for its candy coloured 'Lollipop' mobile line.
One2free | 24-Hour Online Shop Launch Campaign | Hong Kong 5-Mar-10, 15:51
One2free, the lifestyle brand under telecom leader CSL in Hong Kong, has launched an online shop with a print and digital campaign.
Reebok | Lewis Hamilton: Secret Lewis | Global 3-Mar-10, 11:07
Formula One racer Lewis Hamilton is the star of an up-coming alternate reality game for Reebok called Secret Life.
VinaCapital Real Estate | VinaCapital Real Estate Digital Brand Building |... 1-Mar-10, 17:08
VinaCapital Real Estate (VCRE), one of Vietnam’s largest real estate investors, has tasked red | Brand Builders with revamping the digital...
Nissan | Nissan Futurelogy | Singapore 24-Feb-10, 16:02
In line with its global corporate vision of 'Enriching people's lives', Nissan Singapore has launched a Facebook application leveraging crowdsourcing.
Uno | Fog Bar's White Paper | Taiwan 23-Feb-10, 10:34
Japanese cosmetics line Uno, owned by Shiseido, has launched an online campaign in Taiwan for its Fog Bar hair styling spray.
Zuji | PhotoShare Online Campaign | Singapore 18-Feb-10, 14:32
Zuji Singapore is recruiting followers for its Facebook with a PhotoShare online campaign.
Oishi | Cafe City Augmented Reality Campaign | Thailand 12-Feb-10, 15:10
Thailand-based beverage company Oishi Group has added a fun digital element to its Oishi Green Tea product line that allows customers to...
VietnamMarcom | The Big Show Digital Archive 2009 | Vietnam 9-Feb-10, 15:34
While 2009 might be over, Vietnam’s local Creative Circle and VietnamMarcom is making sure not to forget the best work from last year’s...
Calvin Klein | Mark Your Spot | Global 9-Feb-10, 10:14
Calvin Klein Underwear (CK) is building anticipation for the global launch of its X underwear line through a campaign featuring international...
Motorola | Everything Else is Anti-Social & ImSocial | Singapore 9-Feb-10, 09:15
Motorola is going social with the latest digital and outdoor promotion for their Android phone model Dext in Singapore.
Coke Zero | Zero Wild Health Rock Music Campaign | Hong Kong 8-Feb-10, 16:33
Coke Zero is taking its thematic campaign featuring Japanese diva Namie Amuro to Hong Kong. McCann Erickson Guangming will launch the...
Fox | Glee Campaign | Japan 4-Feb-10, 09:31
Golden Globe awarded American drama series 'Glee’ is going to start on 7 February in Japan and Fox International Channels has launched an odd,...
Idea Cellular | Idea Mobile Roadie Challenge 2.0 | India 3-Feb-10, 12:00
Idea Cellular and MTV in India have launched an online contest called ‘Idea Mobile Roadie Challenge 2.0’.
Sony Football | Kickathon | Asia-Pacific 1-Feb-10, 15:44
Sony has launched a 'Kickathon’ interactive game developed by XM Asia in preparation for the FIFA Football World Cup held in South Africa this year.
Sanyo Energy | Eneloopy | Singapore 29-Jan-10, 17:30
Sanyo Energy has expanded its long-running 'Think Gaia' vision with an online campaign entitled 'Eneloopy' in Singapore.
United Colors of Benetton | It's My Time | Global 28-Jan-10, 11:14
International fashion brand United Colors of Benetton will launch 'It’s my time’ project globally in February and will begin its search for...
Sprite | New Year, New Look, New Sprite | China 28-Jan-10, 10:32
Sprite is launching a fresh image with their ‘New Year, New Look, New Sprite’ campaign in China.
Absolut | Every Drink Is An Exceptional Experience | Global 27-Jan-10, 14:32
Absolut vodka has launched a global campaign centred on the theme 'in an Absolut world, every drink is an exceptional experience'.
Lipton | Chinese New Year Campaign | China 21-Jan-10, 09:00
Lipton is aiming to boost its instant milk tea sales in China with a Chinese New Year campaign running on television and online.
Spectrum Worldwide | OCBC Cycle Singapore & KLM Fly on Your Virtual Miles |... 19-Jan-10, 17:10
OCBC Cycle Singapore and digital agency The Upper Storey is hosting an online contest to win tickets to Amsterdam, Paris or London.
Nescafe | Camera Cafe | China 19-Jan-10, 14:02
Nescafé and Mindshare are to launch an online drama adopted from the French television programme 'Camera Café'.
Levi's | Modern Vintage | Regional 19-Jan-10, 12:00
Levi's is launching a print, outdoor and digital campaign to promote its Modern Vintage collection.
Coca-Cola | Chinese New Year Campaign | China 15-Jan-10, 10:06
Coca-Cola in China is celebrating the coming Chinese New Year with a digital campaign that allows users to customise their own festive coke bottle...
Pepsi | Hit Refresh | Australia 12-Jan-10, 11:25
Pepsi is launching a digital driven scavenger hunt in Australia called 'Hit refresh'.
General Electric | Hold the Power of Wind in Your Hands | China 8-Jan-10, 15:13
General Electric (GE) has asked BBDO to develop an augmented reality campaign to illustrate the companies wind technology.
Nexus | Total Defence 2010 | Singapore 6-Jan-10, 10:26
Singapore’s Nexus, previously known as the Central National Education Office, is gearing for the 2010 Total Defence Day with its 'I will’...
Harbin | 2010 FIFA World Cup Campaign | China 17-Dec-09, 17:21
Anheuser-Busch InBev’s Harbin, the official beer for the 2010 FIFA World Cup South Africa in China, and has launched a digital campaign across...
Gery Chocolatos | Gery Chocolatos & Me Contest | Indonesia 15-Dec-09, 09:27
Indonesia's food and beverage company GarudaFood Group is using Facebook to encourage fans to join its Gery Chocolatos campaign.
Asia Pacific Breweries | Drink Savvy | Regional 10-Dec-09, 09:50
Asia Pacific Breweries (APB) is trying to educate people about responsible drinking before the festive season starts with a regional digital campaign.
Accor Hotels China | Invite a Friend | China 7-Dec-09, 17:13
Accor Hotels China has launched an integrated digital campaign through SinoTech Group which gives people the chance to win a trip to Sydney.
Levi’s | Diva Rule | India 3-Dec-09, 16:28
Levi’s India is brining out the Diva in everyone with an online campaign from digital agency Interakt Digital Solutions.
The GMP Group | Laughter is the Best Medicine | Singapore 3-Dec-09, 09:43
Recruitment company Global Manpower Professionals (GMP) Group is targeting healthcare professionals in Singapore with a digital campaign that aims...
Martell VSOP | The Ultimate Start-Up Space | Singapore 1-Dec-09, 15:57
Cognac brand Martell VSOP has paired with Standard Chartered and graduate business school INSEAD to encourage entrepreneurship in Singapore.
FamilyMart | Take a Break, Let’s Café | Taiwan 25-Nov-09, 12:17
FamilyMart’s Let’s Café has entered an exclusive deal with Mr Brown Coffee to launch coffee kiosks within its convenience stores in Taiwan.
United Nations | Hopenhagen | China 24-Nov-09, 14:15
Ogilvy & Mather has extended its global campaign for sustainability and social change, Hopenhagen to China with a major digital and social media push.
L’Oréal | Pore Calculator Challenge | Singapore 24-Nov-09, 11:57
L’Oréal Paris’ Derma Genesis Pore Minimising line has launched a cotton candy coloured microsite for young females to learn more about their...
Bausch & Lomb | My HD Moments | Asia 24-Nov-09, 09:57
Eye care company Bausch & Lomb is unfolding a love story of a girl in a long distance relationship through a digital campaign, which will run...
iPhone | Seeing is Believing | China 20-Nov-09, 13:19
After winning the drawn-out battle over who gets the rights to launch the iPhone in China, China Unicom has launched a massive outdoor drive in 27...
Nokia | N97 Mini & Ovi Store Campaign | Hong Kong 13-Nov-09, 16:10
Having launched a slicker version of the N91 handset, Nokia has asked JWT, Carat and Agenda to promote the N91 Mini and the Ovi applications in...
Hennessy VSOP | Bringing the Music Online | China 13-Nov-09, 14:34
Hennessy VSOP is extending its branding initiative in China with an online music drive.
The Seoul Metropolitan Government | Sell Your Seoul | South Korea 13-Nov-09, 10:33
In the midst of an active marketing year for the city of Seoul, the Seoul Metropolitan Government has launched a large-scale social media campaign...
Zuji | $1 Early Bird Airfare Sale | Singapore 11-Nov-09, 13:50
Zuji Singapore has begun its $1 Early Bird Airfare Sale to give people more reason to plan ahead and travel over the coming year.
Yomost | Explore YoMoments | Vietnam 6-Nov-09, 17:22
Food and beverage conglomerate FrieslandCampina in Vietnam has assigned branding and marketing agency red | Brand Builders to develop a digital...
North Face | Red Flag Campaign | China 4-Nov-09, 09:00
With snow falling in China two months earlier than normal, outdoor specialist brand North Face has launched an integrated campaign just in time.
InSing.com | I Love Movies | Singapore 2-Nov-09, 12:39
SingTel’s lifestyle portal inSing.com is targeting movie lovers with its latest ‘I Love Movies’ digital campaign to recruit freelance...
EZ-Link & MasterCard | EZ For Me | Singapore 30-Oct-09, 16:58
EZ-Link, the leader in cashless payment in the public transportation business in Singapore, and MasterCard Worldwide has launched the 'EZ For Me'...
Telkom Malaysia | Everyone Connects | Malaysia 30-Oct-09, 15:35
Telkom Malaysia (TM) is winning the hearts of the youth in a major social media activation around music across the country.
The Village at Sanlitun | Golden Passport | China 29-Oct-09, 13:55
After winning the account this summer, Euro RSCG Beijing has unveiled a digital campaign for The Village at Sanlitun called the ‘Golden Passport’.
Philips Lighting | Home Lighting & EasyScene | China 28-Oct-09, 14:16
Philips Lighting in China as launched two digital campaigns using augmented reality and interactive components.
Gravity Coffee | Coffee Cupid | New Zealand 22-Oct-09, 10:49
Gravity Coffee is playing Cupid to lonely New Zealanders in a digital campaign developed with Auckland agency Shine.
Yahoo | YOUREKA! | Singapore 21-Oct-09, 11:23
Yahoo Singapore is hiding goodies around its various site properties for its Youreka campaign.
The Peninsula Hotel | Peninsula Shanghai Launch | Hong Kong 19-Oct-09, 13:53
The Peninsula Hotel is returning to its roots in Shanghai with a digital campaign by wwwins Consulting.
DHL | DHL Global Brand Campaign | Global 16-Oct-09, 10:24
DHL and Japanese computer and IT giant Fujitsu are working together on a global campaign to promote their commitment to sustainability and green...
K11 | i Art K11 | Hong Kong 15-Oct-09, 08:24
OgilvyOne Hong Kong has launched a digital campaign to promote the newly constructed K11 mall and reinforce Hong Kong’s status as a shopping haven.
Skittles | Infinite Rainbow | China 14-Oct-09, 14:17
Confectionery brand Skittles has unleashed an online campaign through portal QQ which aims to change the mundane daily routines of teenagers in China.
Nissan | $300,000 Cash Windfall Campaign | Singapore 12-Oct-09, 16:34
Nissan is giving away SG$300,000 (US$214,000) in cash for its latest integrated drive and it will be a crime to ignore such a crazy giveaway.
FoxCrime | Mug Shot | Regional 12-Oct-09, 15:45
Until 31 October, FoxCrime is urging viewers to submit their worst mug shots online to win a luxurious getaway in Thailand.
Nike | Free Run Supernatural | Korea 9-Oct-09, 10:31
Nike Korea has commissioned New York creative studio Steady Ltd on a digital campaign for the Free sneaker line.
Simple Skincare | Simple Wipes Expert | Singapore 8-Oct-09, 12:12
British soap and skincare brand Simple Skincare is giving online citizens the chance to be skincare experts in an online campaign developed by...
Forevermark | The Forevermark Encordia Collection | North Asia 7-Oct-09, 11:28
Diamond brand and retailer Forevermark has tasked independent digital agency AKQA to launch The Forevermark Encordia campaign in Greater China and...
Nicorette | Join the Quitters | Singapore 6-Oct-09, 10:20
Johnson & Johnson's Nicorette brand is asking friends to join together on Facebook to quit smoking.
Johnnie Walker | Join the Pact | Singapore 5-Oct-09, 09:02
Having previously urged people to drink rather than drive, Johnnie Walker is now taking the issue more seriously. 'Never drink and drive' is the...
McDonald's | Burger Battle | Hong Kong 2-Oct-09, 13:47
McDonald's Hong Kong has launched an online initiative called Burger Battle to promote its special offer Shogun, McPepper and Ebi burgers.
Levi's | Your Powerful Voice | Hong Kong 24-Sep-09, 16:50
Levi's is smoking this quarter of the year with another campaign launching digitally in Hong Kong called 'Your Powerful Voice'.
adidas | Every Team Needs The 12th Man | Southeast Asia 23-Sep-09, 16:12
adidas has launched a Southeast Asia-specific campaign, which is based a search for the “most hardcore” football enthusiast.
L'Oreal | Elseve Hair Care Ai Haruna | Japan 22-Sep-09, 13:56
L'Oreal is hoping to build engagement with its Elseve hair care brand among Japanese consumers with a new campaign featuring popular transgender...
Volkswagen | New Beetle Shining Campaign | China 18-Sep-09, 13:30
Volkswagen is releasing an online campaign in China for its New Beetle targeting young adults with a 'Never-never Land' touch.
Vita Juice | Fruity Friends | Hong Kong 11-Sep-09, 15:11
After showcasing suicidal fruits for the Vita Juice line, Hong Kong beverage and dessert giant Vitasoy has started an online game site titled...
Subaru | Great Driving Adventures | Austrailia 9-Sep-09, 11:22
Subaru has paired with media agency Starcom MediaVest to release an Outback Great Driving Adventures project in Australia.
Maxfactor | Maxgazine | China 8-Sep-09, 10:32
Cosmetic brand Maxfactor has launched 'Maxgazine' as the brand’s first social networking initiative in China.
Intel | Intel Future Daily | Taiwan 3-Sep-09, 16:36
Intel Taiwan has launched an Intel Family campaign to deliver a humourous approach to the importance of choosing the right central processing unit...
Intel | Rock Star Myself | India 31-Aug-09, 09:15
Intel's Sponsors of Tomorrow campaign has extended its reach into the Indian market and gives online visitors the chance to be the star of the ads.
adidas | Double-Double Tour | China 24-Aug-09, 16:25
NBA stars Dwight Howard and Derrick Rose have dropped into China for an online promotion of adidas' Double-Double Tour.
SingTel | SingTel Stadium | Singapore 21-Aug-09, 12:30
The UEFA Champions League season has started and SingTel has created a virtual stadium providing a one-stop portal for football fanatics.
Whisper | Happy It's Here | Singapore 21-Aug-09, 11:42
Procter & Gamble Singapore is encouraging women to feel better and stay cheerful, even when it is the time of the month, in its latest digital...
MTR | Circle of Life | Hong Kong 18-Aug-09, 08:41
Hong Kong's MTR is buying more time for local commuters with a through-the-line campaign for its new west and east-rail lines link-up.
Turner Entertainment | ClubTuzki.com | Hong Kong 12-Aug-09, 11:41
Media company Turner Entertainment Networks Asia has set up an official website for Tuzki, the popular animated rabbit by Chinese illustrator Momo...
Maxim's | Snowy Moon Cake Promotion | Hong Kong 7-Aug-09, 10:18
As the year nears the mid-Autumn festival, Hong Kong's fast-food retail giant Maxim's has launched an interactive campaign to draw attention to...
Acuvue | Digital Innovation Campaign | India 31-Jul-09, 09:09
Johnson & Johnson VisionCare has released a free mobile application in India to remind people to drink more water.
Sunsilk | Damaged Hair Reconstruction Program | Singapore 22-Jul-09, 09:26
Sunsilk is offering women four quick lessons on how to restore damaged hair.
Microsoft | Explore My Way | India 21-Jul-09, 10:58
Microsoft has launched a digital push to penetrate the Indian youth market with the latest Internet Explorer 8.
5 Gum | The 5 Feed | Australia 17-Jul-09, 16:22
To create a new experience in an overcrowded chewing gum industry, Wrigley is challenging the youth segment to take their senses to the extreme...
Young Business Leaders | It Starts Today | Singapore 17-Jul-09, 11:08
Singapore's Young Business Leaders, an initiative under the National Youth Council, has launched a national campaign to offer support and to...
Neutrogena | Sun Stopper | Regional 16-Jul-09, 16:38
Johnson & Johnson is attempting to create a solar eclipse online to promote its Neutrogena Ultra Sheer sun block product across the region.
HTC | Hopes and Aspirations | Southeast Asia 8-Jul-09, 11:28
Taiwanese mobile handset manufacturer HTC is putting a pair of limited-edition Magic phones up for auction to support ECPAT International.
Luxe | Luxe City Guides | Global 8-Jul-09, 10:25
Luxe City Guides has launched a colourful online portal offering information to ensure a high quality travel experience around the world.
The Global Humanitarian Forum | Tck Tck Tck | Global 26-Jun-09, 16:15
Everyone is 'tcking' at the 56th Cannes Lions International Advertising Festival.
PCCW | Eye2 | Hong Kong 26-Jun-09, 09:33
PCCW has partnered with TVB Group to launch a campaign for its eye2 service.
National Geographic Channel & LG | Top 10 HD | Southeast Asia 22-Jun-09, 17:23
National Geographic Channel and LG Electronics are celebrating the launch of HD across Southeast Asia.
Standard Chartered | Vir.us | Global 22-Jun-09, 12:23
Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an...
Fancl | Beauty Garden | Singapore 3-Jun-09, 09:22
Fancl has developed an online campaign game titled Fancl Beauty Garden to promote the new Fancl Mild Cleansing Oil.
Nissan | 370Z Tokyo Rendezvous | Singapore 15-May-09, 12:52
Nissan has engaged Mindshare's Invention unit to develop a consumer engagement platform for the launch of its latest sports car, the 370Z, in...
Swatch | Swatch MTV Playground | Global 13-May-09, 17:05
Swatch is celebrating its long association with creativity in a partnership with MTV on a global initiative.
Canon | EOS Photochains | Australia 11-May-09, 09:35
Canon Australia has started a 'Photochain' via the internet as the latest initiative for the EOS brand.
Tiger Beer | Enjoy Winning | Singapore 6-May-09, 17:52
Tiger Beer has backed up its latest series of TVCs, showcasing Singapore's favourite beer's international appeal, with a digital campaign.
IFRC | Our World. Your Move. | Global 6-May-09, 10:32
The International Federation of Red Cross and Red Crescent Societies (IFRC) is gathering around the world to launch a campaign under the theme...
WWF | Wildlife's Fate is in Your Hands | China 27-Apr-09, 10:12
The World Wide Fund for Nature has launched a mobile campaign to drive awareness of endangered animals.
adidas | Jersey Swap | New Zealand 24-Apr-09, 13:53
In an effort to get more females engaged in the testosterone-driven sport of Rugby, adidas has banked on the mantra 'sex sells' to launch a...
Uniqlo | UNIQLO Surprise | Singapore 9-Apr-09, 09:52
Uniqlo Singapore has launched a Tribal DDB-produced integrated campaign to drive consumers to its first store in the city-state.
New Zealand Transport Agency & ACC Insurance | Practice | New Zealand 6-Apr-09, 11:50
The New Zealand Transport Agency and ACC Insurance have jointly launched a digital platform called 'Practice' that aims to help New Zealand...
Lenovo | Less Is More | China 24-Mar-09, 09:50
Lenovo has paired up with Beijing photographer Loneliness for an online short story on the latest digital campaign for its IdeaCentre A600 Loft in...
Hewlett-Packard | HP Lightropolis | Singapore 19-Mar-09, 10:46
HP officially launches the Lightropolis interactive site for Singapore designers to showcase their craft starting on March 25.
Aussie Home Loan | Aussie Freefall Challenge | Australia 17-Mar-09, 18:02
Aussie, an Australian financial service company, is throwing its mortgage broker out of the plane to guarantee good home loan deals.
Shake The World | Tell Your Story | Global 26-Feb-09, 09:58
Independent film production company Shake The World wants to promote indie films worldwide by inviting citizen filmmakers to simultaneously upload...
Hewlett-Packard | Wake Up Your Feeling | Asia-Pacific 19-Feb-09, 17:52
HP has launched a regional digital-led campaign to promote the launch of its TouchSmart touch screen desktop technology.
Levi's | Who do you want to unbutton? | Global 16-Feb-09, 17:00
Following its 'Live Unbuttoned' campaign in 2008, Levi's latest integrated drive is entitled - "Who do you want to unbutton?"
CCBF | What's Your Story | Hong Kong 11-Feb-09, 11:44
The Climate Change Business Forum (CCBF) has launched a campaign to raise public awareness of the threat of climate change and to prompt Hong Kong...
Johnson & Johnson | Shine your charm | Thailand 5-Feb-09, 18:03
Contact lenses brand Acuvue has launched an integrated push targeting young women in Thailand.
Smirnoff | It Started with a Mule | Australia 5-Feb-09, 16:17
Smirnoff Australia has launched a 1920s Hollywood-inspired digital campaign to promote the brand at a time when the Australian government has...
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