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    <title>Media - Digital Media: Analysis</title>
    <description>Media - Digital Media: Analysis</description>
    <link>http://www.media.asia/DigitalMedia/</link>
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    <pubDate>Sat, 13 Mar 2010 08:00:23 +0800</pubDate>
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     <title><![CDATA[MySpace: Losing momentum against rivals Facebook &amp; Twitter]]></title>
     <description><![CDATA[After its chief walks, blaming the social network's 'inability to adopt changes' for his decision, what lies ahead?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_03/MySpace-Losing-momentum-against-rivals-Facebook--Twitter/39021?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_03/MySpace-Losing-momentum-against-rivals-Facebook--Twitter/39021?src=rss</guid>
     <pubDate>Tue, 02 Mar 2010 12:15:00 +0800</pubDate>
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     <title><![CDATA[All about online video ad-serving in Asia]]></title>
     <description><![CDATA[With the rise of online video as a key media platform in Asia - and specifically in China, where intensified competition has seen the creation of rival video allegiances - online video ad-serving networks are expected to grow as they follow consumers to internet video.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/All-about-online-video-ad-serving-in-Asia/38869?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/All-about-online-video-ad-serving-in-Asia/38869?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 12:34:00 +0800</pubDate>
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     <title><![CDATA[Too much too soon? Baidu overcomes search scandal &amp; lawsuit; launches video &amp; ecommerce sites.]]></title>
     <description><![CDATA[Chinaâ€™s dominant search engine Baidu has hit the ground running in 2010, declaring that it will launch video and e-commerce sites, and reportedly toying with the idea of online gaming.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Too-much-too-soon-Baidu-overcomes-search-scandal--lawsuit-launches-video--ecommerce-sites/38881?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Too-much-too-soon-Baidu-overcomes-search-scandal--lawsuit-launches-video--ecommerce-sites/38881?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 12:33:00 +0800</pubDate>
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     <title><![CDATA[Will social media be the death of DM? We've asked two experts.]]></title>
     <description><![CDATA[Marketers are diverting budgets away from direct marketing and into social media, according to a global survey. We ask Mohammed Sirajuddeen, CEO Rapp Asia, and Ben Poole, head of interaction at MEC Asia-Pacific, if this is the case.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Will-social-media-be-the-death-of-DM-Weve-asked-two-experts/38882?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Will-social-media-be-the-death-of-DM-Weve-asked-two-experts/38882?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 11:52:00 +0800</pubDate>
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     <title><![CDATA[Why are digital agencies not winning awards?]]></title>
     <description><![CDATA[After 2009, a blockbuster year for digital and social media, networks are scrambling to fill in the gaps and ensure their digital departments havenâ€™t missed any tricks.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Why-are-digital-agencies-not-winning-awards/38665?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_02/Why-are-digital-agencies-not-winning-awards/38665?src=rss</guid>
     <pubDate>Mon, 01 Feb 2010 13:24:00 +0800</pubDate>
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     <title><![CDATA[Adkungfu: Giving agencies a run for their money]]></title>
     <description><![CDATA[Agencies must compete with online portals that let individual creative talent respond to company briefs.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2010_01/Adkungfu-Giving-agencies-a-run-for-their-money/38645?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2010_01/Adkungfu-Giving-agencies-a-run-for-their-money/38645?src=rss</guid>
     <pubDate>Fri, 29 Jan 2010 09:17:00 +0800</pubDate>
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     <title><![CDATA[Social media sees breakthrough year]]></title>
     <description><![CDATA[ASIA-PACIFIC - The past 12 months have seen astonishing growth for the regionâ€™s social networks.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Social-media-sees-breakthrough-year/38278?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Social-media-sees-breakthrough-year/38278?src=rss</guid>
     <pubDate>Fri, 18 Dec 2009 11:29:00 +0800</pubDate>
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     <title><![CDATA[All About... Media barter]]></title>
     <description><![CDATA[Buying media space for tootpaste? It could happen.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/All-About-Media-barter/38230?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/All-About-Media-barter/38230?src=rss</guid>
     <pubDate>Mon, 14 Dec 2009 09:22:00 +0800</pubDate>
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     <title><![CDATA[A scramble for Chinaâ€™s video riches]]></title>
     <description><![CDATA[Sohuâ€™s ongoing legal squabbles are indicative of the growing value of the Chinese online video market, as well as its steady progress towards a more legal business model.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/A-scramble-for-Chinas-video-riches/38196?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/A-scramble-for-Chinas-video-riches/38196?src=rss</guid>
     <pubDate>Wed, 09 Dec 2009 09:57:00 +0800</pubDate>
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     <title><![CDATA[Catching on to Google's new Wave]]></title>
     <description><![CDATA[Google Wave's emphasis on instant messaging may be especially suitable for Asian audiences.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Catching-on-to-Googles-new-Wave/38181?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Catching-on-to-Googles-new-Wave/38181?src=rss</guid>
     <pubDate>Tue, 08 Dec 2009 12:00:00 +0800</pubDate>
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     <title><![CDATA[Brands still wary of Chinese gamers]]></title>
     <description><![CDATA[Unlike neighbouring Japan and Korea, in-game advertising has so far failed to make a significant impact in China, despite the huge number of active online gamers.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Brands-still-wary-of-Chinese-gamers/38157?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_12/Brands-still-wary-of-Chinese-gamers/38157?src=rss</guid>
     <pubDate>Mon, 07 Dec 2009 09:37:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Tesco uses Thailand as test-bed for internet shopping]]></title>
     <description><![CDATA[The grocer is planning to expand its online retail service in Asia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Tesco-uses-Thailand-as-test-bed-for-internet-shopping/38060?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Tesco-uses-Thailand-as-test-bed-for-internet-shopping/38060?src=rss</guid>
     <pubDate>Mon, 30 Nov 2009 09:29:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Twitter Japan strikes out on its own to suit local tastes]]></title>
     <description><![CDATA[Japan seems to be Twitter's test-bed.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Twitter-Japan-strikes-out-on-its-own-to-suit-local-tastes/38031?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Twitter-Japan-strikes-out-on-its-own-to-suit-local-tastes/38031?src=rss</guid>
     <pubDate>Thu, 26 Nov 2009 09:24:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Getting to grips with real-time search]]></title>
     <description><![CDATA[Recent deals between search engines and Twitter show that search is changing.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Getting-to-grips-with-real-time-search/37989?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Getting-to-grips-with-real-time-search/37989?src=rss</guid>
     <pubDate>Tue, 24 Nov 2009 09:31:00 +0800</pubDate>
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     <title><![CDATA[All About... Last Minute Inventory]]></title>
     <description><![CDATA[An online exchange promises late deals on media space.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/All-About-Last-Minute-Inventory/37896?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/All-About-Last-Minute-Inventory/37896?src=rss</guid>
     <pubDate>Mon, 16 Nov 2009 09:27:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Microsoft upgrades its marketing for Windows 7]]></title>
     <description><![CDATA[The software giant's latest campaign shows it has learned some of the lessons of the disastrous Vista roll-out.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Microsoft-upgrades-its-marketing-for-Windows-7/37831?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Microsoft-upgrades-its-marketing-for-Windows-7/37831?src=rss</guid>
     <pubDate>Wed, 11 Nov 2009 09:17:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Marketers 'should do more' in forums]]></title>
     <description><![CDATA[A study of online buzz concludes that brands are neglecting a key media channel.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Marketers-should-do-more-in-forums/37822?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_11/Live-Issue-Marketers-should-do-more-in-forums/37822?src=rss</guid>
     <pubDate>Tue, 10 Nov 2009 09:28:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Can publishers charge for mobile?]]></title>
     <description><![CDATA[Rupert Murdoch has been outspoken in his goal to monetise his newspapers' digital content.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Live-Issue-Can-publishers-charge-for-mobile/37663?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Live-Issue-Can-publishers-charge-for-mobile/37663?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 09:23:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... IAB Singapore unveils first initiatives]]></title>
     <description><![CDATA[The newly formed trade body has unveiled its plans to drive spend into digital.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Live-Issue-IAB-Singapore-unveils-first-initiatives/37480?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Live-Issue-IAB-Singapore-unveils-first-initiatives/37480?src=rss</guid>
     <pubDate>Mon, 12 Oct 2009 10:55:00 +0800</pubDate>
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     <title><![CDATA[Greater China Report... A guide to China's top SNS spots]]></title>
     <description><![CDATA[A marketer's guide to the world of Chinese networking.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Greater-China-Report-A-guide-to-Chinas-top-SNS-spots/37598?src=rss</link>
     <author><![CDATA[Adam Schokora]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Greater-China-Report-A-guide-to-Chinas-top-SNS-spots/37598?src=rss</guid>
     <pubDate>Thu, 08 Oct 2009 16:35:00 +0800</pubDate>
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     <title><![CDATA[Sector Insight... Taiwan gaming firms look to offline advertising]]></title>
     <description><![CDATA[The growth of the online gaming industry in Taiwan has created a new group of big-money advertisers.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Sector-Insight-Taiwan-gaming-firms-look-to-offline-advertising/37373?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_10/Sector-Insight-Taiwan-gaming-firms-look-to-offline-advertising/37373?src=rss</guid>
     <pubDate>Mon, 05 Oct 2009 09:23:00 +0800</pubDate>
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     <title><![CDATA[A united front on online video profits]]></title>
     <description><![CDATA[A new initiative in China is looking at ways to better facilitate - and monetise - the relationship between brands and the growing online video sector.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/A-united-front-on-online-video-profits/37277?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/A-united-front-on-online-video-profits/37277?src=rss</guid>
     <pubDate>Mon, 28 Sep 2009 10:25:00 +0800</pubDate>
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     <title><![CDATA[Social media: the next step]]></title>
     <description><![CDATA[Listening to the social media consumer is no longer enough.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Social-media-the-next-step/37261?src=rss</link>
     <author><![CDATA[Dominic Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Social-media-the-next-step/37261?src=rss</guid>
     <pubDate>Fri, 25 Sep 2009 10:06:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Brands wrestle with digital disclosure]]></title>
     <description><![CDATA[Advertisers who are dishonest about their use of social media risk losing credibility.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Live-Issue-Brands-wrestle-with-digital-disclosure/37098?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Live-Issue-Brands-wrestle-with-digital-disclosure/37098?src=rss</guid>
     <pubDate>Thu, 17 Sep 2009 10:09:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Blind buys land brands in hot water]]></title>
     <description><![CDATA[Brands can avoid digital advertising dangers by demanding greater transparency.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Live-Issue-Blind-buys-land-brands-in-hot-water/37073?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/Live-Issue-Blind-buys-land-brands-in-hot-water/37073?src=rss</guid>
     <pubDate>Tue, 15 Sep 2009 11:35:00 +0800</pubDate>
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     <title><![CDATA[All About... Streaming music]]></title>
     <description><![CDATA[Can the Spotify model work in Asian markets?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/All-About-Streaming-music/36912?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_09/All-About-Streaming-music/36912?src=rss</guid>
     <pubDate>Thu, 03 Sep 2009 09:09:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Digital drives rise of loyalty marketing]]></title>
     <description><![CDATA[Online channels mean more brands are processing customer data.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/Live-Issue-Digital-drives-rise-of-loyalty-marketing/36602?src=rss</link>
     <author><![CDATA[Anita Davis and Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/Live-Issue-Digital-drives-rise-of-loyalty-marketing/36602?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 09:20:00 +0800</pubDate>
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     <title><![CDATA[Social media enters Japanese politics]]></title>
     <description><![CDATA[General election candidates break from tradition to use social media, as governments around the region experiment online.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/Social-media-enters-Japanese-politics/36600?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/Social-media-enters-Japanese-politics/36600?src=rss</guid>
     <pubDate>Thu, 13 Aug 2009 09:05:00 +0800</pubDate>
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     <title><![CDATA[All About... Augmented reality]]></title>
     <description><![CDATA[It is no longer just science fiction.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/All-About-Augmented-reality/36555?src=rss</link>
     <author><![CDATA[David Blecken and Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_08/All-About-Augmented-reality/36555?src=rss</guid>
     <pubDate>Thu, 30 Jul 2009 11:12:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Friendster feels heat as Facebook builds Asian base]]></title>
     <description><![CDATA[When it comes to social networking, Southeast Asia has for years been Friendster territory.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Live-Issue-Friendster-feels-heat-as-Facebook-builds-Asian-base/36347?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Live-Issue-Friendster-feels-heat-as-Facebook-builds-Asian-base/36347?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 11:16:00 +0800</pubDate>
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     <title><![CDATA[All About... E-readers]]></title>
     <description><![CDATA[Can the Kindle and its ilk become an ad platform?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/All-About-E-readers/36349?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/All-About-E-readers/36349?src=rss</guid>
     <pubDate>Thu, 16 Jul 2009 11:10:00 +0800</pubDate>
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     <title><![CDATA[All About... Media in 2013]]></title>
     <description><![CDATA[A PwC report predicts rapid change.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/All-About-Media-in-2013/36194?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/All-About-Media-in-2013/36194?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 17:23:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... SapientNitro puts digital in lead role]]></title>
     <description><![CDATA[Is the purchase of Nitro by digital agency Sapient a sign of things to come?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Live-Issue-SapientNitro-puts-digital-in-lead-role/36186?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Live-Issue-SapientNitro-puts-digital-in-lead-role/36186?src=rss</guid>
     <pubDate>Thu, 02 Jul 2009 14:18:00 +0800</pubDate>
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     <title><![CDATA[All About...WOM tracking]]></title>
     <description><![CDATA[Agencies are boosting word-of-mouth surveillance.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/All-AboutWOM-tracking/36042?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/All-AboutWOM-tracking/36042?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 17:52:00 +0800</pubDate>
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     <title><![CDATA[Making social networks pay off]]></title>
     <description><![CDATA[With Twitter struggling to develop a profitable business model, could Asian social networking sites teach their westerm counterparts a thing or two about monetisation?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Making-social-networks-pay-off/36364?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Making-social-networks-pay-off/36364?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:40:00 +0800</pubDate>
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     <title><![CDATA[Decoder... What exactly is Wolfram Alpha?]]></title>
     <description><![CDATA[Wolfram Alpha's launch may have been low key, and results have so far been disappointing, but marketers should nonetheless be keeping a close eye on its unique offering.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Decoder-What-exactly-is-Wolfram-Alpha/36363?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_07/Decoder-What-exactly-is-Wolfram-Alpha/36363?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:38:00 +0800</pubDate>
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     <title><![CDATA[Live Issue... Green Dam glitches leave China's advertisers guessing]]></title>
     <description><![CDATA[The Chinese Government's edict ordering computer makers to pre-install censorship software onto their devices generated plenty of column inches around the world.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/Live-Issue-Green-Dam-glitches-leave-Chinas-advertisers-guessing/36040?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/Live-Issue-Green-Dam-glitches-leave-Chinas-advertisers-guessing/36040?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 15:00:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... Will sites suffer from the 'death' of the online campaign?]]></title>
     <description><![CDATA[The online campaign is dead. At least, that's what Tribal DDB's Asia-Pacific president Amanda King and ECD Dirk Eschenbacher believe.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/Live-Issue-Will-sites-suffer-from-the-death-of-the-online-campaign/35876?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_06/Live-Issue-Will-sites-suffer-from-the-death-of-the-online-campaign/35876?src=rss</guid>
     <pubDate>Thu, 04 Jun 2009 11:57:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... QR codes struggle to live up to the hype]]></title>
     <description><![CDATA[The barcodes once touted as the future of mobile are not taking off outside Japan.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-QR-codes-struggle-to-live-up-to-the-hype/35713?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-QR-codes-struggle-to-live-up-to-the-hype/35713?src=rss</guid>
     <pubDate>Thu, 21 May 2009 17:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Can e-commerce offer global brands a door into China?]]></title>
     <description><![CDATA[Online stores may be the answer for brands looking for an efficient way to expand in the mainland market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-Can-e-commerce-offer-global-brands-a-door-into-China/35710?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-Can-e-commerce-offer-global-brands-a-door-into-China/35710?src=rss</guid>
     <pubDate>Thu, 21 May 2009 17:17:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... Can publishers make the internet pay?]]></title>
     <description><![CDATA[News organisations are looking for new ways to make money from their websites.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-Can-publishers-make-the-internet-pay/35526?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_05/Live-Issue-Can-publishers-make-the-internet-pay/35526?src=rss</guid>
     <pubDate>Thu, 07 May 2009 16:01:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... Singapore's online radio may become a thing of the past]]></title>
     <description><![CDATA[Singapore's online radio stations have been turning off the music following intensive negotiations with the Recording Industry Performance Singapore (Rips), a body of 13 recording companies that distribute music-broadcasting licences.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/Live-Issue-Singapores-online-radio-may-become-a-thing-of-the-past/35241?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/Live-Issue-Singapores-online-radio-may-become-a-thing-of-the-past/35241?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 17:49:00 +0800</pubDate>
    </item>
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     <title><![CDATA[WFA publishes paper on online audience measurement]]></title>
     <description><![CDATA[BRUSSELS - The World Federation of Advertisers (WFA) has published a position paper outlining advertiser's needs in relation to online audience measurement.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/WFA-publishes-paper-on-online-audience-measurement/35105?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/WFA-publishes-paper-on-online-audience-measurement/35105?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 10:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Social networks in Japan]]></title>
     <description><![CDATA[Can the likes of Facebook and MySpace take on Mixi?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/All-About-Social-networks-in-Japan/35244?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_04/All-About-Social-networks-in-Japan/35244?src=rss</guid>
     <pubDate>Thu, 09 Apr 2009 09:51:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Branded TV channels]]></title>
     <description><![CDATA[Is the launch of adidas.tv a sign of things to come?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_03/All-About-Branded-TV-channels/34977?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_03/All-About-Branded-TV-channels/34977?src=rss</guid>
     <pubDate>Thu, 26 Mar 2009 17:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Advertisers lose their ardour for online dating sites]]></title>
     <description><![CDATA[With Valentine's Day approaching, online dating sites are gearing up for a rush of business.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_02/Live-Issue-Advertisers-lose-their-ardour-for-online-dating-sites/34442?src=rss</link>
     <author><![CDATA[Tracey Furniss]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_02/Live-Issue-Advertisers-lose-their-ardour-for-online-dating-sites/34442?src=rss</guid>
     <pubDate>Thu, 12 Feb 2009 11:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Games firms eye Asian expansion]]></title>
     <description><![CDATA[Gaming giant Activision Blizzard is joining rivals in targeting the region's gamers.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_02/Live-Issue-Games-firms-eye-Asian-expansion/34436?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_02/Live-Issue-Games-firms-eye-Asian-expansion/34436?src=rss</guid>
     <pubDate>Thu, 12 Feb 2009 10:18:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Media in 2009]]></title>
     <description><![CDATA[The only certainty about it is that things will change.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/All-About-Media-in-2009/34082?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/All-About-Media-in-2009/34082?src=rss</guid>
     <pubDate>Wed, 21 Jan 2009 14:55:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... HK stations combat sliding viewership]]></title>
     <description><![CDATA[ATV and TVB are working to keep viewers from turning to cable TV or the web.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/Live-Issue-HK-stations-combat-sliding-viewership/34075?src=rss</link>
     <author><![CDATA[Tracey Furniss]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/Live-Issue-HK-stations-combat-sliding-viewership/34075?src=rss</guid>
     <pubDate>Thu, 15 Jan 2009 12:06:00 +0800</pubDate>
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     <title><![CDATA[Sector Insight... Indians embrace mobile despite hard times]]></title>
     <description><![CDATA[The industry's spectacular growth in India is attracting the attention of several international brands.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/Sector-Insight-Indians-embrace-mobile-despite-hard-times/34065?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2009_01/Sector-Insight-Indians-embrace-mobile-despite-hard-times/34065?src=rss</guid>
     <pubDate>Thu, 15 Jan 2009 10:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Winners and losers]]></title>
     <description><![CDATA[Which companies emerged from 2008 with honours?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/All-About-Winners-and-losers/33843?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/All-About-Winners-and-losers/33843?src=rss</guid>
     <pubDate>Thu, 11 Dec 2008 11:42:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Live Issue... Digital enjoys a year of consolidation]]></title>
     <description><![CDATA[There were few breakthroughs in 2008, but digital still made real progress.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Live-Issue-Digital-enjoys-a-year-of-consolidation/33838?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Live-Issue-Digital-enjoys-a-year-of-consolidation/33838?src=rss</guid>
     <pubDate>Thu, 11 Dec 2008 11:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Treading carefully]]></title>
     <description><![CDATA[You want your website to be financially viable, but crowd it with too much advertising and you risk losing your audience.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Treading-carefully/33751?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Treading-carefully/33751?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 11:27:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Time to stop yelling]]></title>
     <description><![CDATA[Advertisers often get too carried away with the bells and whistles of online advertising, when sometimes speaking softly and carrying a big stick is more effective.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Time-to-stop-yelling/33750?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Time-to-stop-yelling/33750?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 11:13:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Time to participate]]></title>
     <description><![CDATA[The rapid increase in online 'involvement' campaigns in Asia are being driven by the emphatic embrace of online social media in the region.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Time-to-participate/33746?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Time-to-participate/33746?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 10:52:00 +0800</pubDate>
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   <item>
     <title><![CDATA[It's a wild wild web]]></title>
     <description><![CDATA[For marketers, the internet is the new Wild West - or East, in our case.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Its-a-wild-wild-web/33744?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/Its-a-wild-wild-web/33744?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 10:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Mobile applications]]></title>
     <description><![CDATA[Their influence as a media channel is set to grow.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/All-About-Mobile-applications/33662?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_12/All-About-Mobile-applications/33662?src=rss</guid>
     <pubDate>Thu, 27 Nov 2008 10:25:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Brand Health Check... eLong fails to capitalise on Chinese travel boom]]></title>
     <description><![CDATA[China's online travel industry holds huge potential - eMarketer estimates it will be worth US$41.7 billion by 2011, up from $13.8 billion in 2006.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Brand-Health-Check-eLong-fails-to-capitalise-on-Chinese-travel-boom/33497?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Brand-Health-Check-eLong-fails-to-capitalise-on-Chinese-travel-boom/33497?src=rss</guid>
     <pubDate>Thu, 13 Nov 2008 19:01:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Live Issue... PS3 changes tack as Xbox takes lead]]></title>
     <description><![CDATA[Sony's console is changing its marketing strategy to shore up its home market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Live-Issue-PS3-changes-tack-as-Xbox-takes-lead/33495?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Live-Issue-PS3-changes-tack-as-Xbox-takes-lead/33495?src=rss</guid>
     <pubDate>Thu, 13 Nov 2008 18:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Alibaba looks overseas as competition builds]]></title>
     <description><![CDATA[Is a $30m investment in 20 key global markets enough to turn it into a bona fide international brand?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Live-Issue-Alibaba-looks-overseas-as-competition-builds/33494?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_11/Live-Issue-Alibaba-looks-overseas-as-competition-builds/33494?src=rss</guid>
     <pubDate>Thu, 13 Nov 2008 18:45:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Digital feels the bite of hard times]]></title>
     <description><![CDATA[The latest digital media survey figures have confirmed what most people already know.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Digital-feels-the-bite-of-hard-times/33149?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Digital-feels-the-bite-of-hard-times/33149?src=rss</guid>
     <pubDate>Fri, 31 Oct 2008 10:10:00 +0800</pubDate>
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     <title><![CDATA[Google and the Smartphone]]></title>
     <description><![CDATA[With sales of Smartphones declining in Asia, the GPhone's launch could galvanise the industry if Google's marketing strategy appeals to status-conscious local consumers.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Google-and-the-Smartphone/33148?src=rss</link>
     <author><![CDATA[Matthew Carlton]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Google-and-the-Smartphone/33148?src=rss</guid>
     <pubDate>Fri, 31 Oct 2008 10:06:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Facebook draws a line in the sand]]></title>
     <description><![CDATA[Facebook's redesign may have  cleaned up its interface, but the latest version of the social media site also reveals a focused drive to generate greater advertising revenue.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Facebook-draws-a-line-in-the-sand/33147?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Facebook-draws-a-line-in-the-sand/33147?src=rss</guid>
     <pubDate>Fri, 31 Oct 2008 09:59:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... Search engines must pay the price for growing influence]]></title>
     <description><![CDATA[Search engines must pay the price for growing influence]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Live-Issue-Search-engines-must-pay-the-price-for-growing-influence/32824?src=rss</link>
     <author><![CDATA[Ella Fitszimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Live-Issue-Search-engines-must-pay-the-price-for-growing-influence/32824?src=rss</guid>
     <pubDate>Mon, 06 Oct 2008 17:09:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... E-commerce]]></title>
     <description><![CDATA[Asia is warming to online shopping at last.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/All-About-E-commerce/32860?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/All-About-E-commerce/32860?src=rss</guid>
     <pubDate>Thu, 02 Oct 2008 14:42:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Live Issue... MySpace China struggles for a niche]]></title>
     <description><![CDATA[The social network site needs to rethink its strategy amid a fast-changing market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Live-Issue-MySpace-China-struggles-for-a-niche/32847?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Live-Issue-MySpace-China-struggles-for-a-niche/32847?src=rss</guid>
     <pubDate>Thu, 02 Oct 2008 12:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sector Insight... Price comes before brand for Indonesia telcos]]></title>
     <description><![CDATA[In the fiercely competitive mobile market, finding a point of difference other than price is proving difficult.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Sector-Insight-Price-comes-before-brand-for-Indonesia-telcos/32722?src=rss</link>
     <author><![CDATA[Glenn Smith]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Sector-Insight-Price-comes-before-brand-for-Indonesia-telcos/32722?src=rss</guid>
     <pubDate>Wed, 24 Sep 2008 15:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... The browser wars]]></title>
     <description><![CDATA[How will the arrival of Chrome impact online media?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/All-About-The-browser-wars/32825?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/All-About-The-browser-wars/32825?src=rss</guid>
     <pubDate>Thu, 18 Sep 2008 17:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Brand Health Check... iTunes strikes a discordant note for Asian users]]></title>
     <description><![CDATA[While Apple's iTunes Music Store dominates the music download market in the US with its impressive portfolio of music and video content plus software applications, the service has never quite taken off in the same way in Asia-Pacific.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Brand-Health-Check-iTunes-strikes-a-discordant-note-for-Asian-users/32810?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_10/Brand-Health-Check-iTunes-strikes-a-discordant-note-for-Asian-users/32810?src=rss</guid>
     <pubDate>Thu, 18 Sep 2008 14:22:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Are semantic search engines pass&amp;eacute;?]]></title>
     <description><![CDATA[Technically, they should be superior to other online search mechanisms, but semantic search engines may have been too slow to make their mark when they had the chance.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Are-semantic-search-engines-passeacute/32601?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Are-semantic-search-engines-passeacute/32601?src=rss</guid>
     <pubDate>Fri, 12 Sep 2008 13:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Go inside social network gaming]]></title>
     <description><![CDATA[It's all the rage with Asia's netizens.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Go-inside-social-network-gaming/32600?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Go-inside-social-network-gaming/32600?src=rss</guid>
     <pubDate>Fri, 12 Sep 2008 13:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Why North Asia has the upper hand]]></title>
     <description><![CDATA[Korea and China highlight the differences between the digital haves and the have-nots in Asia. While the talent exists, concentration of power in the hands of the few is stifling.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Why-North-Asia-has-the-upper-hand/32599?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Why-North-Asia-has-the-upper-hand/32599?src=rss</guid>
     <pubDate>Fri, 12 Sep 2008 13:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[The future of gaming]]></title>
     <description><![CDATA[Online games were once mainly limited to other worldly combat scenarios which appealed mostly to males and geeks.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/The-future-of-gaming/32576?src=rss</link>
     <author><![CDATA[Annabel Walker]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/The-future-of-gaming/32576?src=rss</guid>
     <pubDate>Wed, 10 Sep 2008 19:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Search engines in pre-natal sex ad strife]]></title>
     <description><![CDATA[MUMBAI - Search engines in India have found themselves under pressure from social activists claiming that their sites profit from pre-natal sex selection ads.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Search-engines-in-pre-natal-sex-ad-strife/32493?src=rss</link>
     <author><![CDATA[Ella Fitszimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_09/Search-engines-in-pre-natal-sex-ad-strife/32493?src=rss</guid>
     <pubDate>Thu, 04 Sep 2008 10:36:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China turns to web for Games updates]]></title>
     <description><![CDATA[BEIJING - Digital channels have proved to be some of the biggest winners at this year's Games, as Chinese consumers turn to the net for coverage.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/China-turns-to-web-for-Games-updates/32304?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/China-turns-to-web-for-Games-updates/32304?src=rss</guid>
     <pubDate>Thu, 21 Aug 2008 09:48:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Korea's Lee moves to crush online 'mob rule']]></title>
     <description><![CDATA[SEOUL - In the wake of fervent mass protests driven by online content - some measured, much sensational - on the subject of US beef imports, the already beleaguered South Korean president, Lee Myung-bak, is planning firm action to protect the internet against what he has described as “mob rule”.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Koreas-Lee-moves-to-crush-online-mob-rule/32276?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Koreas-Lee-moves-to-crush-online-mob-rule/32276?src=rss</guid>
     <pubDate>Wed, 20 Aug 2008 08:03:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Friendster hires Google's Kimber as global CEO]]></title>
     <description><![CDATA[GLOBAL - Friendster has appointed Google's regional MD for South Asia, Richard Kimber (pictured), as its new global CEO, succeeding Kent Lindstrom, who has run the social networking site since 2006.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Friendster-hires-Googles-Kimber-as-global-CEO/32275?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Friendster-hires-Googles-Kimber-as-global-CEO/32275?src=rss</guid>
     <pubDate>Wed, 20 Aug 2008 08:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Astroturfing]]></title>
     <description><![CDATA[Should brands pay for posts on Chinese bulletin boards?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/All-About-Astroturfing/32106?src=rss</link>
     <author><![CDATA[Sara Yin]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/All-About-Astroturfing/32106?src=rss</guid>
     <pubDate>Wed, 13 Aug 2008 13:20:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Digital spend enjoys accelerated growth]]></title>
     <description><![CDATA[BEIJING - The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Digital-spend-enjoys-accelerated-growth/31928?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Digital-spend-enjoys-accelerated-growth/31928?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 11:43:00 +0800</pubDate>
    </item>
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     <title><![CDATA[SK rebrands online unit]]></title>
     <description><![CDATA[SEOUL - SK Group's SK Telecom has called a pitch for a creative agency as it prepares to launch the SK Broadband brand into Korea's competitive internet market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/SK-rebrands-online-unit/31925?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/SK-rebrands-online-unit/31925?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 11:16:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Honda seeks green edge with fuel efficiency drive]]></title>
     <description><![CDATA[ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the fuel efficiency of its latest i-VTEC engines.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Honda-seeks-green-edge-with-fuel-efficiency-drive/31918?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Honda-seeks-green-edge-with-fuel-efficiency-drive/31918?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 10:51:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Chinese web usage surges as netizens take global lead]]></title>
     <description><![CDATA[BEIJING - The Chinese web population has grown to 253 million, having expanded by 91 million in the past year.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Chinese-web-usage-surges-as-netizens-take-global-lead/31880?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_08/Chinese-web-usage-surges-as-netizens-take-global-lead/31880?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 09:42:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Media owners must wait for the Olympic storm to pass]]></title>
     <description><![CDATA[Barely a week goes by without news of another Chinese media crackdown.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Media-owners-must-wait-for-the-Olympic-storm-to-pass/1080?src=rss</link>
     <author><![CDATA[Ella Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Media-owners-must-wait-for-the-Olympic-storm-to-pass/1080?src=rss</guid>
     <pubDate>Wed, 30 Jul 2008 12:52:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Users have trust issues with floundering eBay]]></title>
     <description><![CDATA[It's been a tricky few weeks for online auction house eBay, which was forced by a French court earlier this month to pay a US$61 million fine for carrying fake luxury goods from Louis Vuitton and Christian Dior on its site.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Users-have-trust-issues-with-floundering-eBay/1077?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Users-have-trust-issues-with-floundering-eBay/1077?src=rss</guid>
     <pubDate>Wed, 30 Jul 2008 12:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asian brands need time to warm to affiliate marketing]]></title>
     <description><![CDATA[It's worth billions of dollars to advertisers in the West, but is the affiliate marketing model suitable for Asia?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Asian-brands-need-time-to-warm-to-affiliate-marketing/739?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Asian-brands-need-time-to-warm-to-affiliate-marketing/739?src=rss</guid>
     <pubDate>Wed, 16 Jul 2008 09:42:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Microblogging]]></title>
     <description><![CDATA[Does surging interest mean real benefits for brands in Asia?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Microblogging/567?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Microblogging/567?src=rss</guid>
     <pubDate>Wed, 02 Jul 2008 11:12:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Do digital agency joint ventures make sense in China?]]></title>
     <description><![CDATA[Saatchi &amp; Saatchi's tie-up with digital agency Energy Source requires careful planning if it is to work.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Do-digital-agency-joint-ventures-make-sense-in-China/565?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_07/Do-digital-agency-joint-ventures-make-sense-in-China/565?src=rss</guid>
     <pubDate>Wed, 02 Jul 2008 10:59:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Beijing reins in online video]]></title>
     <description><![CDATA[BEIJING - China's online video sector is coming under intense Government scrutiny, raising questions about its future as an advertising medium.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Beijing-reins-in-online-video/558?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Beijing-reins-in-online-video/558?src=rss</guid>
     <pubDate>Wed, 25 Jun 2008 22:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Cisco looks to SMEs for growth]]></title>
     <description><![CDATA[ASIA-PACIFIC - Cisco Systems will attempt to expand its marketing to small and medium enterprises (SMEs), after selecting OgilvyOne as its regional creative agency-of-record.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Cisco-looks-to-SMEs-for-growth/556?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Cisco-looks-to-SMEs-for-growth/556?src=rss</guid>
     <pubDate>Wed, 25 Jun 2008 22:03:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[EA mobile ups its games]]></title>
     <description><![CDATA[SEOUL - Global gaming giant Electronic Arts is planning a string of mobile gaming launches on the back of its US$29 million cash purchase of a South Korean mobile gaming studio.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/EA-mobile-ups-its-games/549?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/EA-mobile-ups-its-games/549?src=rss</guid>
     <pubDate>Wed, 25 Jun 2008 17:10:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Social networks pave way for third-party apps]]></title>
     <description><![CDATA[BEIJING - Two of the mainland's most popular home-grown social networking platforms are throwing open their application programming interface to third-party developers, a move that opens new marketing opportunities for brands.]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Social-networks-pave-way-for-third-party-apps/548?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Social-networks-pave-way-for-third-party-apps/548?src=rss</guid>
     <pubDate>Wed, 25 Jun 2008 17:03:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Ad men fail to keep pace with social media]]></title>
     <description><![CDATA[How seriously should marketers in Asia be taking social media?]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Ad-men-fail-to-keep-pace-with-social-media/531?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Ad-men-fail-to-keep-pace-with-social-media/531?src=rss</guid>
     <pubDate>Wed, 18 Jun 2008 11:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Tencent looks beyond youth base]]></title>
     <description><![CDATA[Tencent's strategy is to move beyond the youth-oriented web offerings that made its name. As its positioning shifts toward mainstream news and e-commerce, Anita Davis examines whether QQ can compete with existing players]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Tencent-looks-beyond-youth-base/180?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Tencent-looks-beyond-youth-base/180?src=rss</guid>
     <pubDate>Fri, 30 May 2008 16:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Apple takes on mobile applications]]></title>
     <description><![CDATA[With Apple planning to enter the fast-growing mobile application market via its highly touted App Store, Keith Ng examines whether the brand can redefine the mobile landscape in the way iTunes transformed the music business]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Apple-takes-on-mobile-applications/220?src=rss</link>
     <author><![CDATA[Keith Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Apple-takes-on-mobile-applications/220?src=rss</guid>
     <pubDate>Fri, 30 May 2008 14:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Too little, too late for AOL?]]></title>
     <description><![CDATA[After launching localised sites in Taiwan and Hong Kong, AOL has set its sights on expanding its portal business in Asia. Anita Davis asks whether the once-great brand has what it takes to dislodge the region's established players]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Too-little-too-late-for-AOL/179?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_05/Too-little-too-late-for-AOL/179?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:42:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Tibet riots spark social media surge]]></title>
     <description><![CDATA[The protests in Tibet demonstrated the increasing influence of user-generated content in China, writes Anita Davis]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Tibet-riots-spark-social-media-surge/315?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Tibet-riots-spark-social-media-surge/315?src=rss</guid>
     <pubDate>Thu, 01 May 2008 16:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Motorola mobile unit stands alone]]></title>
     <description><![CDATA[Motorola has bowed to investor pressure and spun off its mobile business. Anita Davis asks how it will fare on its own]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Motorola-mobile-unit-stands-alone/306?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Motorola-mobile-unit-stands-alone/306?src=rss</guid>
     <pubDate>Thu, 01 May 2008 16:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Yahoo! Panama launches in SE Asia]]></title>
     <description><![CDATA[Almost two years after its US launch, Yahoo! Panama rolls out in Southeast Asia. Anita Davis assesses its potential]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Yahoo-Panama-launches-in-SE-Asia/295?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Yahoo-Panama-launches-in-SE-Asia/295?src=rss</guid>
     <pubDate>Thu, 01 May 2008 15:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Staking a claim to e-commerce]]></title>
     <description><![CDATA[Two new shopping portals in Korea and China hope to cash in on Asia's nascent e-commerce market. Both are set up as online department stores, connecting brands with potential buyers. Michael Hoare assesses their chances]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Staking-a-claim-to-e-commerce/287?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Staking-a-claim-to-e-commerce/287?src=rss</guid>
     <pubDate>Thu, 01 May 2008 15:22:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Designed in NY, built in Bangalore]]></title>
     <description><![CDATA[The expansion of Digitas' offshoring unit Prodigious highlights the growing interest in using Asia-Pacific's low-cost markets for digital production. David Tiltman asks what this means both for agencies and the clients they serve]]></description>
     <link>http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Designed-in-NY-built-in-Bangalore/286?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Analysisarticle/2008_06/Designed-in-NY-built-in-Bangalore/286?src=rss</guid>
     <pubDate>Thu, 01 May 2008 15:19:00 +0800</pubDate>
    </item>
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