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    <title>Media - Digital Media: Interactive</title>
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    <pubDate>Tue, 16 Mar 2010 12:00:24 +0800</pubDate>
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   <item>
     <title><![CDATA[The longevity of E-readers]]></title>
     <description><![CDATA[After a slow inception, electronic book readers have hit the headlines again thanks to Apple's entrance into the market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2010_02/The-longevity-of-E-readers/38774?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2010_02/The-longevity-of-E-readers/38774?src=rss</guid>
     <pubDate>Tue, 09 Feb 2010 12:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Happy Farm]]></title>
     <description><![CDATA[Farming is China's latest internet craze.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_11/All-About-Happy-Farm/38044?src=rss</link>
     <author><![CDATA[Benjamin Li and Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_11/All-About-Happy-Farm/38044?src=rss</guid>
     <pubDate>Fri, 27 Nov 2009 09:27:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Touchmedia unveils talking taxi map for Shanghai Expo]]></title>
     <description><![CDATA[SHANGHAI - Touchmedia, the Chinese in-taxi media company, will launch an interactive map in more than 10,000 taxis in Shanghai next month to target overseas visitors to next year's Shanghai Expo.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Touchmedia-unveils-talking-taxi-map-for-Shanghai-Expo/37660?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Touchmedia-unveils-talking-taxi-map-for-Shanghai-Expo/37660?src=rss</guid>
     <pubDate>Wed, 28 Oct 2009 10:37:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Twitter search deal: five things you need to know]]></title>
     <description><![CDATA[GLOBAL - The deal between Twitter and search giants Google and Microsoft to blend the microblog into their search results will have a big impact on the search marketing industry.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Twitter-search-deal-five-things-you-need-to-know/37633?src=rss</link>
     <author><![CDATA[revolutionmagazine.com]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Twitter-search-deal-five-things-you-need-to-know/37633?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 10:02:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Singapore Tourism Board seeks ideas for tourism 'roadmap']]></title>
     <description><![CDATA[SINGAPORE - The Singapore Tourism Board (STB) has launched five taskforces, including one for marketing, and is canvassing views from the public to develop a new tourism 'roadmap' for the city-state.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Singapore-Tourism-Board-seeks-ideas-for-tourism-roadmap/37486?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_10/Singapore-Tourism-Board-seeks-ideas-for-tourism-roadmap/37486?src=rss</guid>
     <pubDate>Mon, 12 Oct 2009 15:32:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[SingTel launches designated social networking handset]]></title>
     <description><![CDATA[SINGAPORE - SingTel will become the first mobile services provider in the region to operate INQ Mobile's Mini 3G mobile phone, a handset with built-in access to social networking sites Facebook and Twitter.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_09/SingTel-launches-designated-social-networking-handset/37081?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_09/SingTel-launches-designated-social-networking-handset/37081?src=rss</guid>
     <pubDate>Tue, 15 Sep 2009 12:42:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Skype and CNN strike global ad deal]]></title>
     <description><![CDATA[GLOBAL - Skype has struck a deal with CNN International to sponsor its 'Connect the world' segment as part of the telephony company's global advertising campaign.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_09/Skype-and-CNN-strike-global-ad-deal/36983?src=rss</link>
     <author><![CDATA[Dan Leahul, Brand Republic]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_09/Skype-and-CNN-strike-global-ad-deal/36983?src=rss</guid>
     <pubDate>Tue, 08 Sep 2009 18:27:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Nissan launches brand campaign]]></title>
     <description><![CDATA[KUALA LUMPUR - Nissan has launched an integrated brand-building campaign in Malaysia, centred on its global objectives of developing brand trust.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Nissan-launches-brand-campaign/36080?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Nissan-launches-brand-campaign/36080?src=rss</guid>
     <pubDate>Fri, 26 Jun 2009 10:19:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Qais appoints MD ahead of digital upturn]]></title>
     <description><![CDATA[SINGAPORE - Qais Consulting, a Singapore-based interactive agency, has promoted Mark Newton (pictured) to the position of managing director.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Qais-appoints-MD-ahead-of-digital-upturn/36047?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Qais-appoints-MD-ahead-of-digital-upturn/36047?src=rss</guid>
     <pubDate>Wed, 24 Jun 2009 12:07:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Standard Chartered launches global HIV web campaign]]></title>
     <description><![CDATA[HONG KONG - Standard Chartered Bank has launched a major global social media campaign to raise awareness of the threat of HIV and AIDS, moving toward its goal to educate one million people on HIV and AIDS by 2010 as part of the Clinton Global Initiative.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Standard-Chartered-launches-global-HIV-web-campaign/36015?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_06/Standard-Chartered-launches-global-HIV-web-campaign/36015?src=rss</guid>
     <pubDate>Mon, 22 Jun 2009 12:31:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Zuellig Pharma appoints Reap Interactive for Simple]]></title>
     <description><![CDATA[SINGAPORE - Zuellig Pharma has appointed TNBT's Reap Interactive to boost online presence for its Simple range of skincare products.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_04/Zuellig-Pharma-appoints-Reap-Interactive-for-Simple/35333?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_04/Zuellig-Pharma-appoints-Reap-Interactive-for-Simple/35333?src=rss</guid>
     <pubDate>Fri, 24 Apr 2009 11:35:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Live Issue... Will branded social networks catch on?]]></title>
     <description><![CDATA[BMW marked a new phase for social media marketing in Asia when it announced plans to set up its own social network in China.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_05/Live-Issue-Will-branded-social-networks-catch-on/35427?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_05/Live-Issue-Will-branded-social-networks-catch-on/35427?src=rss</guid>
     <pubDate>Thu, 23 Apr 2009 10:55:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Nokia ties with Youku to broadcast live concert]]></title>
     <description><![CDATA[BEIJING - Nokia and Chinese video-sharing site Youku will broadcast a live, three-hour concert as part of a promotion for Nokia's XpressMusic handset - an event that marks the launch of the Youku Live platform that aims to integrate brands' live events with the online space.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_04/Nokia-ties-with-Youku-to-broadcast-live-concert/35155?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_04/Nokia-ties-with-Youku-to-broadcast-live-concert/35155?src=rss</guid>
     <pubDate>Wed, 15 Apr 2009 12:09:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Ruder Finn expands interactive unit in HK]]></title>
     <description><![CDATA[HONG KONG - Public relations agency Ruder Finn has expanded its interactive unit to Hong Kong.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Ruder-Finn-expands-interactive-unit-in-HK/34931?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Ruder-Finn-expands-interactive-unit-in-HK/34931?src=rss</guid>
     <pubDate>Fri, 27 Mar 2009 11:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Greenpeace launches online guerrilla stunt to save Indonesian rainforests]]></title>
     <description><![CDATA[SINGAPORE - Greenpeace and Yahoo, along with Bates141, PhotoLibrary and Free Range Creative, have launched an interactive guerrilla campaign to garner global support for the vanishing forests and endangered animals in Indonesia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Greenpeace-launches-online-guerrilla-stunt-to-save-Indonesian-rainforests/34844?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Greenpeace-launches-online-guerrilla-stunt-to-save-Indonesian-rainforests/34844?src=rss</guid>
     <pubDate>Fri, 20 Mar 2009 16:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Pixel Media hires Shanghai GM]]></title>
     <description><![CDATA[SHANGHAI - Danny Tsang (pictured) has been appointed as the general manager of Pixel Media Shanghai.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Pixel-Media-hires-Shanghai-GM/34582?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_03/Pixel-Media-hires-Shanghai-GM/34582?src=rss</guid>
     <pubDate>Tue, 03 Mar 2009 12:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sufei's Diary season two searches for brand placements]]></title>
     <description><![CDATA[HONG KONG - Sony Pictures Television International (SPTI) is rolling out a second season of Sufei's Diary and is in talks for new advertisers for product placements within the show.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_02/Sufeis-Diary-season-two-searches-for-brand-placements/34421?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_02/Sufeis-Diary-season-two-searches-for-brand-placements/34421?src=rss</guid>
     <pubDate>Thu, 19 Feb 2009 12:33:00 +0800</pubDate>
    </item>
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     <title><![CDATA[HP launches digital drive for touch-screen PCs]]></title>
     <description><![CDATA[SINGAPORE - HP has unveiled a regional XM-Asia/RMG-produced digital-led campaign to promote the launch of its TouchSmart touch-screen technology desktop PCs.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_02/HP-launches-digital-drive-for-touch-screen-PCs/34416?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_02/HP-launches-digital-drive-for-touch-screen-PCs/34416?src=rss</guid>
     <pubDate>Thu, 19 Feb 2009 11:46:00 +0800</pubDate>
    </item>
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     <title><![CDATA[SingTel unveils multimedia retail store]]></title>
     <description><![CDATA[SINGAPORE - SingTel, Singapore's leading telecommunications firm, has unveiled a multimedia retail store to transform the way the telco interacts with consumers.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_01/SingTel-unveils-multimedia-retail-store/34013?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_01/SingTel-unveils-multimedia-retail-store/34013?src=rss</guid>
     <pubDate>Fri, 16 Jan 2009 10:38:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Pepsi selects Tribal DDB for digital business]]></title>
     <description><![CDATA[SHANGHAI - Tribal DDB Shanghai has won the digital account for PepsiCo beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade in China, after a three-way pitch against undisclosed agencies.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2009_01/Pepsi-selects-Tribal-DDB-for-digital-business/34014?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2009_01/Pepsi-selects-Tribal-DDB-for-digital-business/34014?src=rss</guid>
     <pubDate>Thu, 15 Jan 2009 10:41:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Tribal DDB Shanghai wins Pepsi digital]]></title>
     <description><![CDATA[SHANGHAI - Tribal DDB Shanghai has won the digital account for Pepsi beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade in China from January 2009, after a 3-way pitch.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_12/Tribal-DDB-Shanghai-wins-Pepsi-digital/33856?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_12/Tribal-DDB-Shanghai-wins-Pepsi-digital/33856?src=rss</guid>
     <pubDate>Thu, 18 Dec 2008 15:10:00 +0800</pubDate>
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     <title><![CDATA[Online influencers]]></title>
     <description><![CDATA[Much has been said about marketers responding to a new world shaped by net-savvy consumers, but studies are showing that the tail can also wag the dog.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_12/Online-influencers/33745?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_12/Online-influencers/33745?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 10:43:00 +0800</pubDate>
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     <title><![CDATA[The death of search]]></title>
     <description><![CDATA[Dominic Powers (pictured) argues for a reappraisal of the role of search in marketing]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/The-death-of-search/32455?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/The-death-of-search/32455?src=rss</guid>
     <pubDate>Fri, 05 Sep 2008 09:30:00 +0800</pubDate>
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     <title><![CDATA[Cathay overhauls website to push service]]></title>
     <description><![CDATA[HONG KONG - Cathay Pacific has upgraded its 'Experience' website as it switches the focus of its marketing onto its service.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/Cathay-overhauls-website-to-push-service/32434?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/Cathay-overhauls-website-to-push-service/32434?src=rss</guid>
     <pubDate>Wed, 03 Sep 2008 16:19:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[MSN launches vending machine game]]></title>
     <description><![CDATA[SYDNEY - Amnesia has created a digital vending machine game for Windows Live Messenger in Australia that allows players and friends of their choosing to win real-life prizes.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/MSN-launches-vending-machine-game/32433?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_09/MSN-launches-vending-machine-game/32433?src=rss</guid>
     <pubDate>Wed, 03 Sep 2008 16:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Touchmedia expands China network]]></title>
     <description><![CDATA[SHANGHAI - Taxi advertising provider Touchmedia has expanded its network in China, adding interactive screens in 3000 taxis in Beijing and 2000 taxis in Guangzhou in August, and 2000 more in Shenzhen in September.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Touchmedia-expands-China-network/32138?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Touchmedia-expands-China-network/32138?src=rss</guid>
     <pubDate>Thu, 14 Aug 2008 15:37:00 +0800</pubDate>
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   <item>
     <title><![CDATA[Olympics Watch - Day One]]></title>
     <description><![CDATA[BEIJING - It's finally here - today the biggest marketing event in the world (with a bit of sport thrown in) hits Asia, with the opening ceremony of the Beijing Olympics this evening.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Olympics-Watch---Day-One/32010?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Olympics-Watch---Day-One/32010?src=rss</guid>
     <pubDate>Fri, 08 Aug 2008 18:01:00 +0800</pubDate>
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     <title><![CDATA[Citibank and AirAsia turn to Facebook to test credit card]]></title>
     <description><![CDATA[KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Citibank-and-AirAsia-turn-to-Facebook-to-test-credit-card/31872?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_08/Citibank-and-AirAsia-turn-to-Facebook-to-test-credit-card/31872?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 09:21:00 +0800</pubDate>
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     <title><![CDATA[Tourism board launches interactive website]]></title>
     <description><![CDATA[HONG KONG - The Hong Kong Tourism Board (HKTB) has relaunched its website to boost consumer interaction with the site and drive interest in the territory.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_07/Tourism-board-launches-interactive-website/579?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_07/Tourism-board-launches-interactive-website/579?src=rss</guid>
     <pubDate>Wed, 09 Jul 2008 11:20:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Baidu to offer web gaming channel]]></title>
     <description><![CDATA[As it looks to expand its digital offerings, the search giant is targeting the online gaming market. Anita Davis reports]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Baidu-to-offer-web-gaming-channel/176?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Baidu-to-offer-web-gaming-channel/176?src=rss</guid>
     <pubDate>Tue, 03 Jun 2008 16:33:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Look what they've done to my brand...]]></title>
     <description><![CDATA[What is it about Apple that inspires spoof ads? Everyone with a camera and too much time on their hands seems to have posted their own parodies of the iPhone, Nano or MacBook Air ads - including rival Lenovo with this spoof.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Look-what-theyve-done-to-my-brand/248?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Look-what-theyve-done-to-my-brand/248?src=rss</guid>
     <pubDate>Mon, 02 Jun 2008 16:33:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[dgm to extend affiliate model to Hong Kong and Southeast Asia]]></title>
     <description><![CDATA[Online marketing group dgm is launching an affiliate marketing network across Hong Kong and Southeast Asia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/dgm-to-extend-affiliate-model-to-Hong-Kong-and-Southeast-Asia/215?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/dgm-to-extend-affiliate-model-to-Hong-Kong-and-Southeast-Asia/215?src=rss</guid>
     <pubDate>Fri, 30 May 2008 14:05:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Best practice]]></title>
     <description><![CDATA[Marketers in Asia need much greater knowlege of how digital works, whether that is the intricacies of Flash or the way consumers interact with online content.The best agencies are those that take the time to educate their clients.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Best-practice/214?src=rss</link>
     <author><![CDATA[Greg Paull]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Best-practice/214?src=rss</guid>
     <pubDate>Fri, 30 May 2008 12:33:00 +0800</pubDate>
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     <title><![CDATA[Five steps to digital heaven]]></title>
     <description><![CDATA[Wherever you are in Asia, the issue marketers face is how much they should invest to reach online users. Since the medium is so new, it's harder to have standard benchmarks. At R3, we have come face to face with this on a number of bleeding- and leading-edge marketers, and would offer up a few suggestions for the rest.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Five-steps-to-digital-heaven/213?src=rss</link>
     <author><![CDATA[Greg Paull]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Five-steps-to-digital-heaven/213?src=rss</guid>
     <pubDate>Fri, 30 May 2008 12:30:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[NZ Book Council in digital reading drive]]></title>
     <description><![CDATA[The New Zealand Book Council has launched a digital campaign through Colenso BBDO Auckland to support its 'Read a book at work' drive.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/NZ-Book-Council-in-digital-reading-drive/178?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/NZ-Book-Council-in-digital-reading-drive/178?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:38:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review Alan Ruthazer, Siite Interactive, New York]]></title>
     <description><![CDATA[MoshiMonster World is like a digital Tamagotchi program (those keychain digi-pets popular in the 90s). It's a bubbly cartoon site that lets users create their own  monster and care for it in a candyland world.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Review-Alan-Ruthazer-Siite-Interactive-New-York/177?src=rss</link>
     <author><![CDATA[Alan Ruthazer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Review-Alan-Ruthazer-Siite-Interactive-New-York/177?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:36:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Asian digital work wins at Webbies]]></title>
     <description><![CDATA[Asian agencies received a clutch of prizes at the recent Webby Awards in New York.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Asian-digital-work-wins-at-Webbies/218?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Asian-digital-work-wins-at-Webbies/218?src=rss</guid>
     <pubDate>Thu, 29 May 2008 14:12:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Zed Digital unveils SinoTech alliance]]></title>
     <description><![CDATA[ZenithOptimedia's digital unit Zed Digital has partnered with Chinese interactive agency SinoTech Media to launch a media planning and reporting platform in China.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Zed-Digital-unveils-SinoTech-alliance/217?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Zed-Digital-unveils-SinoTech-alliance/217?src=rss</guid>
     <pubDate>Thu, 29 May 2008 14:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sri Lanka Telecom backs broadband]]></title>
     <description><![CDATA[Sri Lanka Telecom has launched a digital campaign to promote its broadband service.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Sri-Lanka-Telecom-backs-broadband/216?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_05/Sri-Lanka-Telecom-backs-broadband/216?src=rss</guid>
     <pubDate>Thu, 29 May 2008 14:08:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Are we running before we can walk?]]></title>
     <description><![CDATA[For online to be significantly under 1% of some clients' media spend in technologically advanced societies such as Hong Kong and Singapore – where it makes up more than 25% of consumer media time – is a disaster of epic proportions. But there's a sense in Asia that we're waiting for someone else to knuckle down and get the job done; a sense that whatever it is that has made online such a success around the world just isn't available in Asia; a sense that someone else is to blame.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Are-we-running-before-we-can-walk/299?src=rss</link>
     <author><![CDATA[Nick Fawbert]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Are-we-running-before-we-can-walk/299?src=rss</guid>
     <pubDate>Thu, 01 May 2008 16:19:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - Spokeo]]></title>
     <description><![CDATA[Hari Ramanathan, Young &amp; Rubicam Singapore]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Spokeo/296?src=rss</link>
     <author><![CDATA[Hari Ramanathan]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Spokeo/296?src=rss</guid>
     <pubDate>Thu, 01 May 2008 15:57:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Yahoo! Panama launches in SE Asia]]></title>
     <description><![CDATA[Almost two years after its US launch, Yahoo! Panama rolls out in Southeast Asia. Anita Davis assesses its potential]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Yahoo-Panama-launches-in-SE-Asia/295?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Yahoo-Panama-launches-in-SE-Asia/295?src=rss</guid>
     <pubDate>Thu, 01 May 2008 15:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hello Kitty to unveil multiplayer virtual game for young women]]></title>
     <description><![CDATA[Hello Kitty is developing a World of Warcraft-style role-play game targeting young women.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Hello-Kitty-to-unveil-multiplayer-virtual-game-for-young-women/394?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Hello-Kitty-to-unveil-multiplayer-virtual-game-for-young-women/394?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Qunar in widget tie with Yahoo! China]]></title>
     <description><![CDATA[Travel search engine Qunar has partnered with Yahoo! China to launch a 'Travel tool box' widget that lets portal users track hotel and air fares.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Qunar-in-widget-tie-with-Yahoo-China/391?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Qunar-in-widget-tie-with-Yahoo-China/391?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Digital opportunities in the new Asia]]></title>
     <description><![CDATA[Grey Global Group's 'Eye on Asia' study, involving more than 8,000 people in 16 Asian markets, tracks the enormous flux Asians are experiencing from social, economic and political perspectives and benchmarks it against attitudes in the West. It found that the region's newly empowered people have an abundant sense of optimism and an undeniable spirit within their accelerating world. Combined, these factors make it the best of times to be a marketer in Asia. Increasingly we will need to think more of the psychology of affluence replacing the psychology of want and security, as the attitude of self-sacrifice may no longer be an economic necessity for many Asians.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Digital-opportunities-in-the-new-Asia/367?src=rss</link>
     <author><![CDATA[Chris Beaumont]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Digital-opportunities-in-the-new-Asia/367?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 15:12:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Mixi set to face rough ride in China]]></title>
     <description><![CDATA[Mixi has its sights set on China, but it must overcome cultural and social barriers to succeed. Anita Davis reports]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Mixi-set-to-face-rough-ride-in-China/366?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Mixi-set-to-face-rough-ride-in-China/366?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 15:02:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - Yahoo! Political Dashboard]]></title>
     <description><![CDATA[Jason Chan, Blast Radius New York]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Yahoo-Political-Dashboard/365?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Yahoo-Political-Dashboard/365?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 15:00:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Baidu takes aim at Tencent with roll-out of instant messaging]]></title>
     <description><![CDATA[Baidu, China's dominant search engine with 55% market share, has announced it will launch a messaging service called Baidu Hi.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Baidu-takes-aim-at-Tencent-with-roll-out-of-instant-messaging/364?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Baidu-takes-aim-at-Tencent-with-roll-out-of-instant-messaging/364?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 14:52:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Travel titans turn attention to Asia]]></title>
     <description><![CDATA[Now that disposable incomes and cheap flights have become prevalent in Asia, the online travel market is growing fast. Anita Davis looks at the plans Western travel sites have for the region and asks how local operators will respond]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Travel-titans-turn-attention-to-Asia/357?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Travel-titans-turn-attention-to-Asia/357?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 14:18:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[A day in the life of women online]]></title>
     <description><![CDATA[How do Asian women use the internet? What sorts of sites do they visit? What online characteristics do they share across countries? MindShare Interaction set out to answer these questions in its '24 digital hours' study, which observed and interviewed female internet users, mainly within a 24-hour scope, in their homes, schools, offices and cafes. The study, concluded in November, focused on women aged 16 to 40 in Japan, India, Singapore, Hong Kong, China, Vietnam, Thailand, Indonesia and Malaysia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/A-day-in-the-life-of-women-online/429?src=rss</link>
     <author><![CDATA[Achara Masoodi]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/A-day-in-the-life-of-women-online/429?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 16:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Friendster looks to cement lead]]></title>
     <description><![CDATA[The American social network is on the offensive as Asia-Pacific becomes a growing priority. David Tiltman reports]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Friendster-looks-to-cement-lead/427?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Friendster-looks-to-cement-lead/427?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 15:42:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - Axe]]></title>
     <description><![CDATA[Valerie Cheng, Arc Singapore]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Axe/426?src=rss</link>
     <author><![CDATA[Valerie Cheng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Review---Axe/426?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 15:22:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Google's music download plan for China is 'too little, too late']]></title>
     <description><![CDATA[Google's latest attempts to gain ground on Chinese search giant Baidu have been met by scepticism within the search industry.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Googles-music-download-plan-for-China-is-too-little-too-late/425?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Googles-music-download-plan-for-China-is-too-little-too-late/425?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 15:01:00 +0800</pubDate>
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     <title><![CDATA[Asian e-commerce to double by 2011]]></title>
     <description><![CDATA[Business-to-consumer e-commerce in Asia-Pacific will be worth US$168.7bn by 2011, more than double its current level, according to a survey by eMarketer.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Asian-e-commerce-to-double-by-2011/423?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/Asian-e-commerce-to-double-by-2011/423?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 14:28:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[DMS and SinoTech seal partnership]]></title>
     <description><![CDATA[DMS Group in Southeast Asia and China's SinoTech Media have partnered to expand their markets.]]></description>
     <link>http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/DMS-and-SinoTech-seal-partnership/422?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Interactivearticle/2008_06/DMS-and-SinoTech-seal-partnership/422?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 14:09:00 +0800</pubDate>
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