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    <title>Media - Digital Media: Content</title>
    <description>Media - Digital Media: Content</description>
    <link>http://www.media.asia/DigitalMedia/</link>
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    <pubDate>Tue, 16 Mar 2010 12:00:24 +0800</pubDate>
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     <title><![CDATA[Live coverage deal between IPL &amp; YouTube gives TV sport a wake-up call]]></title>
     <description><![CDATA[As cricket's Indian Premier League (IPL) strikes a global deal with online video kings YouTube, traditional broadcasters of sport, their advertisers and sponsors are left to consider the future implications of the groundbreaking deal.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_02/Live-coverage-deal-between-IPL--YouTube-gives-TV-sport-a-wake-up-call/38894?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_02/Live-coverage-deal-between-IPL--YouTube-gives-TV-sport-a-wake-up-call/38894?src=rss</guid>
     <pubDate>Fri, 19 Feb 2010 09:24:00 +0800</pubDate>
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     <title><![CDATA[YouTube celebrates five years, but commercial success is yet to come]]></title>
     <description><![CDATA[GLOBAL - YouTube, the world's largest video-sharing website, finds itself at a cross-roads as it celebrates its fifth birthday this week.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_02/YouTube-celebrates-five-years-but-commercial-success-is-yet-to-come/38889?src=rss</link>
     <author><![CDATA[Arif Durrani, Brand Republic]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_02/YouTube-celebrates-five-years-but-commercial-success-is-yet-to-come/38889?src=rss</guid>
     <pubDate>Thu, 18 Feb 2010 15:48:00 +0800</pubDate>
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     <title><![CDATA[3D Television: The Avatar Effect]]></title>
     <description><![CDATA[Early developers of 3D TV pushed for its adoption as long as 15 years ago, but the concept is finally moving on from a pipe dream to a reality. Yet after all the hype, what will 3D TV actually offer brands and media outlets?]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_02/3D-Television-The-Avatar-Effect/38735?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_02/3D-Television-The-Avatar-Effect/38735?src=rss</guid>
     <pubDate>Thu, 04 Feb 2010 17:57:00 +0800</pubDate>
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     <title><![CDATA[360 TV: Growing new media video content]]></title>
     <description><![CDATA[SINGAPORE - After a busy 2009, the Media Development Authority of Singapore (MDA) plans to boost the local media industry by growing branded content beyond the TV screen.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_01/360-TV-Growing-new-media-video-content/38637?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_01/360-TV-Growing-new-media-video-content/38637?src=rss</guid>
     <pubDate>Thu, 28 Jan 2010 12:09:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: Sean Cummins on â€˜Best Job in the Worldâ€™ campaign]]></title>
     <description><![CDATA[SINGAPORE â€“ One of Australiaâ€™s high-profile creatives and former CumminsNitro chief, Sean Cummins (pictured), took time out to discuss branded content, the widely-hailed â€˜Best Job in the Worldâ€™ campaign as well as creativity in Asia in a recent interview with Media.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_01/VIDEO-Sean-Cummins-on-Best-Job-in-the-World-campaign/38446?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_01/VIDEO-Sean-Cummins-on-Best-Job-in-the-World-campaign/38446?src=rss</guid>
     <pubDate>Mon, 18 Jan 2010 12:58:00 +0800</pubDate>
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     <title><![CDATA[Alibaba raps Yahoo for Google China stance]]></title>
     <description><![CDATA[BEIJING â€“ Alibaba, Yahoo's partner in China, has slammed the US internet giant as &quot;reckless&quot; for supporting Google in its stand-off with Beijing over alleged cyber-attacks.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_01/Alibaba-raps-Yahoo-for-Google-China-stance/38465?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_01/Alibaba-raps-Yahoo-for-Google-China-stance/38465?src=rss</guid>
     <pubDate>Mon, 18 Jan 2010 12:01:00 +0800</pubDate>
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     <title><![CDATA[Tribal DDB names two new associate creative directors in Singapore]]></title>
     <description><![CDATA[SINGAPORE â€“ Tribal DDB Singapore has appointed Chris Lim (pictured left) and Nicole Pang (centre) to the roles of associate creative director.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2010_01/Tribal-DDB-names-two-new-associate-creative-directors-in-Singapore/38463?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2010_01/Tribal-DDB-names-two-new-associate-creative-directors-in-Singapore/38463?src=rss</guid>
     <pubDate>Mon, 18 Jan 2010 11:07:00 +0800</pubDate>
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     <title><![CDATA[Youku, Coke win infringement case against Voole]]></title>
     <description><![CDATA[BEIJING - The Haidian District Court has cleared Youku and Coca-Cola of all copyright infringement charges, rejecting lawsuits backed by Union Voole Technology on behalf of the Chinese Online Video Anti-Piracy Alliance.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_12/Youku-Coke-win-infringement-case-against-Voole/38267?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_12/Youku-Coke-win-infringement-case-against-Voole/38267?src=rss</guid>
     <pubDate>Thu, 17 Dec 2009 11:21:00 +0800</pubDate>
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     <title><![CDATA[Four MediaCorp radio stations relaunch on the internet]]></title>
     <description><![CDATA[SINGAPORE - Following a nine-month hiatus, MediaCorp has reached an agreement with the Recording Industry Performance Singapore (Rips) for four of its radio stations to resume broadcast on the internet.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_12/Four-MediaCorp-radio-stations-relaunch-on-the-internet/38076?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_12/Four-MediaCorp-radio-stations-relaunch-on-the-internet/38076?src=rss</guid>
     <pubDate>Tue, 01 Dec 2009 11:46:00 +0800</pubDate>
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     <title><![CDATA[Hewlett-Packard extends music service to Southeast Asia]]></title>
     <description><![CDATA[SINGAPORE - Hewlett-Packard (HP) is entering Southeast Asia's music download market through an expanded collaboration with Universal Music.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_11/Hewlett-Packard-extends-music-service-to-Southeast-Asia/38014?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_11/Hewlett-Packard-extends-music-service-to-Southeast-Asia/38014?src=rss</guid>
     <pubDate>Wed, 25 Nov 2009 11:14:00 +0800</pubDate>
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     <title><![CDATA[SCMP hit by talent drain as Ross Settles, Mike McComb depart]]></title>
     <description><![CDATA[HONG KONG - The South China Morning Post's (SCMP) director of digital business Ross Settles and the paper's director of marketing and communications Michael McComb have both handed in their resignations, leaving the publication's marketing and online divisions in flux.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_11/SCMP-hit-by-talent-drain-as-Ross-Settles-Mike-McComb-depart/37722?src=rss</link>
     <author><![CDATA[Benjamin Li and Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_11/SCMP-hit-by-talent-drain-as-Ross-Settles-Mike-McComb-depart/37722?src=rss</guid>
     <pubDate>Mon, 02 Nov 2009 12:12:00 +0800</pubDate>
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     <title><![CDATA[WSJ.com introduces premium paid content model]]></title>
     <description><![CDATA[GLOBAL - In the search for avenues of paid content, the Rupert Murdoch-owned Wall Street Journal is introducing an almost US$600 a year Wall Street Journal Professional Edition.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/WSJcom-introduces-premium-paid-content-model/37632?src=rss</link>
     <author><![CDATA[Staff Brand Republic]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/WSJcom-introduces-premium-paid-content-model/37632?src=rss</guid>
     <pubDate>Fri, 23 Oct 2009 09:26:00 +0800</pubDate>
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     <title><![CDATA[VIDEO: Steve Forbes vows to keep online content free]]></title>
     <description><![CDATA[ASIA-PACIFIC - In an exclusive interview with Media, global media magnate Steve Forbes has indicated that his publications will not be erecting paywalls because he believes paid content will not translate into a &quot;major source of revenue&quot;.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/VIDEO-Steve-Forbes-vows-to-keep-online-content-free/37556?src=rss</link>
     <author><![CDATA[Staff reporters]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/VIDEO-Steve-Forbes-vows-to-keep-online-content-free/37556?src=rss</guid>
     <pubDate>Fri, 16 Oct 2009 11:49:00 +0800</pubDate>
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     <title><![CDATA[MySpace Music hires Bulldozer Inc for Australian launch]]></title>
     <description><![CDATA[SYDNEY - MySpace Music has appointed Australian independent agency Bulldozer Inc for strategic communications and advertising for the service launch in Australia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/MySpace-Music-hires-Bulldozer-Inc-for-Australian-launch/37553?src=rss</link>
     <author><![CDATA[Jane Leung]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/MySpace-Music-hires-Bulldozer-Inc-for-Australian-launch/37553?src=rss</guid>
     <pubDate>Fri, 16 Oct 2009 10:59:00 +0800</pubDate>
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     <title><![CDATA[Bloomberg seeks new opportunities in BusinessWeek buy]]></title>
     <description><![CDATA[GLOBAL â€“ Bloomberg is poised to acquire BusinessWeek in a bid to create a stronger multimedia offering.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Bloomberg-seeks-new-opportunities-in-BusinessWeek-buy/37518?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Bloomberg-seeks-new-opportunities-in-BusinessWeek-buy/37518?src=rss</guid>
     <pubDate>Wed, 14 Oct 2009 11:09:00 +0800</pubDate>
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     <title><![CDATA[Mindshare launches automotive site for women in Singapore]]></title>
     <description><![CDATA[SINGAPORE - Following the launch of its first content platform, Mindshare Singapore is set to launch a second platform of content co-creation - an automotive site for women.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Mindshare-launches-automotive-site-for-women-in-Singapore/37514?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Mindshare-launches-automotive-site-for-women-in-Singapore/37514?src=rss</guid>
     <pubDate>Wed, 14 Oct 2009 10:13:00 +0800</pubDate>
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     <title><![CDATA[ESPN Star Sports secures exclusive Barclays Premier League rights]]></title>
     <description><![CDATA[ASIA-PACIFIC â€“ ESPN Star Sports (ESS) has secured exclusive rights to broadcast the Barclays Premier League (BPL) on multiple platforms in 18 markets across Asia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/ESPN-Star-Sports-secures-exclusive-Barclays-Premier-League-rights/37419?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/ESPN-Star-Sports-secures-exclusive-Barclays-Premier-League-rights/37419?src=rss</guid>
     <pubDate>Wed, 07 Oct 2009 11:08:00 +0800</pubDate>
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     <title><![CDATA[Mindshare to launch online reality show on CozyCot in Singapore]]></title>
     <description><![CDATA[SINGAPORE - Following the roll-out of its M-Content platform, Mindshare is set to launch an online reality show on CozyCot, a Singaporean online women's community and lifestyle website.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Mindshare-to-launch-online-reality-show-on-CozyCot-in-Singapore/37345?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_10/Mindshare-to-launch-online-reality-show-on-CozyCot-in-Singapore/37345?src=rss</guid>
     <pubDate>Thu, 01 Oct 2009 17:15:00 +0800</pubDate>
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     <title><![CDATA[Online video starts to shine]]></title>
     <description><![CDATA[Online video sites in Asia are shifting their business model and are emerging as legitimate alternatives to traditional broadcast television platforms.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Online-video-starts-to-shine/36366?src=rss</link>
     <author><![CDATA[Arun Sudhaman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Online-video-starts-to-shine/36366?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:50:00 +0800</pubDate>
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     <title><![CDATA[Special Report... Search: The potential for vertical search in Asia]]></title>
     <description><![CDATA[Vertical search has become an important tool in many parts of the globe, but the jury is still out on whether it is right for Asia.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-The-potential-for-vertical-search-in-Asia/36362?src=rss</link>
     <author><![CDATA[Mike Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-The-potential-for-vertical-search-in-Asia/36362?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:35:00 +0800</pubDate>
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     <title><![CDATA[Special Report... Search: Can Bing become the Google-killer?]]></title>
     <description><![CDATA[Micorsoft's roll out of its Bing search engine brings one more player into the competitive search market, but it could be a while before it challenges Google's dominance.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-Can-Bing-become-the-Google-killer/36361?src=rss</link>
     <author><![CDATA[James Hawkins]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-Can-Bing-become-the-Google-killer/36361?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:30:00 +0800</pubDate>
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     <title><![CDATA[Special Report... Search: The many futures of search]]></title>
     <description><![CDATA[From the introduction of value-added services from the established search engines to the continuing rise of social media and the entry of new players, all the major digital players are getting in on the search market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-The-many-futures-of-search/36360?src=rss</link>
     <author><![CDATA[Michael Hoare]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_07/Special-Report-Search-The-many-futures-of-search/36360?src=rss</guid>
     <pubDate>Thu, 18 Jun 2009 16:20:00 +0800</pubDate>
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     <title><![CDATA[Sina gains edge with Focus buy]]></title>
     <description><![CDATA[ASIA-PACIFIC - Sina's entrance into the outdoor media sector through its acquisition of Focus Media's key assets is set to give the firm a significant advantage over rivals Sohu, Baidu and Tencent.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2009_01/Sina-gains-edge-with-Focus-buy/34016?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2009_01/Sina-gains-edge-with-Focus-buy/34016?src=rss</guid>
     <pubDate>Thu, 15 Jan 2009 11:11:00 +0800</pubDate>
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     <title><![CDATA[Red Bee Singapore closes for now]]></title>
     <description><![CDATA[SINGAPORE - UK-based branded content company Red Bee Media, which opened in Singapore little more than a year ago in November 2007, has temporarily closed its office in the country.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_12/Red-Bee-Singapore-closes-for-now/33758?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_12/Red-Bee-Singapore-closes-for-now/33758?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 16:05:00 +0800</pubDate>
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     <title><![CDATA[Digitally challenged]]></title>
     <description><![CDATA[If ad agencies and marketers could overcome the hurdle of television when it was first introduced, why is digital now proving to be so complicated.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_12/Digitally-challenged/33747?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_12/Digitally-challenged/33747?src=rss</guid>
     <pubDate>Wed, 10 Dec 2008 10:58:00 +0800</pubDate>
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     <title><![CDATA[Alibaba debuts $30m global campaign]]></title>
     <description><![CDATA[BEIJING - Alibaba Group has launched a US$30 million international campaign in 20 key markets to bolster its e-commerce websites' global presence.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_10/Alibaba-debuts-30m-global-campaign/33128?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_10/Alibaba-debuts-30m-global-campaign/33128?src=rss</guid>
     <pubDate>Thu, 30 Oct 2008 09:55:00 +0800</pubDate>
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     <title><![CDATA[Yahoo Southeast Asia prepares for cutbacks]]></title>
     <description><![CDATA[SINGAPORE - Yahoo's Southeast Asia operations are expected to face cutbacks following the announcement that it will cut 10 per cent of its global workforce.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_10/Yahoo-Southeast-Asia-prepares-for-cutbacks/33127?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_10/Yahoo-Southeast-Asia-prepares-for-cutbacks/33127?src=rss</guid>
     <pubDate>Thu, 30 Oct 2008 09:43:00 +0800</pubDate>
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     <title><![CDATA[WPP strengthens its Asian digital offering]]></title>
     <description><![CDATA[ASIA-PACIFIC - WPP has bolstered its Asian digital offering through initiatives in in-game advertising and digital production.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_09/WPP-strengthens-its-Asian-digital-offering/32489?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_09/WPP-strengthens-its-Asian-digital-offering/32489?src=rss</guid>
     <pubDate>Thu, 04 Sep 2008 23:27:00 +0800</pubDate>
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     <title><![CDATA[Nike, Volvo transfer digital to MindShare]]></title>
     <description><![CDATA[TOKYO - Nike is believed to have consolidated its media business with MindShare in Japan, having transferred its digital planning account to the agency from Daiko without calling a pitch.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_09/Nike-Volvo-transfer-digital-to-MindShare/32487?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_09/Nike-Volvo-transfer-digital-to-MindShare/32487?src=rss</guid>
     <pubDate>Thu, 04 Sep 2008 23:17:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Tencent hunts agency for global expansion]]></title>
     <description><![CDATA[BEIJING - Tencent, host of one of China's largest online portals, has called a creative pitch for an agency that insiders say will help position the brand for international expansion.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_09/Tencent-hunts-agency-for-global-expansion/32507?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_09/Tencent-hunts-agency-for-global-expansion/32507?src=rss</guid>
     <pubDate>Thu, 04 Sep 2008 10:11:00 +0800</pubDate>
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     <title><![CDATA[STB digital review shelved until 2009]]></title>
     <description><![CDATA[SINGAPORE - The Singapore Tourism Board (STB) is expected to fold its year-long search for a digital agency into its next overall creative review, scheduled for early next year.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_09/STB-digital-review-shelved-until-2009/32498?src=rss</link>
     <author><![CDATA[Kenny Lim]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_09/STB-digital-review-shelved-until-2009/32498?src=rss</guid>
     <pubDate>Thu, 04 Sep 2008 08:52:00 +0800</pubDate>
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     <title><![CDATA[OgilvyOne Malaysia shuffles managers]]></title>
     <description><![CDATA[KUALA LUMPUR - Alex Lee, MD of OgilvyOne Malaysia, is stepping down after three years running the agency, a move that sees ECD Selina Ang (pictured) take on a new role as executive director.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_08/OgilvyOne-Malaysia-shuffles-managers/31914?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_08/OgilvyOne-Malaysia-shuffles-managers/31914?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 10:28:00 +0800</pubDate>
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     <title><![CDATA[Pedigree launches online puppy drive]]></title>
     <description><![CDATA[SYDNEY - Mars has unveiled an  online life-cycle marketing programme for its Pedigree pet food brand to build loyalty among Australian dog owners.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Pedigree-launches-online-puppy-drive/31908?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Pedigree-launches-online-puppy-drive/31908?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 10:18:00 +0800</pubDate>
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     <title><![CDATA[Ellips Cologne launches star-filled TV drive]]></title>
     <description><![CDATA[MANILA - Ellips Cologne, a perfume brand targeted at teenage Filipinas, has unveiled a star-studded ad campaign featuring popular MTV VJ Andi Manzano and boy band Sabado Boys.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Ellips-Cologne-launches-star-filled-TV-drive/31887?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Ellips-Cologne-launches-star-filled-TV-drive/31887?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 09:50:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Belvedere targets booming vodka segment]]></title>
     <description><![CDATA[HONG KONG - Moët-Hennessy Diageo's premium vodka brand Belvedere is rolling out a marketing initiative in Hong Kong to capitalise on the spirit's growing popularity.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Belvedere-targets-booming-vodka-segment/31874?src=rss</link>
     <author><![CDATA[Ella Fitszimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_08/Belvedere-targets-booming-vodka-segment/31874?src=rss</guid>
     <pubDate>Thu, 07 Aug 2008 09:27:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China portals clear up Olympic coverage]]></title>
     <description><![CDATA[BEIJING - Three of the mainland's biggest internet portals have jointly announced plans to offer online video coverage of the Olympics in opposition to official website Sohu.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_07/China-portals-clear-up-Olympic-coverage/926?src=rss</link>
     <author><![CDATA[David Tiltman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_07/China-portals-clear-up-Olympic-coverage/926?src=rss</guid>
     <pubDate>Wed, 23 Jul 2008 17:59:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sharp drive thinks small]]></title>
     <description><![CDATA[HONG KONG - Sharp has launched its first Hong Kong advertising campaign since shifting the business to M&amp;C Saatchi.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_07/Sharp-drive-thinks-small/900?src=rss</link>
     <author><![CDATA[Ella Fitzsimmons]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_07/Sharp-drive-thinks-small/900?src=rss</guid>
     <pubDate>Wed, 23 Jul 2008 11:53:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[HP seeks online rappers]]></title>
     <description><![CDATA[BEIJING - Hewlett-Packard (HP) is stepping up its drive to establish itself as the IT brand of choice among Chinese youth with the second phase of its 'My computer. My stage' interactive campaign.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_07/HP-seeks-online-rappers/585?src=rss</link>
     <author><![CDATA[David Blecken]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_07/HP-seeks-online-rappers/585?src=rss</guid>
     <pubDate>Wed, 09 Jul 2008 14:29:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Commercial Radio overhauls online presence]]></title>
     <description><![CDATA[HONG KONG - Radio broadcaster Commercial Radio has relaunched its website at 881903.com to provide more efficient live broadcasts over the internet.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_07/Commercial-Radio-overhauls-online-presence/580?src=rss</link>
     <author><![CDATA[Benjamin Li]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_07/Commercial-Radio-overhauls-online-presence/580?src=rss</guid>
     <pubDate>Wed, 09 Jul 2008 11:32:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[All About... Brands in animation]]></title>
     <description><![CDATA[Are cartoons, and their online spin-offs, an exciting new advertising tool?]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/All-About-Brands-in-animation/532?src=rss</link>
     <author><![CDATA[Asiya Bakht]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/All-About-Brands-in-animation/532?src=rss</guid>
     <pubDate>Wed, 18 Jun 2008 11:48:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asia takes lead in content creation]]></title>
     <description><![CDATA[Social media is growing in popularity worldwide, and Asia-Pacific markets are leading the way, writes Anita Davis]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Asia-takes-lead-in-content-creation/168?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Asia-takes-lead-in-content-creation/168?src=rss</guid>
     <pubDate>Sat, 31 May 2008 20:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[The birds and the bees of the web]]></title>
     <description><![CDATA[It is official. Men in Hong Kong are now spending more time on the internet than watching television.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/The-birds-and-the-bees-of-the-web/208?src=rss</link>
     <author><![CDATA[Craig Harvey]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/The-birds-and-the-bees-of-the-web/208?src=rss</guid>
     <pubDate>Fri, 30 May 2008 12:14:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[TVB links with PCCW for drama content]]></title>
     <description><![CDATA[TVB.com has launched a joint offering with PCCW's now.com.hk to offer viewers access to time-delayed dramas.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/TVB-links-with-PCCW-for-drama-content/203?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/TVB-links-with-PCCW-for-drama-content/203?src=rss</guid>
     <pubDate>Thu, 29 May 2008 18:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[YouTube launches website in India]]></title>
     <description><![CDATA[Google has launched YouTube India, its 20th country-specific video-sharing site.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/YouTube-launches-website-in-India/204?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/YouTube-launches-website-in-India/204?src=rss</guid>
     <pubDate>Thu, 29 May 2008 18:50:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Star seals Japan distribution deal]]></title>
     <description><![CDATA[TV and entertainment group Star has announced a deal with Japanese online content provider Tsutaya Discas that enables the internet firm to distribute 20 Hong Kong movie titles from Star's Fortune Star library via the internet.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Star-seals-Japan-distribution-deal/202?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Star-seals-Japan-distribution-deal/202?src=rss</guid>
     <pubDate>Thu, 29 May 2008 18:45:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[SK Telecom invests in HK games firm]]></title>
     <description><![CDATA[SK Telecom is entering China's booming online gaming market after investing US$7.8m in Hong Kong's Magic Tech Network.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/SK-Telecom-invests-in-HK-games-firm/201?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/SK-Telecom-invests-in-HK-games-firm/201?src=rss</guid>
     <pubDate>Thu, 29 May 2008 18:43:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sina Hong Kong revamps with broader customisation tools]]></title>
     <description><![CDATA[Chinese portal giant Sina has relaunched its localised website in Hong Kong to allow users greater scope to personalise their pages.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Sina-Hong-Kong-revamps-with-broader-customisation-tools/172?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Sina-Hong-Kong-revamps-with-broader-customisation-tools/172?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:23:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[OpenRice appoints Pixel for ad sales]]></title>
     <description><![CDATA[Hong Kong dining guide OpenRice.com has hired Pixel Media as its exclusive online ad sales representative.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/OpenRice-appoints-Pixel-for-ad-sales/170?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/OpenRice-appoints-Pixel-for-ad-sales/170?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:18:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review Alex Bodman, BatesAsia Cambodia]]></title>
     <description><![CDATA[Pandora TV launched its English site in April, having already won over the futuristic Korean market to become the country's leading video-sharing website.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Review-Alex-Bodman-BatesAsia-Cambodia/169?src=rss</link>
     <author><![CDATA[Alex Bodman]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_05/Review-Alex-Bodman-BatesAsia-Cambodia/169?src=rss</guid>
     <pubDate>Thu, 29 May 2008 16:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Viral games:don't forget the 'viral']]></title>
     <description><![CDATA[Online games are much more than toys for kids, teenagers and geeks; when used correctly, they can be serious marketing tools.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Viral-gamesdont-forget-the-viral/317?src=rss</link>
     <author><![CDATA[Iain Mcdonald]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Viral-gamesdont-forget-the-viral/317?src=rss</guid>
     <pubDate>Thu, 01 May 2008 17:05:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - jackassworld.com]]></title>
     <description><![CDATA[Thomas Chabrieres, Tribal DDB Shanghai]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---jackassworldcom/316?src=rss</link>
     <author><![CDATA[Thomas Chabrieres]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---jackassworldcom/316?src=rss</guid>
     <pubDate>Thu, 01 May 2008 17:01:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Tibet riots spark social media surge]]></title>
     <description><![CDATA[The protests in Tibet demonstrated the increasing influence of user-generated content in China, writes Anita Davis]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Tibet-riots-spark-social-media-surge/315?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Tibet-riots-spark-social-media-surge/315?src=rss</guid>
     <pubDate>Thu, 01 May 2008 16:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Hello Kitty to unveil multiplayer virtual game for young women]]></title>
     <description><![CDATA[Hello Kitty is developing a World of Warcraft-style role-play game targeting young women.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Hello-Kitty-to-unveil-multiplayer-virtual-game-for-young-women/394?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Hello-Kitty-to-unveil-multiplayer-virtual-game-for-young-women/394?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:44:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China turns screw on online video]]></title>
     <description><![CDATA[Rumours of a threat to close Tudou.com could be just the start of an attempt to control the industry. By Anita Davis]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/China-turns-screw-on-online-video/389?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/China-turns-screw-on-online-video/389?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:36:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sony Ericsson builds movie link through themed games]]></title>
     <description><![CDATA[Sony Ericsson is expanding its relationship with Sony Pictures Entertainment (SPE) with the launch of a series of movie-themed mobile games.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Sony-Ericsson-builds-movie-link-through-themed-games/388?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Sony-Ericsson-builds-movie-link-through-themed-games/388?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:34:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[The wonderful world of widgets]]></title>
     <description><![CDATA[Once upon a time, widget was a term liberally used in economics classrooms to refer to abstract units of production. Today the word has achieved new levels of respect in the marketing community. Nobody would have imagined these portable chunks of code could harness the power of social media, pioneering ways for users to share experiences and sites to build traffic. So for a brand, how far can a widget go? As far as you want it to.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/The-wonderful-world-of-widgets/384?src=rss</link>
     <author><![CDATA[Ronald Ng]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/The-wonderful-world-of-widgets/384?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:17:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[SmarTone joins mobile music fray]]></title>
     <description><![CDATA[The Hong Kong mobile firm is the latest to offer music downloads. Anita Davis asks whether it has the right model]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/SmarTone-joins-mobile-music-fray/383?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/SmarTone-joins-mobile-music-fray/383?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:15:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - CNN iReport]]></title>
     <description><![CDATA[John Ng, Profero Singapore]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---CNN-iReport/382?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---CNN-iReport/382?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:13:00 +0800</pubDate>
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   <item>
     <title><![CDATA[New York Times enlists Energy to boost Asia advertising sales]]></title>
     <description><![CDATA[The New York Times Media Group has partnered with sales agency Energy Media Networks to expand its online ad revenue in Hong Kong and Singapore.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/New-York-Times-enlists-Energy-to-boost-Asia-advertising-sales/381?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/New-York-Times-enlists-Energy-to-boost-Asia-advertising-sales/381?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[SK Telecom cements Chinese music deal]]></title>
     <description><![CDATA[Korean telecoms giant SK Telecom is set to enter the digital music market after buying a 42% stake in Beijing Taihe &amp; Rye (TR) Music, one of China's biggest home-grown record labels.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/SK-Telecom-cements-Chinese-music-deal/380?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/SK-Telecom-cements-Chinese-music-deal/380?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:10:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Disney rolls out TV series for mobiles]]></title>
     <description><![CDATA[Disney has launched a mobile TV series in Singapore, targeting 10- to 14-year olds.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Disney-rolls-out-TV-series-for-mobiles/379?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Disney-rolls-out-TV-series-for-mobiles/379?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 17:01:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Asian football set for broadband channel]]></title>
     <description><![CDATA[A pay-per-view broadband channel dedicated to Asian football has been launched under a deal between sports marketing firm World Sport Group and digital content producer Perform.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Asian-football-set-for-broadband-channel/378?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Asian-football-set-for-broadband-channel/378?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 16:54:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Facebook plans for China expansion]]></title>
     <description><![CDATA[Facebook is investigating how best to enter the growing Chinese web market.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Facebook-plans-for-China-expansion/377?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Facebook-plans-for-China-expansion/377?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 16:51:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[In search of a payment model]]></title>
     <description><![CDATA[Rupert Murdoch's surprise decision not to drop the pay barrier to articles on The Wall Street Journal website raised the question of when and how news sites can charge users. Anita Davis examines the different models being tested]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/In-search-of-a-payment-model/358?src=rss</link>
     <author><![CDATA[Anita Davis]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/In-search-of-a-payment-model/358?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 14:22:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Sony Blu-ray triumphs in DVD war]]></title>
     <description><![CDATA[The battle between Sony and Toshiba over next-generation DVD formats confused consumers and held back the technology's development. Now Sony's Blu-ray has won out, Keith Ng investigates what we can look forward to]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Sony-Blu-ray-triumphs-in-DVD-war/356?src=rss</link>
     <author><![CDATA[]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Sony-Blu-ray-triumphs-in-DVD-war/356?src=rss</guid>
     <pubDate>Thu, 20 Mar 2008 14:11:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Web 2.0? It's more than technology]]></title>
     <description><![CDATA[Last year, IDC predicted a boom in Asia's web 2.0 sector. It pointed to the population of 900m consumers under the age of 16. It estimated that a third of all internet users were web 2.0 users in India, 83% in Korea and 70% in China. Companies realise that digital marketing is the way forward and are keen to take advantage. How can they drive brand awareness by going digital?]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Web-20-Its-more-than-technology/448?src=rss</link>
     <author><![CDATA[Leon Brown]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Web-20-Its-more-than-technology/448?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:40:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Review - BBC iPlayer]]></title>
     <description><![CDATA[Mark Iremonger, Proximity London]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---BBC-iPlayer/446?src=rss</link>
     <author><![CDATA[Mark Iremonger]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Review---BBC-iPlayer/446?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:37:00 +0800</pubDate>
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   <item>
     <title><![CDATA[StarHub set to push Euro 2008 onto web]]></title>
     <description><![CDATA[Singapore's StarHub plans to extend its coverage of the Euro 2008 football championship onto its online platforms.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/StarHub-set-to-push-Euro-2008-onto-web/444?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/StarHub-set-to-push-Euro-2008-onto-web/444?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:33:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Man United prepares mobile puzzle game]]></title>
     <description><![CDATA[India's Jump Games will launch a Manchester United-themed puzzle game for mobile phones next month.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Man-United-prepares-mobile-puzzle-game/443?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Man-United-prepares-mobile-puzzle-game/443?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:29:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[Ninemsn boosts star site in Snapper deal]]></title>
     <description><![CDATA[Australian portal Ninemsn is bolstering its entertainment content offering under a celebrity photo deal with Snapper Media.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Ninemsn-boosts-star-site-in-Snapper-deal/441?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Ninemsn-boosts-star-site-in-Snapper-deal/441?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:26:00 +0800</pubDate>
    </item>
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     <title><![CDATA[Mobile TV uptake to reach 260m by 2012]]></title>
     <description><![CDATA[The use of mobile TV in Asia will jump more than tenfold in the next five years, according to US firm ABI Research.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Mobile-TV-uptake-to-reach-260m-by-2012/433?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
     <guid isPermaLink="False">http://www.media.asia/DigitalMedia/Contentarticle/2008_06/Mobile-TV-uptake-to-reach-260m-by-2012/433?src=rss</guid>
     <pubDate>Thu, 21 Feb 2008 17:00:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[SingTel in Bloomberg mobile content deal]]></title>
     <description><![CDATA[SingTel has signed up as the first platform provider for mobile news service Bloomberg Extra.]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/SingTel-in-Bloomberg-mobile-content-deal/432?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
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     <pubDate>Thu, 21 Feb 2008 16:58:00 +0800</pubDate>
    </item>
   <item>
     <title><![CDATA[China cracks down on web video]]></title>
     <description><![CDATA['China bans YouTube' headlines flashed around the world after the authorities unveiled a host of new regulations for online video. Keith Ng investigates what the ban means and what the implications are for digital marketers]]></description>
     <link>http://www.media.asia/DigitalMedia/Contentarticle/2008_06/China-cracks-down-on-web-video/416?src=rss</link>
     <author><![CDATA[Staff Writer]]></author>
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     <pubDate>Thu, 21 Feb 2008 12:03:00 +0800</pubDate>
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