by Michael O'Neill
14-Jan-10, 17:20
A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.
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| Vox Pop... The next big thing for digital media
14-Dec-09, 09:30
What direction will digital media take in 2010? We asked three industry experts to share their thoughts.
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| Brand Health Check... Skype to restructure as competition mounts
10-Dec-09, 09:37
When eBay bought online telephony service Skype for US$2.6 billion in 2005, it signalled the merger of two of the web’s hottest brands.
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| Perspective... Are clients spending more on digital without the rest of us...
by David Tiltman 4-Dec-09, 09:47
Last week I popped over to Ho Chi Minh City for the Saigon Digital Marketing Conference.
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| Perspective... Why there's more to digital than skinny jeans and trips to...
by David Tiltman 20-Nov-09, 10:18
You have to hand it to Sir Martin Sorrell; he certainly knows how to stir things up.
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| Off the Fence... Are agency bosses too old to 'get' digital media?
20-Nov-09, 10:04
Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant....
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| Off the Fence... Should bloggers have to reveal ties with brands?
13-Nov-09, 09:36
Following similar moves in the US, Singapore is looking at rules that would force bloggers to disclose any links with brands. Is this a good idea?
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| Off the Fence... Are the metrics in place to support in-game ads?
16-Oct-09, 09:25
Gaming is growing rapidly, but are there enough measurements around the channel to show marketers it can deliver results?
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| Vox Pop... Is mobile search Google's saviour?
30-Sep-09, 09:37
Google has all but conceded defeat to Baidu in China, but does mobile search signal an opportunity for it to regain some lost ground?
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| Opinion... India is on the brink of a rural awakening via the internet
29-Sep-09, 11:13
Sometimes, technology can do too much.
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| Off the Fence... Is this the end for the Yahoo brand in China?
28-Sep-09, 09:57
After reports of a staff walkout at Yahoo China, and with owner Alibaba's intentions for the portal unclear, are the brand's days on the mainland...
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| Off the Fence... Will brand owners want to cough up for Twitter?
20-Sep-09, 09:40
Twitter has announced the launch of its commercial accounts. But will brands and businesses think it's worth paying for?
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| Perspective... Google has spent a year on 30 per cent share; can it go any...
15-Sep-09, 12:30
What next for Google in China?
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| Perspective... Facebook needs to learn from some of Asia's local social...
31-Aug-09, 10:58
It's been a hectic few weeks in Asia's social networking space.
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| Perspective... Japan's election hopefuls shakily embrace the art of online...
by Atifa Hargrave-Silk 13-Aug-09, 09:25
Japanese electioneering has just tiptoed into the digital age.
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| Perspective... Give your content away free, but only if you know what else...
by David Tiltman 16-Jul-09, 11:17
'Free' is fast becoming a dirty word in media circles.
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| Off the Fence... Does Sina's deal for Focus Media make sense?
16-Jul-09, 11:03
Sina's deal to buy Focus Media's OOH assets may be on the verge of collapse. Does it make sense to merge a website with an outdoor business?
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| Perspective... Coming to an agency near you: a computing company bearing gifts
by David Tiltman 2-Jul-09, 15:20
Is it me, or is Microsoft everywhere at the moment?
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| Perspective... IAB Singapore's launch shows that digital needs more...
by David Tiltman 18-Jun-09, 17:40
The big news that emerged from last week's ad:tech Singapore was the launch of the Interactive Advertising Bureau(IAB)in the city-state.
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| Vox Pop... Is click fraud a problem for China?
18-Jun-09, 16:43
With a number of web-based publishers releasing suspiciously high response rates, is click fraud hampering the long-term development of online...
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| Perspective... Langham's video fiasco shows quality brands need quality content
by David Tiltman 4-Jun-09, 12:01
Imagine you are marketing a hotel.
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| Off the Fence... Is digital being sold as an accountable medium?
4-Jun-09, 11:32
Has the digital sector done a good job of showing how digital can be measured?
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| Perspective... This was supposed to be digital's moment. So why aren't...
by David Tiltman 21-May-09, 18:00
A few months ago, one of the questions doing the rounds was whether this downturn was the spur the digital ad world had been waiting for.
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| Off the Fence... Is Google to blame for publishing's problems?
21-May-09, 17:32
Are publishers right to point the finger at the search engine to explain their decline?
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| Perspective... Publishers have given away their crown jewels. Did they have...
by David Tiltman 7-May-09, 17:51
To pay or not to pay? That appears to be the question where online content is concerned.
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| Off the Fence... Is now a good time to launch a consumer mag?
23-Apr-09, 15:08
Despite a wave of magazine closures, MySpace has launched a title in Japan. Is the current climate right for it?
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| Off the Fence... Is the media sector making money from digital?
9-Apr-09, 14:28
With low spend levels and low margins, is digital media something media owners and agencies can make any money from yet?
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| Perspective... Austin Powers beware! Sarft is cleaning up the online video...
by David Tiltman 9-Apr-09, 10:02
It's been a quiet few months in China's online video space.
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| Perspective... Skittles screw-up shows brands are taking their websites more...
by David Tiltman 12-Mar-09, 14:38
When it comes to social media, even the biggest and the best marketers are still feeling their way.
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| Opinion... Brands need to tread carefully on social platforms
26-Feb-09, 15:15
Can a mobile phone make democracy more vibrant?
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| Perspective... Happy fifth birthday, Facebook. Isn't it time you made some...
by David Tiltman 12-Feb-09, 11:38
Times are tough in the media industry.
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| Perspective... Is there any more to China's internet than millions of children?
by David Tiltman 29-Jan-09, 17:25
The release of the latest data on China's internet provoked a flurry of international press interest.
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| Perspective... An enlarged Sina will face the same problems that held back...
by David Tiltman 15-Jan-09, 11:15
There's something sad about seeing the vultures picking over the remains of Focus Media.
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| Off the Fence... Is the media industry stronger than a year ago?
15-Dec-08, 12:33
As 2008 comes to a close, executives from across the industry decide whether the media sector's fortunes have gone up or down
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| Perspective... Why Google's flu service means digital shops are becoming...
by David Tiltman 3-Dec-08, 10:49
The rather dry world of search may seem far removed from the annual battle to control the spread of influenza, but a recent story released by...
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| Off the Fence... Will the free speech initiative make a difference?
3-Dec-08, 10:32
Google, Yahoo and Microsoft have vowed to defend free speech online. Will their joint initiative have any impact in Asia?
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| Has Baidu spread itself too thin?
31-Oct-08, 11:00
Baidu's recent unveiling of new offerings including gaming, instant messaging and video sharing begs the question: is the search engine giant...
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| Opinion... The White House battleground has shifted online
by David Guerrero 2-Oct-08, 15:05
In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.
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| Leader... New look for a regional industry changing fast
24-Sep-08, 14:49
By the time they've reached this column, eagle-eyed readers should have noticed a few changes to the magazine.
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| Off the Fence... Do clicks on ads matter to marketers any more?
18-Sep-08, 16:24
As online display advertising moves from direct response to brand-building, should marketers still be measuring ad performance by click-through rate?
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| Can marketers use microblogging?
12-Sep-08, 12:54
Industry analysts recognise the incredible potential of microblogging for companies and brands. But they also warn that social media, such as...
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| Leader... Chinese web is an unpredictable beast
by Media 13-Aug-08, 09:50
It's been a good couple of weeks for China's internet sector, with a flurry of research pointing to rapid growth.
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| Will Google be a better ally for Yahoo than Microsoft?
10-Jul-08, 18:47
Just a few months ago, a Microsoft-Yahoo merger looked certain. But after spurning a $47.5billion deal, Yahoo forged a search alliance with Google...
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| Is it time to integrate digital?
by Staff Writer 30-May-08, 14:14
MindShare and McCann Sydney both recently announced that they were merging their digital operations into traditional agency structures. Is it time...
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| Are Chinese video sites off-limits?
by Staff Writer 1-May-08, 15:27
Chinese authorities have spent the past few weeks taking steps to assert control over the country's burgeoning online videosharing industry....
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| Will Google's ads for video take off?
by Staff Writer 20-Mar-08, 14:27
Google is planning to sell contextually-based, implanted ad inventory on its collection of videos uploaded to, among others, YouTube. Will...
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| Will Facebook lose Asian ad sales?
by Staff Writer 21-Feb-08, 14:02
The social network has opted not to appoint local sales reps in Asia, relying on its team in the US, its self-service facility and its tie-up with...
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| Are Facebook buys for your clients?
by Staff Writer 14-Dec-07, 10:33
Its founders have touted Facebook Ads as a new way to advertise online, revolutionary even. But users, unimpressed by its cavalier attitude to...
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