WSJ to launch Japanese site next month

by Anita Davis 11-Nov-09, 12:27

TOKYO - After announcing its intention to create the domain earlier this year, The Wall Street Journal will launch a Japanese-language website next month.

Japan.WSJ.com will include Japanese translations of The Wall Street Journal and other Dow Jones publications’ content, as well as multimedia and mobile features.

The site, the product of a joint-venture partnership with Japanese financial services provider SBI Holdings, will go live on 15 December, though a preview edition was launched earlier this week. The Wall Street Journal first announced its intention to launch the site in May.

According to Dow Jones, the site will be The Wall Street Journal’s second major Asian-language site following Chinese.WSJ.com, which launched in 2002. The Chinese site claims more than 600,000 registered users, positioning it as the only foreign website to rank in the top 10 business and finance sites in China, landing a number six.

The move parallels Dow Jones’ distribution deal with The Yomiuri Shimbun in February that has allowed the printing of The Wall Street Journal Asia in Japanese.

The news comes during an active year for The Wall Street Journal digitally. Late last month, the publication replaced its China Journal blog with a new digital domain, the China Real Time Report, and announced the induction of an almost US$600 a year Wall Street Journal Professional Edition. In September, News Corp.’s owner Rupert Murdoch said he would soon begin charging people to read the Wall Street Journal on mobile phones, and in August, the Journal announced its intention to launch a social network to rival LinkedIn, marking its foray into the social networking realm.

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WSJ to launch Japanese site next month

by Anita Davis 11-Nov-09, 12:27

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