by Sara Kimberley, Brand Republic
5-Mar-10, 15:55
GLOBAL - Google has come out in support of its Android manufacturer HTC, following the lawsuit filed by Apple against the maker of Google's Nexus One smartphone over infringement rights.
UPDATE: Publicis Modem wins LG Mobile's digital creative account in China by Anita Davis, Kate Nicholson 25-Feb-10, 12:40
SHANGHAI - Publicis Modem has scooped the digital creative business for LG Mobile in China.
Mobile Marketing Association restructures regional management by Staff reporters 3-Feb-10, 09:26
REGIONAL – The Mobile Marketing Association (MMA) has announced a restructuring of the organisation to turn its four operating regions –...
Google vs Apple: The fight for Asia's mobile ad sector by David Tiltman 28-Jan-10, 14:13
CHINA - Google and Apple seek global supremacy, but who is best placed to cater for Asia?
Sector Insight… Handset firms rush to capitalise on Chinese 3G by Glenn Smith 7-Jan-10, 09:37
The recent launch of Apple’s iPhone in the mainland capped a busy 2009 for smartphone manufacturers.
Chinese telcos crack down on mobile porn by Anita Davis 7-Dec-09, 12:14
BEIJING - One month after the Chinese Government launched a large-scale campaign against the spread of mobile pornography in the country, China...
YTL Communications appoints Agenda and JWT to launch 4G mobile network in... by Kenny Lim 3-Dec-09, 11:50
KUALA LUMPUR - YTL Communications, a subsidiary of one of Malaysia's leading integrated infrastructure conglomerates, has appointed Agenda and JWT...
Emmanuel Alix joins InMobi as VP and MD for Asia Pacific by Asiya Bakht 23-Nov-09, 11:43
SINGAPORE - Emmanule Allix (pictured), the former MD of Pudding Media, has joined mobile ad network InMobi, as vice-president and managing...
mig33 shifts global operations to Singapore by Kenny Lim 19-Nov-09, 10:24
SINGAPORE - Provider of mobile content and entertainment mig33 has relocated its global operations to Singapore.
Dell's first smartphone to launch in China by Staff, Revolution 17-Nov-09, 10:09
GLOBAL - Dell is to enter the smartphone market with a handset based on Google's Android operating system, launching first in China and Brazil.
VIDEO: Google China to gain traction through SMEs, mobile by Anita Davis 16-Nov-09, 12:15
HONG KONG - Google will focus on small businesses and mobile as it seeks to gain share in Greater China, according to John Liu (pictured),...
Google seals $750 million AdMob buy to expand into mobile ads by Sara Kimberley 10-Nov-09, 09:47
GLOBAL - Google has acquired mobile ad technology provider AdMob for $750 million in a bid to increase its mobile advertising presence.
Record Mac and iPhone sales lift Apple profits 47 per cent by Jacquie Bowser, Brand Republic 20-Oct-09, 17:56
GLOBAL - Apple has beaten analysts expectations and reported a net profit of US$1.67 billion for the fourth quarter, up 47 per cent year on year,...
Baidu to provide wireless search for China Unicom users by Anita Davis 19-Oct-09, 12:08
BEIJING - China Unicom has signed a deal with Baidu to allow the search engine to provide wireless search for all of China Unicom's 3G mobile...
Youku, Tudou focus on mobile video by Anita Davis 15-Oct-09, 12:24
BEIJING - Chinese video-sharing site Youku has linked with Nokia and Sony Ericsson to provide pre-installed videos on handsets, a move that allows...
All About... Mobile marketing in rural areas by Asiya Bakht 15-Oct-09, 09:26
How can marketers use mobile to reach rural consumers?
Live Issue... Japanese mobile titans look to global markets by David Blecken 13-Oct-09, 10:57
Faced by a saturated domestic market, Japan’s mobile brands are targeting markets overseas. Will it work?
Mobile shows its potential by Michael Hoare 2-Oct-09, 09:32
While mobile marketing is very much in its infancy, an increasing number of companies are taking advantage of the reach and engagement that only...
Realising mobile's creative potential by Chris Riley 30-Sep-09, 09:51
Mobile is still an untapped opportunity for brands in Asia.
Holding out hope for mobile marketing by Michael Hoare 29-Sep-09, 11:15
The next big thing in marketing has yet to establish itself as a brand vehicle.
M1 ties with Global Yellow Pages Media for customer ads by Kenny Lim 29-Sep-09, 10:41
SINGAPORE - M1 has partnered Global Yellow Pages Media (GYPM) to offer customers an avenue to list their mobile phone numbers and other contact...
Apple faces uphill battle in China by Keith Ng 28-Sep-09, 10:31
The iPhone may have taken the world by storm, but in China it faces a number of challenges that could well derail its hopes of breaking into the...
Apple's iPhone to debut in Korea by Anita Davis 24-Sep-09, 12:23
SEOUL - The Korea Communications Commission has given Apple the green light to introduce its iPhone handset to South Korean audiences, giving the...
Murdoch to charge people for accessing WSJ on mobiles by Darren Davidson Brand Republic 17-Sep-09, 09:46
GLOBAL - Rupert Murdoch has edged closer towards introducing paywalls on his websites with the announcement that he will soon begin charging...
Japanese mobile players unite to drive global expansion 15-Sep-09, 13:05
TOKYO - Japanese technology firms NEC, Casio Computer and Hitachi will merge their mobile handset manufacturing businesses by April of next year,...
China Mobile and CCTV launch mobile video site by Anita Davis 28-Aug-09, 11:53
BEIJING - China Mobile and CCTV have partnered to launch National Mobile Television News Weekly, a mobile video site that will be accessible on...
Dell and China Mobile to launch smartphone by Anita Davis 18-Aug-09, 15:45
BEIJING - Computer maker Dell will launch its first smartphone under a deal with China Mobile.
Google takes on Apple in race for China's smartphone market by Anita Davis 6-Aug-09, 12:36
BEIJING - Google is poised to expand its presence in China's smartphone market in a pre-emptive strike against Apple's iPhone.
Microsoft launches third-party mobile app competition by Anita Davis 31-Jul-09, 16:57
ASIA-PACIFIC - Microsoft has launched a global mobile application development competition for third-party developers ahead of Windows Mobile 7's...
China Unicom signs three-year deal with iPhone by Benjamin Li 31-Jul-09, 16:40
BEIJING - Apple is believed to have signed a three-year contract with China Unicom to sell its 3G iPhone, which is set to go on sale in August.
MDA, Microsoft, Nokia and SingTel join FutureMobile network by Kenny Lim 30-Jul-09, 18:20
SINGAPORE - The Media Development Authority of Singapore (MDA) has roped in major mobile players including SingTel, Nokia, Microsoft, MOZAT,...
US media firm buys into The Hyperfactory by Anita Davis 22-Jul-09, 12:24
GLOBAL - US media and marketing company Meredith Corporation has taken a 20 per cent strategic stake in New Zealand-based mobile marketing firm...
China Unicom to shift media brief by Benjamin Li 2-Jul-09, 12:06
BEIJING - China Unicom has transferred its media account out of MediaCom Beijing into Dentsu Beijing.
Louis Vuitton targets Japanese mobile gamers by David Blecken 30-Jun-09, 12:08
TOKYO - Louis Vuitton has launched a branded promotional game in conjunction with mobile entertainment and social networking site Mobage-town to...
China Telecom pairs with Madhouse by Anita Davis 19-Jun-09, 15:30
SHANGHAI - China Telecom has enlisted Chinese mobile advertising network Madhouse as the advertising platform for its search services subsidiary,...
Youku trials 3G mobile site by Anita Davis 14-May-09, 11:21
BEIJING - Chinese online video site Youku will beta-launch a 3G mobile site that focuses on user-generated content, music, sport, humour and...
SingTel first to deliver Nokia Messaging in Singapore by Kenny Lim 3-Apr-09, 16:51
SINGAPORE - SingTel will be the first operator in Asia to deliver Nokia Messaging when the service launches in the city-state tomorrow.
BBDO Proximity in Guinness activation for Sevens by Tracey Furniss 27-Mar-09, 11:41
HONG KONG - BBDO Proximity will launch an interactive competition for Rugby Sevens spectators in the stadium this weekend.
BBDO/Proximity Asia announces alliance with MobileBehavior by Asiya Bakht 24-Mar-09, 16:33
SINGAPORE - BBDO/Proximity and MobileBehavior have entered into an alliance that will offer clients of both Omnicom-owned agencies an integrated...
Live Issue... Media firms look to mobile television by Anita Davis 12-Mar-09, 18:39
A flurry of deals suggests mobile TV may finally be evolving into an ad platform.
Nokia steps up music download war by David Blecken and Kenny Lim 12-Mar-09, 14:51
SINGAPORE - Asia's music download market is set for a shake-up after Nokia began the roll-out of its Comes With Music platform in the region.
All About... Mobile World Congress by David Tiltman 26-Feb-09, 16:42
What are this year's major trends in the mobile sector?
Disney movies go mobile in Korea by Benjamin Li 20-Feb-09, 15:41
SEOUL - The Walt Disney Company's international TV distribution arm, Disney-ABC International Television (Asia Pacific) has partnered with SK...
Yahoo Mobile to roll out in Asia by Kenny Lim 18-Feb-09, 17:06
SINGAPORE - Yahoo will launch its mobile web service on smart phones for users in Asia.
8TV partners Netbiscuits to launch mobile portals for TV programmes by Kenny Lim 18-Feb-09, 12:04
KUALA LUMPUR - 8TV, a station under the new media arm of Media Prima's Alt Media, has partnered Netbiscuits to develop mobile web portals for its...
TV5Monde extends news and sports to mobile by Benjamin Li 13-Feb-09, 16:53
HONG KONG - French TV channel TV5Monde is extending its news and sports content - in particular French football and rugby league - to mobile and...
STAR hooks up with 3 Australia for mobile Chinese TV by Benjamin Li 12-Feb-09, 17:59
HONG KONG - STAR has hooked up with 3 Australia through middleman digital media publisher, News Digital Media, to form Star Mandarin Mobile,...
Telstra buys into Chinese mobile music by Benjamin Li 11-Feb-09, 16:48
MELBOURNE - Australian communications company Telstra has acquired a 67 per cent interest in two Chinese mobile content and online music...
SingTel's Q3 net profit down 16 per cent by Kenny Lim 10-Feb-09, 16:10
SINGAPORE - SingTel has posted a 16 per cent drop in quarterly net profit as the largest phone company in Southeast Asia begins to feel the...
WSJ.com expands Asia site by David Blecken 10-Feb-09, 16:07
HONG KONG - The Wall Street Journal has unveiled an expanded website for Asia, along with a new regional homepage for users in India.
Stepworks begins iPhone services by Anita Davis 6-Feb-09, 12:48
HONG KONG - Branding and marketing firm Stepworks will begin designing and programming iPhone applications for clients and explore their marketing...
TV5Monde unveils bilingual mobile portal by David Blecken 6-Feb-09, 12:46
ASIA-PACIFIC - French TV network TV5Monde has unveiled a free bilingual mobile portal for users in Asia-Pacific that will reportedly offer a range...
China clamps down on mobile porn by Anita Davis 5-Feb-09, 17:00
BEIJING - One year after the Chinese authorities imposed stricter rules regarding material that cannot be broadcast on online video sites, several...
FT.com launches mobile offering by David Blecken 29-Jan-09, 17:09
HONG KONG - The Financial Times has unveiled a mobile-specific version of its FT.com website, m.ft.com.
China Telecom appoints Euro RSCG as AOR by Anita Davis 23-Jan-09, 11:34
BEIJING - China Telecom has appointed Euro RSCG China as its agency-of-record following a competitive pitch for the coveted account that comes...
Live Issue... iPhone opens a new window of opportunity on the web by Anita Davis 15-Jan-09, 14:46
In November, the South China Morning Post's assistant director of multimedia David Savelson came across some surprising numbers for SCMP.com's WAP...
TVB's MyTV extends to mobile by Benjamin Li 12-Jan-09, 15:58
HONG KONG - TVB.com is extending its MyTV service - an a la carte TV viewing format - to its mobile platform, partnering with CSL from 13 January.
China awards 3G licences by Anita Davis 7-Jan-09, 17:17
BEIJING - The Chinese Ministry of Industry and Information Technology has awarded China Mobile, China Telecom and China Unicom licences for the...
Korea set to open door to foreign mobile manufacturers by David Blecken 11-Dec-08, 12:36
SEOUL - The Korean Communications Commission is to abolish regulations requiring all mobile phones to carry a domestic operating standard, opening...
A mobile future 10-Dec-08, 11:04
Asian youth trends are pointing the way forward, but marketers will need to be ready if they are to leap onto the mobile bandwagon fully-prepared.
The next frontier 10-Dec-08, 10:27
Mobile phones are the key to reaching consumers on the move, but you can't put just any old advertising campaign on the medium and expect it to work.
Skoda and MyClick in US campaign by Anita Davis 4-Dec-08, 14:15
HONG KONG - Czech automaker Skoda has extended its partnership with Hong Kong mobile marketing firm MyClick to launch a campaign promoting its new...
Citibank launches mobile financial services by Jane Leung 4-Dec-08, 09:07
HONG KONG - Citibank has launched the first phase of a campaign to drive traffic and increase awareness to its mobile financial services.
Lonely Planet mobile site debuts on M1 by Kenny Lim 2-Dec-08, 18:01
SINGAPORE - Lonely Planet has partnered with M1 to debut its mobile internet site in Singapore, providing real-time access to travel content to...
Chivas Regal extends Live with Chivalry campaign by Anita Davis 1-Dec-08, 11:33
SINGAPORE - Chivas Regal has extended its Live with Chivalry promotion by launching a mobile campaign that allows users in Changi Airport to...
Media Brands moves to diversify by Atifa Hargave-Silk 26-Nov-08, 17:23
HONG KONG - Interpublic Group is eyeing acquisitions in the digital and mobile space in a bid to build its Media Brands operation into a...
VW ties with MyClick for Lavida campaign by Anita Davis 21-Nov-08, 14:12
SHANGHAI - Shanghai Volkswagen has contracted MyClick to extend the mobile aspect of its ad campaign promoting its Lavida model.
Ad-funded mobile content to offset piracy losses by Anita Davis 19-Nov-08, 14:35
MACAU - A report by the Mobile Entertainment Forum shows that revenue garnered through mobile entertainment products supported by advertising will...
China Mobile orders review by David Blecken 13-Nov-08, 13:50
BEIJING - China Mobile, the mainland market's largest mobile phone operator, has called a review of its national creative and media business for...
OgilvyOne, OMG seal JVs with internet specialists by Anita Davis 13-Nov-08, 13:38
ASIA-PACIFIC - Two of the region's biggest networks have unveiled digital joint ventures as they seek to bolster their online marketing offering.
OgilvyOne agrees Chinese mobile JV by David Tiltman 10-Nov-08, 15:30
SHANGHAI - OgilvyOne is partnering with German mobile specialist iconmobile to create a Chinese joint venture.
Nokia fights for space in mobile music by Michael Hoare 30-Oct-08, 17:45
Can Nokia's Comes With Music service find a niche in a crowded marketplace?
Agencies: making the most of mobile 30-Oct-08, 17:13
As mobile continues to grow in penetration, agencies need to focus on how that content will interact with smaller mobile screen devices in...
Hitting the right notes by David Murphy 30-Oct-08, 17:01
Asia is a healthy market for mobile music downloads, but there are still challenges to be overcome.
Live Issue... Ongoing turmoil in Thailand stalls arrival of 3G by Anita Davis 30-Oct-08, 11:45
The latest setbacks to Thailand's 3G services, with two operators delaying their roll-outs, prolong a drawn-out saga that is holding back the...
PCCW picks Mediawise for HK's mobile business by Benjamin Li 22-Oct-08, 16:14
HONG KONG - PCCW has chosen Omnicom Media Group subsidiary Mediawise as the media agency for its mobile business, effective from January 2009.
Sony Ericsson launches global push for James Bond's latest phone by Asiya Bakht 21-Oct-08, 15:53
LONDON - Sony Ericsson is launching a global digital campaign to promote its association with the upcoming James Bond film Quantum of Solace to be...
All About... Mobile in China by Michael Hoare 16-Oct-08, 11:34
Will the sector's reorganisation benefit advertisers?
Puma debuts F1 racing game by Anita Davis 15-Oct-08, 11:56
CHINA - Puma with McCann China and mobile marketing agency Phonevalley will launch a racing game on the sneaker brand's mobile site to coincide...
Friendster extends text alerts to Singapore by Anita Davis 10-Oct-08, 16:22
SINGAPORE - Social networking site Friendster has launched a text alert service for Singaporean users that notifies them of events such as...
How Axe used mobile to build its brand by Suzie Hoban 2-Oct-08, 17:44
WHITE PAPER - I'm so sick of hearing about the great potential of mobile as a marketing and advertising channel. I'm sure the mobile industry is...
CSL poised to reappoint Leo Burnett by Arun Sudhaman 25-Sep-08, 17:52
HONG KONG - Four months after it resigned the business, Leo Burnett is expected to resume working on mobile operator CSL's creative account,...
Mobile players launch social networking offering by Anita Davis 18-Sep-08, 15:00
SEOUL - Korea's SK Telecom and three Japanese mobile providers have launched a mobile networking service that allows subscribers to share...
Tribal hires managing partners for online and mobile by Kenny Lim 17-Sep-08, 10:57
MANILA - Tribal DDB has appointed Chewy Chua (pictured) and Aileen Dalisay as managing partners for its online and mobile divisions, respectively,...
HT Mobile searches for creative agency in Vietnam by Kenny Lim 11-Sep-08, 15:40
HO CHI MINH CITY - Vietnam's smallest telco, HT Mobile, a joint venture between Hanoi Telecommunications and US-based Hutchison, has shortlisted...
EA Mobile readies iPhone game launch by Anita Davis 9-Sep-08, 11:25
SINGAPORE - Electronic Arts Mobile will launch a new game later this month to be exclusively played on the iPhone and iPod Touch.
CSL searches for creative agency by Benjamin Li 5-Sep-08, 16:03
HONG KONG - Three months after Leo Burnett stunned the market by resigning the account, mobile operator CSL has kickstarted the search for a new...
StarHub chases young mobile phone users on the move 4-Sep-08, 15:48
SINGAPORE - StarHub has rolled out a digital marketing campaign to promote the launch of an instant messaging (IM) service targeting young mobile...
Microsoft searches for agencies for projects by Kenny Lim 3-Sep-08, 16:22
MANILA - Microsoft has called a creative pitch in the Philippines to select agencies for a number of projects including a campaign for its Windows...
Motorola launches MotoMusic in Singapore by Asiya Bakht 21-Aug-08, 16:10
SINGAPORE - Motorola has launched its music download service MotoMusic in Singapore, marking the fifth market in which the service has been...
DDB Indonesia reclaims $15m Indosat by Asiya Bakht 21-Aug-08, 14:55
JAKARTA - Indonesian telco giant Indosat has awarded its US$15 million creative account to incumbent DDB Indonesia after a final round of pitching...
PCCW rolls out Yellow Pages SMS advertising tool by Benjamin Li 19-Aug-08, 14:06
HONG KONG - PCCW has debuted its Yellow Pages SMS service as part the brand's efforts to offer targeted solutions for advertisers to promote their...
Fujian Mobile selects Starcom by Ella Fitszimmons 18-Aug-08, 15:14
GUANGZHOU - Starcom has secured the media account for China Mobile subsidiary Fujian Mobile, following a three-month pitch process against Zenith...
Spice sets up its global HQ in Singapore by Asiya Bakht 15-Aug-08, 17:10
SINGAPORE - Spice Corp, an Indian handset maker, is setting up its global headquarters in Singapore as the company looks to take on the likes of...
Turner seals Taiwan mobile deal by David Tiltman 15-Aug-08, 13:16
TAIPEI - Turner Broadcasting System is expanding its mobile content operations in Taiwan under a deal with distributor iScreen.
Coke rolls out Olympic Bluetooth campaign by David Tiltman 8-Aug-08, 10:21
BEIJING - Coca-Cola is turning to Bluetooth to cash in on Olympic fever in Beijing and Shanghai.
MediaCorp strikes mobile TV tie-ups 7-Aug-08, 10:46
SINGAPORE - MediaCorp has struck a deal with Singapore's big three telco operators M1, SingTel and StarHub to trial mob-casting its top-rating TV...
iPhone sets a benchmark by Anita Davis 23-Jul-08, 17:14
ASIA-PACIFIC - While Apple's new iPhone has been heralded as the device to popularise mobile internet and reinvent mobile marketing with its 3G...
Vodafone rethinks Australia approach by Arun Sudhaman 10-Jul-08, 10:29
SYDNEY - Vodafone's decision to review it's A$40 million (US$34.7 million) advertising business in Australia may force STW to disband its...
Number portability unsettles telcos by Robin Hicks 2-Jul-08, 09:47
Transferable numbers may shake up the mobile sector in Singapore and Malaysia.
Focus Media unswayed by first-quarter loss by Anita Davis 25-Jun-08, 22:04
SHANGHAI - Chinese digital media group Focus Media is rethinking its approach to mobile marketing after announcing a first-quarter loss of US$54...
Apple takes on mobile applications by Keith Ng 30-May-08, 14:17
With Apple planning to enter the fast-growing mobile application market via its highly touted App Store, Keith Ng examines whether the brand can...
0 by Erik Ingvoldstad 30-May-08, 12:26
In this campaign for the UN, Saatchi & Saatchi in Sydney and The Hyperfactory take mobile marketing to a new level. Outdoor posters featuring...
Why mobile needs standards by Jimmy Poon 30-May-08, 12:22
Mobile marketing has very quickly been transformed from a niche interest to a critical channel for brands and agencies to connect with consumers....
Apple drops exclusivity model for roll-out of iPhone in Asia by Staff Writer 30-May-08, 12:05
The iPhone will finally launch in Asia after Apple signed a deal with SingTel to bring the handset to Singapore, Australia, India and the Philippines.
Hutchison agrees iPhone deal by David Tiltman 30-May-08, 07:43
HONG KONG - The iPhone will make its debut in Hong Kong and Macau this summer after Hutchison Telecommunications agreed a deal with Apple.
New Zealand in line for third mobile firm by Staff Writer 29-May-08, 18:54
New Zealand's two major mobile operators Telecom and Vodafone have agreed to make room for a third carrier upon government request.
China Mobile unveils BlackBerry email by Staff Writer 29-May-08, 18:53
China Mobile has launched its own version of BlackBerry email for mainland users.
MSN seals content deal with YuuZoo by Staff Writer 29-May-08, 18:52
Mobile content provider YuuZoo and Microsoft's MSN have signed an exclusive partnership to develop mobile services for users across Asia.
Apple takes on mobile applications by Keith Ng 29-May-08, 16:45
With Apple planning to enter the fast-growing mobile application market via its highly touted App Store, Keith Ng examines whether the brand can...
Animax to develop cartoon mobisodes by Staff Writer 29-May-08, 16:27
Singapore youth TV channel Animax is developing a series of mobisodes to promote new animation production LaMB.
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