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Asia Pacific • Greater China • North Asia • Southeast Asia • India & Subcontinent • Australia & New Zealand

Interactive

The longevity of E-readers

by Staff reporters 9-Feb-10, 12:08

After a slow inception, electronic book readers have hit the headlines again thanks to Apple's entrance into the market.

	All About... Happy Farm by Benjamin Li and Anita Davis 27-Nov-09, 09:27 Farming is China's latest internet craze.		Touchmedia unveils talking taxi map for Shanghai Expo by Benjamin Li 28-Oct-09, 10:37 SHANGHAI - Touchmedia, the Chinese in-taxi media company, will launch an interactive map in more than 10,000 taxis in Shanghai next month to...
	Twitter search deal: five things you need to know by revolutionmagazine.com 23-Oct-09, 10:02 GLOBAL - The deal between Twitter and search giants Google and Microsoft to blend the microblog into their search results will have a big impact...		Singapore Tourism Board seeks ideas for tourism 'roadmap' by Kenny Lim 12-Oct-09, 15:32 SINGAPORE - The Singapore Tourism Board (STB) has launched five taskforces, including one for marketing, and is canvassing views from the public...
	SingTel launches designated social networking handset by David Blecken 15-Sep-09, 12:42 SINGAPORE - SingTel will become the first mobile services provider in the region to operate INQ Mobile's Mini 3G mobile phone, a handset with...		Skype and CNN strike global ad deal by Dan Leahul, Brand Republic 8-Sep-09, 18:27 GLOBAL - Skype has struck a deal with CNN International to sponsor its 'Connect the world' segment as part of the telephony company's global...
	Nissan launches brand campaign by Kenny Lim 26-Jun-09, 10:19 KUALA LUMPUR - Nissan has launched an integrated brand-building campaign in Malaysia, centred on its global objectives of developing brand trust.		Qais appoints MD ahead of digital upturn by David Blecken 24-Jun-09, 12:07 SINGAPORE - Qais Consulting, a Singapore-based interactive agency, has promoted Mark Newton (pictured) to the position of managing director.
	Standard Chartered launches global HIV web campaign by Anita Davis 22-Jun-09, 12:31 HONG KONG - Standard Chartered Bank has launched a major global social media campaign to raise awareness of the threat of HIV and AIDS, moving...		Zuellig Pharma appoints Reap Interactive for Simple by Kenny Lim 24-Apr-09, 11:35 SINGAPORE - Zuellig Pharma has appointed TNBT's Reap Interactive to boost online presence for its Simple range of skincare products.

	Live Issue... Will branded social networks catch on? 23-Apr-09, 10:55 BMW marked a new phase for social media marketing in Asia when it announced plans to set up its own social network in China.		Nokia ties with Youku to broadcast live concert by Anita Davis 15-Apr-09, 12:09 BEIJING - Nokia and Chinese video-sharing site Youku will broadcast a live, three-hour concert as part of a promotion for Nokia's XpressMusic...
	Ruder Finn expands interactive unit in HK by Anita Davis 27-Mar-09, 11:08 HONG KONG - Public relations agency Ruder Finn has expanded its interactive unit to Hong Kong.		Greenpeace launches online guerrilla stunt to save Indonesian rainforests by Kenny Lim 20-Mar-09, 16:58 SINGAPORE - Greenpeace and Yahoo, along with Bates141, PhotoLibrary and Free Range Creative, have launched an interactive guerrilla campaign to...
	Pixel Media hires Shanghai GM by Jane Leung 3-Mar-09, 12:02 SHANGHAI - Danny Tsang (pictured) has been appointed as the general manager of Pixel Media Shanghai.		Sufei's Diary season two searches for brand placements by Jane Leung 19-Feb-09, 12:33 HONG KONG - Sony Pictures Television International (SPTI) is rolling out a second season of Sufei's Diary and is in talks for new advertisers for...
	HP launches digital drive for touch-screen PCs by Kenny Lim 19-Feb-09, 11:46 SINGAPORE - HP has unveiled a regional XM-Asia/RMG-produced digital-led campaign to promote the launch of its TouchSmart touch-screen technology...		SingTel unveils multimedia retail store by Kenny Lim 16-Jan-09, 10:38 SINGAPORE - SingTel, Singapore's leading telecommunications firm, has unveiled a multimedia retail store to transform the way the telco interacts...
	Pepsi selects Tribal DDB for digital business by Benjamin Li 15-Jan-09, 10:41 SHANGHAI - Tribal DDB Shanghai has won the digital account for PepsiCo beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and...		Tribal DDB Shanghai wins Pepsi digital by Benjamin Li 18-Dec-08, 15:10 SHANGHAI - Tribal DDB Shanghai has won the digital account for Pepsi beverage brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and...

	Online influencers 10-Dec-08, 10:43 Much has been said about marketers responding to a new world shaped by net-savvy consumers, but studies are showing that the tail can also wag the...		The death of search 5-Sep-08, 09:30 Dominic Powers (pictured) argues for a reappraisal of the role of search in marketing
	Cathay overhauls website to push service by David Tiltman 3-Sep-08, 16:19 HONG KONG - Cathay Pacific has upgraded its 'Experience' website as it switches the focus of its marketing onto its service.		MSN launches vending machine game by Anita Davis 3-Sep-08, 16:11 SYDNEY - Amnesia has created a digital vending machine game for Windows Live Messenger in Australia that allows players and friends of their...
	Touchmedia expands China network by Benjamin Li 14-Aug-08, 15:37 SHANGHAI - Taxi advertising provider Touchmedia has expanded its network in China, adding interactive screens in 3000 taxis in Beijing and 2000...		Olympics Watch - Day One by David Tiltman 8-Aug-08, 18:01 BEIJING - It's finally here - today the biggest marketing event in the world (with a bit of sport thrown in) hits Asia, with the opening ceremony...
	Citibank and AirAsia turn to Facebook to test credit card by Asiya Bakht 7-Aug-08, 09:21 KUALA LUMPUR - Citibank and AirAsia have become the latest brands to experiment with social networks after launching a Facebook application.		Tourism board launches interactive website 9-Jul-08, 11:20 HONG KONG - The Hong Kong Tourism Board (HKTB) has relaunched its website to boost consumer interaction with the site and drive interest in the...
	Baidu to offer web gaming channel by Anita Davis 3-Jun-08, 16:33 As it looks to expand its digital offerings, the search giant is targeting the online gaming market. Anita Davis reports		Look what they've done to my brand... by Staff Writer 2-Jun-08, 16:33 What is it about Apple that inspires spoof ads? Everyone with a camera and too much time on their hands seems to have posted their own parodies of...

	dgm to extend affiliate model to Hong Kong and Southeast Asia by Staff Writer 30-May-08, 14:05 Online marketing group dgm is launching an affiliate marketing network across Hong Kong and Southeast Asia.		Best practice by Greg Paull 30-May-08, 12:33 Marketers in Asia need much greater knowlege of how digital works, whether that is the intricacies of Flash or the way consumers interact with...
	Five steps to digital heaven by Greg Paull 30-May-08, 12:30 Wherever you are in Asia, the issue marketers face is how much they should invest to reach online users. Since the medium is so new, it's harder...		NZ Book Council in digital reading drive by Staff Writer 29-May-08, 16:38 The New Zealand Book Council has launched a digital campaign through Colenso BBDO Auckland to support its 'Read a book at work' drive.
	Review Alan Ruthazer, Siite Interactive, New York by Alan Ruthazer 29-May-08, 16:36 MoshiMonster World is like a digital Tamagotchi program (those keychain digi-pets popular in the 90s). It's a bubbly cartoon site that lets users...		Asian digital work wins at Webbies by Staff Writer 29-May-08, 14:12 Asian agencies received a clutch of prizes at the recent Webby Awards in New York.
	Zed Digital unveils SinoTech alliance by Staff Writer 29-May-08, 14:11 ZenithOptimedia's digital unit Zed Digital has partnered with Chinese interactive agency SinoTech Media to launch a media planning and reporting...		Sri Lanka Telecom backs broadband by Staff Writer 29-May-08, 14:08 Sri Lanka Telecom has launched a digital campaign to promote its broadband service.
	Are we running before we can walk? by Nick Fawbert 1-May-08, 16:19 For online to be significantly under 1% of some clients' media spend in technologically advanced societies such as Hong Kong and Singapore � where...		Review - Spokeo by Hari Ramanathan 1-May-08, 15:57 Hari Ramanathan, Young & Rubicam Singapore

	Yahoo! Panama launches in SE Asia by Staff Writer 1-May-08, 15:50 Almost two years after its US launch, Yahoo! Panama rolls out in Southeast Asia. Anita Davis assesses its potential		Hello Kitty to unveil multiplayer virtual game for young women by Staff Writer 20-Mar-08, 17:44 Hello Kitty is developing a World of Warcraft-style role-play game targeting young women.
	Qunar in widget tie with Yahoo! China by Staff Writer 20-Mar-08, 17:40 Travel search engine Qunar has partnered with Yahoo! China to launch a 'Travel tool box' widget that lets portal users track hotel and air fares.		Digital opportunities in the new Asia by Chris Beaumont 20-Mar-08, 15:12 Grey Global Group's 'Eye on Asia' study, involving more than 8,000 people in 16 Asian markets, tracks the enormous flux Asians are experiencing...
	Mixi set to face rough ride in China by Anita Davis 20-Mar-08, 15:02 Mixi has its sights set on China, but it must overcome cultural and social barriers to succeed. Anita Davis reports		Review - Yahoo! Political Dashboard 20-Mar-08, 15:00 Jason Chan, Blast Radius New York
	Baidu takes aim at Tencent with roll-out of instant messaging by Staff Writer 20-Mar-08, 14:52 Baidu, China's dominant search engine with 55% market share, has announced it will launch a messaging service called Baidu Hi.		Travel titans turn attention to Asia by Anita Davis 20-Mar-08, 14:18 Now that disposable incomes and cheap flights have become prevalent in Asia, the online travel market is growing fast. Anita Davis looks at the...
	A day in the life of women online by Achara Masoodi 21-Feb-08, 16:17 How do Asian women use the internet? What sorts of sites do they visit? What online characteristics do they share across countries? MindShare...		Friendster looks to cement lead by David Tiltman 21-Feb-08, 15:42 The American social network is on the offensive as Asia-Pacific becomes a growing priority. David Tiltman reports

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