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Case Studies

CASE STUDY: Reaching a lost generation with a treasure hunt

by Staff reporters    15-Dec-09, 11:49

Yahoo set out to re-establish its position in the lives of young people in Singapore and Malaysia through a treasure hunt with a twist.
CASE STUDY: Helping Tiger stand out in Malaysia
10-Dec-09, 09:40
Tiger Beer wanted to differentiate itself in the crowded Malaysian beer market. To make the brand stand out, its agencies organised a party for...
CASE STUDY: Uniting Thailand's plus-size ladies online
8-Dec-09, 12:02
Recognising the limitations of traditional advertising, NatureGift engaged overweight women to use its products in a weight-loss programme and...
CASE STUDY: Using social media to build StarHub's broadband
by Staff reporters   6-Oct-09, 12:01
StarHub used Facebook and a fast paced on- and offline competition to build excitement around the benefits of its broadband service.
CASE STUDY: BBH spreads the PaperCut virus
5-Oct-09, 09:26
To promote an online application that would encourage computer users to save paper, BBH Asia-Pacific created a viral campaign around a fictional...
CASE STUDY: Bringing online access to the masses in the Philippines
by Staff reporters   15-Sep-09, 09:37
An initiative between Smart, a leading telco, and Tribal DDB drew an enthusiastic response from mobile-centric Filipinos.
MCYS plugs couples into Facebook
18-Jun-09, 16:10
In a bid to encourage young Singaporeans to get married, the Ministry of Community Development, Youth and Sports took their 'Beautifully...
Nokia searches for regional talent
by Anita Davis   30-Oct-08, 16:47
When Nokia wanted to promote the versatility of its Nseries N82 handset among young Southeast Asian mobile users, it did so by organising and...
How Levi's won over Chinese youth
by Anita Davis   4-Sep-08, 18:30
The clothing brand successfully attracted young consumers in Hong Kong and China with a stylish competition conducted via its innovative social...
Canon brings search to its ads
by Staff Writer   30-May-08, 17:12
Last November Canon Hong Kong experimented with a campaign featuring a Yahoo! search bar in its offline ads.
Nike taps into the drama of dance
by Anita Davis   30-May-08, 15:30
Nike Hong Kong sought to inspire women by filming a 25-minute film showcasing the passion, agony and natural drama of a dance competition. The...
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