| Compaign title | Agency | Advertiser |
| A. Search |
| Woolworths Everyday Money Credit Card | dgmAustralia | Woolworths Limited
Country: Australia
|
| St.George Bank | dgmAustralia & OMD | St.George Bank
Country: Australia |
The Midas Touch: Turning 1 dollar into
165 dollars | iProspect Malaysia | AirAsia X Sdn Bhd
Country: Malaysia |
| SAP SEM | Mindshare | SAP Business Solutions
Country: Singapore |
| Search For Global Online Sales | Mindshare Search APAC | Malaysia Airlines
Country: Singapore |
| B. Mobile |
| Gillette uArt | BBDO Proximity | Procter & Gamble
Country: Singapore
|
| HKTDC 360 Mobile Marketing Campaign | Cherrypicks | Hong Kong Trade Development
Council
Country: Hong Kong SAR |
| Pass the Parcel | Colenso BBDO | Vodafone New Zealand
Country: New Zealand |
| Quantum Code | Euro RSCG Australia | Sony Australia
Country: Australia |
| Becks City Attack | Shine Limited | Lion Nathan
Country: New Zealand |
| C. Online advertising |
| Planting Seeds | MediaCom Interaction | COFCO Innovative Foods
(Beijing) Co.,Ltd
Country: China
|
| Chanel No.5 | Mediaedge:cia | Chanel
Country: China |
Axe Dark temptation drips chocolate over
Internet in India for a Day | Mindshare India | Hindustan Unilever
Country: India |
| ADIDAS - ME, MYSELF | Ogilvy Shanghai | Adidas China
Country: China |
| Hi-Fibre Anything | Publicis Modem Singapore | Procter & Gamble
Country: Singapore |
| Kit Kat Chunky Cookies & Cream Launch | ZenithOptimedia | Nestle Australia
Country: Australia |
| D. Website |
| Things We Forget | BBDO Proximity | 3M
Country: Singapore
|
| Color your life | DDB China Group /
Tribal DDB Shanghai | Philips Electronics.
Country: China |
| shiritori-ring | Ogilvy & Mather Japan /
OgilvyOne Japan | Takahashi Shuzoh Co.Ltd.
Country: Japan |
| Hello! Runners MAP | TBWA\HAKUHODO & 777 Interactive | adidas Japan
Country: Japan |
| BEN 10 Alien Force: Game Creator | Turner Entertainment Networks Asia, Inc. | Bankee (Philippines),
Funtastic (Australia),
Pizza Hut and Wrigley (India)
Country: Asia Pacific |
| E. Best loyalty campaign |
| The world’s 1st McDonald’s Online Store | DDB China Group /
Tribal DDB Shanghai | McDonald’s China
Country: China
|
Now there's an easy way to get music on
your mobile | MediaCom Interaction | Nokia
Country: Australia |
| Yahoo! Phlippines Purple Hunt | Ogilvy & Mather | Yahoo! SEA
Country: Singapore |
| Neutrogena - Spin the Rapid Clear Bottle | OMD | Johnson & Johnson
Country: Australia |
| Tudou-Nokia N97 Millionaire on the Internet | Mediacom | Nokia
Country: China |
| F. Best viral marketing |
| Colour Break Up | Clemenger BBDO Melbourne | Mars
Country: Australia
|
Sunstopper — Stop The Sun With
Neutrogena Ultra Sheer | DDB Singapore, Tribal DDB Singapore,
Rapp Singapore | Johnson & Johnson
Country: Singapore |
| Quantum Code | Euro RSCG Australia | Sony Australia
Country: Australia |
| Beautifully Imperfect | Leo Burnett Singapore | Ministry of Community Development,
Youth and Sports
Country: Singapore |
| “Terminator Salvation” Mobile Viral Campaign | UM | Sony Pictures Entertainment (Japan) Inc.
Country: Japan |
| G. Best integrated |
| Yellow Treehouse | Colenso BBDO and Aim Proximity | Yellow Pages New Zealand
Country: New Zealand
|
| Lola | BBDO Guerrero/
Proximity Philippines | Bayan Telecommunications
Country: Philippines |
| Team Dry | Clemenger BBDO Melbourne | Fosters Group
Country: Australia |
| HP Power To Change | Leo Burnett/Arc Worldwide | Hewlett-Packard
Country: Singapore |
| Fifth Leg "Operation Kerplonk" | Tribal DDB Melbourne | Foster's Group
Country: Australia |
| Rexona Australia's Greatest Athlete | Universal McCann and Soap Creative | Unilever Australia
Country: Australia |
| H. Media innovation award |
The New Volvo C30 -
C Things Differently | Immerse Communications | Volvo Car Malaysia
Country: Malaysia
|
| Nokia5800XM Online Live Concert | MediaCom Beijing | Nokia(China) Investment Co., LTD
Country: China |
| Intel-Dell Swarm | OMD-TUS | Intel-Dell
Country: Singapore |
| Let’s Meet Up! | TBWA AGENCY.COM | McDonald's (China) Co, Ltd.
Country: China |
| 3D McNuggets Dip | Tribal DDB HK | McDonald's HK
Country: Hong Kong SAR |
| S1. Technology & Telecoms |
| MSN Buddy Home | Agenda (Hong Kong) Limited | Microsoft Hong Kong Limited
Country: Hong Kong SAR
|
| Fold | Aim Proximity | Vodafone New Zealand
Country: New Zealand |
| HP Lightropolis | Leo Burnett/Arc Worldwide | Hewlett-Packard Singapore
Country: Singapore |
| HP Power To Change | Leo Burnett/Arc Worldwide | Hewlett-Packard
Country: Singapore |
Nokia 5800 XpressMusic Interactive
Online Concert | Mediacom | Nokia
Country: China |
| S2. Leisure/Travel |
| IHG's Mobile Travel Assistant | DDB China Group | DDB China Group
Country: China
|
| Wanna Be A Travel Reporter? | Media Contacts | Contiki Holidays
Country: Australia |
| Lufthansa China XiaoNei Campaign | Profero | Lufthansa
Country: China |
| Nike Hong Kong 10K Challenge | Razorfish (Hong Kong) Co. Ltd. | Nike Hong Kong Ltd.
Country: Hong Kong SAR |
| Hilton 2 for 1 Holiday Sale | The Catalyst Agency | The Hilton Family
Country: Singapore |
| S3. Retail |
| Get the Secret | Aim Proximity Auckland | The Warehouse
Country: New Zealand
|
| NIKEiD. generator | beacon communications k.k. | Nike Japan
Country: Japan |
| A Perfect Blend | Mediaedge:cia | Minor DQ LTD.,
Country: Thailand |
| Let’s Meet Up! | MTBWA AGENCY.COM | McDonald's (China) Co, Ltd.
Country: China |
| Uniqlo Surprises Singapore | Tribal DDB Singapore, PHD Singapore | Uniqlo (Singapore) Pte Ltd
Country: Singapore |
| S4. Financial services |
| NAB Community | Clemenegr BBDO Melbourne | National Australia Bank
Country: Australia
|
| Vertigo Master Card | dgmAustralia | St.George Bank
Country: Australia |
| Sun Life Super Agent | Eight partnership | Sun Life Everbright
Country: China |
| Have My Bank | Publicis Modem Hong Kong | Citibank
Country: Hong Kong SAR |
| ANZ BANK – Getting U Thru | Tribal DDB / Rapp | ANZ Bank
Country: New Zealand |
| S5. FMCG |
| V $100 Virtual Cash Drop | Colenso BBDO | Frucor
Country: New Zealand
|
Sunstopper — Stop The Sun With
Neutrogena Ultra Sheer | DDB Singapore, Tribal DDB Singapore,
Rapp Singapore | Johnson & Johnson
Country: Singapore |
| Coca-Cola 2009 First Coke of the Year | Red Lounge (powered by Leo Burnett, wwwins Consulting, Starcom and Heartland) | Coca-Cola China
Country: China |
"Happiness Everywhere"
FMCG Campaign | Ogilvy Beijing | KangShiFu
Country: China |
| Rexona Greatest Athlete Australia | Universal McCann and Soap Creative | Unilever Australia
Country: Australia |
| S6. Not-for-profit |
| Whale Shark Gamble | BBDO Proximity | Sea Shepherd Conservation Society
Country: Singapore
|
| Planet Protector | Ogilvy Beijing | Canon
Country: China |
| UNICEF BLUEPRINTS | TBWA AGENCY.COM | UNICEF
Country: China |
| AntiHIVirus | TBWATEQUILAHONG KONG | Standard Chartered Bank
Country: Hong Kong SAR |
| Ako Mismo (I, Myself) | Tribal DDB | PLDT-Smart Foundation
Country: Philippines |
| S8. B2B (other) |
| Yellow Treehouse | Colenso BBDO and Aim Proximity | Yellow Pages New Zealand
Country: New Zealand
|
| Imagination at work | BBDO Proximity China | GE
Country: China |
Storage Media with a Difference -
eSales Training Kit | Interakt Active Communication
Int'l Pte Ltd | Hewlett-Packard
Country: Singapore |
| FT Wisdom Widget | OMD, DDB Hong Kong and Tribal DDB Hong Kong | The Financial Times
Country: Hong Kong SAR |
| GE Imagination at work | OMD Digital China | GE
Country: China |
| S9. B2C (other) |
| Gillette uArt | BBDO Proximity | Procter & Gamble
Country: Singapore
|
| Join the Quitters | BBDO Proximity | Johnson & Johnson
Country: Singapore |
| Things We Forget | BBDO Proximity | 3M
Country: Singapore |
| Intel Customized TVC | OMD-TUS | Intel
Country: Singapore |
| savethewords.org | Y&R Singapore | Oxford Fajar Sdn Bhd
Country: Singapore |
| | |