The Digital Media Awards return for their third year, celebrating the best Asia’s digital marketing industry has to offer.
The past 12 months have thrown up huge challenges to all forms of marketing, but the signs are the digital sector is weathering the storm better than most. China’s online sector goes from strength to strength, while in Singapore the launch of the Interactive Advertising Bureau shows that the industry is ready to take joint action to drive the industry onwards.
Digital marketing continues to break new ground. For a growing number of clients, it is no longer a niche pursuit; we have seen more and more campaigns using digital channels as the central component of multimedia activity.
Digital is also expanding – the rise of sites such as Twitter (and its local equivalents) has been one of this year’s big stories. We have seen the rise of social media and even search as PR tools, and new possibilities for advertising as 3G spreads around the region.
As in previous years, the awards will honour the best in creativity, innovation and above all effectiveness across the industry. There are awards for different aspects of digital marketing, and prizes covering individual client sectors. We’ll also be handing out the Platinum Award to the best campaign of the lot and crowning the Digital Media Awards 2009 – Agency of the Year.
At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to show they have what it takes. We look forward to receiving your entries and showcasing the best in Asian digital marketing.
David Tiltman
Managing Editor
Media
