by Staff reporters
2-Mar-10, 12:15
After its chief walks, blaming the social network's 'inability to adopt changes' for his decision, what lies ahead?
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| All about online video ad-serving in Asia
by Anita Davis 18-Feb-10, 12:34
With the rise of online video as a key media platform in Asia - and specifically in China, where intensified competition has seen the creation of...
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| Too much too soon? Baidu overcomes search scandal & lawsuit; launches video...
by Anita Davis 18-Feb-10, 12:33
China’s dominant search engine Baidu has hit the ground running in 2010, declaring that it will launch video and e-commerce sites, and...
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| Will social media be the death of DM? We've asked two experts.
by Staff reporters 18-Feb-10, 11:52
Marketers are diverting budgets away from direct marketing and into social media, according to a global survey. We ask Mohammed Sirajuddeen, CEO...
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| Why are digital agencies not winning awards?
by Anita Davis 1-Feb-10, 13:24
After 2009, a blockbuster year for digital and social media, networks are scrambling to fill in the gaps and ensure their digital departments...
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| Adkungfu: Giving agencies a run for their money
by Jane Leung 29-Jan-10, 09:17
Agencies must compete with online portals that let individual creative talent respond to company briefs.
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| Social media sees breakthrough year
by Anita Davis 18-Dec-09, 11:29
ASIA-PACIFIC - The past 12 months have seen astonishing growth for the region’s social networks.
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| All About... Media barter
by David Blecken 14-Dec-09, 09:22
Buying media space for tootpaste? It could happen.
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| A scramble for China’s video riches
by Anita Davis 9-Dec-09, 09:57
Sohu’s ongoing legal squabbles are indicative of the growing value of the Chinese online video market, as well as its steady progress towards a...
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| Catching on to Google's new Wave
by Keith Ng 8-Dec-09, 12:00
Google Wave's emphasis on instant messaging may be especially suitable for Asian audiences.
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| Brands still wary of Chinese gamers
by Glenn Smith 7-Dec-09, 09:37
Unlike neighbouring Japan and Korea, in-game advertising has so far failed to make a significant impact in China, despite the huge number of...
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| Live Issue... Tesco uses Thailand as test-bed for internet shopping
by Asiya Bakht 30-Nov-09, 09:29
The grocer is planning to expand its online retail service in Asia.
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| Live Issue... Twitter Japan strikes out on its own to suit local tastes
by David Blecken 26-Nov-09, 09:24
Japan seems to be Twitter's test-bed.
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| Live Issue... Getting to grips with real-time search
by Anita Davis 24-Nov-09, 09:31
Recent deals between search engines and Twitter show that search is changing.
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| All About... Last Minute Inventory
by Asiya Bakht 16-Nov-09, 09:27
An online exchange promises late deals on media space.
| |
| Live Issue... Microsoft upgrades its marketing for Windows 7
by Anita Davis 11-Nov-09, 09:17
The software giant's latest campaign shows it has learned some of the lessons of the disastrous Vista roll-out.
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| Live Issue... Marketers 'should do more' in forums
by David Blecken 10-Nov-09, 09:28
A study of online buzz concludes that brands are neglecting a key media channel.
| |
| Live Issue... Can publishers charge for mobile?
by Anita Davis 28-Oct-09, 09:23
Rupert Murdoch has been outspoken in his goal to monetise his newspapers' digital content.
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| Live Issue... IAB Singapore unveils first initiatives
by Kenny Lim 12-Oct-09, 10:55
The newly formed trade body has unveiled its plans to drive spend into digital.
| |
| Greater China Report... A guide to China's top SNS spots
by Adam Schokora 8-Oct-09, 16:35
A marketer's guide to the world of Chinese networking.
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| Sector Insight... Taiwan gaming firms look to offline advertising
by Glenn Smith 5-Oct-09, 09:23
The growth of the online gaming industry in Taiwan has created a new group of big-money advertisers.
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| A united front on online video profits
by Anita Davis 28-Sep-09, 10:25
A new initiative in China is looking at ways to better facilitate - and monetise - the relationship between brands and the growing online video...
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| Social media: the next step
by Dominic Fitzsimmons 25-Sep-09, 10:06
Listening to the social media consumer is no longer enough.
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| Live Issue... Brands wrestle with digital disclosure
by Anita Davis 17-Sep-09, 10:09
Advertisers who are dishonest about their use of social media risk losing credibility.
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| Live Issue... Blind buys land brands in hot water
by Kenny Lim 15-Sep-09, 11:35
Brands can avoid digital advertising dangers by demanding greater transparency.
| |
| All About... Streaming music
by Anita Davis 3-Sep-09, 09:09
Can the Spotify model work in Asian markets?
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| Live Issue... Digital drives rise of loyalty marketing
by Anita Davis and Jane Leung 13-Aug-09, 09:20
Online channels mean more brands are processing customer data.
| |
| Social media enters Japanese politics
by David Blecken 13-Aug-09, 09:05
General election candidates break from tradition to use social media, as governments around the region experiment online.
|
| All About... Augmented reality
by David Blecken and Anita Davis 30-Jul-09, 11:12
It is no longer just science fiction.
| |
| Live Issue... Friendster feels heat as Facebook builds Asian base
by Anita Davis 16-Jul-09, 11:16
When it comes to social networking, Southeast Asia has for years been Friendster territory.
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| All About... E-readers
by Anita Davis 16-Jul-09, 11:10
Can the Kindle and its ilk become an ad platform?
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| All About... Media in 2013
2-Jul-09, 17:23
A PwC report predicts rapid change.
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| Live Issue... SapientNitro puts digital in lead role
by Anita Davis 2-Jul-09, 14:18
Is the purchase of Nitro by digital agency Sapient a sign of things to come?
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| All About...WOM tracking
by Anita Davis 18-Jun-09, 17:52
Agencies are boosting word-of-mouth surveillance.
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| Making social networks pay off
by Arun Sudhaman 18-Jun-09, 16:40
With Twitter struggling to develop a profitable business model, could Asian social networking sites teach their westerm counterparts a thing or...
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| Decoder... What exactly is Wolfram Alpha?
by Keith Ng 18-Jun-09, 16:38
Wolfram Alpha's launch may have been low key, and results have so far been disappointing, but marketers should nonetheless be keeping a close eye...
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| Live Issue... Green Dam glitches leave China's advertisers guessing
by Anita Davis 18-Jun-09, 15:00
The Chinese Government's edict ordering computer makers to pre-install censorship software onto their devices generated plenty of column inches...
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| Live Issue... Will sites suffer from the 'death' of the online campaign?
by Anita Davis 4-Jun-09, 11:57
The online campaign is dead. At least, that's what Tribal DDB's Asia-Pacific president Amanda King and ECD Dirk Eschenbacher believe.
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| Live Issue... QR codes struggle to live up to the hype
by Anita Davis 21-May-09, 17:30
The barcodes once touted as the future of mobile are not taking off outside Japan.
| |
| Live Issue... Can e-commerce offer global brands a door into China?
by Benjamin Li 21-May-09, 17:17
Online stores may be the answer for brands looking for an efficient way to expand in the mainland market.
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| Live Issue... Can publishers make the internet pay?
by Anita Davis 7-May-09, 16:01
News organisations are looking for new ways to make money from their websites.
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| Live Issue... Singapore's online radio may become a thing of the past
by Anita Davis 9-Apr-09, 17:49
Singapore's online radio stations have been turning off the music following intensive negotiations with the Recording Industry Performance...
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| WFA publishes paper on online audience measurement
by Kenny Lim 9-Apr-09, 10:14
BRUSSELS - The World Federation of Advertisers (WFA) has published a position paper outlining advertiser's needs in relation to online audience...
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| All About... Social networks in Japan
by David Blecken 9-Apr-09, 09:51
Can the likes of Facebook and MySpace take on Mixi?
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| All About... Branded TV channels
by Anita Davis 26-Mar-09, 17:14
Is the launch of adidas.tv a sign of things to come?
| |
| Live Issue... Advertisers lose their ardour for online dating sites
by Tracey Furniss 12-Feb-09, 11:30
With Valentine's Day approaching, online dating sites are gearing up for a rush of business.
|
| Live Issue... Games firms eye Asian expansion
by Anita Davis 12-Feb-09, 10:18
Gaming giant Activision Blizzard is joining rivals in targeting the region's gamers.
| |
| All About... Media in 2009
by Arun Sudhaman 21-Jan-09, 14:55
The only certainty about it is that things will change.
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| Live Issue... HK stations combat sliding viewership
by Tracey Furniss 15-Jan-09, 12:06
ATV and TVB are working to keep viewers from turning to cable TV or the web.
| |
| Sector Insight... Indians embrace mobile despite hard times
by Glenn Smith 15-Jan-09, 10:31
The industry's spectacular growth in India is attracting the attention of several international brands.
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| All About... Winners and losers
by Anita Davis 11-Dec-08, 11:42
Which companies emerged from 2008 with honours?
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| Live Issue... Digital enjoys a year of consolidation
by Michael Hoare 11-Dec-08, 11:02
There were few breakthroughs in 2008, but digital still made real progress.
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| Treading carefully
10-Dec-08, 11:27
You want your website to be financially viable, but crowd it with too much advertising and you risk losing your audience.
| |
| Time to stop yelling
10-Dec-08, 11:13
Advertisers often get too carried away with the bells and whistles of online advertising, when sometimes speaking softly and carrying a big stick...
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| Time to participate
10-Dec-08, 10:52
The rapid increase in online 'involvement' campaigns in Asia are being driven by the emphatic embrace of online social media in the region.
| |
| It's a wild wild web
10-Dec-08, 10:37
For marketers, the internet is the new Wild West - or East, in our case.
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| All About... Mobile applications
27-Nov-08, 10:25
Their influence as a media channel is set to grow.
| |
| Brand Health Check... eLong fails to capitalise on Chinese travel boom
13-Nov-08, 19:01
China's online travel industry holds huge potential - eMarketer estimates it will be worth US$41.7 billion by 2011, up from $13.8 billion in 2006.
|
| Live Issue... PS3 changes tack as Xbox takes lead
by Arun Sudhaman 13-Nov-08, 18:50
Sony's console is changing its marketing strategy to shore up its home market.
| |
| Live Issue... Alibaba looks overseas as competition builds
by Anita Davis 13-Nov-08, 18:45
Is a $30m investment in 20 key global markets enough to turn it into a bona fide international brand?
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| Digital feels the bite of hard times
by Michael Hoare 31-Oct-08, 10:10
The latest digital media survey figures have confirmed what most people already know.
|
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| Google and the Smartphone
by Matthew Carlton 31-Oct-08, 10:06
With sales of Smartphones declining in Asia, the GPhone's launch could galvanise the industry if Google's marketing strategy appeals to...
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| Facebook draws a line in the sand
by Keith Ng 31-Oct-08, 09:59
Facebook's redesign may have cleaned up its interface, but the latest version of the social media site also reveals a focused drive to generate...
| |
| Live Issue... Search engines must pay the price for growing influence
by Ella Fitszimmons 6-Oct-08, 17:09
Search engines must pay the price for growing influence
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| All About... E-commerce
by Anita Davis 2-Oct-08, 14:42
Asia is warming to online shopping at last.
| |
| Live Issue... MySpace China struggles for a niche
by Anita Davis 2-Oct-08, 12:08
The social network site needs to rethink its strategy amid a fast-changing market.
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| Sector Insight... Price comes before brand for Indonesia telcos
by Glenn Smith 24-Sep-08, 15:58
In the fiercely competitive mobile market, finding a point of difference other than price is proving difficult.
| |
| All About... The browser wars
by Anita Davis 18-Sep-08, 17:28
How will the arrival of Chrome impact online media?
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| Brand Health Check... iTunes strikes a discordant note for Asian users
18-Sep-08, 14:22
While Apple's iTunes Music Store dominates the music download market in the US with its impressive portfolio of music and video content plus...
| |
| Are semantic search engines passé?
by Keith Ng 12-Sep-08, 13:45
Technically, they should be superior to other online search mechanisms, but semantic search engines may have been too slow to make their mark when...
|
| Go inside social network gaming
by Anita Davis 12-Sep-08, 13:37
It's all the rage with Asia's netizens.
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| Why North Asia has the upper hand
by Michael Hoare 12-Sep-08, 13:17
Korea and China highlight the differences between the digital haves and the have-nots in Asia. While the talent exists, concentration of power in...
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| The future of gaming
by Annabel Walker 10-Sep-08, 19:14
Online games were once mainly limited to other worldly combat scenarios which appealed mostly to males and geeks.
| |
| Search engines in pre-natal sex ad strife
by Ella Fitszimmons 4-Sep-08, 10:36
MUMBAI - Search engines in India have found themselves under pressure from social activists claiming that their sites profit from pre-natal sex...
|
| China turns to web for Games updates
21-Aug-08, 09:48
BEIJING - Digital channels have proved to be some of the biggest winners at this year's Games, as Chinese consumers turn to the net for coverage.
| |
| Korea's Lee moves to crush online 'mob rule'
20-Aug-08, 08:03
SEOUL - In the wake of fervent mass protests driven by online content - some measured, much sensational - on the subject of US beef imports, the...
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| Friendster hires Google's Kimber as global CEO
20-Aug-08, 08:02
GLOBAL - Friendster has appointed Google's regional MD for South Asia, Richard Kimber (pictured), as its new global CEO, succeeding Kent...
| |
| All About... Astroturfing
by Sara Yin 13-Aug-08, 13:20
Should brands pay for posts on Chinese bulletin boards?
|
| Digital spend enjoys accelerated growth
7-Aug-08, 11:43
BEIJING - The Olympics has boosted Chinese online adspend by 73 per cent year on year in the second quarter.
| |
| SK rebrands online unit
7-Aug-08, 11:16
SEOUL - SK Group's SK Telecom has called a pitch for a creative agency as it prepares to launch the SK Broadband brand into Korea's competitive...
|
| Honda seeks green edge with fuel efficiency drive
by Kenny Lim 7-Aug-08, 10:51
ASIA-PACIFIC - Honda is touting itself as a leader in environmental and energy technologies with the launch of a regional campaign to promote the...
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| Chinese web usage surges as netizens take global lead
by David Tiltman 7-Aug-08, 09:42
BEIJING - The Chinese web population has grown to 253 million, having expanded by 91 million in the past year.
|
| Media owners must wait for the Olympic storm to pass
by Ella Fitzsimmons 30-Jul-08, 12:52
Barely a week goes by without news of another Chinese media crackdown.
| |
| Users have trust issues with floundering eBay
30-Jul-08, 12:17
It's been a tricky few weeks for online auction house eBay, which was forced by a French court earlier this month to pay a US$61 million fine for...
|
| Asian brands need time to warm to affiliate marketing
by David Tiltman 16-Jul-08, 09:42
It's worth billions of dollars to advertisers in the West, but is the affiliate marketing model suitable for Asia?
| |
| Microblogging
by Keith Ng 2-Jul-08, 11:12
Does surging interest mean real benefits for brands in Asia?
|
| Do digital agency joint ventures make sense in China?
by David Tiltman 2-Jul-08, 10:59
Saatchi & Saatchi's tie-up with digital agency Energy Source requires careful planning if it is to work.
| |
| Beijing reins in online video
by David Tiltman 25-Jun-08, 22:05
BEIJING - China's online video sector is coming under intense Government scrutiny, raising questions about its future as an advertising medium.
|
| Cisco looks to SMEs for growth
by Arun Sudhaman 25-Jun-08, 22:03
ASIA-PACIFIC - Cisco Systems will attempt to expand its marketing to small and medium enterprises (SMEs), after selecting OgilvyOne as its...
| |
| EA mobile ups its games
by Michael Hoare 25-Jun-08, 17:10
SEOUL - Global gaming giant Electronic Arts is planning a string of mobile gaming launches on the back of its US$29 million cash purchase of a...
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| Social networks pave way for third-party apps
25-Jun-08, 17:03
BEIJING - Two of the mainland's most popular home-grown social networking platforms are throwing open their application programming interface to...
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|
| Ad men fail to keep pace with social media
by Asiya Bakht 18-Jun-08, 11:23
How seriously should marketers in Asia be taking social media?
|
| Tencent looks beyond youth base
by Anita Davis 30-May-08, 16:44
Tencent's strategy is to move beyond the youth-oriented web offerings that made its name. As its positioning shifts toward mainstream news and...
| |
| Apple takes on mobile applications
by Keith Ng 30-May-08, 14:17
With Apple planning to enter the fast-growing mobile application market via its highly touted App Store, Keith Ng examines whether the brand can...
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| Too little, too late for AOL?
by Anita Davis 29-May-08, 16:42
After launching localised sites in Taiwan and Hong Kong, AOL has set its sights on expanding its portal business in Asia. Anita Davis asks whether...
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| Tibet riots spark social media surge
by Anita Davis 1-May-08, 16:58
The protests in Tibet demonstrated the increasing influence of user-generated content in China, writes Anita Davis
|
| Motorola mobile unit stands alone
by Anita Davis 1-May-08, 16:40
Motorola has bowed to investor pressure and spun off its mobile business. Anita Davis asks how it will fare on its own
| |
| Yahoo! Panama launches in SE Asia
by Staff Writer 1-May-08, 15:50
Almost two years after its US launch, Yahoo! Panama rolls out in Southeast Asia. Anita Davis assesses its potential
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| Staking a claim to e-commerce
by Michael Hoare 1-May-08, 15:22
Two new shopping portals in Korea and China hope to cash in on Asia's nascent e-commerce market. Both are set up as online department stores,...
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| Designed in NY, built in Bangalore
by Staff Writer 1-May-08, 15:19
The expansion of Digitas' offshoring unit Prodigious highlights the growing interest in using Asia-Pacific's low-cost markets for digital...
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| The future of online data
by Staff Writer 1-May-08, 15:15
Data portability is one of Silicon Valley's hottest topics, allowing consumers to use the same information across a diverse range of online...
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| China turns screw on online video
by Anita Davis 20-Mar-08, 17:36
Rumours of a threat to close Tudou.com could be just the start of an attempt to control the industry. By Anita Davis
|
| SmarTone joins mobile music fray
by Anita Davis 20-Mar-08, 17:15
The Hong Kong mobile firm is the latest to offer music downloads. Anita Davis asks whether it has the right model
| |
| Video and gaming take lead at MWC
by Anita Davis 20-Mar-08, 16:14
2008's Mobile World Congress in Barcelona unveils advanced gaming, video and iPhone lookalikes. By Anita Davis
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| In search of a payment model
by Anita Davis 20-Mar-08, 14:22
Rupert Murdoch's surprise decision not to drop the pay barrier to articles on The Wall Street Journal website raised the question of when and how...
| |
| Travel titans turn attention to Asia
by Anita Davis 20-Mar-08, 14:18
Now that disposable incomes and cheap flights have become prevalent in Asia, the online travel market is growing fast. Anita Davis looks at the...
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| Sony Blu-ray triumphs in DVD war
20-Mar-08, 14:11
The battle between Sony and Toshiba over next-generation DVD formats confused consumers and held back the technology's development. Now Sony's...
| |
| China Mobile plays tough with Apple
by David Tiltman 21-Feb-08, 17:09
China Mobile in January called off talks with Apple over the iPhone launch. David Tiltman asks who will blink first
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| Friendster looks to cement lead
by David Tiltman 21-Feb-08, 15:42
The American social network is on the offensive as Asia-Pacific becomes a growing priority. David Tiltman reports
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| A year of living safely?
by Staff Writer 21-Feb-08, 12:22
ADMA's client survey shows more money going into digital. But a closer inspection suggests marketers are still highly conservative when it comes...
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| Agenda prepares for life under WPP
by Staff Writer 21-Feb-08, 12:13
The acquisition of oe of Asia's most garlanded independents by WPP's Wunderman marks the latest salvo in the holding companies' battle for digital...
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